New Brighton Logo Design

Every new New Brighton business realizes that they need a logo, however few new business owners entirely realize the vital role their business logo will take in their financial success, or why one logo design functions far better than another. A business logo has an immediate and long term impact on the financial success of a business, go with the right one and it can make the door swing and phone ring, select the wrong one and it can be a barrier and a hindrance for the longevity of a company. The logos featured in the ImageCo portfolio help New Brighton businesses succeed, they are effective in any given scenario and the main reason they are so effective is because they all have these 5 features in common.
  1. Simplicity: simple logos do not require contemplation, they can be grasped in just a glimpse.
  2. Scalability: from business cards to posters a scalable logo will remain legible and equally emotive at virtually any dimension.
  3. Versatility: logos that work on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the organization they represent.
  5. Relevance: a company logo should be timeless and will feel relevant today, tomorrow, and twenty years from today.

Retro logo design of a bike created for a New Brighton coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee bar were launching in an older section of the city and wanted to visualize an old-fashioned atmosphere without coming across as stodgy or low energy. I achieved both of these tasks by means of developing a custom logo design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a ageless business image.

clinical logo design with a microscopic lense slide as well as bacteria designed for New Brighton medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which analyzes the root causes and consequences of diseases, mainly the branch of healthcare that works with the laboratory assessment of specimens of human body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology custom logo design I came up with is the sole instance I recollect in which I was able to incorporate a bacteria-laden microscope slide within a logo design.

Generally I attempt not to be extremely literal with a design and to a point, this specific design approaches the company it represents fairly literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more appealing, more attention grabbing and more meaningful.

logo style with a jumping eco-friendly frog created for a family enjoyable facility in New Brighton.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the types of projects which come my way, I’ve done dozens of logo designs for doctors, dentists, and legal professionals but Cool Springz is without question the one and only trampoline park which I have actually ever gotten the opportunity to work on.

Given that the full name of the business features the word springz in its name the apparent choice would have been to include a handful of springs into the concept but Cool Springz is a fun place to go and spring does not actually resonate an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a much more dynamic high energy impression.

In the end, Cool Springz ended up loving my design and named the frog Jax and featured him in to everything they used for marketing. I also think this is the only time that a logo I came up with was made into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

photography logo design featuring a group of birds, a mountain, a trail, a stream, and a tree - made for New Brighton traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche field because travel photographers tend not to shoot places or things but rather convey emotional experiences by means of the photos they capture. The thought behind this logo design was to use negative space to reveal more than what was visible upon initial glance, which I think is representative of the majority of good photographers in that they oftentimes share entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos often have an emotional resonance which can’t be conveyed with mere words. I attempted to do something very similar to this logo design by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  New Brighton logo but also to show the depth of her work and in the way that she sees the world through the lens of her camera.

 New Brighton logo layout with a seagull used for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The majority of custom logo design projects that I take on I really savor and the Coastal Wireless design was one that I really felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull shape as a stroke in the letter A however the customer, even though he liked the concept, really did not care for my choice of birds. This guy genuinely disliked seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members didn’t share his hatred for this specific kind of sea bird.

When I turn a concept over to a customer I encourage all of them to share it with colleagues and family as well as with folks that they don’t even know so as to get honest assessments on the merit of a design concept. Fortunately, he discussed it with his whole family and they loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Logos are a strange creature in the design world given that the people that are inclined to hire an expert to create their logo recognize how important a logo design is for their company so they are much more invested in the outcome. Every logo job possesses it’s portion of challenges, however the most significant obstacle is identifying that sweet spot in a design that works really well at the job it’s required to do in branding a company and also giving the customer the identity they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, design for New Brighton publication publisher

Red Panda Publishers | Logo Design

The book spine is a thin parcel of real estate to work with, yet it is the most crucial part of a published book because it is in most cases the very first thing a person sees in the bookstore. With respect to a publishing company, it’s the best opportunity that they will ever have to promote their label and get their logo design in front of the individuals that buy actual books.

This 3 color design is vivid, picturesque and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo design created for an airline company in Los Angeles, the logo has 2 letter A's with benches changed to indicate they are wings.

Air LA | Logo Design

Airlines arrive and go but it seems that in many occurrences one of the aspects people often tend to remember the most are their logos. The Air LA logo design was done for a modest start-up commuter/shuttle airline company situated in LA and while I’m not sure it really “took off” their logo didn’t slow them. The bookend A’s in their name lent itself well to imparting a sense of flight and it was undoubtedly a success.

