Northfield Logo Design

Every new Northfield business knows they require a logo, however few new business owners fully realize the vital role their logo can take in their financial success, or why one logo design works far better than another. A company logo has an immediate and long term impact on the growth of a business, choose the right one and it will make the door swing and cash register ring, select the incorrect one and it will be an obstacle and an impediment for the life of a business. The logos presented in the ImageCo portfolio help Northfield companies prosper, they are effective in any given situation and the reason they are so effective is that they all have these five things in common.
  1. Simplicity: simple logo designs don’t demand deliberation, they can be grasped in just a look.
  2. Scalability: from business cards to billboards a scalable business logo will continue to be legible and equally emotive at every dimension.
  3. Versatility: logos that operate on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the enterprise they stand for.
  5. Relevance: a business logo needs to be enduring and will feel relevant today, tomorrow, and thirty years from now.

Retro logo design of a bicycle developed for a Northfield coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and bistro were opening up in an old part of the area and wished to cast a retro vibe without appearing as boring or low energy. I achieved the two jobs by means of designing a business logo concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a ageless business image.

clinical logo design with a microscopic lense slide as well as germs designed for Northfield medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that studies the triggers and effects of diseases, especially the branch of medicine that deals with the laboratory assessment of samplings of body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology logo I came up with is really the only instance I call to mind where I was able to integrate a bacteria-laden microscope slide right into a business logo design.

Generally I attempt not to be overly literal with a design and to a degree, this specific design approaches the company it represents rather literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more intriguing, more attention grabbing and much more meaningful.

logo style with a leaping eco-friendly frog created for a family members fun center in Northfield.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the kinds of projects that come my way, I’ve done dozens of logo designs for surgeons, dentists, and lawyers but Cool Springz is without question the only trampoline park which I have actually ever gotten the privilege to work on.

Given that the full name of the business has the word springz in its name the clear choice would have been to incorporate a few springs into the design but Cool Springz is a fun destination to go and spring doesn’t actually resonate an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a much more dynamic high energy feeling.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and featured him in to everything they utilized for advertising and marketing. I also think this is the only time that a logo I designed was made into a mascot when they had an employee costume fabricated to look just like my frog design.

photography logo design including a group of birds, a mountain, a trail, a stream, and also a tree - designed for Northfield traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche area due to the fact that travel photographers tend not to shoot locations or things but rather project emotional journeys by means of the images they capture. The thought behind this logo composition was to use negative space to communicate more than what was visible upon first view, which I think is representative of the majority of professional photographers in that they oftentimes tell entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos often have an emotional resonance that can’t be conveyed with just words. I attempted to do something much the same to this logo by employing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Northfield logo but also to show the depth to her art and in the way that she sees the world through the lens of her camera.

 Northfield logo style with a seagull used for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The majority of logo design jobs that I take on I truly take pleasure in and the Coastal Wireless project was one that I really felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull silhouette as a stroke in the letter A however my client, while he loved the concept, really did not care for my choice of birds. This guy genuinely hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family did not share his scorn for this particular breed of sea bird.

When I turn a design over to a customer I encourage all of them to share it with friends and family as well as with people that they don’t actually know so as to get neutral opinions on the worthiness of a design concept. Fortunately, he shared it with his family and they really loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he went with the original design.

Logos are a strange creature in the design world because the people that are inclined to hire an expert to create their logo recognize how crucial a logo design is for their company so they are way more invested in the outcome. Every logo design project possesses it’s share of difficulties, but the biggest obstacle is identifying that sweet spot in a design that operates really well at the task it’s required to do in branding a business and also giving the customer the image they see for themselves.

a red panda logo style with bamboo behind-the-scenes, design for Northfield book author

Red Panda Publishers | Logo Design

The book spine is a narrow piece of real estate to work with, nevertheless it really is the most critical part of a printed book given that it is ordinarily the initial thing a person views in the bookstore. For a publisher, it’s the most ideal opportunity that they will ever get to promote their product and get their logo design in front of the men and women that purchase actual books.

This three color design is vivid, picturesque and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo design designed for an airline in Los Angeles, the logo design has two letter A's with the bars changed to imply they are wings.

Air LA | Logo Design

Airlines come and go nevertheless it looks like that in many occurrences 1 of the items people usually tend to recall the most are their logos. The Air LA logo design was done for a modest new venture commuter/shuttle airline located in LA and while I’m not sure it really “took off” their logo didn’t slow them. The bookend A’s in their brand lent itself well to conferring a spirit of flight and it was surely a victory.

