Maplewood, Minnesota Logo Design

Every new Maplewood organization understands that they need a logo, yet few new business owners fully understand the crucial role their logo can perform in their success, or the reason that one logo performs better than another. A company logo has a critical and sustaining impact on the financial success of a business, pick the correct one and it can make the door swing and cash register ring, select the wrong one and it will be a barrier and a hindrance for the longevity of a company.

The logos presented in the ImageCo portfolio help Maplewood, Minnesota companies prosper, they are effective in any given circumstance and the reason why they are so effective is because they all have these 5 traits in common.

  1. Simplicity: simple logos do not require deliberation, they can be comprehended in merely a glimpse.
  2. Scalability: from business cards to posters a scalable logo will stay legible and just as emotive at every scale.
  3. Versatility: logos that function on any device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the business they stand for.
  5. Relevance: a business logo must be lasting and will feel relevant today, tomorrow, and 20 years from now.

Logo PORTFOLIO Volume 1

Retro logo style of a bicycle created for a Maplewood, Minnesota coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and cafe were opening in an old section of the community and really wanted to cast a vintage atmosphere without appearing as stodgy or low energy. I fulfilled both tasks by developing a company logo concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a ageless business image.

clinical logo design with a microscopic lense slide and germs developed for Maplewood, Minnesota clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the science which investigates the root causes and outcomes of diseases, especially the field of healthcare which deals with the clinical examination of samples of body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology brand I came up with is really the sole instance I call to mind where I was able to incorporate a bacteria-laden microscope slide within a logo design.

Generally I try not to be excessively literal with a concept and to a degree, this specific design approaches the company it serves rather literally, but it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more interesting, more focus grabbing and even more unforgettable.

logo style with a leaping green frog developed for a family members fun facility in Maplewood, Minnesota.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the sorts of jobs which come my way, I’ve produced dozens of logo designs for physicians, dental practices, and attorneys but Cool Springz is without question the one and only trampoline park that I have ever gotten the privilege to work on.

Given that the name of the business has the word springz in its name the apparent choice would have been to integrate a some springs into the design but Cool Springz is a fun location to go and spring does not actually reflect an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more dynamic high energy atmosphere.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they utilized for promotion and marketing. I also think this is the only time that a logo I did was turned into a mascot when they had an employee costume fabricated to look exactly like my frog design.

photography logo featuring a flock of birds, a hill, a trail, a stream, and a tree - made for Maplewood, Minnesota traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche speciality because travel photographers don’t capture places or things but rather communicate emotional experiences through the pictures they record. The thought behind this logo design was to utilize negative space to project more than what was visible upon first glance, which I think is representative of the majority of professional photographers in that they frequently tell whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos frequently have an emotional fullness which can’t be revealed with just words. I attempted to do something the same to this logo design by employing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Maplewood logo design but also to show the depth to her work and in the way that she perceives the world through the lens of her camera.

 Maplewood logo style with a seagull used for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The lion’s share of business logo design projects that I take on I truly savor and the Coastal Wireless assignment was one that I certainly felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull silhouette as a stroke in the letter A but the customer, while he loved the concept, really did not care for my choice of birds. This man seriously loathed seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family didn’t share his scorn for this specific kind of sea bird.

When I turn a concept over to a customer I urge them to share it with friends and colleagues and family members as well as with individuals that they don’t even know so as to get neutral viewpoints on the merit of a design. Fortunately, he discussed it with his whole family and they really liked the design and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he went with the original concept.

Logo designs are a strange creature in the design world because the people that have a tendency to hire a professional to create their logo understand how essential a logo design is for their organization so they are way more invested in the result. Every logo project possesses it’s portion of challenges, however the greatest obstacle is finding that sweet spot in a design that functions really well at the job it’s needed to do in branding a company and also giving the customer the image they see for themselves.

a red panda logo style with bamboo behind-the-scenes, layout for Maplewood, Minnesota publication author

Red Panda Publishers | Logo Design

The book spine is a narrow segment of real estate to work with, but it is the most crucial part of a published book considering that it is usually the first thing a person sees in the book store. With regard to a publisher, it’s the opportunity they will likely ever have to promote their brand and get their logo design in front of the men and women that purchase actual books.

This three color design is vibrant, picturesque and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo design designed for an airline company in Los Angeles, the logo has two letter A's with the bars changed to imply they are wings.

Air LA | Logo Design

Airlines arrive and depart yet it looks like that in many instances 1 of the items individuals tend to recall the most are their logos. The Air LA logo design was done for a young fledgling commuter/shuttle air service situated in LA and although I’m not certain it really “took off” their organization logo didn’t slow them. The bookend A’s in their brand lent itself well to confering a sense of air travel and it was undoubtedly a victory.

 Maplewood logo style used for advertising and marketing as well as a label style for Vintage Instance features an archaic font style layout.

