Richfield, Minnesota Logo Design

Nearly every new Richfield business realizes that they need a logo, yet few entrepreneurs fully comprehend the essential role their logo can take in their becoming successful, or exactly why one logo design performs better than another. A logo has a critical and long term impact on the prosperity of a business, select the right one and it can make the door swing and phone ring, choose the wrong one and it can be an obstacle and a hindrance for the life of an organization.

The logos included in the ImageCo portfolio help Richfield, Minnesota companies succeed, they are effective in any given circumstance and the main reason they are so effective is because they all have these five features in common.

  1. Simplicity: simple logos do not demand deliberation, they can be grasped in just a glance.
  2. Scalability: from labels to billboards a scalable logo will stay legible and equally emotive at every dimension.
  3. Versatility: logos which work on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the organization they stand for.
  5. Relevance: a business logo should be enduring and will feel as relevant today, tomorrow, and thirty years from now.
Retro logo layout of a bike created for a Richfield, Minnesota coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and cafe were actually opening up in an old part of the town and hoped to project an old-fashioned feel without coming across as stodgy or low energy. I accomplished each of the jobs by means of developing a custom logo design that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a ageless business image.

medical logo style with a microscope slide as well as germs developed for Richfield, Minnesota medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which analyzes the root causes and consequences of diseases, especially the branch of healthcare that works with the laboratory examination of samples of human body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology brand I came up with is the sole instance I call to mind where I was in a position to incorporate a bacteria-laden microscope slide right into a business logo design.

Typically I attempt not to be excessively literal with a concept and to a point, this design approaches the company it serves very literally, but it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more appealing, more interest grabbing and much more unforgettable.

logo layout with a jumping environment-friendly frog designed for a family members enjoyable facility in Richfield, Minnesota.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the kinds of projects that come my way, I’ve done dozens of logo designs for surgeons, dental professionals, and lawyers but Cool Springz is without question the one and only trampoline park that I have actually ever had the privilege to work on.

Given that the name of the company features the word springz in its name the apparent choice would have been to integrate a handful of springs into the design but Cool Springz is a fun place to go and spring doesn’t really resonate an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a more enthusiastic high energy atmosphere.

In the end, Cool Springz ended up loving my design and named the frog Jax and included him in to everything they used for marketing. I also believe this is the only time that a logo I did was turned into a mascot when they had an employee costume fashioned to look just like my frog design.

photography logo including a group of birds, a mountain, a path, a stream, and also a tree - developed for Richfield, Minnesota traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche profession because travel photographers tend not to shoot locations or things but instead reveal emotional experiences by means of the pictures they record. The thought behind this logo design was to utilize negative space to convey more than what was visible upon first glance, which I think is quintessential of the majority of good photographers in that they frequently share entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos often have an emotional fullness which can’t be revealed with mere words. I tried to do something similar to this logo by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Richfield logo design but also to illustrate the depth to her art and in the way that she perceives the world through the lens of her camera.

 Richfield logo layout with a seagull used for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The majority of business logo design jobs that I take on I truly savor and the Coastal Wireless assignment was one that I certainly felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the letter A but my customer, while he loved the concept, really did not care for my choice of birds. This guy seriously loathed seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family did not share his scorn for this specific kind of sea bird.

When I turn a design over to a customer I urge them to talk about it with friends and family as well as with people that they don’t even know so as to get unbiased assessments on the benefit of a concept. Fortunately, he discussed it with his family and they really liked the design and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he proceeded with the original design.

Logos are a weird creature in the design world because the people that have a tendency to hire a professional to create their logo recognize how crucial a logo is for their organization so they are way more invested in the result. Every logo job possesses it’s allotment of difficulties, but the largest obstacle is identifying that sweet spot in a design that works really well at the job it’s required to do in branding a company and also providing the customer the image they see for themselves.

a red panda logo style with bamboo in the background, design for Richfield, Minnesota publication author

Red Panda Publishers | Logo Design

The book spine is a cramped segment of real estate to work with, nevertheless it really is the most important part of a published book due to the fact that it is ordinarily the primary thing a person sees in the book store. With regard to a publishing company, it’s the best opportunity they will likely ever get to spotlight their product and get their logo design in front of the men and women that buy actual books.

This 3 color design is vivid, picturesque and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo design designed for an airline company in Los Angeles, the logo design has 2 letter A's with benches modified to imply they are wings.

Air LA | Logo Design

Airlines come and depart yet it seems that in many cases 1 of the items folks often tend to remember the most are their logos. The Air LA logo design was done for a young new venture commuter/shuttle air service situated in LA and although I’m not certain it really “took off” their logo didn’t slow them. The bookend A’s in their brand lent itself well to imparting a spirit of airline flight and it was definitely a victory.

