Acute Care 360 ImageCo, Saint Michael, Minnesota, MN,

ImageCo, Saint Michael, Minnesota, MN,

Evolv Design logo designed by ImageCo, Saint Michael, Minnesota, MN,

Red Panda Publishers logo designed by ImageCo, Saint Michael, Minnesota, MN,

Saint Michael, Minnesota, MN,

ImageCo, Saint Michael, Minnesota, MN,
ImageCo, Saint Michael, Minnesota, MN,

Mid Valley Pathology logo designed by ImageCo, Saint Michael, Minnesota, MN,

FSA OK logo designed by ImageCo, Saint Michael, Minnesota, MN,

Emerald Heights logo designed by ImageCo, Saint Michael, Minnesota, MN,

Club Sapphire logo designed by ImageCo, Saint Michael, Minnesota, MN,

Downtown Dogs logo designed by ImageCo, Saint Michael, Minnesota, MN,

School board logo designed by ImageCo, Saint Michael, Minnesota, MN,

Ferry Street Coffee Company logo designed by ImageCo, Saint Michael, Minnesota, MN,

Stoney Forensic logo designed by ImageCo, Saint Michael, Minnesota, MN,

Smart kernels logo designed by ImageCo, Saint Michael, Minnesota, MN,

STRATEGIES FOR CHOOSING THE BEST LOGO DESIGNER

BUDGET

A logo is an investment in both your time and your money so anytime a design firm presents a money back guarantee try to keep in mind that they can not reimburse the time you commit which is eminently more precious than your money is.

PORTFOLIO

Some design firms talk a good game but inevitably a design firm can only be judged from the quality of their portfolio, if the work in their portfolio does not feature actual examples odds are they will never be able to deliver a quality logo design.

VISION

A logo’s goal is to be recognized and be unforgettable, and it’s purpose is to reflect your personal vision for your organization. If a designer isn’t focused on fulfilling your vision, the thing they are really focused on is how soon they will get paid.

Saint Michael LOGO DESIGN​

For over 20 years ImageCo has been helping business owners grow notable brands. We’ve undertaken brand identity design work for farmers, colleges, diamond miners, party planners, restaurants, retail stores, and just about every other kind of business concern you can imagine. What makes us different compared to our competitors is that our background is rooted in the electrical sign industry so we approach every brand identity project as if it will be utilized as an electrical sign. Because of our sign first technique our logo designs can, and have been employed in everything from clothing labels to billboards. Our sign first technique guarantees that our logo designs are just as effective whether they are used in TV commercials or web apps, they are consistently recognizable, understood, and always remembered regardless of size or application.

American Made ★ Design

The one difference which truly sets ImageCo apart from other design agencies that you may have come across on-line, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every project we are contracted to perform, we do in-house. Irrespective of the type of project we accept, logo, business website, trade show exhibition, or electrical sign, we do not, and never will job out our client’s projects to agencies based outside the US. When you contact us at 1-855-IMAGECO the individual that answers the phone is ImageCo’s owner and designer, not a broker that increases the cost of your project and dictates the conditions of how we do business.

CHARACTERISTICS OF AN EFFECTIVE LOGO DESIGN

Every new Saint Michael organization knows they need a logo, but few start-ups entirely understand the vital role their logo design will perform in their becoming successful, or exactly why one logo design functions far better than another. A business logo has an instant and long term effect on the viability of a business, pick the right one and it will make the door swing and cash register ring, go with the incorrect one and it will be an obstacle and an impediment for the life of a company. The logos included in the ImageCo portfolio help Saint Michael companies prosper, they are effective in any given situation and the reason they are so effective is that they all have these five things in common.
  1. Simplicity: simple logos do not need contemplation, they can be grasped in merely a look.
  2. Scalability: from label to billboards a scalable logo design will continue to be legible and just as emotive at virtually any dimension.
  3. Versatility: logos that function on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel personal, and they are suitable for the product or organization they represent.
  5. Relevance: a business logo should be enduring and will feel equally relevant today, tomorrow, and forty years from now.

understand your brand

Brand – It’s a verb and also a noun, it’s an identifying mark and also the act of marking something so that it could be recognized, its foundation comes from the brand burned onto livestock. Nowadays a brand symbolizes practically anything with a motive, regardless of whether it be earnings or politics, a brand is an inherent aspect of defining the value of a specific thing in the public’s mind.