Vintage Case | Logo Design

Vintage case specialized in new cases for music instruments, that appeared to be antique cases. For this business logo design I sought to come up with a logo that possessed a fluid retro feel to it and could be utilized for every thing from a website to a label on brand new cases that seemed like they were from another point in time.

Logo produced for an orthodontist in Maplewood, Minnesota, style include an arc with lines converging with it to indicate metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can easily be one of the most difficult logo projects due to the fact that it seems that almost every dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the very most cliche ridden fields when it comes to small business branding, if dining establishments approached their branding in the exact same way dental offices do every one of their logo designs would definitely be a picture explaining anything they served, McDonalds would likely include a picture of a potato and a cow.

I recognize the thinking behind including an image of something mouth associated to a dentist’s logo nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I really enjoy doing dental logos simply because it challenges me to come up with a design that implies the field of dentistry or a certain area of the field of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and ultimately I created a layout that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this particular design over to the customer the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo designed for a family nonprofit, the logo design features 4 personalities startled in elevation to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be depictive of the love that William McNally had for the folks in his city. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy strategy to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and never hit the viewer on the head with what the business or institution wants to project.

The McNally Foundation’s name offered a distinct opportunity to do a custom logo design which communicated that they were about families without being overtly cheesy about it. The objective of a logo is to be remembered and recognized and if the designer makes an effort to use the logo to describe how individuals should think or feel they don’t understand the mission of a logo. If viewers have to consider a logo to understand what it means, it has failed, a logo needs to be immediately comprehended and a logo that illustrates itself won’t have the likelihood to be understood.

Logo design produced for a hair layout studio including a script font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a business logo that projected an atmosphere of relaxation and elegance for their new hair studio. I came up with a design which did not go the obvious path of crafting merely a stylized orchid but rather created a business logo that implied a flower in the pattern of a swirl incorporated in to the letter O in the title and by putting attention on the concept with the silhouette of a hummingbird hovering over the logo itself. The obvious path in creating a business logo is more often than not the wrong direction and in this case, the design ended up not being about the flower but instead placed the attention on the feeling that they really wanted to project to their customers.

Arabian equine logo layout produced for an equine cattle ranch that concentrates on breeding Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo designed a one-of-a-kind business logo concept fashioned to exemplify the unique physical traits of the Arabian type of horses. With a different head form and very high tail posture, the Arabian is one of the very most quite easily identifiable equine breeds in the entire world.

Las Coffee shop logo design a small restaurant, style contains a changed manuscript font which hovers over a team of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a small dining establishment, style consists of a changed manuscript typeface which hovers over a group of ornate lines as well as dots.

Logo design for a software application developer the layout functions and also renowned element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task management, and hard drive management. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a connection between the software program and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone with regards to what business they are in or how it relates to their specific location. Nevertheless it symbolized something to the owner of the company and in many cases the significance behind a logo design is equally as important as how it brands the enterprise it stands for.

Progress logo design produced for a Maplewood, Minnesota indoor developer, style attribute a collection of red circles that intersect and also replace the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Maplewood, Minnesota interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who prepares, explores, coordinates, and manages such ventures. Interior design is a multifaceted occupation that consists of conceptual development, area planning, site examinations, programming, research study, communicating with the stakeholders of a project, building and construction management, and execution of the design.

logo style done for Advanced Leadership Solutions, the characters for letter V and A in center of words advanced have actually been changed to link directly right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Maplewood, Minnesota logo design assignment was carried out for a management advisor that aids business leaders to become more effective at managing people, expectations, and profitability.
A logo style including an angler in the center of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in more than 7 billion a year retailing goods and equipment to outdoor sporting fans the owners of On the Fly understood the market place was prepared for an outdoor sporting store that operates as a consignment business. Whether you are into boating, fishing or mountain climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all types of passions, a spot to sell off their pre-owned equipment to other sports enthusiasts. I designed their Maplewood business logo dsign with an illustration that captures the attention of traffic and sends an image that wakens the passion of the outdoors. With visitor traffic that averages 45 mph I knew it would take more than the average logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and peaceful habitat.
Logo layout MQ farms, this logo style has actually a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo concept wasn’t actually composed for an Maplewood, Minnesota area farm it was actually developed for an investments broker, and this particular brand was one of multiple that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was actually to develop a brand mark that projected self-assurance, success, and affluence.

 Maplewood Logo design for a nonprofit, Turning Factor Solutions - the logo design attribute for outwardly facing arrow and the arrowheads imply that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what kind of logo design that they desired, this can be a good thing or a bad thing. Good in that it gives a designer the opportunity to delve into any concept that comes to mind, bad in that it’s tricky to hit a bullseye without recognizing where the target is. Luckily, in this case, I struck a bullseye with the first shot.

Logo design developed for the use of a sign for the restaurant (Brewgrrs), it is an elaborate script font style that is similar to a popular sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created loads of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a great project where I worked directly with the proprietor to produce a logo that worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted sign which hung above their doors, and was highly visible and very easy to read from over a block away.