Acute Care 360 ImageCo, Moorhead, Minnesota, MN,

ImageCo, Moorhead, Minnesota, MN,

Evolv Design logo designed by ImageCo, Moorhead, Minnesota, MN,

Red Panda Publishers logo designed by ImageCo, Moorhead, Minnesota, MN,

Moorhead, Minnesota, MN,

ImageCo, Moorhead, Minnesota, MN,
ImageCo, Moorhead, Minnesota, MN,

Mid Valley Pathology logo designed by ImageCo, Moorhead, Minnesota, MN,

FSA OK logo designed by ImageCo, Moorhead, Minnesota, MN,

Emerald Heights logo designed by ImageCo, Moorhead, Minnesota, MN,

Club Sapphire logo designed by ImageCo, Moorhead, Minnesota, MN,

Downtown Dogs logo designed by ImageCo, Moorhead, Minnesota, MN,

School board logo designed by ImageCo, Moorhead, Minnesota, MN,

Ferry Street Coffee Company logo designed by ImageCo, Moorhead, Minnesota, MN,

Stoney Forensic logo designed by ImageCo, Moorhead, Minnesota, MN,

Smart kernels logo designed by ImageCo, Moorhead, Minnesota, MN,

STRATEGIES ON IDENTIFYING THE RIGHT LOGO DESIGNER

BUDGET

A business logo is an investment in both your time and your money so whenever a design company offers a money back guarantee try to bear in mind that they can’t refund the amount of time you invest which is eminently more valuable than your money is.

PORTFOLIO

Many design firms talk a good game but inevitably a design firm can only be determined by the quality of their portfolio, if the work in their design portfolio does not feature real world examples odds are they won’t be able to deliver a top quality logo design.

VISION

A logo’s goal is to be understood and remembered, and it’s goal is to reflect your unique vision for your organization. If a logo designer isn’t focused on actualizing your vision, the thing they are actually focused on is how fast they will get paid.

Moorhead LOGO DESIGN​

For over 2 decades ImageCo has been helping entrepreneurs grow notable brand identities. We have done brand identity design work for builders, colleges, diamond miners, party planners, coffee shops, retail stores, and just about every other kind of business concern you can envision. What makes us unique compared to our contemporaries is that our background is rooted in the electrical sign industry so we approach every design as if it will be used as an electric sign. As a result of our sign first technique our designs can, and have been used in everything from clothing labels to neon signs. Our sign first approach guarantees that our logo designs are just as reliable whether they are used in television commercials or web apps, they are consistently identifiable, comprehended, and always remembered regardless of scale or function.

American Made ★ Design

Something which really sets ImageCo apart from many of the design companies that you may have stumbled upon online, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every project we are contracted to perform, we do in-house. Irrespective of the kind of project we accept, business logo, website, trade show exhibit, or commercial sign, we do not, and never will job out our client’s projects to contractors located outside the USA. Whenever you phone us at 1-855-IMAGECO the individual that picks up the phone is ImageCo’s owner and designer, not a middleman that increases the cost of your project and determines the conditions of how my customers and I conduct business.

ASPECTS OF AN EFFECTIVE LOGO DESIGN

Virtually every new Moorhead entrepreneur knows they require a logo, however few new business owners entirely understand the pivotal role their company logo will play in their success, or exactly why one business logo functions better than another. A company logo has an immediate and long term impact on the prosperity of a company, pick the correct one and it will make the door swing and phone ring, select the wrong one and it can be a barrier and a hindrance for the life of a company. The logos presented in the ImageCo portfolio help Moorhead businesses succeed, they are effective in any given situation and the main reason they are so effective is because they all have these 5 traits in common.
  1. Simplicity: simple logos don’t require consideration, they can be comprehended in merely a glance.
  2. Scalability: from label to store signs a scalable logo will remain legible and equally emotive at any size.
  3. Versatility: logos that operate on any sort of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel exclusive, and they are suitable for the product or business they represent.
  5. Relevance: a business logo must be timeless and should feel equally relevant today, tomorrow, and forty years from today.

understanding branding

Brand – It is both a verb as well as a noun, it is an identifying mark as well as the act of denoting something to make sure that it could be identified, its foundation originates from the mark branded onto animals. Nowadays a brand symbolizes practically anything with an intention, regardless of whether it be earnings or political parties, a brand is an inherent aspect of defining the value of a specific thing in the consumer’s mind.

