Acute Care 360 ImageCo, Stillwater, Minnesota, MN,

ImageCo, Stillwater, Minnesota, MN,

Evolv Design logo designed by ImageCo, Stillwater, Minnesota, MN,

Red Panda Publishers logo designed by ImageCo, Stillwater, Minnesota, MN,

Stillwater, Minnesota, MN,

ImageCo, Stillwater, Minnesota, MN,
ImageCo, Stillwater, Minnesota, MN,

Mid Valley Pathology logo designed by ImageCo, Stillwater, Minnesota, MN,

FSA OK logo designed by ImageCo, Stillwater, Minnesota, MN,

Emerald Heights logo designed by ImageCo, Stillwater, Minnesota, MN,

Club Sapphire logo designed by ImageCo, Stillwater, Minnesota, MN,

Downtown Dogs logo designed by ImageCo, Stillwater, Minnesota, MN,

School board logo designed by ImageCo, Stillwater, Minnesota, MN,

Ferry Street Coffee Company logo designed by ImageCo, Stillwater, Minnesota, MN,

Stoney Forensic logo designed by ImageCo, Stillwater, Minnesota, MN,

Smart kernels logo designed by ImageCo, Stillwater, Minnesota, MN,

STRATEGIES ON IDENTIFYING THE BEST LOGO DESIGNER

BUDGET

A logo design is an investment in both your time and your money so when a design agency offers a money back guarantee try to bear in mind that they can not refund the amount of time you invest which is eminently more precious than your money is.

PORTFOLIO

Some designers talk a good game but in the end a design firm can only be determined by the quality of their portfolio, if the work in their design portfolio doesn’t feature real world examples chances are they will not be able to produce a quality logo design.

VISION

A logo’s aim is to be understood and be unforgettable, and it’s objective is to mirror your personal vision for your organization. If a designer is not focused on fulfilling your vision, the thing they are actually focused on is how soon they can get paid.

Stillwater LOGO DESIGN​

For over twenty years ImageCo has been helping entrepreneurs establish unforgettable brand identities. We’ve performed brand identity design work for ranchers, colleges, heart surgeons, party planners, coffee shops, retailers, and practically every other kind of business you can imagine. What makes us unique compared to our competitors is that our background is rooted in the electrical sign industry so we undertake every brand identity project as though it will be employed as an electrical sign. Because of our sign first strategy our identity designs can, and have been used in everything from fashion labels to neon signs. Our sign first technique insures that our logos are just as successful whether they are used in TV commercials or website apps, they are consistently identifiable, understood, and always remembered regardless of size or purpose.

American Made ★ Design

Something which really sets ImageCo apart from many of the design agencies that you might possibly have stumbled upon in search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every project we are retained to do, we do ourselves. No matter the type of design project we accept, brand identity design, website, trade show booth, or electric sign, we do not, and never will farm-out our customer’s projects to 3rd parties based outside the United States. Whenever you phone us at 1-855-IMAGECO the person that picks up the phone is ImageCo’s owner and designer, not a middleman that increases the price of your design project and dictates the conditions of how you and I conduct business.

QUALITIES OF AN EFFECTIVE LOGO DESIGN

It’s likely that every new Stillwater entrepreneur realizes that they require a logo, yet few start ups fully realize the key role their organization’s logo can play in their financial success, or precisely why one business logo functions far better than another. A logo has an immediate and sustaining influence on the viability of a company, choose the correct one and it can make the door swing and phone ring, choose the wrong one and it will be a barrier and a hindrance for the longevity of an organization. The logos featured in the ImageCo portfolio help Stillwater businesses succeed, they are effective in any given situation and the main reason they are so effective is that they all have these five features in common.
  1. Simplicity: simple logos don’t require deliberation, they can be grasped in merely a look.
  2. Scalability: from clothing labels to posters a scalable business logo will be legible and equally emotive at every dimension.
  3. Versatility: logos that work on any type of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel exclusive, and they are suitable for the product or organization they brand.
  5. Relevance: a logo design needs to be timeless and should feel equally relevant today, tomorrow, and thirty years from today.

understanding branding

Brand – It is both a verb and also a noun, it is an identifying mark as well as the act of marking something to ensure that it could be identified, its origin comes from the brand burned onto animals. These days a brand represents basically anything with an objective, regardless of whether it be profit or political parties, a brand is an innate aspect of defining the worth of a specific thing in the public’s mind.

Branding – Is kind of like marketing and advertising’s attractive cousin, they are all from the exact same family, the distinction being that advertising and marketing have to do with making a promise and branding’s goal is to deliver on that promise. Branding is also a calculated popularity contest aimed at a target audience, it’s objective is to produce a mental image that the target market will likely identify with.