Branding – Is kind of like marketing and advertising’s sexy sister, they are both from the very same family, the difference being that marketing and advertising have to do with making a promise and branding’s objective is to deliver on that promise. Branding is also a calculated popularity competition directed at a target audience, it’s goal is to develop an image that the target market will identify with.

Brand Image – An image planted and cultivated by advertising and marketing and identity design. When a person states the names Ferrari or Corvette what we think of is their brand image, it’s a picture that exists in our minds. That image isn’t an image of a vehicle with 4 wheels that can move us from point A to point B, the the mental image we have (or at least I have) is of freedom, beauty, of something dangerous and exotic . That is brand image and that is what makes individuals buy those products. Brand image is why people get most things, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that we can relate to.

Branding Agencies – If you look back at the beginning of most branding firms you’ll discover that they are quite often rebranded marketing firms. When someone states they are in advertising most people will likely have a preconceived notion about what they do. However when someone states “I am in branding”… it just sounds more attractive, possibly it’s because the majority of people do not recognize what it implies to be in branding so it comes off as mysterious and sexy.

Brand Identity – Is a comprehensive term that describes the visual components of a product or business that influence view points. This mostly includes the name, the logo, the packaging, the different colors utilized however can also consist of audio, illumination, texture, signage, just about anything that can be seen, felt or listened to are part of a brand identity.

Brand Identity Designer
– A brand identity designer is a graphic designer that concentrates on a type of visual design that helps form the perception of a firm, a product or a business organization. Brand identity designers develop logo designs, sign designs, product packaging, and collateral products such as business cards, stationery, as well as pamphlets. Some identity designers also develop web sites and user interfaces. The important function of a brand identity designer is to create the visual cues and an emotional tone with the goal of affecting actions, results as well as perceptions.

select logos & signs

Retro logo design of a bike created for a Saint Michael coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee shop were actually opening in an old section of the city and hoped to project an old-fashioned atmosphere without appearing as stodgy or low energy. I fulfilled the two jobs by designing a sign design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a enduring business image.

clinical logo style with a microscope slide and germs designed for Saint Michael medical center.

Mid-Valley Pathology | Logo Design

Pathology is the science that studies the triggers and consequences of diseases, especially the field of healthcare which works with the laboratory assessment of samplings of body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology custom logo design I came up with is really the sole instance I recollect in which I was in a position to integrate a bacteria-laden microscope slide into a logo design.

Typically I attempt not to be extremely literal with a design and to a point, this specific design approaches the company it represents fairly literally, however it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more captivating, more interest grabbing and much more memorable.

logo layout with a jumping green frog created for a family fun facility in Saint Michael.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the kinds of projects that come my way, I’ve produced dozens of logo designs for surgeons, dental practices, and lawyers but Cool Springz is without question the only trampoline park which I have actually ever had the privilege to work on.

Given that the full name of the business features the word springz in its name the clear choice would have been to incorporate a couple springs into the design but Cool Springz is a fun location to go and spring doesn’t actually resonate an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a much more enthusiastic high energy mood.

In the end, Cool Springz ended up loving my design and named the frog Jax and featured him in to everything they utilized for promotion and marketing. I also think this is the only time that a logo I did was made into a mascot when they had an employee costume fashioned to look just like my frog design.

photography logo design including a group of birds, a hill, a trail, a stream, and a tree - created for Saint Michael traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche speciality due to the fact that travel photographers tend not to shoot locations or things but rather reveal emotional journeys by means of the pictures they capture. The thought behind this logo design was to use negative space to communicate more than what was visible upon initial glance, which I think is representative of the majority of professional photographers in that they oftentimes tell whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos frequently have an emotional fullness which can’t be revealed with mere words. I made an effort to do something the same to this logo design by using the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Saint Michael logo but also to illustrate the depth in her art and in the way that she sees the world through the lens of her camera.

 Saint Michael logo style with a seagull made use of for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The lion’s share of logo design projects that I take on I really relish and the Coastal Wireless assignment was one that I really felt good about, but the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the character A but my customer, even though he loved the concept, really did not care for my choice of birds. This particular man really despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family did not share his scorn for this specific type of sea bird.

