Roseville Logo Design

Nearly every new Roseville company understands that they are in need of a logo, but few new business owners fully are aware of the pivotal role their logo will play in their success, or why one business logo functions far better than another. A logo design has a critical and long term effect on the growth of a business, go with the right one and it can make the door swing and cash register ring, go with the wrong one and it can be a barrier and an impediment for the longevity of a company. The logos included in the ImageCo portfolio help Roseville companies prosper, they are effective in any given situation and the main reason they are so effective is because they all have these five things in common.
  1. Simplicity: simple logos do not demand deliberation, they can be comprehended in merely a glimpse.
  2. Scalability: from business cards to posters a scalable logo will remain legible and equally emotive at any scale.
  3. Versatility: logos that work on any sort of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the enterprise they represent.
  5. Relevance: a business logo must be lasting and will feel relevant today, tomorrow, and 20 years from today.

Retro logo layout of a bike developed for a Roseville coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and bistro were actually launching in an old section of the city and wished to visualize a vintage vibe without coming across as boring or low energy. I accomplished both of these jobs by means of developing a symbol design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a enduring business image.

medical logo style with a microscopic lense slide and also germs designed for Roseville clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which researches the causes and consequences of diseases, mainly the field of healthcare that works with the clinical examination of samplings of human body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology logo design I came up with is the sole instance I recall in which I was able to integrate a bacteria-laden microscope slide within a logo design.

Usually I attempt not to be overly literal with a design and to a degree, this design approaches the company it serves quite literally, but it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more interesting, more interest grabbing and even more memorable.

logo layout with a jumping green frog created for a family members fun facility in Roseville.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of projects which come my way, I’ve produced dozens of logo designs for physicians, dental experts, and attorneys but Cool Springz is without question the only trampoline park that I have actually ever gotten the opportunity to work on.

Given that the full name of the company has the word springz in its name the obvious choice would have been to incorporate a couple springs into the concept but Cool Springz is a fun destination to go and spring doesn’t actually reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a more lively high energy mood.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and featured him in to everything they used for marketing. I also believe this is the only time that a logo I did was made into a mascot when they had an employee costume fabricated to look exactly like my frog design.

photography logo including a group of birds, a hill, a route, a stream, as well as a tree - created for Roseville travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche field due to the fact that travel photographers don’t capture places or things but instead communicate emotional experiences by means of the images they record. The idea behind this logo design was to utilize negative space to project more than what was visible upon initial view, which I think is representative of most good photographers in that they often tell whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos frequently have an emotional resonance that can’t be conveyed with just words. I made an effort to do something similar to this logo by employing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Roseville logo design but also to reveal the depth in her art and in the way that she views the world through the lens of her camera.

 Roseville logo style with a seagull utilized for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The lion’s share of custom logo design projects that I take on I truly relish and the Coastal Wireless assignment was one that I really felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull shape as a stroke in the letter A but my customer, while he loved the concept, really did not care for my choice of birds. This particular guy seriously despised seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family did not share his contempt for this specific variety of sea bird.

When I turn a design over to a customer I encourage all of them to discuss it with friends and colleagues and family members as well as with people that they don’t actually know so as to get unprejudiced opinions on the benefit of a design. Fortunately, he shared it with his family and they adored the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Custom logo designs are a strange animal in the design world because the people that tend to hire an expert to design their logo realize how vital a logo is for their company so they are way more invested in the outcome. Every logo design project has it’s allotment of obstacles, but the greatest challenge is identifying that sweet spot in a design that functions really well at the job it’s required to do in branding a business and also providing the customer the identity they see for themselves.

a red panda logo style with bamboo behind-the-scenes, style for Roseville book author

Red Panda Publishers | Logo Design

The book spine is a thin segment of real estate to work with, nevertheless it is the most crucial part of a published book given that it is in most cases the first thing a person sees in the book store. Concerning a publishing company, it’s the optimal opportunity that they will ever have to publicize their brand and get their logo design in front of the men and women that purchase actual books.

This 3 color design is vibrant, colorful and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo designed for an airline company in Los Angeles, the logo has 2 letter A's with benches modified to indicate they are wings.

Air LA | Logo Design

Airlines come and go but it seems that in many occurrences 1 of the traits folks usually tend to remember the most are their logos. The Air LA logo design was done for a modest startup commuter/shuttle airline based in LA and although I’m not sure it really “took off” their logo design didn’t ground them. The bookend A’s in their title lent itself well to affording a good sense of flight and it was undoubtedly a success.

