New Hope Logo Design

Every new New Hope business knows they require a logo, but few entrepreneurs fully grasp the key role their business logo will perform in their becoming successful, or precisely why one logo design functions far better than another. A business logo has a critical and long-term influence on the prosperity of a company, choose the right one and it can make the door swing and cash register ring, select the incorrect one and it can be a barrier and an impediment for the longevity of a company. The logos included in the ImageCo portfolio help New Hope businesses succeed, they are effective in any given situation and the reason why they are so effective is because they all have these five things in common.
  1. Simplicity: simple logo designs do not require scrutiny, they can be realized in just a glance.
  2. Scalability: from business cards to posters a scalable logo design will continue to be legible and just as emotive at virtually any dimension.
  3. Versatility: logos that function on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the business they represent.
  5. Relevance: a logo must be timeless and should feel relevant today, tomorrow, and forty years from today.

Retro logo layout of a bicycle created for a New Hope coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee bar were launching in an older part of the town and wanted to project a nostalgic atmosphere without appearing as stodgy or low energy. I fulfilled the two jobs via designing a trademark concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a enduring business image.

clinical logo design with a microscopic lense slide and germs made for New Hope clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science that analyzes the causes and effects of diseases, mainly the field of medicine which deals with the laboratory evaluation of samplings of human body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology brand I came up with is really the only instance I call to mind in which I was in a position to integrate a bacteria-laden microscope slide into a business logo design.

Typically I attempt not to be excessively literal with a concept and to a point, this design approaches the company it represents very literally, however it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more intriguing, more interest grabbing and much more memorable.

logo style with a leaping environment-friendly frog made for a household fun center in New Hope.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of jobs that come my way, I’ve done dozens of logo designs for doctors, dental practices, and legal professionals but Cool Springz is without question the only trampoline park that I have ever gotten the privilege to work on.

Given that the title of the business features the word springz in its name the clear choice would have been to integrate a couple of springs into the concept but Cool Springz is a fun location to go and spring does not really reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a better lively high energy impression.

In the end, Cool Springz ended up loving my design and named the frog Jax and featured him in to everything they utilized for promotion and marketing. I also think this is the only time that a logo I did was made into a mascot when they had an employee costume fabricated to look just like my frog design.

digital photography logo design including a group of birds, a hill, a trail, a stream, as well as a tree - designed for New Hope traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a fairly niche field of photography and I believe it is a niche area due to the fact that travel photographers don’t shoot locations or things but rather convey emotional experiences by means of the images they record. The idea behind this logo concept was to utilize negative space to communicate more than what was visible upon first view, which I think is representative of most professional photographers in that they oftentimes share entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos frequently have an emotional resonance that can’t be revealed with mere words. I attempted to do something the same to this logo design by using the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  New Hope logo but also to reveal the depth to her work and in the way that she views the world through the lens of her camera.

 New Hope logo layout with a seagull utilized for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The bulk of logo design jobs that I take on I truly take pleasure in and the Coastal Wireless assignment was one that I really felt good about, however the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the character A however my client, even though he liked the concept, didn’t care for my choice of birds. This particular guy genuinely hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family did not share his contempt for this particular kind of sea bird.

When I turn a concept over to a customer I urge all of them to share it with friends and colleagues and family members as well as with people that they don’t actually know so as to get unprejudiced judgements on the merit of a concept. Fortunately, he discussed it with his whole family and they adored the design and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he went with the original concept.

Business logos are a weird creature in the design world because the people that have a tendency to hire an expert to create their logo design understand how crucial a logo is for their organization so they are much more invested in the result. Every logo job has it’s share of challenges, but the greatest challenge is finding that sweet spot in a design that functions really well at the task it’s required to do in branding a company and also giving the client the image they see for themselves.

a red panda logo layout with bamboo in the background, design for New Hope publication author

Red Panda Publishers | Logo Design

The book spine is a cramped parcel of real estate to work with, yet it really is the most necessary part of a printed book due to the fact that it is usually the very first thing a person views in the book shop. Regarding a publisher, it’s the optimal opportunity they will likely ever get to spotlight their product and get their logo design in front of the people that shop for actual books.

This three color design is vivid, colorful and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo developed for an airline in Los Angeles, the logo has 2 letter A's with benches customized to indicate they are wings.

Air LA | Logo Design

Airlines come and depart however it seems that in many instances 1 of the traits folks usually tend to recollect the most are their logos. The Air LA logo design was done for a small start-up commuter/shuttle air service based in LA and while I’m not certain it really “took off” their logo didn’t slow them. The bookend A’s in their name lent itself well to imparting a sense of airline flight and it was undoubtedly a victory.

