Minnetonka, Minnesota Logo Design

Virtually every new Minnetonka organization understands that they need a logo, yet few entrepreneurs thoroughly recognize the vital role their logo will perform in their becoming successful, or why one logo performs far better than another. A company logo has an instant and long term effect on the prosperity of a company, pick the right one and it will make the door swing and cash register ring, select the wrong one and it can be a barrier and a hindrance for the life span of a business.

The logos featured in the ImageCo portfolio help Minnetonka, Minnesota companies prosper, they are effective in any given situation and the reason why they are so effective is that they all have these 5 features in common.

  1. Simplicity: simple logo designs don’t require contemplation, they can be grasped in merely a glance.
  2. Scalability: from business cards to posters a scalable logo design will remain legible and equally emotive at virtually any scale.
  3. Versatility: logos that operate on any device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the enterprise they represent.
  5. Relevance: a logo should be ageless and will feel relevant today, tomorrow, and 20 years from today.

Logo PORTFOLIO Volume 1

Retro logo design of a bicycle produced for a Minnetonka, Minnesota coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and bistro were opening up in an older section of the city and wanted to cast a retro vibe without appearing as boring or low energy. I accomplished each of the tasks by developing a business logo design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a classic business image.

medical logo design with a microscope slide as well as germs designed for Minnetonka, Minnesota clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science that analyzes the root causes and effects of diseases, especially the field of healthcare that deals with the laboratory assessment of samples of human body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology logo I came up with is really the only instance I recall in which I was able to incorporate a bacteria-laden microscope slide right into a business logo design.

Generally I attempt not to be extremely literal with a concept and to a degree, this specific design approaches the company it represents quite literally, but it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more interesting, more attention grabbing and a lot more memorable.

logo design with a jumping green frog made for a family members enjoyable facility in Minnetonka, Minnesota.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the sorts of projects that come my way, I’ve done dozens of logo designs for medical professionals, dental experts, and attorneys but Cool Springz is without question the only trampoline park that I have ever gotten the opportunity to work on.

Given that the full name of the company features the word springz in its name the clear choice would have been to feature a couple springs into the design but Cool Springz is a fun destination to go and spring doesn’t really resonate an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a much more lively high energy impression.

In the end, Cool Springz ended up loving my design and named the frog Jax and integrated him in to everything they used for promotion and marketing. I also think this is the only time that a logo I came up with was turned into a mascot when they had an employee costume fashioned to look just like my frog design.

digital photography logo including a group of birds, a mountain, a path, a stream, and a tree - made for Minnetonka, Minnesota travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche field because travel photographers tend not to capture places or things but rather project emotional journeys by means of the photos they capture. The thought behind this logo concept was to utilize negative space to project more than what was visible upon initial glance, which I think is representative of the majority of professional photographers in that they frequently share entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional fullness which can’t be communicated with mere words. I tried to do something comparable to this logo by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Minnetonka logo design but also to show the depth of her work and in the way that she perceives the world through the lens of her camera.

 Minnetonka logo layout with a seagull utilized for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The majority of business logo design jobs that I take on I really savor and the Coastal Wireless design was one that I really felt good about, but the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the character A however my client, while he loved the concept, really did not care for my choice of birds. This particular guy seriously despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family didn’t share his hatred for this particular variety of sea bird.

When I turn a concept over to a customer I encourage them to talk about it with friends and colleagues and family members as well as with people that they don’t even know so as to get impartial judgements on the merit of a concept. Fortunately, he talked about it with his family and they really liked the design and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he went with the original design.

Logos are a weird creature in the design world because the people that tend to hire a professional to create their logo comprehend how important a logo is for their company so they are much more vested in the final result. Every logo project possesses it’s share of challenges, however the biggest challenge is finding that sweet spot in a design that works really well at the job it’s required to do in branding a business and also providing the customer the identity they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, style for Minnetonka, Minnesota publication author

Red Panda Publishers | Logo Design

The book spine is a cramped piece of real estate to work with, yet it is the most crucial part of a published book due to the fact that it is often the first thing a person views in the book shop. With regard to a publishing company, it’s the most ideal opportunity they will likely ever get to publicize their label and get their logo design in front of the men and women that buy actual books.

This three color design is vivid, picturesque and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo developed for an airline in Los Angeles, the logo has 2 letter A's with the bars modified to indicate they are wings.

Air LA | Logo Design

Airlines come and go however it seems like that in many occurrences one of the aspects folks usually tend to recall the most are their logos. The Air LA logo design was done for a modest new venture commuter/shuttle air service based in LA and although I’m not sure it actually “took off” their custom logo didn’t slow them. The bookend A’s in their brand lent itself well to imparting a spirit of air travel and it was undoubtedly a winner.

