Saint Paul Logo Design

Every new Saint Paul business realizes that they need a logo, but few new business owners thoroughly grasp the key role their business logo will perform in their becoming successful, or exactly why one business logo functions more effectively than another. A company logo has an instant and sustaining impact on the prosperity of a company, select the right one and it can make the door swing and phone ring, select the wrong one and it can be an obstacle and a hindrance for the longevity of an organization. The logos included in the ImageCo portfolio help Saint Paul businesses prosper, they are effective in any given circumstance and the main reason they are so effective is that they all have these 5 features in common.
  1. Simplicity: simple logos do not demand deliberation, they can be grasped in merely a look.
  2. Scalability: from business cards to posters a scalable logo design will be legible and equally emotive at any size.
  3. Versatility: logos that operate on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the enterprise they represent.
  5. Relevance: a company logo must be ageless and will feel relevant today, tomorrow, and twenty five years from now.

Retro logo style of a bicycle produced for a Saint Paul coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee bar were actually launching in an old part of the town and wanted to cast an old-fashioned atmosphere without coming across as boring or low energy. I fulfilled both tasks by means of creating a symbol concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a ageless business image.

medical logo style with a microscope slide and germs developed for Saint Paul medical center.

Mid-Valley Pathology | Logo Design

Pathology is the science that investigates the causes and outcomes of diseases, especially the branch of medicine which deals with the laboratory evaluation of samplings of human body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology logo design I came up with is the only instance I call to mind where I was able to integrate a bacteria-laden microscope slide within a business logo design.

Typically I try not to be extremely literal with a design and to a degree, this specific design approaches the company it represents fairly literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more interesting, more focus grabbing and much more meaningful.

logo design with a jumping environment-friendly frog made for a family enjoyable center in Saint Paul.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the sorts of jobs which come my way, I’ve produced dozens of logo designs for surgeons, dental experts, and legal professionals but Cool Springz is without question the one and only trampoline park which I have actually ever gotten the opportunity to work on.

Given that the name of the company features the word springz in its name the apparent choice would have been to include a few springs into the design but Cool Springz is a fun place to go and spring does not really reflect an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a better lively high energy atmosphere.

In the end, Cool Springz ended up loving my design and named the frog Jax and included him in to everything they used for advertising. I also think this is the only time that a logo I did was turned into a mascot when they had an employee costume fabricated to look exactly like my frog design.

photography logo design featuring a flock of birds, a mountain, a route, a stream, and a tree - developed for Saint Paul traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche speciality due to the fact that travel photographers don’t shoot locations or things but rather convey emotional journeys by means of the images they capture. The thought behind this logo design was to utilize negative space to project more than what was visible upon first view, which I think is representative of almost all good photographers in that they frequently tell whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional resonance which can’t be revealed with just words. I attempted to do something much the same to this logo by using the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Saint Paul logo but also to illustrate the depth in her art and in the way that she perceives the world through the lens of her camera.

 Saint Paul logo design with a seagull utilized for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The bulk of custom logo design projects that I take on I truly relish and the Coastal Wireless project was one that I really felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull shape as a stroke in the letter A but my client, while he liked the concept, really did not care for my choice of birds. This particular guy truly despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family did not share his scorn for this particular breed of sea bird.

When I turn a concept over to a customer I encourage them to share it with friends and colleagues and family as well as with people that they don’t even know so as to get impartial assessments on the merit of a design concept. Fortunately, he talked about it with his family members and they loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Logo designs are a weird animal in the design world given that the people that have a tendency to hire an expert to create their business logo recognize how important a logo is for their business so they are much more invested in the final result. Every logo design project has it’s share of challenges, however the most significant obstacle is identifying that sweet spot in a design that functions really well at the job it’s needed to do in branding a business and also providing the client the identity they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, style for Saint Paul publication author

Red Panda Publishers | Logo Design

The book spine is a cramped slice of real estate to work with, yet it is the most necessary part of a published book since it is usually the initial thing a person views in the book store. Concerning a publisher, it’s the most ideal opportunity that they will likely ever get to promote their label and get their logo design in front of the men and women that shop for actual books.

This 3 color design is vibrant, colorful and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo design created for an airline company in Los Angeles, the logo design has two letter A's with benches modified to suggest they are wings.

Air LA | Logo Design

Airlines come and go nevertheless it seems like that in many cases 1 of the items folks tend to remember the most are their logos. The Air LA logo design was done for a modest start-up commuter/shuttle airline located in LA and while I’m not certain it actually “took off” their organization logo didn’t slow them. The bookend A’s in their name lent itself well to affording a spirit of air travel and it was undoubtedly a victory.

