Saint Louis Park Logo Design

Nearly every new Saint Louis Park business understands that they need a logo, but few entrepreneurs fully grasp the pivotal role their company logo will make in their becoming successful, or the reason that one business logo performs more effectively than another. A logo design has an instant and long-term effect on the prosperity of a company, choose the right one and it will make the door swing and cash register ring, select the incorrect one and it will be a barrier and an impediment for the longevity of an organization. The logos presented in the ImageCo portfolio help Saint Louis Park companies prosper, they are effective in any given scenario and the reason why they are so effective is that they all have these 5 things in common.
  1. Simplicity: simple logo designs do not require consideration, they can be understood in just a look.
  2. Scalability: from business cards to posters a scalable logo will continue to be legible and just as emotive at every size.
  3. Versatility: logos that operate on any type of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the business they represent.
  5. Relevance: a business logo should be lasting and will feel relevant today, tomorrow, and forty years from now.

Retro logo style of a bike developed for a Saint Louis Park coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee shop were launching in an older part of town and wished to project a vintage feel without appearing as stodgy or low energy. I fulfilled both jobs by means of creating a business logo concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a timeless business image.

medical logo layout with a microscopic lense slide and also bacteria designed for Saint Louis Park clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which investigates the triggers and outcomes of diseases, especially the field of medicine that deals with the laboratory examination of samples of human body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology logo I came up with is really the only instance I recollect in which I was able to integrate a bacteria-laden microscope slide into a logo design.

Usually I attempt not to be overly literal with a concept and to a point, this design approaches the company it represents rather literally, but it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more interesting, more interest grabbing and more memorable.

logo design with a jumping environment-friendly frog created for a family fun center in Saint Louis Park.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of jobs which come my way, I’ve produced dozens of logo designs for surgeons, dental practices, and legal professionals but Cool Springz is without question the only trampoline park which I have ever had the privilege to work on.

Given that the title of the company has the word springz in its name the apparent choice would have been to incorporate a couple springs into the design but Cool Springz is a fun location to go and spring does not actually reflect an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a better dynamic high energy feel.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they used for advertising and marketing. I also think this is the only time that a logo I designed was turned into a mascot when they had an employee costume fashioned to look just like my frog design.

digital photography logo design featuring a group of birds, a hill, a trail, a stream, and also a tree - designed for Saint Louis Park travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche profession due to the fact that travel photographers don’t shoot places or things but rather convey emotional experiences by means of the photos they capture. The thought behind this logo composition was to make use of negative space to project more than what was visible upon first glance, which I think is representative of almost all professional photographers in that they frequently convey whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos often have an emotional fullness which can’t be communicated with mere words. I tried to do something similar to this logo design by using the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Saint Louis Park logo but also to show the depth to her art and in the way that she views the world through the lens of her camera.

 Saint Louis Park logo design with a seagull made use of for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The lion’s share of custom logo design jobs that I take on I honestly relish and the Coastal Wireless assignment was one that I really felt good about, however the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull silhouette as a stroke in the letter A but the client, even though he liked the concept, didn’t care for my choice of birds. This man truly despised seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family did not share his contempt for this particular kind of sea bird.

When I turn a design over to a client I encourage them to talk about it with colleagues and family members as well as with other people that they don’t actually know so as to get objective viewpoints on the merit of a design concept. Fortunately, he discussed it with his family and they adored the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Business logos are a weird creature in the design world given that the people that tend to hire a professional to create their logo comprehend how crucial a logo design is for their company so they are way more vested in the result. Every logo project has it’s share of challenges, but the greatest obstacle is finding that sweet spot in a design that works really well at the job it’s required to do in branding a company and also providing the client the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, style for Saint Louis Park book author

Red Panda Publishers | Logo Design

The book spine is a narrow parcel of real estate to work with, nevertheless it really is the most critical part of a published book considering that it is in most cases the first thing a person views in the bookstore. For a publishing company, it’s the opportunity they will ever have to advertise their brand and get their logo design in front of the men and women that shop for actual books.

This 3 color design is vibrant, picturesque and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo design developed for an airline company in Los Angeles, the logo has 2 letter A's with the bars customized to imply they are wings.

Air LA | Logo Design

Airlines come and depart yet it looks like that in many instances one of the things consumers usually tend to recall the most are their logos. The Air LA logo design was done for a small start-up commuter/shuttle airline located in LA and although I’m not certain it actually “took off” their custom logo didn’t slow them. The bookend A’s in their brand lent itself well to imparting a spirit of air travel and it was certainly a winner.