Branding – Is sort of like marketing and advertising’s attractive sister, they are all from the exact same family, the difference being that marketing and advertising are about making a promise and branding’s goal is to deliver on that promise. Branding is also a strategic popularity contest targeted at a specific audience, it’s objective is to produce a mental image that the target market will likely identify with.

Brand Image – An image planted and nurtured through advertising and marketing and identity design. When somebody says the brand names Lamborghini or Mustang what we consider is their brand image, it’s a picture that exists in our minds. That image isn’t an image of an automobile with 4 wheels that can deliver us from point A to point B, the image we have (or at least I have) is of speed, beauty, of something dangerous and sexy . That is brand image and that is what makes people purchase those products. Brand image is why people purchase most things, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that people can relate to.

Branding Firms – If you look back at the beginning of many branding firms you’ll find that they are often re-branded advertising and marketing companies. When someone states they are in marketing most individuals will likely have a preconceived notion about what they do. Yet when somebody says “I am in branding”… it simply seems more impressive, probably it’s due to the fact that the majority of people don’t recognize what it suggests to be in branding so it comes off as mysterious and perhaps even attractive.

Brand Identity – Is a comprehensive term that defines the visual components of a product or company that affect view points. This mostly consists of the name, the logo design, the packaging, the colors used yet can likewise consist of sound, illumination, texture, signage, actually anything that can be seen, touched or heard belong to a brand identity.

Brand Identity Designer
– A brand identity designer is a visual designer that focuses on a kind of visual design which helps form the perception of a firm, a product or an institution. Brand identity designers produce logo designs, signage designs, packaging, and also collateral material such as cards, stationery, and also sales brochures. Some identity designers also develop websites as well as user interfaces. The important role of a brand identity designer is to develop the visual cues and also a psychological tone with the goal of affecting activities, results and perceptions.

select signs/logos

Retro logo layout of a bike produced for a Moorhead coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee shop were opening in an older section of the town and wanted to project a retro feel without appearing as uninteresting or low energy. I accomplished both tasks by means of creating a custom logo design that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a timeless business image.

medical logo layout with a microscope slide and bacteria designed for Moorhead clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which investigates the root causes and outcomes of diseases, mainly the branch of healthcare that deals with the clinical assessment of samplings of body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology logo design I came up with is the only instance I call to mind where I was able to incorporate a bacteria-laden microscope slide within a business logo design.

Normally I attempt not to be extremely literal with a concept and to a point, this design approaches the company it represents quite literally, however it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more appealing, more attention grabbing and more memorable.

logo style with a jumping eco-friendly frog designed for a household enjoyable center in Moorhead.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the sorts of jobs that come my way, I’ve done dozens of logo designs for health care providers, dentists, and attorneys but Cool Springz is without question the one and only trampoline park that I have ever gotten the opportunity to work on.

Given that the name of the company features the word springz in its name the obvious choice would have been to integrate a handful of springs into the design but Cool Springz is a fun place to go and spring does not actually resonate an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a more lively high energy impression.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they used for promotion and marketing. I also believe this is the only time that a logo I did was made into a mascot when they had an employee costume fashioned to look exactly like my frog design.

digital photography logo including a flock of birds, a mountain, a trail, a stream, as well as a tree - created for Moorhead travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche area due to the fact that travel photographers don’t capture places or things but instead communicate emotional experiences by means of the images they record. The idea behind this logo design was to utilize negative space to reveal more than what was visible upon first glance, which I think is representative of almost all good photographers in that they often convey entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos frequently have an emotional fullness which can’t be conveyed with just words. I made an effort to do something the same to this logo design by making use of the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Moorhead logo design but also to reveal the depth to her work and in the way that she perceives the world through the lens of her camera.

 Moorhead logo design with a seagull made use of for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The majority of logo design projects that I take on I really savor and the Coastal Wireless assignment was one that I certainly felt good about, however the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the character A however my customer, even though he liked the concept, really did not care for my choice of birds. This man really disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members did not share his hatred for this particular type of sea bird.

