Acute Care 360 ImageCo, Sartell, Minnesota, MN,

ImageCo, Sartell, Minnesota, MN,

Evolv Design logo designed by ImageCo, Sartell, Minnesota, MN,

Red Panda Publishers logo designed by ImageCo, Sartell, Minnesota, MN,

Sartell, Minnesota, MN,

ImageCo, Sartell, Minnesota, MN,
ImageCo, Sartell, Minnesota, MN,

Mid Valley Pathology logo designed by ImageCo, Sartell, Minnesota, MN,

FSA OK logo designed by ImageCo, Sartell, Minnesota, MN,

Emerald Heights logo designed by ImageCo, Sartell, Minnesota, MN,

Club Sapphire logo designed by ImageCo, Sartell, Minnesota, MN,

Downtown Dogs logo designed by ImageCo, Sartell, Minnesota, MN,

School board logo designed by ImageCo, Sartell, Minnesota, MN,

Ferry Street Coffee Company logo designed by ImageCo, Sartell, Minnesota, MN,

Stoney Forensic logo designed by ImageCo, Sartell, Minnesota, MN,

Smart kernels logo designed by ImageCo, Sartell, Minnesota, MN,

POINTERS FOR IDENTIFYING THE BEST LOGO DESIGNER

BUDGET

A business logo is an investment in both your time and your money so anytime a design firm presents a money back guarantee try to remember that they can not refund the time you commit which is much more valuable than your money is.

PORTFOLIO

Many design firms talk a good game but inevitably a design agency can only be evaluated by the quality of their design work, if the work in their design portfolio doesn’t contain actual examples chances are they will never be able to deliver a top quality logo design.

VISION

A logo’s aim is to be understood and remembered, and it’s goal is to mirror your personal vision for your organization. If a designer isn’t focused on actualizing your vision, the thing they are actually focused on is how fast they will get paid.

Sartell LOGO DESIGN​

For over twenty years ImageCo has been helping entrepreneurs grow notable brands. We have undertaken brand identity design work for ranchers, universities, diamond miners, party planners, diners, retail stores, and practically every other kind of business concern you can think of. What makes us unique compared to typical graphic designers is that our background is rooted in the electrical sign industry so we undertake every branding project as though it will be used as an electric sign. As a result of our sign first technique our designs can, and have been used in everything from fashion labels to neon signs. Our sign first approach ensures that our logos are equally effective whether they are used in television commercials or web applications, they are consistently identifiable, understood, and always remembered no matter of scale or use.

American Made ★ Design

The one difference which truly sets ImageCo apart from other design companies that you may have come across in search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every design project we are contracted to do, we perform in-house. Irrespective of the kind of design project we undertake, business logo, web page, trade show exhibition, or retail sign, we do not, and never will farm-out our client’s work to 3rd parties located outside the USA. Whenever you contact us at 1-855-IMAGECO the individual that picks up the telephone is ImageCo’s owner and designer, not an agent that marks up the cost of your design project and dictates the terms of how you and I do business.

QUALITIES OF A GREAT LOGO DESIGN

Every new Sartell organization knows they require a logo, but few start ups entirely recognize the key role their organization’s logo will make in their becoming successful, or the reason that one business logo works more effectively than another. A company logo has an immediate and long-term impact on the viability of a company, go with the correct one and it will make the door swing and phone ring, choose the wrong one and it will be an obstacle and an impediment for the life of an organization. The logos featured in the ImageCo portfolio help Sartell companies succeed, they are effective in any given situation and the reason why they are so effective is because they all have these 5 traits in common.
  1. Simplicity: simple logo designs do not need consideration, they can be comprehended in just a glimpse.
  2. Scalability: from label to retail signs a scalable logo design will continue to be legible and just as emotive at virtually any dimension.
  3. Versatility: logos which function on any device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel exclusive, and they are suitable for the item or business they represent.
  5. Relevance: a company logo should be lasting and will feel equally relevant today, tomorrow, and twenty five years from today.

understand your brand

Brand – It’s both a verb and a noun, it is an identifying mark and also the act of denoting something to make sure that it could be identified, its origin comes from the mark burned onto livestock. These days a brand represents virtually anything with an objective, whether it be revenue or politics, a brand is an inherent aspect of defining the value of something in the customer’s mind.

