South Saint Paul Logo Design

Each and every new South Saint Paul venture realizes that they need a logo, but few entrepreneurs fully grasp the essential role their company logo can make in their becoming successful, or the reason that one logo works more effectively than another. A business logo has an instant and lasting effect on the financial success of a company, select the right one and it will make the door swing and cash register ring, select the wrong one and it can be a barrier and an impediment for the life of a company. The logos presented in the ImageCo portfolio help South Saint Paul companies succeed, they are effective in any given scenario and the reason they are so effective is that they all have these five things in common.
  1. Simplicity: simple logo designs don’t require scrutiny, they can be realized in merely a glance.
  2. Scalability: from business cards to signboards a scalable logo design will continue to be legible and equally emotive at virtually any dimension.
  3. Versatility: logos that operate on any type of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the enterprise they stand for.
  5. Relevance: a logo design needs to be lasting and will feel relevant today, tomorrow, and thirty years from now.

Retro logo layout of a bicycle created for a South Saint Paul coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee bar were actually opening in an older part of the community and wanted to cast a retro atmosphere without coming across as stodgy or low energy. I accomplished both of these jobs via designing a logo concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a ageless business image.

medical logo layout with a microscope slide and bacteria created for South Saint Paul clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that studies the triggers and outcomes of diseases, especially the branch of medicine which works with the laboratory evaluation of samples of body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology logo design I came up with is the sole instance I remember in which I was able to integrate a bacteria-laden microscope slide right into a logo design.

Usually I try not to be excessively literal with a concept and to a point, this specific design approaches the company it represents rather literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more intriguing, more interest grabbing and much more unforgettable.

logo layout with a jumping green frog developed for a family fun center in South Saint Paul.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of jobs which come my way, I’ve produced dozens of logo designs for health care providers, dental offices, and attorneys but Cool Springz is without question the one and only trampoline park that I have actually ever had the privilege to work on.

Given that the name of the business has the word springz in its name the apparent choice would have been to feature a couple of springs into the concept but Cool Springz is a fun location to go and spring doesn’t actually resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better enthusiastic high energy feeling.

In the end, Cool Springz ended up loving my concept and named the frog Jax and featured him in to everything they used for promotion and marketing. I also believe this is the only time that a logo I designed was transformed into a mascot when they had an employee costume fashioned to look exactly like my frog design.

digital photography logo including a group of birds, a mountain, a path, a stream, and also a tree - made for South Saint Paul travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche field due to the fact that travel photographers tend not to shoot places or things but instead reveal emotional experiences through the photos they record. The idea behind this logo concept was to make use of negative space to project more than what was visible upon first view, which I think is representative of the majority of good photographers in that they frequently tell entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos often have an emotional fullness that can’t be conveyed with just words. I tried to do something the same to this logo by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  South Saint Paul logo but also to show the depth in her art and in the way that she perceives the world through the lens of her camera.

 South Saint Paul logo layout with a seagull used for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The lion’s share of business logo design jobs that I take on I seriously take pleasure in and the Coastal Wireless design was one that I really felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull shape as a stroke in the character A but the customer, even though he loved the concept, didn’t care for my choice of birds. This man seriously despised seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family did not share his hatred for this specific type of sea bird.

When I turn a design over to a customer I urge them to talk about it with friends and family as well as with other people that they don’t even know so as to get honest opinions on the merit of a concept. Fortunately, he discussed it with his whole family and they loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he went with the original design.

Custom logo designs are a weird creature in the design world given that the people that tend to hire an expert to design their logo design understand how essential a logo design is for their business so they are way more vested in the result. Every logo project has it’s share of hurdles, however the greatest obstacle is identifying that sweet spot in a design that operates really well at the task it’s required to do in branding a business and also giving the client the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, layout for South Saint Paul publication publisher

Red Panda Publishers | Logo Design

The book spine is a cramped segment of real estate to work with, nevertheless it is the most necessary part of a printed book since it is in most cases the initial thing a person views in the bookstore. With respect to a publisher, it’s the best opportunity they will ever have to promote their brand and get their logo design in front of the individuals that shop for actual books.

This three color design is vivid, colorful and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo design developed for an airline in Los Angeles, the logo has two letter A's with the bars modified to imply they are wings.

Air LA | Logo Design

Airlines arrive and depart yet it seems that in many cases one of the aspects individuals usually tend to remember the most are their logos. The Air LA logo design was done for a young start-up commuter/shuttle air service located in LA and while I’m not sure it actually “took off” their business logo didn’t slow them. The bookend A’s in their brand lent itself well to imparting a sense of air travel and it was definitely a winner.

