Rochester, Minnesota Logo Design

Every new Rochester business knows they are in need of a logo, however few new business owners entirely grasp the essential role their logo can perform in their financial success, or why one logo design works far better than another. A logo has an instant and long-term effect on the success of a company, go with the right one and it will make the door swing and cash register ring, choose the incorrect one and it will be an obstacle and a hindrance for the life of an organization.

The logos included in the ImageCo portfolio help Rochester, Minnesota businesses succeed, they are effective in any given scenario and the reason why they are so effective is because they all have these 5 features in common.

  1. Simplicity: simple logo designs do not require consideration, they can be comprehended in just a glance.
  2. Scalability: from labels to movie screens a scalable logo design will remain legible and just as emotive at every dimension.
  3. Versatility: logos that operate on any device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the organization they represent.
  5. Relevance: a logo needs to be enduring and should feel as relevant today, tomorrow, and thirty years from today.
Retro logo style of a bicycle created for a Rochester, Minnesota coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee shop were actually launching in an old section of the area and really wanted to project a retro feel without coming across as uninteresting or low energy. I accomplished both of these tasks by means of designing a business logo concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a classic business image.

clinical logo style with a microscope slide and bacteria designed for Rochester, Minnesota clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that studies the triggers and effects of diseases, especially the field of healthcare which works with the clinical evaluation of specimens of human body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology logo I came up with is the sole instance I recollect in which I was able to integrate a bacteria-laden microscope slide right into a business logo design.

Usually I try not to be extremely literal with a design and to a point, this design approaches the company it serves rather literally, but it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more appealing, more attention grabbing and a lot more unforgettable.

logo layout with a leaping eco-friendly frog created for a family enjoyable center in Rochester, Minnesota.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the kinds of projects which come my way, I’ve done dozens of logo designs for surgeons, dental experts, and attorneys but Cool Springz is without question the only trampoline park that I have actually ever had the opportunity to work on.

Given that the title of the business features the word springz in its name the apparent choice would have been to integrate a couple springs into the concept but Cool Springz is a fun destination to go and spring doesn’t really reflect an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a much more lively high energy mood.

In the end, Cool Springz ended up loving my concept and named the frog Jax and featured him in to everything they used for advertising and marketing. I also think this is the only time that a logo I came up with was turned into a mascot when they had an employee costume fabricated to look just like my frog design.

photography logo featuring a flock of birds, a mountain, a route, a stream, and also a tree - made for Rochester, Minnesota traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche sector due to the fact that travel photographers don’t shoot places or things but rather convey emotional experiences by means of the pictures they record. The idea behind this logo concept was to utilize negative space to communicate more than what was visible upon initial view, which I think is quintessential of most professional photographers in that they oftentimes convey whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional resonance that can’t be communicated with just words. I tried to do something very similar to this logo design by making use of the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Rochester logo but also to show the depth in her work and in the way that she perceives the world through the lens of her camera.

 Rochester logo style with a seagull utilized for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The bulk of business logo design projects that I take on I truly take pleasure in and the Coastal Wireless project was one that I certainly felt good about, but the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull silhouette as a stroke in the letter A however the client, while he liked the concept, didn’t care for my choice of birds. This man truly disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family didn’t share his scorn for this particular variety of sea bird.

When I turn a concept over to a customer I urge all of them to talk about it with friends and colleagues and family as well as with other people that they don’t actually know so as to get honest assessments on the worthiness of a design concept. Fortunately, he talked about it with his family and they really loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Logo designs are a strange animal in the design world because the people that are inclined to hire an expert to design their logo understand how important a logo is for their organization so they are much more invested in the outcome. Every logo design project possesses it’s share of challenges, but the greatest obstacle is identifying that sweet spot in a design that works really well at the job it’s needed to do in branding a company and also giving the customer the image they see for themselves.

a red panda logo style with bamboo behind-the-scenes, style for Rochester, Minnesota book author

Red Panda Publishers | Logo Design

The book spine is a thin piece of real estate to work with, but it is the most essential part of a printed book considering that it is usually the very first thing a person views in the book store. For a publisher, it’s the best opportunity that they will ever get to publicize their product and get their logo design in front of the people that shop for actual books.

This three color design is vivid, colorful and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo design designed for an airline company in Los Angeles, the logo design has 2 letter A's with benches modified to indicate they are wings.

Air LA | Logo Design

Airlines arrive and go nevertheless it looks like that in many cases 1 of the aspects individuals usually tend to remember the most are their logos. The Air LA logo design was done for a modest new venture commuter/shuttle air service based in LA and although I’m not certain it really “took off” their logo didn’t slow them. The bookend A’s in their title lent itself well to conferring a good sense of flight and it was certainly a success.

 Rochester logo layout used for advertising as well as a tag layout for Vintage Instance includes an old-fashioned font style.

