Maplewood Logo Design

Each and every new Maplewood organization knows they are in need of a logo, but few new business owners entirely recognize the vital role their business logo can perform in their success, or why one logo design works more effectively than another. A logo design has an immediate and sustaining impact on the growth of a business, choose the right one and it can make the door swing and cash register ring, choose the incorrect one and it can be an obstacle and an impediment for the life span of a company. The logos presented in the ImageCo portfolio help Maplewood companies succeed, they are effective in any given circumstance and the main reason they are so effective is because they all have these 5 things in common.
  1. Simplicity: simple logos don’t demand consideration, they can be understood in just a glance.
  2. Scalability: from business cards to signboards a scalable logo design will stay legible and just as emotive at any scale.
  3. Versatility: logos that operate on any type of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the business they stand for.
  5. Relevance: a company logo needs to be lasting and should feel relevant today, tomorrow, and twenty years from today.

Retro logo design of a bike developed for a Maplewood coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee bar were actually opening up in an older section of the city and really wanted to cast a retro atmosphere without coming across as monotonous or low energy. I achieved both jobs by means of creating a trademark design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a timeless business image.

clinical logo style with a microscopic lense slide as well as germs created for Maplewood medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science that investigates the triggers and effects of diseases, mainly the field of medicine that deals with the clinical examination of samplings of human body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology logo design I came up with is really the sole instance I call to mind in which I was able to incorporate a bacteria-laden microscope slide into a business logo design.

Usually I attempt not to be extremely literal with a concept and to a degree, this design approaches the company it represents rather literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more captivating, more interest grabbing and a lot more memorable.

logo style with a leaping eco-friendly frog designed for a household fun facility in Maplewood.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of projects which come my way, I’ve produced dozens of logo designs for surgeons, dental experts, and attorneys but Cool Springz is without question the only trampoline park that I have ever gotten the opportunity to work on.

Given that the name of the business features the word springz in its name the obvious choice would have been to feature a some springs into the design but Cool Springz is a fun location to go and spring doesn’t actually reflect an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better lively high energy feeling.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they used for advertising. I also think this is the only time that a logo I created was turned into a mascot when they had an employee costume fashioned to look just like my frog design.

digital photography logo featuring a group of birds, a hill, a route, a stream, as well as a tree - created for Maplewood traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a fairly niche field of photography and I believe it is a niche sector because travel photographers don’t shoot places or things but rather convey emotional journeys through the photos they capture. The thought behind this logo composition was to utilize negative space to communicate more than what was visible upon first view, which I think is quintessential of the majority of professional photographers in that they oftentimes tell entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos frequently have an emotional fullness that can’t be revealed with just words. I made an effort to do something very similar to this logo design by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Maplewood logo but also to show the depth in her work and in the way that she sees the world through the lens of her camera.

 Maplewood logo style with a seagull used for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The lion’s share of logo design projects that I take on I genuinely relish and the Coastal Wireless design was one that I really felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the character A but my client, even though he loved the concept, didn’t care for my choice of birds. This man genuinely loathed seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members did not share his scorn for this particular type of sea bird.

When I turn a concept over to a customer I urge them to discuss it with friends and colleagues and family members as well as with individuals that they don’t actually know so as to get neutral viewpoints on the value of a design concept. Fortunately, he discussed it with his family members and they really loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he proceeded with the original concept.

Logo designs are a strange animal in the design world because the people that are inclined to hire a professional to design their logo design realize how important a logo is for their organization so they are way more invested in the result. Every logo design job has it’s share of hurdles, but the biggest challenge is finding that sweet spot in a design that functions really well at the task it’s needed to do in branding a business and also giving the client the image they see for themselves.

a red panda logo design with bamboo behind-the-scenes, layout for Maplewood publication publisher

Red Panda Publishers | Logo Design

The book spine is a thin slice of real estate to work with, nevertheless it is the most critical part of a printed book because it is often the very first thing a person views in the book store. Regarding a publisher, it’s the optimal opportunity they will likely ever get to advertise their label and get their logo design in front of the men and women that purchase actual books.

This 3 color design is vivid, colorful and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo design designed for an airline company in Los Angeles, the logo design has two letter A's with benches changed to imply they are wings.

Air LA | Logo Design

Airlines come and depart nevertheless it seems like that in many instances 1 of the things people usually tend to recall the most are their logos. The Air LA logo design was done for a modest new venture commuter/shuttle air service based in LA and although I’m not sure it really “took off” their custom logo didn’t ground them. The bookend A’s in their name lent itself well to affording a spirit of airline flight and it was surely a victory.