 New Hope logo style made use of for advertising and marketing and a tag layout for Vintage Instance includes an old typeface design.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for music instruments, that seemed to be much older cases. For this logo concept I tried to come up with a logo that offered a fluid old-fashioned feel to it and could be used for every thing from a web page to an insignia on brand new cases that appeared like they were from another generation.

Logo created for an orthodontist in New Hope, design include an arc with lines converging via it to suggest steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can be one of the most challenging logo design jobs because it seems that each and every dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the most cliche ridden fields when it comes to small business branding, if dining establishments approached their advertising in the same way dentists do every one of their logo designs would be a picture trying to explain something they served, McDonalds would most likely include an image of a potato and a cow.

I understand the thinking behind incorporating a likeness of something mouth associated to a dentist’s logo design nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry.

I really enjoy doing dentistry business logos simply because it challenges me to come up with a design that implies the field of dentistry or a specific area of the field of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and ultimately I created a concept that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this design over to the customer the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo design made for a family not-for-profit, the logo includes 4 characters surprised in height to stand for a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be depictive of the love that William McNally had for the people residing in his community. Many logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy strategy to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and don’t hit the viewer on the head with what the business or institution hopes to project.

The McNally Foundation’s name provided a unique opportunity to do a custom logo design that conveyed that they were about families without being overtly corny about it. The goal of a logo design is to be remembered and recognized and if the designer attempts to use the logo design to summarize exactly how people should think or feel they don’t understand the objective of a logo. If you have to ponder a logo to understand what it means, it has fallen short, a logo needs to be instantly comprehended and a logo that illustrates itself won’t have the chance to be understood.

Logo layout produced for a hair design studio featuring a script font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a company logo that conveyed a feeling of simplicity and class for their new hair salon. I came up with a concept that didn’t go the obvious direction of designing simply a stylized orchid but rather delivered a logo design which suggested an orchid in the pattern of a swirl integrated in to the letter O in the title and by placing attention on the concept using the figure of a hummingbird hovering above the image itself. The obvious path in designing a business logo is in most cases the incorrect direction and in this case, the design ended up not being about the flower but alternately put the focus on the emotion that they really wanted to transmit to their patrons.

Arabian steed logo style developed for an equine cattle ranch that concentrates on breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo created an original creative logo concept customized to illustrate the unique physical traits of the Arabian pedigree of equines. By having an unique head shape and very high tail carriage, the Arabian is one of the most easily identifiable horse types in the world.

Las Coffee shop logo layout a tiny restaurant, style includes a customized manuscript font style which hovers above a team of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a small dining establishment, style includes a modified manuscript font which floats above a team of ornate lines and dots.

Logo style for a software program programmer the style features and legendary aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Generally, the kernel is responsible for memory management, process and task control, and disk management. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a bridge between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone about what business they are in or how it relates to their specific location. But it meant something to the business owner of the company and in quite a few cases the meaning supporting a logo is just as important as how it serves the business it stands for.

Evolve logo design created for a New Hope interior developer, design function a collection of red circles that intersect and also replace the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a New Hope interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who arranges, investigates, coordinates, and oversees such projects. Interior design is a diverse occupation that includes conceptual development, area planning, location examinations, programming, research, corresponding with the stakeholders of a project, construction supervision, and implementation of the design.

logo layout provided for Advanced Leadership Solutions, the characters for letter V and also A in center of the word progressed have been changed to connect directly right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This New Hope logo design assignment was carried out for a leadership consultant that assists business professionals to become more efficient at managing people, expectations, and productivity.

A logo style featuring an angler in the middle of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting fans the owners of On the Fly understood the market was primed for an outdoor sporting retailer that operates as a consignment business. Whether you are into boating, fishing or mountain climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all sorts of passions, a location to sell their pre-owned equipment to other sports enthusiasts. I created their New Hope business logo dsign utilizing a graphic which pulls in the interest of traffic and sends an image that evokes the passion of the outdoors. With traffic that averages 45 miles per hour I knew it would take more than the typical logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and tranquil habitat.
Logo design MQ ranches, this logo design has a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo concept wasn’t actually produced for an New Hope regional farm it was in reality designed for a products broker, and this particular logo design was one of many that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to generate a graphic that projects self-confidence, success, and opulence.
Logo design designed for the use of an indication for the dining establishment (Brewgrrs), it is an elaborate script font that is similar to a famous sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed dozens of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a neat undertaking in which I worked directly with the owner to develop a logo that worked very well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage that hung over their doors, and was highly visible and very legible from over a block away.