Moorhead, Minnesota Logo Design

Each and every new Moorhead business knows they require a logo, however few new business owners fully recognize the essential role their logo design will take in their becoming successful, or precisely why one business logo functions far better than another. A company logo has an instant and long term effect on the prosperity of a business, choose the correct one and it can make the door swing and cash register ring, go with the wrong one and it can be a barrier and an impediment for the life span of an organization.

The logos featured in the ImageCo portfolio help Moorhead, Minnesota companies prosper, they are effective in any given scenario and the reason they are so effective is because they all have these five traits in common.

  1. Simplicity: simple logos don’t require deliberation, they can be comprehended in merely a glance.
  2. Scalability: from business cards to billboards a scalable business logo will be legible and just as emotive at every dimension.
  3. Versatility: logos which operate on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the business they stand for.
  5. Relevance: a business logo needs to be enduring and should feel as relevant today, tomorrow, and forty years from now.
Retro logo layout of a bike produced for a Moorhead, Minnesota coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and bistro were actually opening up in an old part of the town and hoped to visualize a vintage feel without appearing as monotonous or low energy. I achieved each of the jobs via creating a business logo concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a classic business image.

medical logo layout with a microscope slide and also bacteria developed for Moorhead, Minnesota clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the science which studies the causes and outcomes of diseases, mainly the field of medicine which works with the laboratory evaluation of samplings of body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology brand I came up with is the sole instance I call to mind in which I was in a position to integrate a bacteria-laden microscope slide right into a business logo design.

Usually I try not to be excessively literal with a concept and to a point, this specific design approaches the company it serves quite literally, however it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more captivating, more attention grabbing and a lot more memorable.

logo layout with a jumping environment-friendly frog developed for a household enjoyable center in Moorhead, Minnesota.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the sorts of jobs that come my way, I’ve produced dozens of logo designs for physicians, dental experts, and attorneys but Cool Springz is without question the only trampoline park that I have actually ever had the opportunity to work on.

Given that the full name of the business features the word springz in its name the obvious choice would have been to feature a some springs into the concept but Cool Springz is a fun place to go and spring doesn’t actually resonate an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a more lively high energy impression.

In the end, Cool Springz ended up loving my design and named the frog Jax and integrated him in to everything they utilized for advertising and marketing. I also think this is the only time that a logo I designed was transformed into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

digital photography logo design featuring a group of birds, a mountain, a route, a stream, and a tree - made for Moorhead, Minnesota travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche field due to the fact that travel photographers don’t capture locations or things but rather reveal emotional experiences through the pictures they capture. The idea behind this logo design was to utilize negative space to project more than what was visible upon first view, which I think is representative of most good photographers in that they oftentimes tell whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos often have an emotional fullness which can’t be communicated with just words. I tried to do something comparable to this logo by utilizing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Moorhead logo design but also to show the depth in her art and in the way that she perceives the world through the lens of her camera.

 Moorhead logo layout with a seagull utilized for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The lion’s share of business logo design jobs that I take on I genuinely enjoy and the Coastal Wireless design was one that I certainly felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the character A however my client, even though he liked the concept, really did not care for my choice of birds. This particular guy genuinely hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family didn’t share his aversion for this specific breed of sea bird.

When I turn a concept over to a customer I urge all of them to talk about it with colleagues and family as well as with other people that they don’t actually know so as to get honest point of views on the worthiness of a design. Fortunately, he shared it with his family members and they adored the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Logos are a strange creature in the design world because the people that tend to hire a professional to create their logo recognize how crucial a logo is for their business so they are way more invested in the end result. Every logo design project possesses it’s share of obstacles, but the greatest challenge is finding that sweet spot in a design that operates really well at the job it’s needed to do in branding a business and also providing the client the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, layout for Moorhead, Minnesota book publisher

Red Panda Publishers | Logo Design

The book spine is a cramped piece of real estate to work with, but it really is the most necessary part of a printed book since it is usually the very first thing a person sees in the bookstore. Regarding a publishing company, it’s the optimal opportunity that they will likely ever have to publicize their product and get their logo design in front of the people that purchase actual books.

This three color design is vivid, picturesque and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo design created for an airline company in Los Angeles, the logo has 2 letter A's with benches changed to indicate they are wings.

Air LA | Logo Design

Airlines come and go but it looks like that in many instances one of the traits folks usually tend to recollect the most are their logos. The Air LA logo design was done for a young start-up commuter/shuttle airline company based in LA and while I’m not certain it really “took off” their logo design didn’t ground them. The bookend A’s in their brand lent itself well to conferring a good sense of airline flight and it was certainly a winner.

 Moorhead logo style used for marketing as well as a tag layout for Vintage Situation includes an antiquated typeface layout.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for music instruments, which seemed to be older cases. For this custom logo design I sought to come up with a logo that offered a fluid old-fashioned feel to it and could easily be used for every thing from a web page to a label on brand new cases that seemed like they were from another generation.

