Minnetonka Logo Design

Every new Minnetonka business realizes that they are in need of a logo, yet few new business owners fully grasp the key role their company logo can make in their becoming successful, or the reason that one logo design works more effectively than another. A logo design has an instant and lasting influence on the success of a business, select the right one and it will make the door swing and cash register ring, select the incorrect one and it can be a barrier and a hindrance for the life of an organization. The logos featured in the ImageCo portfolio help Minnetonka businesses succeed, they are effective in any given scenario and the reason they are so effective is because they all have these 5 features in common.
  1. Simplicity: simple logo designs don’t require consideration, they can be realized in just a glance.
  2. Scalability: from business cards to posters a scalable logo will stay legible and equally emotive at virtually any size.
  3. Versatility: logos that operate on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the enterprise they represent.
  5. Relevance: a logo design should be ageless and will feel relevant today, tomorrow, and twenty years from today.

Retro logo design of a bicycle developed for a Minnetonka coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee bar were launching in an old section of the city and wanted to visualize a nostalgic atmosphere without appearing as monotonous or low energy. I achieved both tasks by creating a trademark concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a enduring business image.

clinical logo layout with a microscopic lense slide and bacteria made for Minnetonka medical center.

Mid-Valley Pathology | Logo Design

Pathology is the science which examines the causes and outcomes of diseases, mainly the field of medicine which works with the laboratory assessment of samples of body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology logo I came up with is the sole instance I recall in which I was in a position to integrate a bacteria-laden microscope slide within a logo design.

Generally I attempt not to be extremely literal with a concept and to a degree, this design approaches the company it represents fairly literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more appealing, more attention grabbing and a lot more unforgettable.

logo layout with a jumping green frog made for a family enjoyable facility in Minnetonka.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of projects that come my way, I’ve produced dozens of logo designs for surgeons, dental professionals, and attorneys but Cool Springz is without question the only trampoline park which I have ever had the opportunity to work on.

Given that the name of the business has the word springz in its name the apparent choice would have been to include a couple of springs into the design but Cool Springz is a fun location to go and spring does not really reflect an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a better dynamic high energy feel.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they utilized for marketing. I also believe this is the only time that a logo I did was made into a mascot when they had an employee costume fashioned to look just like my frog design.

photography logo featuring a group of birds, a mountain, a trail, a stream, and a tree - developed for Minnetonka traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche area due to the fact that travel photographers don’t capture locations or things but rather reveal emotional journeys through the images they capture. The thought behind this logo design was to use negative space to convey more than what was visible upon initial glance, which I think is representative of almost all good photographers in that they oftentimes convey whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos often have an emotional resonance that can’t be conveyed with just words. I tried to do something similar to this logo by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Minnetonka logo but also to reveal the depth to her art and in the way that she views the world through the lens of her camera.

 Minnetonka logo layout with a seagull utilized for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The lion’s share of business logo design jobs that I take on I truly savor and the Coastal Wireless assignment was one that I really felt good about, however the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull silhouette as a stroke in the letter A however the customer, while he loved the concept, really did not care for my choice of birds. This particular man seriously despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family didn’t share his hatred for this specific kind of sea bird.

When I turn a design over to a customer I encourage all of them to share it with colleagues and family members as well as with individuals that they don’t even know so as to get neutral viewpoints on the benefit of a design concept. Fortunately, he shared it with his family and they really loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he went with the original concept.

Business logos are a weird animal in the design world given that the people that have a tendency to hire an expert to design their business logo understand how crucial a logo design is for their business so they are way more vested in the outcome. Every logo job possesses it’s share of obstacles, however the largest obstacle is identifying that sweet spot in a design that works really well at the task it’s needed to do in branding a company and also providing the client the image they see for themselves.

a red panda logo design with bamboo behind-the-scenes, design for Minnetonka publication author

Red Panda Publishers | Logo Design

The book spine is a slender piece of real estate to work with, nevertheless it is the most important part of a published book because it is often the initial thing a person views in the book store. Regarding a publishing company, it’s the most ideal opportunity they will ever get to publicize their label and get their logo design in front of the individuals that buy actual books.

This 3 color design is vibrant, picturesque and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo developed for an airline in Los Angeles, the logo design has 2 letter A's with benches customized to indicate they are wings.

Air LA | Logo Design

Airlines arrive and depart yet it seems that in many occurrences one of the items folks usually tend to recollect the most are their logos. The Air LA logo design was done for a modest fledgling commuter/shuttle air service situated in LA and while I’m not certain it really “took off” their custom logo didn’t slow them. The bookend A’s in their brand lent itself well to affording a sense of flight and it was certainly a victory.