 Minnetonka logo design utilized for advertising and marketing as well as a label layout for Vintage Case includes an old-fashioned typeface layout.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for musical instruments, which looked to be antique cases. For this logo design I strove to come up with a logo that possessed a fluid nostalgic feel to it and could easily be used for everything from a web site to an insignia on brand new cases that looked like they were from a different point in time.

Logo design developed for an orthodontist in Minnetonka, Minnesota, design include an arc with lines converging through it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can easily be one of the most challenging and difficult logo design projects due to the fact that it seems that every single dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the very most cliche ridden fields when it comes to small business marketing, if restaurants approached their advertising in the exact same way dental practitioners do every one of their company logos would definitely be a picture explaining anything they served, McDonalds would most likely contain a picture of a potato and a cow.

I understand the thinking behind incorporating an illustration of something mouth associated to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I actually really love doing dentistry logos simply because it challenges me to come up with a design that implies the field of dentistry or a specific area of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and eventually I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this concept over to the customer the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo design made for a household nonprofit, the logo features 4 personalities surprised in elevation to stand for a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a custom logo design that would be representative of the love that William McNally had for the people in his city. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy strategy to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the company or institution wishes to communicate.

The McNally Foundation’s name offered a distinct opportunity to do a custom logo design that conveyed that they were about families without being overtly cheesy about it. The goal of a logo is to be remembered and recognized and if the designer tries to use the logo design to explain how individuals should think or feel they don’t understand the purpose of a logo. If viewers have to think about a logo to understand what it means, it has been in vain, a logo needs to be immediately comprehended and a logo design that explains itself will never have the chance to be understood.

Logo style created for a hair design workshop including a manuscript font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a business logo which projected an atmosphere of simplicity and connection for their new hair studio. I came up with a design which did not go the obvious course of crafting merely a stylized orchid but instead created a logo which suggested an orchid in the pattern of a swirl featured in to the letter O in the name and by placing emphasis on the concept with the silhouette of a hummingbird hovering over the logo design itself. The obvious path in designing a business logo is oftentimes the wrong path and in this case, the design ended up not being about the orchid but alternately put the attention on the emotion that they really wanted to transmit to their clients.

Arabian steed logo style produced for an equine cattle ranch that specializes in reproducing Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo designed a unique custom logo concept customized to illustrate the unique physical traits of the Arabian breed of equines. By having an unique head form and higher tail posture, the Arabian is one of the most easily recognizable horse types in the world.

Las Cafe logo design a small restaurant, style includes a changed manuscript typeface which floats above a group of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a little restaurant, style includes a customized script typeface which floats over a team of ornate lines and dots.

Logo layout for a software application programmer the design attributes as well as renowned element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task management, and hard drive management. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a bridge between the software and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone regarding to what business they are in or how it relates to their specific location. But it symbolized something to the business owner of the business and in many cases the significance behind a business logo is just as important as how it brands the organization it represents.

Evolve logo design produced for a Minnetonka, Minnesota interior designer, style function a collection of red circles that converge and also replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Minnetonka, Minnesota interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who arranges, researches, coordinates, and oversees such tasks. Interior design is a multifaceted occupation that consists of conceptual development, area planning, site examinations, programming, analysis, communicating with the stakeholders of a project, construction supervision, and implementation of the design.

logo layout done for Advanced Management Solutions, the personalities for letter V as well as A in middle of the word progressed have actually been changed to connect straight into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Minnetonka, Minnesota logo design project was done for a leadership coach that helps business leaders to develop into more successful at managing people, expectations, and profitability.
A logo design including an angler in the middle of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year retailing supplies and equipment to outdoor sporting lovers the founders of On the Fly understood the market place was ready for an outdoor sporting merchant that operates as a consignment business. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all kinds of passions, a spot to sell off their pre-owned equipment to other sports enthusiasts. I designed their Minnetonka logo design dsign along with a graphic that pulls in the interest of vehicles and sends an image that arouses the passion of the outdoors. With visitor traffic that averages 45 miles per hour I realized it would take more than the average logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and serene habitat.
Logo style MQ ranches, this logo layout has an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo design wasn’t really created for an Minnetonka, Minnesota regional farm it was actually created for an investments broker, and this company logo was one of many which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was really to generate an identity that projected trust, effectiveness, and opulence.

 Minnetonka Logo design for a nonprofit, Turning Point Solutions - the logo design function for externally facing arrowhead and also the arrowheads suggest that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design that they wanted, this can be a good thing or a bad thing. Good in that it offers a designer the flexibility to investigate any idea that comes to mind, bad in that it’s hard to hit a bullseye without realizing where the target is. Thankfully, in this case, I struck a bullseye with the first try.

Logo design created for making use of an indicator for the restaurant (Brewgrrs), it is an ornate manuscript font that is reminiscent of a famous sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created loads of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a great undertaking where I worked directly with the owner to design a business logo which worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon signage that hung over their doors, and was highly visible and very legible from over a block away.