Branding – Is kind of like advertising and marketing’s sexy cousin, they are all from the exact same family, the distinction being that advertising and marketing are about making a promise and branding’s goal is to deliver on that promise. Branding is also a calculated popularity contest directed at a specific audience, it’s objective is to create an image that the audience will relate to.

Brand Image – An image planted and nurtured through advertising and marketing and also identity design. When somebody states the brand names Porsche or Mustang what we think of is their brand image, it’s a picture that exists in our minds. That image isn’t an image of a car with 4 wheels that can move us from point A to point B, the the mental image we have (or at least I have) is of speed, elegance, of something dangerous and unique . That is brand image and that is what makes individuals want those brands. Brand image is why individuals buy specific brands, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that we can identify with.

Branding Agencies – If you look back at the origin of a lot of branding agencies you’ll find that they are quite often rebranded advertising firms. When someone claims they are in advertising and marketing most people will likely have an idea about what they do. Yet when somebody claims “I’m in branding”… it simply seems more impressive, maybe it’s since most people do not understand what it means to be in branding so it comes off as mysterious and kind of attractive.

Brand Identity – Is an inclusive term that explains the visual components of a product or business that affect understandings. This mostly includes the name, the logo design, the packaging, the colors utilized however can likewise consist of sound, lights, texture, signage, really anything that can be seen, felt or listened to become part of a brand identity.

Brand Identity Designers
– A brand identity designer is a designer that concentrates on a kind of visual design that helps form the public image of a company, a product or a business organization. Brand identity designers produce logo designs, signage designs, product packaging, as well as collateral material such as business cards, stationery, and brochures. Some identity designers also build sites and software interfaces. The important role of a brand identity designer is to establish the visual cues and also an emotional tone with the objective of affecting actions, outcomes and also understandings.

select logos & signs

Retro logo design of a bike produced for a Sartell coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffeehouse were opening up in an older part of the city and really wanted to project an old-fashioned feel without coming across as stodgy or low energy. I fulfilled both tasks via creating a business logo design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a classic business image.

medical logo layout with a microscope slide as well as bacteria developed for Sartell medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science that analyzes the causes and consequences of diseases, mainly the field of medicine that deals with the laboratory evaluation of specimens of body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology logo I came up with is really the only instance I call to mind where I was in a position to incorporate a bacteria-laden microscope slide within a business logo design.

Generally I attempt not to be overly literal with a design and to a point, this design approaches the company it represents very literally, but it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more intriguing, more focus grabbing and a lot more unforgettable.

logo layout with a jumping green frog created for a family members fun facility in Sartell.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of projects which come my way, I’ve produced dozens of logo designs for surgeons, dental professionals, and legal professionals but Cool Springz is without question the one and only trampoline park that I have actually ever had the opportunity to work on.

Given that the title of the company features the word springz in its name the clear choice would have been to feature a couple of springs into the concept but Cool Springz is a fun destination to go and spring doesn’t really reflect an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a better lively high energy feel.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they used for advertising and marketing. I also think this is the only time that a logo I came up with was transformed into a mascot when they had an employee costume fabricated to look just like my frog design.

photography logo design including a group of birds, a mountain, a route, a stream, as well as a tree - designed for Sartell travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche field because travel photographers don’t capture places or things but rather project emotional journeys through the photos they capture. The idea behind this logo composition was to use negative space to communicate more than what was visible upon first glance, which I think is quintessential of almost all professional photographers in that they oftentimes tell entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos frequently have an emotional fullness that can’t be revealed with mere words. I tried to do something very similar to this logo by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Sartell logo design but also to show the depth in her art and in the way that she views the world through the lens of her camera.

 Sartell logo style with a seagull used for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The majority of logo design jobs that I take on I really relish and the Coastal Wireless assignment was one that I certainly felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull silhouette as a stroke in the letter A however the customer, while he liked the concept, didn’t care for my choice of birds. This man seriously disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family didn’t share his hatred for this specific type of sea bird.