 Maplewood logo layout used for advertising and a tag style for Vintage Situation includes an archaic font style.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for music instruments, that seemed to be much older cases. For this custom logo concept I sought to come up with a logo that provided a fluid old-fashioned feel to it and could be utilized for every thing from a web page to a label on brand new cases that seemed like they were from another point in time.

Logo design created for an orthodontist in Maplewood, layout consist of an arc with lines intersecting with it to suggest steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can easily be one of the most challenging logo design projects considering that it seems that every single dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the very most cliche ridden professions when it comes to business marketing, if dining establishments approached their branding in the very same way dental practices do every one of their logo designs would be a picture explaining anything they served, McDonalds would likely contain a picture of a potato and a cow.

I recognize the thinking behind incorporating an image of something mouth related to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care industry.

I actually love doing dental logos because it challenges me to come up with a design that implies dentistry or a specific area of the field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and ultimately I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this particular design over to the customer the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo design designed for a family members nonprofit, the logo features 4 personalities staggered in height to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a custom logo design that would be representative of the love that William McNally had for the residents in his city. Most logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy method to any logo design is to be far too literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and don’t hit the viewer on the head with what the company or organization hopes to communicate.

The McNally Foundation’s name offered a distinct opportunity to do a custom logo design that conveyed that they were about families without being overtly corny about it. The goal of a logo is to be remembered and recognized and if the designer attempts to use the logo design to illustrate exactly how individuals should think or feel they don’t understand the purpose of a logo. If viewers have to consider a logo design to understand what it means, it has been in vain, a logo needs to be immediately understood and a logo design that explains itself will never have the likelihood to be understood.

Logo layout developed for a hair style studio including a manuscript font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a company logo that carried a spirit of simplicity and class for their new hair studio. I came up with a concept which didn’t go the obvious direction of crafting merely a stylized orchid but alternatively designed a company logo which implied a flower in the pattern of a swirl incorporated into the letter O in the name and by placing emphasis on the logo design along with the figure of a hummingbird floating over the logo design itself. The obvious path in designing a logo is more often than not the incorrect course and in this case, the design ended up not being about the flower but alternately put the emphasis on the emotion that they really wanted to project to their clients.

Arabian horse logo layout created for a steed cattle ranch that concentrates on breeding Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo crafted a unique brand concept tailored to display the unique physical traits of the Arabian pedigree of equines. By having a different head form and high tail carriage, the Arabian is one of the highly immediately identifiable equine types in the whole world.

Las Coffee shop logo layout a little dining establishment, style includes a changed script font style which floats above a group of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a small dining establishment, layout consists of a changed manuscript font which floats above a group of ornate lines and dots.

Logo style for a software application developer the design functions and iconic element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and drive managing. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a connection between the software and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone regarding to what business they are in or how it relates to their specific location. Nevertheless it meant something to the owner of the company and in many cases the symbolism behind a logo design is just as important as how it serves the organization it represents.

Evolve logo layout created for a Maplewood indoor designer, style feature a series of red circles that intersect as well as replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Maplewood interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who organizes, researches, coordinates, and manages such tasks. Interior design is a diverse profession that involves conceptual development, space planning, location assessments, programming, research study, corresponding with the stakeholders of a project, construction management, and execution of the design.

logo style done for Advanced Leadership Solutions, the personalities for letter V as well as A in center of words advanced have been customized to link directly into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Maplewood logo design project was done for a leadership specialist that aids business leaders to develop into more successful at supervising people, expectations, and profitability.

A logo design featuring an angler in the middle of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year retailing supplies and equipment to outdoor sporting lovers the founders of On the Fly understood the market place was primed for an outdoor sporting merchant that functions as a consignment company. Whether you are into boating, angling or mountain climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all kinds of passions, a location to market their secondhand items to other sports enthusiasts. I tailored their Maplewood logo design dsign with an illustration that garners the interest of traffic and sends an image that invokes the enthusiasm of the outdoors. With visitor traffic that averages forty five mph I knew it would take more than the typical logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and serene habitat.
Logo style MQ farms, this logo style has actually an area integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo concept wasn’t really produced for an Maplewood area farm it was really designed for an investments broker, and this particular trademark was one of a handful of which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to make an identity that projects self-confidence, financial success, and affluence.
Logo design created for making use of an indicator for the dining establishment (Brewgrrs), it is an ornate manuscript typeface that is evocative a famous sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted dozens of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat project in which I worked closely with the owner to produce a logo design which worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated sign which hung over their doors, and was highly visible and very easy to read from over a block away.