 Saint Paul logo style made use of for advertising as well as a label design for Vintage Case includes an old typeface style.

Vintage Case | Logo Design

Vintage case specialized in all new cases for music instruments, which seemed to be older cases. For this custom logo design I strove to come up with a logo that had a fluid retro feel to it and could be utilized for anything from a web page to an insignia on brand new cases that looked like they were from another era.

Logo design developed for an orthodontist in Saint Paul, layout include an arc with lines intersecting with it to suggest metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can easily be one of the most challenging and difficult logo design jobs considering that it appears that almost every dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the very most cliche ridden careers when it comes to business branding, if dining establishments approached their advertising in the very same way dental practices do every one of their company logos would definitely be a picture explaining anything they served, McDonalds would likely include a picture of a potato and a cow.

I understand the thinking behind incorporating a likeness of something mouth associated to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry profession.

I really enjoy doing dental logos because it challenges me to come up with a design that implies dentistry or a particular field of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and ultimately I created a concept that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this particular concept over to the customer the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo design designed for a household nonprofit, the logo features 4 characters startled in height to represent a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be representative of the devotion that William McNally had for the folks in his city. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy method to any logo design is to be far too literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the company or institution hopes to relate.

The McNally Foundation’s name provided a distinct opportunity to do a logo which communicated that they were about families without being overtly tacky about it. The aim of a logo is to be remembered and recognized and if the designer attempts to use the logo design to explain how people should think or feel they don’t understand the purpose of a logo. If people have to consider a logo to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo that illustrates itself will never have the opportunity to be understood.

Logo design created for a hair layout studio including a script font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a company logo that projected a feeling of tranquility and elegance for their new hair salon. I came up with a design which didn’t go the obvious path of making simply a stylized orchid but alternatively created a logo that suggested an orchid in the formation of a swirl integrated into the letter O in the name and by placing emphasis on the concept with the silhouette of a hummingbird hovering above the logo itself. The obvious path in creating a logo is oftentimes the incorrect path and in this case, the design ended up not being about the orchid but alternately placed the emphasis on the feeling that they wanted to project to their patrons.

Arabian steed logo style created for an equine cattle ranch that specializes in breeding Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo developed an original logo design customized to manifest the unique physical traits of the Arabian pedigree of horses. With a different head shape and high tail posture, the Arabian is one of the most easily recognizable horse types in the whole world.

Las Cafe logo layout a small restaurant, style consists of a modified manuscript typeface which floats above a group of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a tiny dining establishment, design includes a customized manuscript font style which floats above a team of ornate lines and also dots.

Logo design for a software designer the style features and also legendary element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task management, and hard drive management. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a connection in between the software and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone about what business they are in or how it relates to their specific location. However, it intimated something to the owner of the business and in many cases the substance behind a business logo is equally as important as how it serves the organization it stands for.

Evolve logo layout developed for a Saint Paul interior developer, layout feature a series of red circles that intersect and change the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Saint Paul interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who organizes, investigates, coordinates, and oversees such projects. Interior design is a diverse occupation that consists of conceptual development, space planning, site assessments, programming, study, interacting with the stakeholders of a project, construction supervision, and execution of the design.

logo layout done for Advanced Management Solutions, the characters for letter V as well as A in middle of the word advanced have been customized to link straight into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Saint Paul logo design assignment was undertaken for a management expert that helps business leaders to become more efficient at managing people, expectations, and productivity.

A logo layout including a fisherman in the center of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting lovers the owners of On the Fly realized the market was ready for an outdoor sporting merchant that functions as a consignment business. Whether you are into boating, angling or mountain climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all sorts of interests, a spot to market their pre-owned goods to other sports enthusiasts. I created their Saint Paul logo dsign using a graphic that captures the attention of vehicles and projects an image that evokes the passion of the outdoors. With traffic that averages 45 mph I realized it would take more than the average logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and peaceful habitat.
Logo layout MQ farms, this logo layout has actually a field incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem design wasn’t really composed for an Saint Paul area farm it was really developed for a commodities broker, and this creative logo was one of several that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to generate a graphic that projects confidence, financial success, and opulence.
Logo design created for using an indicator for the restaurant (Brewgrrs), it is a luxuriant script typeface that is evocative a well-known sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created quite a lot of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a great undertaking where I worked closely with the proprietor to design a logo design that worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage that hung above their doors, and was highly visible and very easy to read from over a block away.