Minneapolis Logo Design

Virtually every new Minneapolis venture knows they require a logo, yet few new business owners entirely understand the essential role their company logo can make in their becoming successful, or why one logo functions more effectively than another. A business logo has an instant and lasting impact on the growth of a company, pick the right one and it can make the door swing and phone ring, go with the incorrect one and it will be a barrier and a hindrance for the life of a company. The logos featured in the ImageCo portfolio help Minneapolis businesses prosper, they are effective in any given scenario and the reason they are so effective is because they all have these 5 things in common.
  1. Simplicity: simple logo designs don’t demand consideration, they can be realized in merely a look.
  2. Scalability: from business cards to posters a scalable logo design will be legible and equally emotive at any size.
  3. Versatility: logos that work on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the business they stand for.
  5. Relevance: a company logo must be ageless and will feel relevant today, tomorrow, and twenty five years from now.

Retro logo design of a bike developed for a Minneapolis coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and bistro were opening up in an old part of the town and really wanted to cast a retro tone without coming across as boring or low energy. I accomplished each of the tasks by developing a trademark design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a enduring business image.

clinical logo design with a microscopic lense slide and also germs developed for Minneapolis medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that examines the causes and consequences of diseases, especially the branch of healthcare that works with the clinical examination of specimens of body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology logo design I came up with is the sole instance I recall where I was in a position to incorporate a bacteria-laden microscope slide within a logo design.

Usually I attempt not to be extremely literal with a design and to a degree, this design approaches the company it serves fairly literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more intriguing, more interest grabbing and even more meaningful.

logo layout with a leaping green frog designed for a family members fun facility in Minneapolis.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the sorts of jobs which come my way, I’ve produced dozens of logo designs for health care providers, dentists, and attorneys but Cool Springz is without question the only trampoline park that I have actually ever had the opportunity to work on.

Given that the full name of the company has the word springz in its name the clear choice would have been to feature a few springs into the concept but Cool Springz is a fun place to go and spring does not really resonate an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a more enthusiastic high energy feel.

In the end, Cool Springz ended up loving my concept and named the frog Jax and featured him in to everything they used for advertising. I also think this is the only time that a logo I created was turned into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

photography logo design including a group of birds, a hill, a trail, a stream, as well as a tree - made for Minneapolis traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a rather niche field of photography and I think it is a niche profession due to the fact that travel photographers don’t capture locations or things but rather communicate emotional experiences through the pictures they record. The idea behind this logo design was to utilize negative space to communicate more than what was visible upon first glance, which I think is representative of almost all professional photographers in that they frequently tell entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos frequently have an emotional resonance that can’t be revealed with just words. I made an effort to do something comparable to this logo by utilizing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Minneapolis logo but also to show the depth in her work and in the way that she perceives the world through the lens of her camera.

 Minneapolis logo layout with a seagull made use of for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The bulk of logo design jobs that I take on I honestly enjoy and the Coastal Wireless design was one that I certainly felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull form as a stroke in the character A but the client, even though he loved the concept, really did not care for my choice of birds. This particular man truly despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members did not share his hatred for this specific type of sea bird.

When I turn a concept over to a client I encourage them to discuss it with colleagues and family as well as with folks that they don’t actually know so as to get objective opinions on the value of a design. Fortunately, he discussed it with his family members and they really loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Logos are a strange creature in the design world because the people that have a tendency to hire an expert to design their logo design realize how vital a logo is for their company so they are much more vested in the end result. Every logo job possesses it’s portion of hurdles, however the greatest obstacle is finding that sweet spot in a design that works really well at the task it’s needed to do in branding a company and also giving the customer the image they see for themselves.

a red panda logo layout with bamboo in the background, layout for Minneapolis publication publisher

Red Panda Publishers | Logo Design

The book spine is a narrow piece of real estate to work with, nevertheless it is the most essential part of a printed book due to the fact that it is in most cases the primary thing a person views in the book store. Regarding a publisher, it’s the optimal opportunity they will ever get to publicize their product and get their logo design in front of the people that buy actual books.

This three color design is vivid, picturesque and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo developed for an airline company in Los Angeles, the logo design has two letter A's with benches changed to imply they are wings.

Air LA | Logo Design

Airlines arrive and depart however it seems that in many cases one of the items folks usually tend to remember the most are their logos. The Air LA logo design was done for a modest startup commuter/shuttle airline company located in LA and although I’m not sure it really “took off” their logo design didn’t slow them. The bookend A’s in their name lent itself well to affording a feeling of flight and it was definitely a winner.