When I turn a design over to a client I urge them to talk about it with friends and colleagues and family as well as with individuals that they don’t actually know so as to get unbiased viewpoints on the value of a concept. Fortunately, he shared it with his family and they really liked the design and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Custom logo designs are a weird creature in the design world given that the people that tend to hire a professional to design their logo design recognize how crucial a logo is for their organization so they are way more vested in the outcome. Every logo design project has it’s portion of difficulties, but the greatest obstacle is identifying that sweet spot in a design that operates really well at the job it’s required to do in branding a company and also providing the customer the identity they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, layout for Saint Michael publication publisher

Red Panda Publishers | Logo Design

The book spine is a cramped parcel of real estate to work with, however it is the most vital part of a published book considering that it is ordinarily the initial thing a person sees in the book store. With respect to a publisher, it’s the best opportunity they will likely ever have to spotlight their brand and get their logo design in front of the people that purchase actual books.

This three color design is vibrant, colorful and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo made for an airline in Los Angeles, the logo has 2 letter A's with benches customized to suggest they are wings.

Air LA | Logo Design

Airlines arrive and depart yet it looks like that in many cases 1 of the things people often tend to remember the most are their logos. The Air LA logo design was done for a smaller new venture commuter/shuttle airline based in LA and although I’m not sure it actually “took off” their custom logo didn’t slow them. The bookend A’s in their name lent itself well to imparting a sense of air travel and it was certainly a success.

 Saint Michael logo style utilized for advertising and marketing and also a label layout for Vintage Situation includes an antiquated font style.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for musical instruments, which seemed to be vintage cases. For this logo concept I sought to come up with a logo that provided a fluid old style feel to it and could easily be utilized for anything from a web page to a label on brand new cases that appeared like they were from another point in time.

Logo design produced for an orthodontist in Saint Michael, layout consist of an arc with lines intersecting through it to indicate steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can easily be one of the most challenging and difficult logo jobs due to the fact that it appears that virtually every dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the very most cliche ridden fields when it comes to company branding, if dining establishments approached their advertising in the same way dental practices do every one of their logos would definitely be a picture explaining anything they served, McDonalds would most likely have an image of a potato and a cow.

I understand the thinking behind including an illustration of something mouth related to a dentist’s logo nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental profession.

I actually love doing dental business logos simply because it challenges me to come up with a design that implies the field of dentistry or a certain field of dental treatment like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this design over to the customer the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo design made for a family members nonprofit, the logo design features 4 characters surprised in elevation to represent a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a custom logo design that would be illustrative of the love that William McNally had for the residents in his community. Many logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy technique to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and never hit the viewer on the head with what the business or organization hopes to convey.

The McNally Foundation’s name presented a distinct opportunity to do a logo that communicated that they were about families without being openly tacky about it. The intention of a logo design is to be remembered and recognized and if the designer attempts to use the logo to explain exactly how individuals ought to think or feel they don’t understand the mission of a logo. If people have to think about a logo design to understand what it means, it has failed, a logo needs to be immediately understood and a logo design that illustrates itself will never have the opportunity to be comprehended.

Logo design produced for a Saint Michael hair design studio featuring a manuscript font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a business logo that carried a sense of serenity and connection for their new hair salon. I created a concept that didn’t go the obvious direction of designing just a stylized orchid but rather crafted a business logo that suggested a flower in the pattern of a swirl integrated into the letter O in the name and by placing emphasis on the concept along with the figure of a hummingbird floating above the logo design itself. The obvious path in designing a logo design is generally the incorrect route and in this case, the design ended up not being about the flower but alternately laid the attention on the emotion that they really wanted to transmit to their customers.

Arabian equine logo layout produced for an equine cattle ranch that focuses on reproducing Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo developed a unique logotype concept styled to symbolize the unique physical traits of the Arabian pedigree of horses. With a different head form and very high tail carriage, the Arabian is one of the highly easily recognizable horse types in the entire world.

Las Cafe, A Saint Michael restaurant logo layout a small dining establishment, layout consists of a changed manuscript font which floats above a group of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a little dining establishment, style includes a modified manuscript font which floats above a team of luxuriant lines and dots.