When I turn a concept over to a customer I encourage all of them to discuss it with friends and colleagues and family as well as with individuals that they don’t actually know so as to get honest assessments on the value of a design. Fortunately, he talked about it with his whole family and they really liked the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he went with the original design.

Logo designs are a weird creature in the design world given that the people that tend to hire an expert to create their logo design understand how crucial a logo is for their company so they are way more invested in the outcome. Every logo design job has it’s share of hurdles, but the biggest obstacle is finding that sweet spot in a design that functions really well at the task it’s needed to do in branding a business and also giving the client the identity they see for themselves.

a red panda logo layout with bamboo in the background, design for Moorhead book publisher

Red Panda Publishers | Logo Design

The book spine is a thin parcel of real estate to work with, however it is the most crucial part of a published book since it is usually the very first thing a person views in the book shop. Regarding a publishing company, it’s the optimal opportunity they will ever have to publicize their brand and get their logo design in front of the individuals that shop for actual books.

This three color design is vivid, picturesque and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo created for an airline in Los Angeles, the logo has 2 letter A's with the bars customized to suggest they are wings.

Air LA | Logo Design

Airlines come and go but it looks like that in many instances 1 of the items consumers often tend to recall the most are their logos. The Air LA logo design was done for a modest fledgling commuter/shuttle airline company located in LA and while I’m not certain it really “took off” their logo design didn’t slow them. The bookend A’s in their brand lent itself well to affording a spirit of air travel and it was undoubtedly a winner.

 Moorhead logo style made use of for advertising and also a label layout for Vintage Instance includes an old font style layout.

Vintage Case | Logo Design

Vintage case focused in all new cases for musical instruments, which appeared to be much older cases. For this custom logo design I tried to come up with a logo that offered a fluid old style feel to it and could easily be utilized for everything from a website to an insignia on brand new cases that seemed like they were from another point in time.

Logo design developed for an orthodontist in Moorhead, layout include an arc with lines intersecting through it to suggest steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can easily be one of the most challenging logo jobs considering that it seems that almost every dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the very most cliche ridden fields when it comes to business branding, if restaurants approached their branding in the exact same way dental offices do every one of their logo designs would definitely be a picture trying to explain anything they served, McDonalds would likely have a picture of a potato and a cow.

I recognize the thinking behind incorporating an image of something mouth associated to a dentist’s logo design nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I actually love doing dental care logos because it challenges me to come up with a design that implies dentistry or a particular area of dental treatment like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and eventually I created a design that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this particular concept over to the customer the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo made for a family not-for-profit, the logo features 4 characters surprised in elevation to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a custom logo design that would be depictive of the love that William McNally had for the families in his community. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy strategy to any logo design is to be far too literal about what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the company or organization wants to project.

The McNally Foundation’s name presented a distinct opportunity to do a logo which conveyed that they were about families without being overtly cheesy about it. The objective of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo design to explain exactly how individuals ought to think or feel they don’t understand the objective of a logo. If people have to consider a logo design to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo that describes itself won’t have the likelihood to be understood.

Logo design created for a Moorhead hair layout workshop including a manuscript font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a company logo that related an atmosphere of peace and connection for their new hair studio. I came up with a design that didn’t go the obvious direction of crafting just a stylized orchid but instead crafted a logo design that suggested an orchid in the formation of a swirl featured in to the letter O in the name and by placing emphasis on the logo design using the figure of a hummingbird hovering above the logo itself. The obvious path in designing a company logo is oftentimes the wrong path and in this case, the design ended up not being about the flower but alternately put the emphasis on the emotion that they really wanted to transmit to their patrons.

Arabian horse logo design created for a horse ranch that concentrates on reproducing Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo developed an original creative logo concept styled to exemplify the unique physical traits of the Arabian type of horses. By having a different head form and very high tail carriage, the Arabian is one of the most immediately recognizable horse lineages in the whole world.

Las Cafe, A Moorhead restaurant logo design a tiny dining establishment, design consists of a customized script font style which floats over a group of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a tiny dining establishment, style consists of a changed manuscript font which floats above a group of luxuriant lines as well as dots.