 Minneapolis logo design utilized for marketing and a label design for Vintage Instance features an antiquated font style.

Vintage Case | Logo Design

Vintage case focused in all new cases for musical instruments, which looked to be vintage cases. For this logo concept I tried to come up with a logo that had a fluid retro feel to it and could be used for every thing from a website to an insignia on brand new cases that seemed like they were from a different era.

Logo created for an orthodontist in Minneapolis, layout consist of an arc with lines intersecting with it to suggest metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can easily be one of the most challenging and difficult logo design jobs because it seems that every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden fields when it comes to company branding, if restaurants approached their branding in the very same way dental professionals do every one of their logo designs would definitely be a picture trying to explain something they served, McDonalds would likely have an image of a potato and a cow.

I understand the thinking behind incorporating an illustration of something mouth associated to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry.

I really love doing dentist logo designs simply because it challenges me to come up with a design that implies dentistry or a particular field of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and eventually I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this particular design over to the client the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo designed for a family members nonprofit, the logo includes 4 personalities staggered in height to represent a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo design that would be depictive of the devotion that William McNally had for the people in his city. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy approach to any logo design is to be far too literal about what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the business or organization hopes to relate.

The McNally Foundation’s name offered a distinct opportunity to do a logo which communicated that they were about families without being openly corny about it. The intention of a logo is to be remembered and recognized and if the designer tries to use the logo design to describe specifically how individuals should think or feel they don’t understand the purpose of a logo. If viewers have to think about a logo to understand what it means, it has been in vain, a logo needs to be immediately understood and a logo design that illustrates itself won’t have the opportunity to be comprehended.

Logo layout produced for a hair style studio including a script font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo that projected an atmosphere of serenity and elegance for their new hair studio. I created a concept which did not go the obvious course of designing just a stylized orchid but alternatively delivered a company logo that suggested a flower in the pattern of a swirl featured into the letter O in the name and by putting attention on the logo design along with the silhouette of a hummingbird hovering above the image itself. The obvious path in designing a business logo is in most cases the wrong direction and in this case, the design ended up not being about the flower but instead laid the importance on the feeling that they wanted to forecast to their patrons.

Arabian horse logo layout developed for a steed ranch that specializes in breeding Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo crafted a unique custom logo concept tailored to manifest the unique physical traits of the Arabian type of horses. With an unique head form and high tail posture, the Arabian is one of the very most easily identifiable equine lineages in the entire world.

Las Cafe logo style a little dining establishment, style consists of a changed script font style which hovers above a group of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a small dining establishment, style contains a modified manuscript typeface which hovers above a group of elaborate lines and dots.

Logo design for a software application designer the style features and also famous element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and hard drive operations. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a bridge in between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone pertaining to what business they are in or how it relates to their specific location. However, it symbolized something to the business owner of the business and in many cases the substance supporting a logo is equally as important as how it brands the enterprise it represents.

Evolve logo style developed for a Minneapolis indoor developer, design function a series of red circles that intersect and replace the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Minneapolis interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who arranges, investigates, coordinates, and manages such tasks. Interior design is a diverse profession that includes conceptual development, space planning, location examinations, programming, research, communicating with the stakeholders of a project, building and construction management, and implementation of the design.

logo design done for Advanced Management Solutions, the personalities for letter V and A in center of the word progressed have been customized to tie directly into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Minneapolis logo design job was completed for a leadership consultant that helps business professionals to become more effective at managing people, expectations, and productivity.

A logo design including an angler in the center of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in more than 7 billion a year retailing supplies and equipment to outdoor sporting lovers the founders of On the Fly realized the market was ready for an outdoor sporting retailer that functions as a consignment business. Whether or not you are into boating, fishing or rock climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all types of interests, a spot to sell off their pre-owned products to other sports enthusiasts. I created their Minneapolis logo dsign using a graphic that garners the interest of traffic and projects an image that wakens the passion of the outdoors. With visitor traffic that averages forty five mph I realized it would take more than the average logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and serene habitat.
Logo design MQ ranches, this logo layout has a field incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo concept wasn’t actually designed for an Minneapolis area farm it was in reality created for an investments broker, and this creative logo was one of multiple which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was really to create a graphic that projected confidence, effectiveness, and luxury.
Logo design designed for using an indicator for the dining establishment (Brewgrrs), it is an elaborate script font style that is evocative a well-known sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted dozens of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a neat project where I worked closely with the owner to create a business logo that worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage that hung above their doors, and was highly visible and very easy to read from over a block away.