 Northfield logo design utilized for advertising and marketing and also a label style for Vintage Case includes an antiquated font style design.

Vintage Case | Logo Design

Vintage case specialized in all new cases for musical instruments, that seemed to be antique cases. For this brand concept I strove to come up with a logo that possessed a fluid retro feel to it and could easily be used for every thing from a web site to an insignia on brand new cases that looked like they were from another era.

Logo developed for an orthodontist in Northfield, design include an arc with lines intersecting with it to indicate metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can easily be one of the most challenging and difficult logo design projects because it appears that almost every dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the very most cliche ridden fields when it comes to small business marketing, if dining establishments approached their branding in the exact same way dental practices do every one of their company logos would definitely be a picture explaining anything they served, McDonalds would probably contain a picture of a potato and a cow.

I understand the thinking behind adding an image of something mouth associated to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I really love doing dentist logos simply because it challenges me to come up with a design that implies dentistry or a particular field of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this concept over to the customer the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo design developed for a family nonprofit, the logo design features 4 characters startled in elevation to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be representative of the devotion that William McNally had for the residents in his city. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy technique to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and never hit the viewer on the head with what the company or organization hopes to communicate.

The McNally Foundation’s name presented a unique opportunity to do a custom logo design which communicated that they were about families without being openly corny about it. The goal of a logo is to be remembered and recognized and if the designer tries to use the logo design to illustrate precisely how individuals should think or feel they don’t understand the objective of a logo. If viewers have to consider a logo design to understand what it means, it has been in vain, a logo needs to be immediately understood and a logo that explains itself will never have the likelihood to be comprehended.

Logo style created for a hair design studio including a script font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo which related a spirit of simplicity and elegance for their new hair studio. I created a concept that didn’t go the obvious course of designing merely a stylized orchid but alternatively delivered a business logo that suggested a flower in the pattern of a swirl blended into the letter O in the title and by putting emphasis on the logo design along with the figure of a hummingbird hovering above the image itself. The obvious path in creating a business logo is generally the incorrect direction and in this case, the design ended up not being about the orchid but instead laid the main focus on the perception that they really wanted to forecast to their clients.

Arabian steed logo layout produced for a steed cattle ranch that focuses on reproducing Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo crafted an original business logo design customized to embody the unique physical traits of the Arabian breed of equines. With a different head form and very high tail carriage, the Arabian is one of the most immediately recognizable horse lineages in the whole world.

Las Coffee shop logo design a little restaurant, style consists of a changed script font which floats over a group of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a tiny dining establishment, layout includes a customized manuscript font style which floats over a team of ornate lines and also dots.

Logo style for a software application developer the style functions as well as iconic component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task management, and drive operations. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a bridge in between the software program and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding what business they are in or how it relates to their specific location. However, it symbolized something to the owner of the business and in quite a few cases the symbolism behind a logo design is equally as important as how it brands the company it represents.

Progress logo design produced for a Northfield interior developer, design function a collection of red circles that intersect and also replace the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Northfield interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who plans, researches, coordinates, and manages such tasks. Interior design is a multifaceted profession that consists of conceptual development, area planning, site inspections, programming, research, corresponding with the stakeholders of a project, construction management, and implementation of the design.

logo layout done for Advanced Leadership Solutions, the characters for letter V and also A in center of words progressed have actually been modified to link straight right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Northfield logo design job was done for a management advisor that enables business leaders to develop into more effective at handling people, expectations, and productivity.

A logo design featuring a fisherman in the middle of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly recognized the market place was ready for an outdoor sporting store that operates as a consignment business. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all sorts of interests, a place to market their previously owned goods to other sports enthusiasts. I designed their Northfield logo dsign utilizing a graphic which garners the interest of vehicles and sends an image that calls to mind the passion of the outdoors. With traffic that averages 45 mph I knew it would take more than the average logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and peaceful habitat.
Logo style MQ ranches, this logo design has actually a field integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo design wasn’t really produced for an Northfield area farm it was really devised for a products broker, and this particular creative logo was one of many that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was to design a brand mark that projected confidence, success, and prosperity.
Logo created for the use of an indicator for the restaurant (Brewgrrs), it is an ornate manuscript font style that is evocative a popular sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed dozens of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great undertaking in which I worked directly with the owner to design a logo which worked extremely well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted sign that hung over their doors, and was highly visible and very easy to read from over a block away.