Rochester Logo Design

Each and every new Rochester venture knows they need a logo, however few entrepreneurs thoroughly are aware of the pivotal role their logo design can perform in their success, or why one business logo works better than another. A company logo has an immediate and long term influence on the growth of a company, pick the correct one and it can make the door swing and phone ring, select the incorrect one and it will be a barrier and an impediment for the life span of a company. The logos presented in the ImageCo portfolio help Rochester companies succeed, they are effective in any given scenario and the reason they are so effective is because they all have these five traits in common.
  1. Simplicity: simple logo designs don’t demand scrutiny, they can be comprehended in just a look.
  2. Scalability: from business cards to signboards a scalable logo design will continue to be legible and just as emotive at any scale.
  3. Versatility: logos that operate on any device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the organization they stand for.
  5. Relevance: a business logo needs to be timeless and should feel relevant today, tomorrow, and forty years from today.

Retro logo layout of a bike produced for a Rochester coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee bar were actually launching in an old part of the community and wanted to visualize an old-fashioned vibe without appearing as uninteresting or low energy. I fulfilled both of these jobs via developing a trademark design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a enduring business image.

medical logo layout with a microscope slide as well as germs designed for Rochester clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which studies the causes and effects of diseases, mainly the field of healthcare that works with the clinical evaluation of specimens of body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology logo design I came up with is really the only instance I recollect in which I was in a position to incorporate a bacteria-laden microscope slide within a logo design.

Typically I attempt not to be overly literal with a design and to a degree, this design approaches the company it represents fairly literally, but it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more intriguing, more attention grabbing and much more unforgettable.

logo layout with a jumping green frog made for a household enjoyable center in Rochester.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of projects which come my way, I’ve produced dozens of logo designs for health care providers, dental offices, and legal professionals but Cool Springz is without question the only trampoline park which I have ever gotten the opportunity to work on.

Given that the title of the business has the word springz in its name the clear choice would have been to include a handful of springs into the design but Cool Springz is a fun location to go and spring does not actually reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a much more lively high energy impression.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and featured him in to everything they used for promotion and marketing. I also believe this is the only time that a logo I created was transformed into a mascot when they had an employee costume fabricated to look exactly like my frog design.

photography logo including a group of birds, a hill, a path, a stream, and also a tree - created for Rochester travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche sector due to the fact that travel photographers tend not to shoot places or things but instead communicate emotional journeys by means of the pictures they capture. The thought behind this logo concept was to use negative space to communicate more than what was visible upon first view, which I think is representative of almost all professional photographers in that they oftentimes convey whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos often have an emotional fullness that can’t be revealed with just words. I attempted to do something the same to this logo by employing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Rochester logo design but also to illustrate the depth to her work and in the way that she perceives the world through the lens of her camera.

 Rochester logo design with a seagull utilized for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The majority of business logo design jobs that I take on I honestly relish and the Coastal Wireless design was one that I really felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull silhouette as a stroke in the character A however the client, while he liked the concept, really did not care for my choice of birds. This particular guy genuinely hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family didn’t share his contempt for this specific breed of sea bird.

When I turn a concept over to a customer I urge them to discuss it with colleagues and family as well as with people that they don’t even know so as to get unbiased assessments on the value of a design. Fortunately, he discussed it with his family and they loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he went with the original design.

Logos are a strange animal in the design world given that the people that are inclined to hire a professional to design their business logo comprehend how crucial a logo design is for their business so they are way more invested in the result. Every logo job possesses it’s share of hurdles, however the greatest challenge is finding that sweet spot in a design that operates really well at the job it’s required to do in branding a company and also providing the customer the image they see for themselves.

a red panda logo style with bamboo in the background, style for Rochester publication publisher

Red Panda Publishers | Logo Design

The book spine is a thin segment of real estate to work with, yet it is the most critical part of a printed book considering that it is usually the initial thing a person views in the bookstore. With regard to a publisher, it’s the best opportunity that they will ever get to spotlight their product and get their logo design in front of the men and women that purchase actual books.

This 3 color design is vibrant, colorful and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo design created for an airline in Los Angeles, the logo has 2 letter A's with benches customized to imply they are wings.

Air LA | Logo Design

Airlines arrive and go but it looks like that in many instances 1 of the traits people often tend to remember the most are their logos. The Air LA logo design was done for a small startup commuter/shuttle airline company located in LA and while I’m not sure it actually “took off” their business logo didn’t slow them. The bookend A’s in their brand lent itself well to conferring a good sense of air travel and it was undoubtedly a success.