 South Saint Paul logo style utilized for advertising and a label design for Vintage Case includes an archaic typeface design.

Vintage Case | Logo Design

Vintage case focused in new cases for music instruments, that looked to be antique cases. For this business logo design I sought to come up with a logo that had a fluid retro feel to it and could easily be utilized for everything from a web page to a label on brand new cases that looked like they were from a different point in time.

Logo created for an orthodontist in South Saint Paul, style consist of an arc with lines converging with it to imply metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can easily be one of the most difficult logo design projects due to the fact that it seems that every single dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the most cliche ridden professions when it comes to company advertising, if dining establishments approached their branding in the very same way dental offices do every one of their company logos would be a picture explaining something they served, McDonalds would most likely include an image of a potato and a cow.

I recognize the thinking behind including an image of something mouth associated to a dentist’s logo design nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry industry.

I really enjoy doing dentist logos simply because it challenges me to come up with a design that implies dentistry or a particular field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and eventually I created a layout that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this particular concept over to the customer the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo created for a family members nonprofit, the logo features 4 personalities startled in elevation to stand for a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be illustrative of the love that William McNally had for the folks in his city. Many logos with the name “family” in them tend to contain images of a happy family, a cliche heavy strategy to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the company or institution wishes to communicate.

The McNally Foundation’s name provided a distinct opportunity to do a custom logo design which conveyed that they were about families without being openly tacky about it. The aim of a logo is to be remembered and recognized and if the designer makes an effort to use the logo design to summarize specifically how individuals should think or feel they don’t understand the goal of a logo. If people have to consider a logo to understand what it means, it has fallen short, a logo needs to be immediately comprehended and a logo that describes itself will never have the likelihood to be understood.

Logo layout produced for a hair style workshop including a manuscript font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo design that related an atmosphere of peace and connection for their new hair studio. I came up with a concept that did not go the obvious course of crafting just a stylized orchid but alternatively created a business logo that implied a flower in the formation of a swirl blended in to the letter O in the name and by placing attention on the concept with the figure of a hummingbird hovering over the logo itself. The obvious path in designing a company logo is oftentimes the wrong direction and in this case, the design ended up not being about the flower but alternately laid the main focus on the emotion that they wanted to transmit to their customers.

Arabian equine logo design developed for a horse ranch that focuses on reproducing Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo crafted a one-of-a-kind logotype concept styled to symbolize the unique physical traits of the Arabian breed of equines. With an unique head form and high tail carriage, the Arabian is one of the very most easily identifiable equine types in the entire world.

Las Cafe logo design a small dining establishment, design contains a modified script typeface which floats above a group of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a little dining establishment, design includes a changed manuscript font which floats over a group of elaborate lines and also dots.

Logo layout for a software program designer the design attributes and renowned component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and disk operations. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a connection in between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone about what business they are in or how it relates to their specific location. However, it meant something to the business owner of the business and in many cases the symbolism behind a logo design is equally as important as how it brands the business it stands for.

Advance logo design created for a South Saint Paul indoor designer, layout attribute a series of red circles that intersect and change the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a South Saint Paul interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who plans, investigates, collaborates, and oversees such tasks. Interior design is a diverse profession that consists of conceptual development, space planning, site evaluations, programming, analysis, interacting with the stakeholders of a project, building and construction supervision, and execution of the design.

logo style done for Advanced Management Solutions, the personalities for letter V and A in middle of words progressed have been customized to connect directly right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular South Saint Paul logo design project was performed for a leadership specialist that aids business professionals to develop into more successful at handling people, expectations, and profitability.

A logo layout including an angler in the middle of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in over 7 billion a year offering supplies and equipment to outdoor sporting lovers the owners of On the Fly realized the market place was ready for an outdoor sporting store that functions as a consignment company. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all sorts of passions, a spot to sell off their secondhand products to other sports enthusiasts. I designed their South Saint Paul logo dsign using an illustration that garners the interest of vehicles and sends an image that arouses the passion of the outdoors. With visitor traffic that averages forty five mph I realized it would take more than the average logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and tranquil habitat.
Logo design MQ farms, this logo layout has an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand concept wasn’t really designed for an South Saint Paul regional farm it was in reality developed for an investments broker, and this logo design was one of several that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to develop a brand mark that projects self-assurance, financial success, and luxury.
Logo design designed for the use of an indicator for the dining establishment (Brewgrrs), it is an elaborate manuscript typeface that is evocative a popular sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed loads of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great project where I worked closely with the owner to develop a business logo that worked extremely well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon sign which hung over their doors, and was highly visible and very easy to read from over a block away.