Logo style for a software application programmer the style functions and also renowned Moorhead element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and drive management. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a connection between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone regarding what business they are in or how it relates to their specific location. Nevertheless it represented something to the owner of the company and in quite a few cases the substance behind a company logo is equally as important as how it serves the business it represents.

Evolve logo layout created for a Moorheadindoor designer, style function a series of red circles that intersect and replace the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Moorhead interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who arranges, researches, coordinates, and oversees such tasks. Interior design is a diverse profession that involves conceptual development, area planning, site examinations, programming, research study, corresponding with the stakeholders of a project, building and construction supervision, and execution of the design.

logo layout provided for Advanced Leadership Solutions in Moorhead, the personalities for letter V and A in middle of the word advanced have actually been changed to link straight right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Moorhead logo design assignment was done for a management coach that assists business professionals to become more successful at handling people, expectations, and productivity.

A Moorhead business logo design featuring a fisherman in the center of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly recognized the market was prepared for an outdoor sporting merchant that operates as a consignment company. Whether or not you are into boating, fishing or mountain climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all sorts of passions, a location to market their secondhand items to other sports enthusiasts.

I created their Moorhead business logo design with an image which pulls in the interest of traffic and sends an image that evokes the enthusiasm of the outdoors. With traffic that averages 45 miles per hour I realized it would take more than the typical logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and relaxed habitat.

Logo design MQ farms, this Moorhead company logo layout has an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo idea wasn’t actually composed for an Moorhead area farm it was actually designed for a commodities broker, and this business logo was one of many that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was really to design an identity that projected esteem, financial success, and affluence.

 Moorhead Logo design for a not-for-profit, Turning Point Solutions - the logo style feature for outwardly dealing with arrow and the arrowheads suggest that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design that they would like, that can be a good thing or a bad thing. Good in that it provides a designer the liberty to delve into any concept that comes to mind, bad in that it’s challenging to hit a bullseye without realizing where exactly the target is. Luckily, in this particular instance, I hit a bullseye with the very first shot.

Logo design made for the use of an indicator for the restaurant (Brewgrrs), it is an ornate script typeface that is reminiscent of a famous Moorhead sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed loads of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a neat undertaking in which I worked directly with the owner to create a logo that worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung above their doors, and was highly visible and very legible from over a block away.

commercial identity design projects

Logo designed by ImageCo, Moorhead, Minnesota, MN,
Logo designed by ImageCo, Moorhead, Minnesota, MN,
Logo designed by ImageCo, Moorhead, Minnesota, MN,
Logo designed by ImageCo, Moorhead, Minnesota, MN,
Electrical sign design for Moorhead restaurnat designed by Moorhead Sign Business
Moorhead logo design and brand identity design for Moorhead businesses
Logo designed by ImageCo, Moorhead, Minnesota, MN,
Logo designed by ImageCo, Moorhead, Minnesota, MN,
Logo designed by ImageCo, Moorhead, Minnesota, MN,
Logo designed by ImageCo, Moorhead, Minnesota, MN,
Logo designed by ImageCo, Moorhead, Minnesota, MN,

Logo designed by ImageCo, Moorhead, Minnesota, MN,

Logo designed by ImageCo, Moorhead, Minnesota, MN,

Logo designed by ImageCo, Moorhead, Minnesota, MN,

Logo designed by ImageCo, Moorhead, Minnesota, MN,

Logo designed by ImageCo, Moorhead, Minnesota, MN,
Logo designed by ImageCo, Moorhead, Minnesota, MN,
Logo designed by ImageCo, Moorhead, Minnesota, MN,
Logo designed by ImageCo, Moorhead, Minnesota, MN,
Logo designed by ImageCo, Moorhead, Minnesota, MN,
Logo designed by ImageCo, Moorhead, Minnesota, MN,
Logo designed by ImageCo, Moorhead, Minnesota, MN,
Logo designed by ImageCo, Moorhead, Minnesota, MN,
Logo designed by ImageCo, Moorhead, Minnesota, MN,
Logo designed by ImageCo, Moorhead, Minnesota, MN,