Savage Logo Design

Virtually every new Savage company understands that they are in need of a logo, yet few new business owners entirely comprehend the key role their logo design will take in their financial success, or the reason that one logo performs far better than another. A business logo has an instant and sustaining influence on the prosperity of a company, choose the right one and it will make the door swing and cash register ring, go with the wrong one and it will be a barrier and an impediment for the life span of a business. The logos included in the ImageCo portfolio help Savage companies prosper, they are effective in any given scenario and the main reason they are so effective is that they all have these five features in common.
  1. Simplicity: simple logo designs don’t demand deliberation, they can be comprehended in just a glance.
  2. Scalability: from business cards to signboards a scalable logo will remain legible and just as emotive at any scale.
  3. Versatility: logos that work on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the company they represent.
  5. Relevance: a company logo needs to be lasting and should feel relevant today, tomorrow, and twenty five years from now.

Retro logo style of a bicycle created for a Savage coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffeehouse were launching in an old part of the town and wished to cast a retro atmosphere without coming across as stodgy or low energy. I accomplished both of these tasks via creating a sign concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a classic business image.

medical logo layout with a microscope slide and also bacteria made for Savage clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that analyzes the root causes and outcomes of diseases, especially the field of healthcare that works with the clinical examination of specimens of human body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology brand I came up with is really the only instance I remember in which I was in a position to integrate a bacteria-laden microscope slide right into a logo design.

Normally I attempt not to be overly literal with a concept and to a degree, this design approaches the company it represents very literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more interesting, more attention grabbing and much more memorable.

logo style with a leaping environment-friendly frog developed for a family members enjoyable facility in Savage.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the kinds of projects that come my way, I’ve done dozens of logo designs for health care providers, dental professionals, and attorneys but Cool Springz is without question the only trampoline park that I have actually ever had the opportunity to work on.

Given that the title of the company features the word springz in its name the apparent choice would have been to feature a few springs into the concept but Cool Springz is a fun place to go and spring does not actually resonate an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a more dynamic high energy feel.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and incorporated him in to everything they utilized for promotion and marketing. I also believe this is the only time that a logo I did was transformed into a mascot when they had an employee costume fashioned to look just like my frog design.

digital photography logo design including a group of birds, a hill, a route, a stream, as well as a tree - made for Savage traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche speciality due to the fact that travel photographers don’t shoot places or things but rather convey emotional journeys by means of the photos they record. The idea behind this logo concept was to utilize negative space to reveal more than what was visible upon initial view, which I think is quintessential of most professional photographers in that they frequently share entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos frequently have an emotional resonance that can’t be communicated with just words. I made an effort to do something comparable to this logo by utilizing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Savage logo but also to reveal the depth of her art and in the way that she sees the world through the lens of her camera.

 Savage logo design with a seagull made use of for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The majority of custom logo design jobs that I take on I genuinely enjoy and the Coastal Wireless design was one that I really felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull shape as a stroke in the character A but my customer, even though he liked the concept, didn’t care for my choice of birds. This particular man genuinely hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family didn’t share his aversion for this particular variety of sea bird.

When I turn a concept over to a client I urge them to share it with friends and colleagues and family members as well as with folks that they don’t actually know so as to get unprejudiced point of views on the worthiness of a design concept. Fortunately, he talked about it with his whole family and they loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he proceeded with the original concept.

Business logos are a strange creature in the design world because the people that are inclined to hire an expert to create their business logo realize how vital a logo is for their organization so they are way more invested in the outcome. Every logo job has it’s portion of hurdles, but the largest challenge is finding that sweet spot in a design that functions really well at the task it’s needed to do in branding a business and also providing the customer the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, style for Savage book author

Red Panda Publishers | Logo Design

The book spine is a narrow parcel of real estate to work with, but it really is the most important part of a printed book because it is often the first thing a person views in the book shop. Regarding a publishing company, it’s the absolute best opportunity they will ever have to promote their product and get their logo design in front of the individuals that purchase actual books.

This 3 color design is vibrant, colorful and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo design made for an airline in Los Angeles, the logo has 2 letter A's with the bars customized to indicate they are wings.

Air LA | Logo Design

Airlines arrive and depart nevertheless it seems that in many instances one of the aspects individuals tend to recall the most are their logos. The Air LA logo design was done for a smaller startup commuter/shuttle airline based in LA and while I’m not certain it really “took off” their custom logo didn’t slow them. The bookend A’s in their brand lent itself well to conferring a spirit of airline flight and it was certainly a success.