 Minnetonka logo style made use of for advertising as well as a tag layout for Vintage Situation features an old-fashioned font layout.

Vintage Case | Logo Design

Vintage case specialized in all new cases for music instruments, which looked to be vintage cases. For this custom logo design I attempted to come up with a logo that provided a fluid vintage feel to it and could be utilized for everything from a web site to a label on brand new cases that looked like they were from another generation.

Logo developed for an orthodontist in Minnetonka, style consist of an arc with lines converging with it to indicate metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can be one of the most challenging and difficult logo jobs considering that it seems that every single dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the very most cliche ridden fields when it comes to company marketing, if restaurants approached their branding in the same way dental practices do every one of their logos would definitely be a picture trying to explain something they served, McDonalds would most likely include a picture of a potato and a cow.

I recognize the thinking behind incorporating an image of something mouth associated to a dentist’s company logo nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I really love doing dental logos simply because it challenges me to come up with a design that implies dentistry or a particular area of dental treatment like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and subsequently I created a design that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this particular design over to the client the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo design made for a household nonprofit, the logo design features 4 characters staggered in elevation to represent a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo that would be illustrative of the love that William McNally had for the people residing in his community. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy method to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and never hit the viewer on the head with what the company or organization hopes to project.

The McNally Foundation’s name provided a distinct opportunity to do a logo that communicated that they were about families without being overtly cheesy about it. The objective of a logo is to be remembered and recognized and if the designer tries to use the logo to illustrate how people ought to think or feel they don’t understand the mission of a logo. If viewers have to ponder a logo design to understand what it means, it has fallen short, a logo needs to be immediately comprehended and a logo design that explains itself will never have the chance to be comprehended.

Logo style produced for a hair style studio including a manuscript font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo which related a sense of simplicity and connection for their new hair studio. I created a design which did not go the obvious direction of designing merely a stylized orchid but alternatively delivered a logo design which suggested an orchid in the pattern of a swirl incorporated into the letter O in the name and by placing attention on the logo design along with the figure of a hummingbird hovering above the image itself. The obvious path in creating a logo design is usually the wrong route and in this case, the design ended up not being about the flower but alternately placed the importance on the emotion that they really wanted to project to their patrons.

Arabian horse logo design developed for a steed ranch that specializes in breeding Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo developed a distinct business logo concept tailored to display the unique physical traits of the Arabian kind of horses. By having an unique head shape and high tail carriage, the Arabian is one of the highly easily identifiable horse breeds in the whole world.

Las Coffee shop logo layout a little restaurant, layout includes a customized manuscript font style which hovers over a team of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a small restaurant, style includes a customized script typeface which hovers above a team of luxuriant lines and dots.

Logo style for a software application developer the style attributes and legendary element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and hard drive management. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection in between the software program and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone pertaining to what business they are in or how it relates to their specific location. However, it symbolized something to the owner of the business and in many cases the symbolism supporting a logo is just as important as how it brands the organization it stands for.

Progress logo layout developed for a Minnetonka interior developer, style attribute a series of red circles that converge and also replace the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Minnetonka interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who prepares, explores, coordinates, and manages such tasks. Interior design is a multifaceted occupation that consists of conceptual development, space planning, site inspections, programming, study, corresponding with the stakeholders of a project, building and construction supervision, and execution of the design.

logo layout provided for Advanced Management Solutions, the personalities for letter V as well as A in middle of words advanced have actually been customized to link straight into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Minnetonka logo design job was completed for a leadership specialist that enables business professionals to develop into more efficient at overseeing people, expectations, and profitability.

A logo design including an angler in the center of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting lovers the founders of On the Fly realized the market was primed for an outdoor sporting merchant that operates as a consignment firm. Whether you are into boating, fishing or rock climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all sorts of interests, a spot to sell their secondhand goods to other sports enthusiasts. I created their Minnetonka logo design dsign along with a graphic that garners the interest of traffic and sends an image that calls to mind the enthusiasm of the outdoors. With traffic that averages 45 miles per hour I knew it would take more than the average logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and serene habitat.
Logo layout MQ ranches, this logo design has an area included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo concept wasn’t actually composed for an Minnetonka regional farm it was really developed for a commodities broker, and this particular company logo was one of many which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was actually to generate a brand mark that projected trust, effectiveness, and affluence.
Logo design developed for using an indicator for the restaurant (Brewgrrs), it is an elaborate script font that is similar to a famous sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created dozens of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a cool project where I worked closely with the business owner to develop a logo design that worked very well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted sign that hung above their doors, and was highly visible and very legible from over a block away.