Richfield Logo Design

Each and every new Richfield organization understands that they need a logo, yet few entrepreneurs thoroughly grasp the key role their company logo will make in their success, or the reason that one logo design functions better than another. A business logo has a critical and sustaining influence on the financial success of a company, choose the right one and it can make the door swing and phone ring, select the incorrect one and it can be an obstacle and an impediment for the life of a company. The logos presented in the ImageCo portfolio help Richfield businesses succeed, they are effective in any given scenario and the main reason they are so effective is because they all have these five things in common.
  1. Simplicity: simple logo designs do not demand contemplation, they can be grasped in just a glimpse.
  2. Scalability: from business cards to signboards a scalable logo design will continue to be legible and equally emotive at any scale.
  3. Versatility: logos that function on any device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the company they stand for.
  5. Relevance: a logo design needs to be timeless and should feel relevant today, tomorrow, and 20 years from today.

Retro logo style of a bicycle produced for a Richfield coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and bistro were actually opening in an older section of town and really wanted to project a vintage feel without appearing as monotonous or low energy. I accomplished the two tasks via creating a trademark design that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a timeless business image.

clinical logo style with a microscope slide and also bacteria designed for Richfield medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which investigates the causes and effects of diseases, mainly the branch of medicine which deals with the laboratory examination of samples of body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology custom logo design I came up with is the only instance I recall where I was able to integrate a bacteria-laden microscope slide into a business logo design.

Usually I attempt not to be excessively literal with a design and to a point, this design approaches the company it serves rather literally, but it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more interesting, more interest grabbing and even more meaningful.

logo layout with a leaping green frog created for a family fun center in Richfield.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of jobs that come my way, I’ve done dozens of logo designs for physicians, dental practices, and legal professionals but Cool Springz is without question the only trampoline park that I have actually ever gotten the privilege to work on.

Given that the title of the business features the word springz in its name the obvious choice would have been to feature a handful of springs into the concept but Cool Springz is a fun destination to go and spring doesn’t actually resonate an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more lively high energy atmosphere.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they utilized for advertising. I also think this is the only time that a logo I did was transformed into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

photography logo including a group of birds, a hill, a trail, a stream, and a tree - designed for Richfield traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a pretty niche field of photography and I think it is a niche area because travel photographers tend not to capture places or things but instead project emotional experiences through the pictures they record. The idea behind this logo concept was to utilize negative space to reveal more than what was visible upon initial glance, which I think is quintessential of almost all professional photographers in that they oftentimes tell whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos frequently have an emotional fullness that can’t be revealed with mere words. I attempted to do something similar to this logo design by using the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Richfield logo but also to illustrate the depth of her art and in the way that she perceives the world through the lens of her camera.

 Richfield logo layout with a seagull utilized for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The bulk of business logo design projects that I take on I truly relish and the Coastal Wireless design was one that I certainly felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the character A but the customer, while he loved the concept, really did not care for my choice of birds. This particular man genuinely hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members did not share his contempt for this particular kind of sea bird.

When I turn a design over to a client I urge them to share it with friends and family members as well as with other people that they don’t even know so as to get impartial judgements on the value of a design concept. Fortunately, he talked about it with his family and they really liked the design and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he went with the original design.

Custom logo designs are a strange animal in the design world given that the people that have a tendency to hire a professional to design their logo recognize how crucial a logo is for their business so they are way more vested in the final result. Every logo design project has it’s share of challenges, however the biggest challenge is identifying that sweet spot in a design that works really well at the job it’s needed to do in branding a company and also giving the client the image they see for themselves.

a red panda logo style with bamboo behind-the-scenes, style for Richfield book author

Red Panda Publishers | Logo Design

The book spine is a narrow piece of real estate to work with, however it really is the most crucial part of a printed book since it is often the primary thing a person views in the book store. For a publishing company, it’s the best opportunity they will ever have to spotlight their label and get their logo design in front of the individuals that shop for actual books.

This 3 color design is vibrant, colorful and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo made for an airline in Los Angeles, the logo has 2 letter A's with the bars modified to indicate they are wings.

Air LA | Logo Design

Airlines arrive and go yet it seems like that in many cases one of the things individuals usually tend to recall the most are their logos. The Air LA logo design was done for a smaller startup commuter/shuttle airline company situated in LA and while I’m not certain it really “took off” their custom logo didn’t slow them. The bookend A’s in their title lent itself well to affording a good sense of flight and it was undoubtedly a winner.