 Rochester logo design utilized for advertising and a label design for Vintage Situation features an old-fashioned font style layout.

Vintage Case | Logo Design

Vintage case focused in all new cases for music instruments, that appeared to be older cases. For this brand design I tried to come up with a logo that provided a fluid old style feel to it and could easily be used for every thing from a web page to an insignia on brand new cases that looked like they were from a different era.

Logo design developed for an orthodontist in Rochester, layout include an arc with lines intersecting via it to imply steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can be one of the most challenging logo design jobs due to the fact that it seems that each and every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the very most cliche ridden professions when it comes to small business marketing, if dining establishments approached their advertising in the very same way dental practices do every one of their company logos would definitely be a picture explaining something they served, McDonalds would likely contain an image of a potato and a cow.

I understand the thinking behind incorporating an image of something mouth related to a dentist’s company logo nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental profession.

I really love doing dental business logos simply because it challenges me to come up with a design that implies dentistry or a certain field of dental treatment like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a design that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this particular design over to the client the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo design created for a family not-for-profit, the logo features 4 personalities startled in height to represent a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be depictive of the devotion that William McNally had for the people in his community. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy method to any logo design is to be overly literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the company or organization wants to communicate.

The McNally Foundation’s name provided a unique opportunity to do a custom logo design that communicated that they were about families without being openly tacky about it. The intention of a logo design is to be remembered and recognized and if the designer attempts to use the logo to explain precisely how individuals ought to think or feel they don’t understand the goal of a logo. If you have to consider a logo to understand what it means, it has fallen short, a logo needs to be immediately comprehended and a logo design that explains itself will never have the likelihood to be comprehended.

Logo layout produced for a hair design workshop featuring a manuscript font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo design which conveyed a feeling of tranquility and elegance for their new hair salon. I came up with a concept which didn’t go the obvious route of crafting merely a stylized orchid but instead created a company logo which suggested an orchid in the formation of a swirl incorporated in to the letter O in the name and by placing attention on the concept with the silhouette of a hummingbird floating above the image itself. The obvious path in designing a logo design is in most cases the incorrect course and in this case, the design ended up not being about the orchid but alternately laid the emphasis on the emotion that they really wanted to transmit to their customers.

Arabian steed logo design created for a steed cattle ranch that specializes in reproducing Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo created an original logo design styled to display the unique physical traits of the Arabian breed of horses. With a distinctive head shape and high tail carriage, the Arabian is one of the highly immediately recognizable horse lineages in the whole world.

Las Coffee shop logo design a small restaurant, design contains a changed script font style which floats above a team of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a tiny dining establishment, layout includes a changed script font style which hovers above a group of elaborate lines as well as dots.

Logo layout for a software programmer the design functions and iconic component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Generally, the kernel is responsible for memory management, process and task control, and hard drive management. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a connection between the software and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone with regards to what business they are in or how it relates to their specific location. Nevertheless it symbolized something to the business owner of the company and in many cases the significance behind a logo is just as important as how it serves the enterprise it stands for.

Develop logo style produced for a Rochester interior designer, style attribute a collection of red circles that intersect and also change the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Rochester interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who arranges, explores, coordinates, and manages such tasks. Interior design is a diverse occupation that consists of conceptual development, area planning, location examinations, programming, investigation, interacting with the stakeholders of a project, construction supervision, and implementation of the design.

logo design provided for Advanced Leadership Solutions, the personalities for letter V and also A in middle of the word progressed have been modified to link directly right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Rochester logo design project was undertaken for a leadership expert that helps business leaders to become more successful at supervising people, expectations, and profitability.

A logo design including a fisherman in the middle of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting lovers the founders of On the Fly understood the market place was prepared for an outdoor sporting store that functions as a consignment firm. Whether you are into boating, angling or rock climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all kinds of passions, a spot to market their secondhand equipment to other sports enthusiasts. I designed their Rochester logo design dsign using an image which garners the interest of vehicles and projects an image that wakens the enthusiasm of the outdoors. With traffic that averages forty five mph I realized it would take more than the average logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and relaxed habitat.
Logo style MQ farms, this logo design has actually an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo idea wasn’t really created for an Rochester regional farm it was actually designed for a commodities broker, and this trademark was one of multiple that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was actually to produce a graphic that projected trust, effectiveness, and luxury.
Logo design developed for making use of an indication for the dining establishment (Brewgrrs), it is an ornate script font that is reminiscent of a renowned sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created quite a lot of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a cool undertaking where I worked directly with the business owner to create a business logo which worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon signage that hung above their doors, and was highly visible and very legible from over a block away.