Logo design created for an orthodontist in Moorhead, Minnesota, style consist of an arc with lines intersecting through it to suggest steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can easily be one of the most challenging logo jobs due to the fact that it appears that almost every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the most cliche ridden fields when it comes to small business marketing, if restaurants approached their advertising in the same way dental professionals do every one of their logos would be a picture explaining anything they served, McDonalds would likely contain an image of a potato and a cow.

I understand the thinking behind incorporating an illustration of something mouth associated to a dentist’s logo nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care industry.

I really love doing dental business logos simply because it challenges me to come up with a design that implies the field of dentistry or a specific field of dental treatment like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a layout that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this particular concept over to the client the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo made for a family not-for-profit, the logo features 4 personalities startled in height to stand for a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be depictive of the love that William McNally had for the families in his community. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy approach to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the company or institution wants to convey.

The McNally Foundation’s name offered a distinct opportunity to do a logo that communicated that they were about families without being overtly corny about it. The intention of a logo design is to be remembered and recognized and if the designer tries to use the logo to explain how individuals ought to think or feel they don’t understand the goal of a logo. If you have to ponder a logo design to understand what it means, it has failed, a logo needs to be immediately understood and a logo design that explains itself won’t have the chance to be comprehended.

Logo layout developed for a hair layout workshop featuring a script font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo which communicated a feeling of peace and class for their new hair salon. I created a concept which didn’t go the obvious route of crafting just a stylized orchid but alternatively created a business logo which implied a flower in the pattern of a swirl blended into the letter O in the title and by placing emphasis on the concept with the figure of a hummingbird hovering above the logo design itself. The obvious path in designing a company logo is oftentimes the incorrect path and in this case, the design ended up not being about the flower but instead placed the main focus on the feeling that they really wanted to forecast to their clients.

Arabian steed logo layout developed for an equine cattle ranch that concentrates on reproducing Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo crafted a one-of-a-kind logotype design tailored to illustrate the unique physical traits of the Arabian pedigree of horses. By having a distinctive head shape and higher tail carriage, the Arabian is one of the highly quite easily identifiable horse types in the world.

Las Cafe logo layout a tiny dining establishment, design contains a modified manuscript font style which hovers over a team of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a tiny dining establishment, design includes a customized script font style which floats above a team of ornate lines and also dots.

Logo style for a software programmer the style attributes as well as famous aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task control, and hard drive operations. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge between the software and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone with regards to what business they are in or how it relates to their specific location. But it symbolized something to the owner of the business and in quite a few cases the substance behind a logo is equally as important as how it brands the organization it represents.

Develop logo layout produced for a Moorhead, Minnesota indoor designer, layout function a collection of red circles that intersect as well as replace the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Moorhead, Minnesota interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who prepares, explores, coordinates, and manages such projects. Interior design is a diverse occupation that consists of conceptual development, area planning, site examinations, programming, analysis, interacting with the stakeholders of a project, building and construction management, and implementation of the design.

logo design done for Advanced Management Solutions, the personalities for letter V and A in middle of the word advanced have actually been changed to connect straight right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Moorhead, Minnesota logo design assignment was undertaken for a management consultant that assists business leaders to develop into more efficient at managing people, expectations, and profitability.
A logo layout including a fisherman in the middle of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in over 7 billion a year retailing supplies and equipment to outdoor sporting enthusiasts the owners of On the Fly understood the market place was primed for an outdoor sporting retailer that functions as a consignment firm. Whether or not you are into boating, fishing or mountain climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all types of passions, a place to sell off their previously owned products to other sports enthusiasts. I tailored their Moorhead business logo dsign along with an illustration which garners the interest of vehicles and projects an image that calls to mind the enthusiasm of the outdoors. With traffic that averages 45 mph I knew it would take more than the average logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and calm habitat.
Logo design MQ ranches, this logo style has actually a field incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo idea wasn’t actually produced for an Moorhead, Minnesota regional farm it was actually created for an investments broker, and this logo was one of several which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to produce a brand mark that projected self-confidence, financial success, and prosperity.

 Moorhead Logo design for a not-for-profit, Turning Point Solutions - the logo style feature for externally dealing with arrow and the arrowheads imply that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design that they preferred, this can be a good thing or a bad thing. Good in that it offers a designer the opportunity to investigate any concept that comes to mind, bad in that it’s challenging to hit a bullseye without recognizing where exactly the target is. Thankfully, in this instance, I nailed a bullseye with the first go.

Logo design developed for using a sign for the restaurant (Brewgrrs), it is an elaborate script font that is evocative a well-known sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed dozens of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great undertaking where I worked closely with the owner to produce a logo design that worked really well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated sign which hung over their doors, and was highly visible and very legible from over a block away.