 Richfield logo layout utilized for marketing and also a tag layout for Vintage Situation includes an old-fashioned font style style.

Vintage Case | Logo Design

Vintage case focused in new cases for musical instruments, which looked to be much older cases. For this business logo design I strove to come up with a logo that provided a fluid old-fashioned feel to it and could easily be used for every thing from a web site to a label on brand new cases that looked like they were from another generation.

Logo produced for an orthodontist in Richfield, style consist of an arc with lines intersecting via it to suggest metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can easily be one of the most challenging and difficult logo design projects considering that it seems that almost every dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the very most cliche ridden careers when it comes to company advertising, if dining establishments approached their branding in the very same way dental practices do every one of their logos would definitely be a picture explaining anything they served, McDonalds would most likely have a picture of a potato and a cow.

I recognize the thinking behind including a likeness of something mouth related to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care industry.

I really enjoy doing dentist business logos simply because it challenges me to come up with a design that implies the field of dentistry or a certain area of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and ultimately I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this particular concept over to the client the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo design created for a household not-for-profit, the logo features 4 characters surprised in height to stand for a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be depictive of the love that William McNally had for the people residing in his community. Most logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy technique to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the company or organization wants to relate.

The McNally Foundation’s name presented a distinct opportunity to do a logo that communicated that they were about families without being openly tacky about it. The aim of a logo is to be remembered and recognized and if the designer makes an effort to use the logo to describe precisely how individuals ought to think or feel they don’t understand the objective of a logo. If viewers have to consider a logo to understand what it means, it has failed, a logo needs to be immediately comprehended and a logo design that illustrates itself will never have the chance to be understood.

Logo layout produced for a hair style workshop featuring a script font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo design that conveyed a sense of relaxation and elegance for their new hair studio. I created a design which didn’t go the obvious direction of crafting simply a stylized orchid but alternatively delivered a logo design that suggested a flower in the formation of a swirl blended in to the letter O in the title and by putting emphasis on the concept with the silhouette of a hummingbird floating over the image itself. The obvious path in designing a business logo is oftentimes the wrong course and in this case, the design ended up not being about the flower but alternately placed the focus on the feeling that they really wanted to forecast to their patrons.

Arabian steed logo style produced for an equine cattle ranch that focuses on reproducing Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo designed a unique logo concept tailored to embody the unique physical traits of the Arabian pedigree of horses. By having an identifiable head form and very high tail carriage, the Arabian is one of the most easily recognizable horse types in the whole world.

Las Cafe logo style a small dining establishment, layout consists of a modified script typeface which hovers over a group of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a tiny restaurant, design consists of a modified manuscript font style which hovers over a group of elaborate lines as well as dots.

Logo style for a software application developer the design attributes as well as famous element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and drive operations. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a bridge in between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone pertaining to what business they are in or how it relates to their specific location. Nevertheless it intimated something to the business owner of the business and in many cases the significance behind a business logo is just as important as how it serves the organization it stands for.

Evolve logo design developed for a Richfield interior developer, design feature a series of red circles that intersect as well as replace the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Richfield interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who organizes, investigates, coordinates, and manages such projects. Interior design is a multifaceted profession that includes conceptual development, space planning, site examinations, programming, study, interacting with the stakeholders of a project, construction management, and execution of the design.

logo layout done for Advanced Leadership Solutions, the characters for letter V and also A in center of words advanced have actually been customized to connect straight into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Richfield logo design assignment was carried out for a management expert that helps business professionals to develop into more successful at managing people, expectations, and productivity.

A logo design including a fisherman in the center of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in more than 7 billion a year retailing supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly recognized the market was primed for an outdoor sporting store that functions as a consignment business. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all sorts of interests, a location to sell off their secondhand equipment to other sports enthusiasts. I designed their Richfield logo dsign using an image that garners the attention of traffic and sends an image that evokes the passion of the outdoors. With traffic that averages forty five miles per hour I realized it would take more than the average logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and calm habitat.
Logo layout MQ farms, this logo style has actually an area included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand design wasn’t actually composed for an Richfield regional farm it was really devised for a commodities broker, and this particular brand was one of multiple which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to create a image that projects self-confidence, success, and affluence.
Logo designed for the use of an indication for the dining establishment (Brewgrrs), it is a luxuriant script typeface that is reminiscent of a renowned sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed loads of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great undertaking in which I worked directly with the owner to create a logo design which worked really well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung above their doors, and was highly visible and very easy to read from over a block away.