 Saint Louis Park logo layout used for advertising as well as a label layout for Vintage Case includes an old font layout.

Vintage Case | Logo Design

Vintage case specialized in all new cases for music instruments, which seemed to be older cases. For this custom logo design I sought to come up with a logo that provided a fluid nostalgic feel to it and could easily be utilized for anything from a website to a label on brand new cases that appeared like they were from a different era.

Logo design developed for an orthodontist in Saint Louis Park, style include an arc with lines converging with it to indicate steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can be one of the most difficult logo projects because it appears that virtually every dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the most cliche ridden fields when it comes to business marketing, if dining establishments approached their branding in the exact same way dental practices do every one of their company logos would be a picture trying to explain something they served, McDonalds would most likely contain an image of a potato and a cow.

I recognize the thinking behind including an illustration of something mouth related to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry industry.

I really enjoy doing dentistry logos simply because it challenges me to come up with a design that implies dentistry or a certain field of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and eventually I created a concept that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this concept over to the customer the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo made for a family members not-for-profit, the logo design includes 4 characters startled in elevation to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo design that would be representative of the devotion that William McNally had for the people in his city. The majority of logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy technique to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and never hit the viewer on the head with what the company or organization hopes to project.

The McNally Foundation’s name provided a distinct opportunity to do a logo which communicated that they were about families without being overtly cheesy about it. The objective of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo to summarize how people should think or feel they don’t understand the mission of a logo. If people have to consider a logo design to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo design that illustrates itself won’t have the likelihood to be understood.

Logo style produced for a hair design studio featuring a manuscript font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a business logo which communicated a feeling of serenity and connection for their new hair salon. I created a design that didn’t go the obvious route of crafting just a stylized orchid but instead created a business logo which implied a flower in the pattern of a swirl incorporated in to the letter O in the title and by putting attention on the logo design using the silhouette of a hummingbird hovering over the image itself. The obvious path in designing a logo design is in most cases the incorrect direction and in this case, the design ended up not being about the orchid but alternately put the focus on the emotion that they really wanted to project to their clients.

Arabian equine logo layout created for a horse ranch that specializes in reproducing Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo designed an original company logo design fashioned to display the unique physical traits of the Arabian pedigree of horses. With an unique head shape and higher tail carriage, the Arabian is one of the most immediately identifiable equine types in the whole world.

Las Coffee shop logo design a small dining establishment, design includes a customized script font which floats over a team of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a small restaurant, style includes a changed script typeface which hovers over a team of luxuriant lines and also dots.

Logo layout for a software application designer the design attributes as well as legendary aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task control, and hard drive management. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a connection in between the software program and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone about what business they are in or how it relates to their specific location. But it intimated something to the owner of the business and in many cases the substance behind a logo design is equally as important as how it serves the enterprise it stands for.

Develop logo design created for a Saint Louis Park indoor designer, style function a collection of red circles that intersect as well as change the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Saint Louis Park interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who arranges, researches, coordinates, and manages such tasks. Interior design is a multifaceted profession that includes conceptual development, area planning, location inspections, programming, research, corresponding with the stakeholders of a project, building and construction management, and execution of the design.

logo design provided for Advanced Management Solutions, the characters for letter V as well as A in center of words progressed have been customized to link directly right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Saint Louis Park logo design assignment was done for a management coach that aids business leaders to become more efficient at supervising people, expectations, and profitability.

A logo design featuring an angler in the middle of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in over 7 billion a year offering supplies and equipment to outdoor sporting fans the founders of On the Fly knew the market place was prepared for an outdoor sporting retailer that operates as a consignment firm. Whether or not you are into boating, fishing or rock climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all types of interests, a location to sell off their previously owned goods to other sports enthusiasts. I tailored their Saint Louis Park business logo dsign with a graphic which grabs the attention of vehicles and sends an image that evokes the passion of the outdoors. With traffic that averages 45 mph I knew it would take more than the typical logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and tranquil habitat.
Logo design MQ farms, this logo design has a field incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo concept wasn’t actually produced for an Saint Louis Park area farm it was in reality devised for an investments broker, and this logo design was one of multiple that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was really to design an identity that projects confidence, financial success, and affluence.
Logo designed for the use of an indicator for the restaurant (Brewgrrs), it is an ornate manuscript typeface that is similar to a popular sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created loads of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a cool project where I worked closely with the owner to design a business logo that worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon sign which hung above their doors, and was highly visible and very easy to read from over a block away.