 Savage logo style used for advertising and a tag design for Vintage Case features an archaic typeface layout.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for musical instruments, that appeared to be vintage cases. For this custom logo concept I tried to come up with a logo that possessed a fluid old style feel to it and could easily be used for everything from a web site to an insignia on brand new cases that looked like they were from another era.

Logo design developed for an orthodontist in Savage, style consist of an arc with lines intersecting via it to suggest metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can be one of the most challenging and difficult logo jobs due to the fact that it seems that each and every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the very most cliche ridden professions when it comes to small business marketing, if dining establishments approached their advertising in the same way dental practitioners do every one of their logos would be a picture explaining something they served, McDonalds would probably have a picture of a potato and a cow.

I understand the thinking behind adding a likeness of something mouth associated to a dentist’s logo design nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry profession.

I really enjoy doing dentist logos because it challenges me to come up with a design that implies the field of dentistry or a particular area of dental treatment like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and subsequently I created a layout that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this design over to the customer the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo design designed for a family nonprofit, the logo design includes 4 personalities startled in height to stand for a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be depictive of the love that William McNally had for the people in his city. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy approach to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and never hit the viewer on the head with what the company or institution wishes to communicate.

The McNally Foundation’s name provided a distinct opportunity to do a custom logo design that communicated that they were about families without being overtly cheesy about it. The objective of a logo design is to be remembered and recognized and if the designer attempts to use the logo design to describe precisely how individuals ought to think or feel they don’t understand the goal of a logo. If people have to think about a logo to understand what it means, it has been in vain, a logo needs to be instantly comprehended and a logo that explains itself won’t have the chance to be understood.

Logo layout developed for a hair style workshop featuring a manuscript font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo which related a sense of peace and class for their new hair studio. I created a design that did not go the obvious direction of making simply a stylized orchid but rather delivered a logo which suggested a flower in the pattern of a swirl incorporated in to the letter O in the title and by placing emphasis on the concept along with the silhouette of a hummingbird floating above the logo itself. The obvious path in designing a company logo is oftentimes the incorrect path and in this case, the design ended up not being about the orchid but instead put the attention on the feeling that they wanted to project to their customers.

Arabian steed logo layout developed for an equine cattle ranch that specializes in breeding Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo crafted an original brand concept fashioned to embody the unique physical traits of the Arabian type of equines. By having an identifiable head form and high tail carriage, the Arabian is one of the very most immediately identifiable equine lineages in the whole world.

Las Cafe logo design a small restaurant, style contains a modified script font style which hovers over a team of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a little dining establishment, design consists of a customized script font style which floats over a group of elaborate lines and also dots.

Logo style for a software program developer the design features and also legendary component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and hard drive operations. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection between the software program and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone with regards to what business they are in or how it relates to their specific location. Nevertheless it represented something to the business owner of the company and in quite a few cases the meaning behind a business logo is just as important as how it brands the company it stands for.

Develop logo layout produced for a Savage indoor designer, layout function a collection of red circles that converge and change the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Savage interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who plans, explores, collaborates, and oversees such tasks. Interior design is a multifaceted profession that consists of conceptual development, area planning, location assessments, programming, analysis, corresponding with the stakeholders of a project, building and construction management, and implementation of the design.

logo layout done for Advanced Leadership Solutions, the characters for letter V and A in middle of words progressed have been changed to link straight right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Savage logo design job was completed for a leadership consultant that aids business professionals to develop into more successful at overseeing people, expectations, and productivity.

A logo design featuring a fisherman in the center of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in more than 7 billion a year retailing supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly realized the market place was primed for an outdoor sporting store that operates as a consignment company. Whether or not you are into boating, fishing or rock climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all sorts of interests, a place to market their secondhand goods to other sports enthusiasts. I tailored their Savage business logo dsign using an image which pulls in the attention of traffic and projects an image that evokes the enthusiasm of the outdoors. With visitor traffic that averages forty five miles per hour I realized it would take more than the typical logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and relaxed habitat.
Logo layout MQ farms, this logo design has actually a field integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo idea wasn’t actually composed for an Savage area farm it was really devised for a commodities broker, and this particular company was one of a handful of that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was actually to create a graphic that projects self-assurance, success, and opulence.
Logo made for the use of an indication for the restaurant (Brewgrrs), it is an ornate script font style that is similar to a well-known sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed dozens of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a cool undertaking where I worked closely with the proprietor to design a logo design that worked really well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon sign that hung over their doors, and was highly visible and very legible from over a block away.