Sartell Logo Design

Virtually every new Sartell company knows they require a logo, however few new business owners thoroughly realize the crucial role their business logo will make in their financial success, or the reason that one logo design performs far better than another. A business logo has an immediate and lasting effect on the success of a company, select the right one and it can make the door swing and phone ring, choose the wrong one and it can be a barrier and an impediment for the life span of a business. The logos presented in the ImageCo portfolio help Sartell businesses succeed, they are effective in any given situation and the reason they are so effective is that they all have these 5 features in common.
  1. Simplicity: simple logos do not demand consideration, they can be comprehended in just a look.
  2. Scalability: from business cards to billboards a scalable business logo will continue to be legible and just as emotive at any scale.
  3. Versatility: logos that operate on any device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the company they represent.
  5. Relevance: a business logo must be ageless and will feel relevant today, tomorrow, and 20 years from today.

Retro logo design of a bicycle produced for a Sartell coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffeehouse were opening up in an old section of the city and really wanted to visualize a vintage tone without appearing as boring or low energy. I fulfilled both jobs by creating a custom logo design that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a ageless business image.

clinical logo style with a microscope slide and also bacteria made for Sartell medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that researches the triggers and effects of diseases, mainly the branch of healthcare that deals with the clinical assessment of specimens of human body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology custom logo design I came up with is the only instance I recollect in which I was able to integrate a bacteria-laden microscope slide right into a logo design.

Normally I try not to be extremely literal with a design and to a degree, this design approaches the company it serves rather literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more interesting, more focus grabbing and even more meaningful.

logo design with a jumping environment-friendly frog created for a household fun facility in Sartell.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the kinds of jobs that come my way, I’ve produced dozens of logo designs for medical professionals, dental experts, and lawyers but Cool Springz is without question the only trampoline park that I have actually ever gotten the opportunity to work on.

Given that the name of the business has the word springz in its name the clear choice would have been to feature a few springs into the design but Cool Springz is a fun location to go and spring does not actually reflect an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a much more dynamic high energy feel.

In the end, Cool Springz ended up loving my concept and named the frog Jax and featured him in to everything they utilized for advertising and marketing. I also think this is the only time that a logo I did was turned into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

digital photography logo featuring a group of birds, a hill, a trail, a stream, and a tree - designed for Sartell travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche speciality due to the fact that travel photographers tend not to shoot locations or things but instead project emotional journeys by means of the images they record. The idea behind this logo concept was to utilize negative space to communicate more than what was visible upon initial view, which I think is quintessential of the majority of professional photographers in that they oftentimes share entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos often have an emotional fullness which can’t be communicated with mere words. I made an effort to do something similar to this logo by using the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Sartell logo design but also to illustrate the depth of her work and in the way that she sees the world through the lens of her camera.

 Sartell logo design with a seagull made use of for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The bulk of logo design jobs that I take on I genuinely enjoy and the Coastal Wireless design was one that I certainly felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the letter A but the customer, even though he liked the concept, really did not care for my choice of birds. This man truly despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family did not share his contempt for this specific variety of sea bird.

When I turn a design over to a client I urge them to discuss it with friends and family members as well as with people that they don’t actually know so as to get objective assessments on the value of a design. Fortunately, he talked about it with his whole family and they really loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he went with the original concept.

Logo designs are a weird creature in the design world because the people that are inclined to hire an expert to create their logo design comprehend how vital a logo design is for their business so they are way more invested in the outcome. Every logo design job has it’s share of obstacles, but the most significant challenge is identifying that sweet spot in a design that works really well at the task it’s needed to do in branding a business and also providing the client the identity they see for themselves.

a red panda logo design with bamboo in the background, design for Sartell publication publisher

Red Panda Publishers | Logo Design

The book spine is a cramped slice of real estate to work with, but it is the most important part of a printed book due to the fact that it is usually the primary thing a person sees in the bookstore. Concerning a publishing company, it’s the absolute best opportunity they will ever have to promote their product and get their logo design in front of the men and women that buy actual books.

This 3 color design is vibrant, colorful and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo developed for an airline company in Los Angeles, the logo design has two letter A's with the bars modified to suggest they are wings.

Air LA | Logo Design

Airlines arrive and depart yet it looks like that in many occurrences 1 of the traits folks usually tend to remember the most are their logos. The Air LA logo design was done for a young startup commuter/shuttle airline company situated in LA and while I’m not sure it really “took off” their logo design didn’t ground them. The bookend A’s in their name lent itself well to affording a good sense of air travel and it was surely a winner.