When I turn a concept over to a client I urge them to discuss it with colleagues and family as well as with other people that they don’t actually know so as to get neutral point of views on the worthiness of a design. Fortunately, he shared it with his family members and they loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he went with the original concept.

Business logos are a strange creature in the design world because the people that tend to hire an expert to create their logo realize how important a logo is for their business so they are way more vested in the outcome. Every logo job has it’s share of hurdles, however the biggest challenge is finding that sweet spot in a design that functions really well at the job it’s needed to do in branding a business and also providing the customer the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, style for Sartell publication publisher

Red Panda Publishers | Logo Design

The book spine is a slender parcel of real estate to work with, yet it really is the most necessary part of a printed book considering that it is usually the very first thing a person views in the book shop. Regarding a publishing company, it’s the opportunity that they will ever have to spotlight their label and get their logo design in front of the individuals that buy actual books.

This three color design is vibrant, picturesque and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo design created for an airline company in Los Angeles, the logo has 2 letter A's with benches changed to suggest they are wings.

Air LA | Logo Design

Airlines arrive and depart but it seems that in many instances 1 of the aspects individuals usually tend to recollect the most are their logos. The Air LA logo design was done for a small new venture commuter/shuttle airline company situated in LA and while I’m not sure it actually “took off” their custom logo didn’t ground them. The bookend A’s in their name lent itself well to imparting a feeling of air travel and it was surely a success.

 Sartell logo style used for advertising and marketing and also a tag layout for Vintage Instance includes an old-fashioned typeface layout.

Vintage Case | Logo Design

Vintage case specialized in all new cases for musical instruments, which appeared to be antique cases. For this custom logo design I attempted to come up with a logo that provided a fluid nostalgic feel to it and could easily be used for everything from a website to an insignia on brand new cases that looked like they were from a different era.

Logo design produced for an orthodontist in Sartell, layout consist of an arc with lines intersecting via it to indicate metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can easily be one of the most difficult logo projects considering that it appears that every dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the very most cliche ridden professions when it comes to company marketing, if restaurants approached their advertising in the exact same way dental practitioners do every one of their logos would definitely be a picture explaining anything they served, McDonalds would most likely include an image of a potato and a cow.

I recognize the thinking behind including a likeness of something mouth related to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry profession.

I actually love doing dentist business logos because it challenges me to come up with a design that implies dentistry or a certain field of dental treatment like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and eventually I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this concept over to the client the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo designed for a household not-for-profit, the logo includes 4 personalities startled in elevation to stand for a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be illustrative of the devotion that William McNally had for the people in his city. Many logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy method to any logo design is to be far too literal about what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the business or organization wishes to relate.

The McNally Foundation’s name presented a distinct opportunity to do a logo design which conveyed that they were about families without being overtly cheesy about it. The intention of a logo is to be remembered and recognized and if the designer tries to use the logo to explain precisely how people ought to think or feel they don’t understand the objective of a logo. If people have to ponder a logo to understand what it means, it has fallen short, a logo needs to be instantly comprehended and a logo design that describes itself will never have the likelihood to be understood.

Logo design created for a Sartell hair style workshop including a manuscript font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo design which conveyed a sense of peace and class for their new hair studio. I created a design that didn’t go the obvious direction of creating simply a stylized orchid but instead crafted a logo that suggested an orchid in the formation of a swirl integrated into the letter O in the title and by putting attention on the logo design along with the silhouette of a hummingbird floating above the image itself. The obvious path in creating a logo design is usually the wrong course and in this case, the design ended up not being about the flower but instead placed the main focus on the perception that they wanted to forecast to their customers.

Arabian equine logo layout developed for an equine ranch that concentrates on breeding Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo created a one-of-a-kind logo concept tailored to symbolize the unique physical traits of the Arabian type of horses. By having a distinctive head shape and higher tail carriage, the Arabian is one of the highly immediately recognizable equine lineages in the whole world.

Las Cafe, A Sartell restaurant logo style a tiny dining establishment, style consists of a changed manuscript font which hovers over a group of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a little restaurant, style contains a customized manuscript font which hovers over a team of luxuriant lines as well as dots.