Logo style for a software program programmer the design features and iconic Saint Michael element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Generally, the kernel is responsible for memory management, process and task control, and disk managing. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a connection in between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone regarding to what business they are in or how it relates to their specific location. However it meant something to the owner of the business and in many cases the symbolism behind a logo is just as important as how it serves the enterprise it stands for.

Advance logo layout created for a Saint Michaelinterior designer, style feature a series of red circles that intersect and also change the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Saint Michael interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who arranges, explores, collaborates, and manages such ventures. Interior design is a diverse profession that involves conceptual development, space planning, site inspections, programming, analysis, corresponding with the stakeholders of a project, construction management, and implementation of the design.

logo design done for Advanced Leadership Solutions in Saint Michael, the characters for letter V as well as A in center of words progressed have actually been modified to connect straight into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Saint Michael logo design job was completed for a management specialist that aids business professionals to develop into more efficient at handling people, expectations, and profitability.

A Saint Michael business logo style including an angler in the center of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year selling supplies and equipment to outdoor sporting fans the founders of On the Fly knew the market was ready for an outdoor sporting merchant that functions as a consignment company. Whether you are into boating, angling or mountain climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all kinds of interests, a spot to sell their used goods to other sports enthusiasts.

I tailored their Saint Michael logo design design with an illustration which seizes the attention of vehicles and sends an image that evokes the passion of the outdoors. With traffic that averages forty five mph I realized it would take more than the typical logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and tranquil habitat.

Logo design MQ ranches, this Saint Michael company logo design has a field incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand idea wasn’t actually produced for an Saint Michael area farm it was actually designed for a commodities broker, and this particular company was one of multiple which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to create a graphic that projected assurance, financial success, and prosperity.

 Saint Michael Logo design for a nonprofit, Turning Factor Solutions - the logo style function for outwardly encountering arrow and the arrowheads imply that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what kind of logo design they would like, that can be a good thing or a bad thing. Good in that it offers a designer the flexibility to discover any concept that comes to mind, bad in that it’s hard to hit a bullseye without understanding where the target is. Thankfully, in this case, I hit a bullseye with the first try.

Logo created for making use of an indicator for the restaurant (Brewgrrs), it is an ornate manuscript typeface that is reminiscent of a famous Saint Michael sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed dozens of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a cool undertaking where I worked directly with the owner to design a logo design that worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted sign that hung above their doors, and was highly visible and very legible from over a block away.

commercial brand identity design projects

Logo designed by ImageCo, Saint Michael, Minnesota, MN,
Logo designed by ImageCo, Saint Michael, Minnesota, MN,
Logo designed by ImageCo, Saint Michael, Minnesota, MN,
Logo designed by ImageCo, Saint Michael, Minnesota, MN,
Electrical sign design for Saint Michael restaurnat designed by Saint Michael Sign Business
Saint Michael logo design and brand identity design for Saint Michael commercial businesses
Logo designed by ImageCo, Saint Michael, Minnesota, MN,
Logo designed by ImageCo, Saint Michael, Minnesota, MN,
Logo designed by ImageCo, Saint Michael, Minnesota, MN,
Logo designed by ImageCo, Saint Michael, Minnesota, MN,
Logo designed by ImageCo, Saint Michael, Minnesota, MN,

Logo designed by ImageCo, Saint Michael, Minnesota, MN,

Logo designed by ImageCo, Saint Michael, Minnesota, MN,

Logo designed by ImageCo, Saint Michael, Minnesota, MN,

Logo designed by ImageCo, Saint Michael, Minnesota, MN,

Logo designed by ImageCo, Saint Michael, Minnesota, MN,
Logo designed by ImageCo, Saint Michael, Minnesota, MN,
Logo designed by ImageCo, Saint Michael, Minnesota, MN,
Logo designed by ImageCo, Saint Michael, Minnesota, MN,
Logo designed by ImageCo, Saint Michael, Minnesota, MN,
Logo designed by ImageCo, Saint Michael, Minnesota, MN,
Logo designed by ImageCo, Saint Michael, Minnesota, MN,
Logo designed by ImageCo, Saint Michael, Minnesota, MN,
Logo designed by ImageCo, Saint Michael, Minnesota, MN,
Logo designed by ImageCo, Saint Michael, Minnesota, MN,