 Roseville logo design used for advertising and marketing and a label design for Vintage Case features an old-fashioned font style layout.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for musical instruments, which appeared to be vintage cases. For this brand design I tried to come up with a logo that provided a fluid old style feel to it and could easily be utilized for anything from a website to a label on brand new cases that appeared like they were from a different point in time.

Logo produced for an orthodontist in Roseville, layout include an arc with lines converging with it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can be one of the most difficult logo projects because it appears that almost every dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the very most cliche ridden careers when it comes to company marketing, if restaurants approached their branding in the same way dental practices do every one of their logo designs would be a picture explaining something they served, McDonalds would probably include an image of a potato and a cow.

I understand the thinking behind including an illustration of something mouth related to a dentist’s logo design but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I really enjoy doing dental business logos because it challenges me to come up with a design that implies dentistry or a particular area of the field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and eventually I created a layout that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this design over to the client the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo design created for a household nonprofit, the logo design includes 4 characters staggered in elevation to represent a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be illustrative of the love that William McNally had for the people in his city. Many logos with the name “family” in them tend to contain images of a happy family, a cliche heavy method to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the company or institution hopes to convey.

The McNally Foundation’s name provided a distinct opportunity to do a logo design which communicated that they were about families without being openly corny about it. The intention of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo design to explain exactly how people ought to think or feel they don’t understand the mission of a logo. If people have to consider a logo design to understand what it means, it has fallen short, a logo needs to be instantly comprehended and a logo design that illustrates itself will never have the likelihood to be understood.

Logo style developed for a hair design studio featuring a script font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a business logo that projected a feeling of serenity and class for their new hair studio. I came up with a design which did not go the obvious path of designing simply a stylized orchid but rather delivered a logo design which implied a flower in the pattern of a swirl blended into the letter O in the title and by putting emphasis on the logo design along with the silhouette of a hummingbird floating above the logo itself. The obvious path in designing a business logo is in most cases the wrong direction and in this case, the design ended up not being about the flower but instead placed the emphasis on the perception that they really wanted to project to their clients.

Arabian horse logo style produced for an equine ranch that focuses on breeding Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo developed an original brand design styled to exemplify the unique physical traits of the Arabian breed of equines. By having an unique head shape and very high tail posture, the Arabian is one of the most quite easily identifiable horse lineages in the whole world.

Las Cafe logo layout a tiny restaurant, layout includes a customized manuscript typeface which floats over a team of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a small restaurant, design contains a customized script typeface which floats over a team of ornate lines and also dots.

Logo layout for a software program designer the design features as well as renowned component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and drive management. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a connection between the software program and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone regarding to what business they are in or how it relates to their specific location. But it symbolized something to the business owner of the business and in quite a few cases the significance behind a logo is equally as important as how it serves the enterprise it represents.

Progress logo design produced for a Roseville indoor developer, design function a collection of red circles that converge and also replace the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Roseville interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who prepares, explores, collaborates, and oversees such tasks. Interior design is a diverse profession that includes conceptual development, space planning, location evaluations, programming, analysis, corresponding with the stakeholders of a project, construction management, and execution of the design.

logo style done for Advanced Leadership Solutions, the personalities for letter V and A in center of words progressed have been changed to tie straight into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Roseville logo design job was completed for a management guide that aids business professionals to develop into more efficient at managing people, expectations, and productivity.

A logo layout featuring a fisherman in the middle of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in over 7 billion a year offering supplies and equipment to outdoor sporting lovers the owners of On the Fly understood the market place was primed for an outdoor sporting store that operates as a consignment business. Whether or not you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all sorts of passions, a location to market their pre-owned products to other sports enthusiasts. I tailored their Roseville logo design dsign with an image which garners the attention of vehicles and projects an image that evokes the enthusiasm of the outdoors. With visitor traffic that averages 45 mph I realized it would take more than the typical logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and tranquil habitat.
Logo style MQ ranches, this logo layout has a field incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo idea wasn’t actually composed for an Roseville regional farm it was really created for an investments broker, and this logo design was one of multiple which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was actually to produce an identity that projects self-assurance, financial success, and opulence.
Logo created for making use of a sign for the restaurant (Brewgrrs), it is a luxuriant manuscript font style that is similar to a popular sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted dozens of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great project in which I worked directly with the proprietor to develop a logo that worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated sign which hung above their doors, and was highly visible and very legible from over a block away.