Logo design for a software application developer the style attributes and also iconic Sartell component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and disk managing. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection in between the software program and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone pertaining to what business they are in or how it relates to their specific location. But it represented something to the business owner of the business and in quite a few cases the symbolism supporting a business logo is equally as important as how it brands the organization it represents.

Advance logo layout developed for a Sartellinterior designer, style attribute a collection of red circles that intersect and replace the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Sartell interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who plans, researches, coordinates, and manages such tasks. Interior design is a multifaceted profession that involves conceptual development, area planning, location evaluations, programming, analysis, interacting with the stakeholders of a project, building and construction management, and implementation of the design.

logo layout done for Advanced Leadership Solutions in Sartell, the personalities for letter V as well as A in middle of the word advanced have actually been modified to tie directly right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Sartell logo design project was performed for a management advisor that assists business leaders to become more effective at overseeing people, expectations, and productivity.

A Sartell business logo layout including an angler in the middle of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting lovers the owners of On the Fly knew the market was primed for an outdoor sporting retailer that functions as a consignment firm. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all sorts of passions, a place to sell their previously owned items to other sports enthusiasts.

I created their Sartell business logo design along with an illustration which garners the interest of vehicles and projects an image that wakens the enthusiasm of the outdoors. With traffic that averages forty five mph I knew it would take more than the typical logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and tranquil habitat.

Logo style MQ ranches, this Sartell company logo design has actually an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo design wasn’t really composed for an Sartell regional farm it was actually developed for a products broker, and this company logo was one of a handful of that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was really to produce a graphic that projects confidence, effectiveness, and luxury.

 Sartell Logo design for a nonprofit, Turning Factor Solutions - the logo style attribute for externally dealing with arrow and also the arrowheads indicate that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design that they wanted, that can be a good thing or a bad thing. Good in that it offers a designer the opportunity to discover any concept that comes to mind, bad in that it’s hard to hit a bullseye in the absence of knowing where the target is. Luckily, in this case, I struck a bullseye with the very first shot.

Logo made for using an indication for the dining establishment (Brewgrrs), it is an ornate script typeface that is reminiscent of a famous Sartell sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed quite a lot of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a cool project where I worked directly with the proprietor to design a logo that worked very well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung above their doors, and was highly visible and very legible from over a block away.

commercial identity design projects

Logo designed by ImageCo, Sartell, Minnesota, MN,
Logo designed by ImageCo, Sartell, Minnesota, MN,
Logo designed by ImageCo, Sartell, Minnesota, MN,
Logo designed by ImageCo, Sartell, Minnesota, MN,
Electrical sign design for Sartell restaurnat designed by Sartell Sign Business
Sartell logo design and brand identity design for Sartell commercial businesses
Logo designed by ImageCo, Sartell, Minnesota, MN,
Logo designed by ImageCo, Sartell, Minnesota, MN,
Logo designed by ImageCo, Sartell, Minnesota, MN,
Logo designed by ImageCo, Sartell, Minnesota, MN,
Logo designed by ImageCo, Sartell, Minnesota, MN,

Logo designed by ImageCo, Sartell, Minnesota, MN,

Logo designed by ImageCo, Sartell, Minnesota, MN,

Logo designed by ImageCo, Sartell, Minnesota, MN,

Logo designed by ImageCo, Sartell, Minnesota, MN,

Logo designed by ImageCo, Sartell, Minnesota, MN,
Logo designed by ImageCo, Sartell, Minnesota, MN,
Logo designed by ImageCo, Sartell, Minnesota, MN,
Logo designed by ImageCo, Sartell, Minnesota, MN,
Logo designed by ImageCo, Sartell, Minnesota, MN,
Logo designed by ImageCo, Sartell, Minnesota, MN,
Logo designed by ImageCo, Sartell, Minnesota, MN,
Logo designed by ImageCo, Sartell, Minnesota, MN,
Logo designed by ImageCo, Sartell, Minnesota, MN,
Logo designed by ImageCo, Sartell, Minnesota, MN,