Vintage Case | Logo Design

Vintage case focused in brand new cases for music instruments, that seemed to be older cases. For this logo design I tried to come up with a logo that offered a fluid retro feel to it and could be utilized for everything from a web site to an insignia on brand new cases that seemed like they were from a different point in time.

Logo design produced for an orthodontist in Rochester, Minnesota, design include an arc with lines intersecting through it to imply metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can be one of the most challenging and difficult logo design jobs because it seems that each and every dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the very most cliche ridden fields when it comes to company advertising, if restaurants approached their branding in the exact same way dental offices do every one of their logos would be a picture explaining something they served, McDonalds would probably have an image of a potato and a cow.

I recognize the thinking behind incorporating a likeness of something mouth associated to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care industry.

I really love doing dentistry logos simply because it challenges me to come up with a design that implies the field of dentistry or a specific field of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this design over to the customer the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo design developed for a household nonprofit, the logo features 4 personalities surprised in height to represent a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo design that would be depictive of the love that William McNally had for the families in his city. Many logos with the name “family” in them tend to contain images of a happy family, a cliche heavy technique to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and never hit the viewer on the head with what the company or institution wishes to communicate.

The McNally Foundation’s name provided a distinct opportunity to do a logo that communicated that they were about families without being openly corny about it. The objective of a logo design is to be remembered and recognized and if the designer attempts to use the logo design to describe specifically how people ought to think or feel they don’t understand the mission of a logo. If viewers have to consider a logo to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo that explains itself will never have the likelihood to be understood.

Logo style created for a hair design workshop including a manuscript font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a business logo which carried a feeling of relaxation and elegance for their new hair studio. I created a design that didn’t go the obvious course of crafting just a stylized orchid but rather designed a business logo which implied an orchid in the formation of a swirl featured in to the letter O in the title and by putting emphasis on the concept with the silhouette of a hummingbird hovering over the logo design itself. The obvious path in creating a logo is usually the incorrect course and in this case, the design ended up not being about the orchid but instead put the emphasis on the emotion that they wanted to forecast to their patrons.

Arabian equine logo layout developed for a steed cattle ranch that focuses on breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo developed a unique custom logo design fashioned to symbolize the unique physical traits of the Arabian type of equines. By having an unique head shape and higher tail carriage, the Arabian is one of the very most immediately identifiable equine lineages in the whole world.

Las Coffee shop logo style a small restaurant, layout consists of a changed manuscript typeface which hovers above a team of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a tiny dining establishment, layout includes a modified manuscript typeface which hovers above a team of luxuriant lines and also dots.

Logo layout for a software program developer the layout functions and famous component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and disk operations. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a bridge between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone about what business they are in or how it relates to their specific location. Nevertheless it represented something to the business owner of the company and in quite a few cases the meaning behind a business logo is equally as important as how it serves the organization it represents.

Progress logo design created for a Rochester, Minnesota interior designer, layout function a collection of red circles that converge and change the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Rochester, Minnesota interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who plans, explores, collaborates, and manages such projects. Interior design is a multifaceted profession that consists of conceptual development, area planning, location examinations, programming, investigation, communicating with the stakeholders of a project, construction management, and implementation of the design.

logo layout done for Advanced Leadership Solutions, the personalities for letter V and also A in center of words advanced have actually been changed to link directly right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Rochester, Minnesota logo design project was completed for a management guide that enables business leaders to become more efficient at supervising people, expectations, and productivity.
A logo style featuring a fisherman in the center of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in over 7 billion a year retailing supplies and equipment to outdoor sporting fans the founders of On the Fly recognized the market place was ready for an outdoor sporting store that functions as a consignment company. Whether or not you are into boating, fishing or mountain climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all types of passions, a location to sell off their secondhand equipment to other sports enthusiasts. I created their Rochester logo dsign using an illustration that seizes the attention of vehicles and sends an image that evokes the enthusiasm of the outdoors. With traffic that averages 45 miles per hour I knew it would take more than the average logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and serene habitat.
Logo design MQ farms, this logo layout has a field integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem design wasn’t actually produced for an Rochester, Minnesota area farm it was really devised for a commodities broker, and this particular trademark was one of many which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was really to develop a brand mark that projects esteem, success, and wealth.

 Rochester Logo design for a nonprofit, Turning Factor Solutions - the logo design feature for externally encountering arrowhead and also the arrowheads suggest that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design they preferred, this can be a good thing or a bad thing. Good in that it gives a designer the opportunity to explore any concept that comes to mind, bad in that it’s difficult to hit a bullseye in the absence of knowing where exactly the target is. Luckily, in this instance, I struck a bullseye with the 1st go.

Logo made for making use of a sign for the dining establishment (Brewgrrs), it is an elaborate script typeface that is reminiscent of a popular sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created dozens of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a neat undertaking in which I worked directly with the owner to develop a logo design which worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted sign that hung over their doors, and was highly visible and very legible from over a block away.