 Sartell logo style used for advertising and marketing as well as a label layout for Vintage Instance features an archaic font layout.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for music instruments, which looked to be antique cases. For this business logo concept I strove to come up with a logo that had a fluid old style feel to it and could easily be used for everything from a web page to a label on brand new cases that appeared like they were from another generation.

Logo design produced for an orthodontist in Sartell, layout include an arc with lines intersecting with it to imply steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can easily be one of the most challenging logo design jobs because it seems that every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden careers when it comes to company advertising, if restaurants approached their branding in the exact same way dental offices do every one of their company logos would definitely be a picture explaining anything they served, McDonalds would likely have an image of a potato and a cow.

I understand the thinking behind adding an image of something mouth related to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental profession.

I actually love doing dentistry logo designs simply because it challenges me to come up with a design that implies dentistry or a specific area of the field of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this particular design over to the client the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo design made for a family nonprofit, the logo includes 4 characters surprised in elevation to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo design that would be depictive of the devotion that William McNally had for the families in his community. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy technique to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the company or institution wishes to communicate.

The McNally Foundation’s name presented a unique opportunity to do a logo design that communicated that they were about families without being openly cheesy about it. The aim of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo design to summarize precisely how people ought to think or feel they don’t understand the objective of a logo. If people have to think about a logo design to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo that illustrates itself won’t have the likelihood to be understood.

Logo layout produced for a hair layout studio featuring a script font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo which carried a feeling of peace and elegance for their new hair salon. I created a concept that did not go the obvious course of making just a stylized orchid but instead created a company logo that suggested a flower in the formation of a swirl integrated into the letter O in the name and by putting emphasis on the logo design with the silhouette of a hummingbird hovering over the logo itself. The obvious path in designing a business logo is in most cases the wrong route and in this case, the design ended up not being about the flower but instead put the focus on the perception that they wanted to project to their customers.

Arabian horse logo layout created for an equine ranch that concentrates on breeding Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo crafted an original logotype design fashioned to illustrate the unique physical traits of the Arabian kind of horses. With an identifiable head form and higher tail posture, the Arabian is one of the very most immediately recognizable horse lineages in the whole world.

Las Cafe logo layout a tiny dining establishment, layout contains a changed manuscript font style which hovers above a team of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a small dining establishment, style consists of a customized manuscript font style which floats over a group of luxuriant lines as well as dots.

Logo style for a software programmer the layout attributes and also iconic aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task management, and hard drive managing. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection in between the software program and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone with regards to what business they are in or how it relates to their specific location. However it represented something to the business owner of the company and in many cases the meaning supporting a logo design is just as important as how it brands the company it stands for.

Evolve logo style produced for a Sartell interior designer, design function a collection of red circles that converge and also change the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Sartell interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who prepares, researches, collaborates, and manages such tasks. Interior design is a diverse profession that consists of conceptual development, space planning, location inspections, programming, research study, communicating with the stakeholders of a project, building and construction supervision, and execution of the design.

logo layout done for Advanced Leadership Solutions, the characters for letter V as well as A in middle of words progressed have been changed to connect directly into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Sartell logo design assignment was undertaken for a leadership consultant that aids business leaders to develop into more successful at overseeing people, expectations, and productivity.

A logo design including an angler in the middle of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting fans the founders of On the Fly realized the market was prepared for an outdoor sporting retailer that operates as a consignment company. Whether or not you are into boating, fishing or rock climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all types of interests, a location to market their secondhand goods to other sports enthusiasts. I designed their Sartell logo dsign along with an illustration that garners the attention of traffic and sends an image that wakens the passion of the outdoors. With traffic that averages 45 miles per hour I realized it would take more than the average logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and calm habitat.
Logo layout MQ farms, this logo design has actually a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo concept wasn’t really produced for an Sartell regional farm it was actually developed for a products broker, and this particular business logo was one of multiple which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was to generate a brand mark that projected confidence, effectiveness, and wealth.
Logo design made for the use of a sign for the restaurant (Brewgrrs), it is a luxuriant manuscript typeface that is similar to a famous sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted loads of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a cool project where I worked directly with the proprietor to design a logo design that worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon sign that hung above their doors, and was highly visible and very easy to read from over a block away.