 Richfield logo layout utilized for advertising and also a label design for Vintage Situation includes an antiquated typeface layout.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, which seemed to be antique cases. For this business logo concept I sought to come up with a logo that possessed a fluid old-fashioned feel to it and could easily be used for every thing from a website to a label on brand new cases that appeared like they were from another point in time.

Logo created for an orthodontist in Richfield, Minnesota, layout include an arc with lines intersecting with it to indicate steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can be one of the most challenging logo design jobs considering that it appears that virtually every dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden fields when it comes to company advertising, if dining establishments approached their advertising in the exact same way dental practitioners do every one of their company logos would be a picture trying to explain something they served, McDonalds would likely include an image of a potato and a cow.

I understand the thinking behind incorporating an image of something mouth related to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry industry.

I really enjoy doing dentistry business logos simply because it challenges me to come up with a design that implies dentistry or a certain field of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and subsequently I created a layout that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this concept over to the customer the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo design designed for a household nonprofit, the logo features 4 characters staggered in height to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo design that would be depictive of the devotion that William McNally had for the families in his community. Most logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy approach to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and don’t hit the viewer on the head with what the company or organization wants to convey.

The McNally Foundation’s name provided a unique opportunity to do a logo which conveyed that they were about families without being overtly corny about it. The aim of a logo design is to be remembered and recognized and if the designer attempts to use the logo to describe precisely how individuals should think or feel they don’t understand the objective of a logo. If people have to ponder a logo to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo design that explains itself won’t have the chance to be understood.

Logo design produced for a hair style studio featuring a script font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a company logo which projected a sense of tranquility and elegance for their new hair salon. I came up with a design which didn’t go the obvious direction of crafting just a stylized orchid but rather created a logo design which implied a flower in the pattern of a swirl blended in to the letter O in the title and by placing emphasis on the logo design using the silhouette of a hummingbird floating over the image itself. The obvious path in creating a company logo is usually the wrong course and in this case, the design ended up not being about the orchid but alternately placed the main focus on the emotion that they really wanted to forecast to their customers.

Arabian horse logo design developed for a horse ranch that focuses on breeding Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo crafted a unique organization logo design fashioned to display the unique physical traits of the Arabian pedigree of equines. By having an identifiable head form and very high tail posture, the Arabian is one of the most quite easily identifiable horse types in the entire world.

Las Coffee shop logo layout a small dining establishment, layout contains a changed manuscript font style which hovers above a group of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a small dining establishment, design includes a modified manuscript font which floats over a team of ornate lines as well as dots.

Logo style for a software programmer the style attributes and iconic component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task control, and drive managing. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a connection in between the software and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone about what business they are in or how it relates to their specific location. Nevertheless it meant something to the business owner of the business and in quite a few cases the symbolism supporting a company logo is equally as important as how it serves the business it represents.

Develop logo style created for a Richfield, Minnesota interior designer, style attribute a collection of red circles that converge and also change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Richfield, Minnesota interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who arranges, explores, coordinates, and oversees such tasks. Interior design is a diverse occupation that consists of conceptual development, area planning, location inspections, programming, analysis, interacting with the stakeholders of a project, building and construction supervision, and execution of the design.

logo design done for Advanced Leadership Solutions, the personalities for letter V and also A in center of words advanced have actually been changed to tie directly right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Richfield, Minnesota logo design assignment was done for a leadership advisor that helps business professionals to become more efficient at overseeing people, expectations, and productivity.
A logo layout featuring an angler in the center of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting fans the founders of On the Fly realized the market was primed for an outdoor sporting store that functions as a consignment business. Whether or not you are into boating, fishing or mountain climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all kinds of passions, a place to market their secondhand goods to other sports enthusiasts. I designed their Richfield logo design dsign utilizing an image that garners the attention of vehicles and projects an image that arouses the enthusiasm of the outdoors. With traffic that averages 45 mph I realized it would take more than the average logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and peaceful habitat.
Logo design MQ ranches, this logo design has an area integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo idea wasn’t actually composed for an Richfield, Minnesota area farm it was really designed for a products broker, and this business logo was one of many which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to generate a brand mark that projects self-assurance, effectiveness, and luxury.

 Richfield Logo design for a not-for-profit, Transforming Factor Solutions - the logo design attribute for outwardly facing arrowhead and the arrowheads suggest that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design that they desired, that can be a good thing or a bad thing. Good in that it offers a designer the liberty to investigate any concept that comes to mind, bad in that it’s challenging to hit a bullseye in the absence of knowing where exactly the target is. Luckily, in this case, I hit a bullseye with the 1st try.

Logo made for making use of a sign for the restaurant (Brewgrrs), it is an ornate script typeface that is evocative a well-known sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed dozens of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat undertaking in which I worked closely with the proprietor to develop a logo which worked very well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung over their doors, and was highly visible and very easy to read from over a block away.