 New Brighton logo design made use of for advertising as well as a label layout for Vintage Instance features an antiquated typeface style.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for musical instruments, that appeared to be much older cases. For this business logo design I strove to come up with a logo that offered a fluid old-fashioned feel to it and could be utilized for every thing from a web site to an insignia on brand new cases that appeared like they were from a different generation.

Logo design developed for an orthodontist in New Brighton, style consist of an arc with lines converging through it to suggest steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can easily be one of the most challenging and difficult logo jobs considering that it seems that every single dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the very most cliche ridden fields when it comes to company branding, if dining establishments approached their advertising in the very same way dentists do every one of their company logos would definitely be a picture trying to explain something they served, McDonalds would most likely have a picture of a potato and a cow.

I understand the thinking behind including a likeness of something mouth related to a dentist’s company logo nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry industry.

I really enjoy doing dentist logo designs simply because it challenges me to come up with a design that implies dentistry or a particular field of the field of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and ultimately I created a design that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this concept over to the client the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo design designed for a family nonprofit, the logo design includes 4 characters staggered in elevation to stand for a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be illustrative of the devotion that William McNally had for the folks in his city. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy method to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and never hit the viewer on the head with what the business or organization hopes to communicate.

The McNally Foundation’s name provided a unique opportunity to do a logo which conveyed that they were about families without being openly corny about it. The goal of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo to explain how people should think or feel they don’t understand the goal of a logo. If viewers have to consider a logo design to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo that describes itself will never have the chance to be comprehended.

Logo style produced for a hair style studio featuring a manuscript font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo design that carried a feeling of serenity and connection for their new hair studio. I created a concept that did not go the obvious path of crafting simply a stylized orchid but rather delivered a company logo which implied a flower in the formation of a swirl featured into the letter O in the name and by placing attention on the logo design with the silhouette of a hummingbird hovering over the logo itself. The obvious path in designing a logo is generally the incorrect direction and in this case, the design ended up not being about the flower but alternately placed the focus on the feeling that they wanted to project to their patrons.

Arabian horse logo design produced for a horse cattle ranch that specializes in reproducing Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo created a distinct organization logo design customized to illustrate the unique physical traits of the Arabian pedigree of horses. With an unique head shape and very high tail posture, the Arabian is one of the very most easily recognizable horse types in the entire world.

Las Cafe logo style a tiny restaurant, style consists of a changed script typeface which hovers above a team of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a little dining establishment, style includes a customized manuscript typeface which floats above a group of elaborate lines as well as dots.

Logo layout for a software application programmer the style features and also iconic component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Generally, the kernel is responsible for memory management, process and task control, and disk operations. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a connection in between the software and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone about what business they are in or how it relates to their specific location. But it symbolized something to the business owner of the company and in quite a few cases the meaning supporting a logo is equally as important as how it serves the enterprise it represents.

Develop logo design developed for a New Brighton interior designer, style feature a collection of red circles that intersect as well as change the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a New Brighton interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who arranges, investigates, coordinates, and oversees such tasks. Interior design is a diverse profession that consists of conceptual development, area planning, site evaluations, programming, investigation, corresponding with the stakeholders of a project, construction management, and implementation of the design.

logo design done for Advanced Leadership Solutions, the characters for letter V as well as A in center of the word progressed have actually been customized to connect straight right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular New Brighton logo design project was carried out for a management specialist that enables business leaders to become more successful at supervising people, expectations, and profitability.

A logo design including an angler in the middle of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in more than 7 billion a year retailing goods and equipment to outdoor sporting fans the owners of On the Fly understood the market was ready for an outdoor sporting store that operates as a consignment business. Whether you are into boating, angling or mountain climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all types of interests, a place to sell off their pre-owned goods to other sports enthusiasts. I designed their New Brighton logo design dsign utilizing an image that garners the attention of traffic and projects an image that arouses the enthusiasm of the outdoors. With traffic that averages 45 mph I realized it would take more than the average logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and peaceful habitat.
Logo style MQ farms, this logo style has actually a field integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo design wasn’t actually composed for an New Brighton regional farm it was really designed for a products broker, and this company logo was one of a handful of which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to design a image that projected confidence, success, and luxury.
Logo design created for the use of an indicator for the restaurant (Brewgrrs), it is a luxuriant script typeface that is evocative a popular sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted dozens of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great undertaking in which I worked directly with the owner to create a logo which worked very well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage which hung over their doors, and was highly visible and very legible from over a block away.