Brand Image – An image planted and cultivated through advertising and marketing and also identity design. When someone says the names Ferrari or Corvette what we think of is their brand image, it’s a picture that exists in our minds. That image isn’t an image of a car with 4 wheels that can carry us from point A to point B, the image we have (or at least I have) is of speed, beauty, of something dangerous and unique . That is brand image and brand image is what makes people want those brands. Brand image is why people acquire most things, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that we can relate to.

Branding Companies – If you reflect on the beginning of many branding companies you’ll discover that they are frequently rebranded advertising and marketing companies. When somebody says they are in advertising many people will likely have a preconceived notion about the type of work they do anything that can be seen, felt or listened to are part of a brand identity.

Brand Identity Designer
– A brand identity designer is a visual designer that focuses on a kind of visual design that helps shape the public image of a firm, a product or a business organization. Brand identity designers produce logo designs, signage designs, packaging, and collateral products such as cards, stationery, and sales brochures. Some identity designers also build web sites and user interfaces. The essential function of a brand identity designer is to develop the visual cues as well as a psychological tone with the goal of influencing actions, outcomes and also perceptions.

select signs/logos

Retro logo design of a bicycle produced for a Stillwater coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and bistro were opening up in an old part of the town and wished to project an old-fashioned tone without appearing as stodgy or low energy. I accomplished both of these tasks by designing a logo concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a enduring business image.

medical logo design with a microscope slide and bacteria developed for Stillwater medical center.

Mid-Valley Pathology | Logo Design

Pathology is the science which studies the causes and outcomes of diseases, mainly the branch of healthcare that deals with the clinical assessment of samples of body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology logo I came up with is the only instance I recall in which I was able to incorporate a bacteria-laden microscope slide into a business logo design.

Generally I attempt not to be overly literal with a concept and to a degree, this specific design approaches the company it serves quite literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more captivating, more interest grabbing and more meaningful.

logo design with a leaping eco-friendly frog designed for a family members fun center in Stillwater.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of jobs that come my way, I’ve done dozens of logo designs for physicians, dental experts, and attorneys but Cool Springz is without question the only trampoline park that I have actually ever had the opportunity to work on.

Given that the name of the company has the word springz in its name the clear choice would have been to include a couple of springs into the design but Cool Springz is a fun place to go and spring doesn’t actually reflect an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a much more enthusiastic high energy feel.

In the end, Cool Springz ended up loving my design and named the frog Jax and integrated him in to everything they used for advertising and marketing. I also believe this is the only time that a logo I came up with was made into a mascot when they had an employee costume fabricated to look just like my frog design.

photography logo design featuring a group of birds, a mountain, a path, a stream, and a tree - developed for Stillwater traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a pretty niche field of photography and I think it is a niche speciality because travel photographers don’t capture locations or things but rather reveal emotional journeys through the photos they record. The idea behind this logo design was to use negative space to project more than what was visible upon initial view, which I think is representative of almost all good photographers in that they oftentimes convey whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos frequently have an emotional fullness which can’t be conveyed with just words. I tried to do something comparable to this logo by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Stillwater logo but also to reveal the depth of her work and in the way that she views the world through the lens of her camera.

 Stillwater logo style with a seagull used for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The lion’s share of logo design projects that I take on I seriously savor and the Coastal Wireless design was one that I really felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull form as a stroke in the character A however my customer, even though he liked the concept, really did not care for my choice of birds. This particular guy truly loathed seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family didn’t share his hatred for this particular breed of sea bird.

When I turn a design over to a client I urge them to discuss it with colleagues and family as well as with folks that they don’t even know so as to get honest opinions on the merit of a design. Fortunately, he talked about it with his family and they really liked the design and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he went with the original design.

Custom logo designs are a strange animal in the design world because the people that have a tendency to hire an expert to design their business logo understand how vital a logo design is for their business so they are way more invested in the result. Every logo project has it’s share of hurdles, however the greatest challenge is identifying that sweet spot in a design that functions really well at the job it’s required to do in branding a company and also providing the customer the image they see for themselves.

a red panda logo design with bamboo in the background, layout for Stillwater book author

Red Panda Publishers | Logo Design

The book spine is a narrow parcel of real estate to work with, but it really is the most crucial part of a printed book considering that it is in most cases the very first thing a person sees in the bookstore. For a publisher, it’s the most ideal opportunity they will ever have to publicize their brand and get their logo design in front of the people that purchase actual books.

This 3 color design is vivid, picturesque and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo made for an airline company in Los Angeles, the logo has two letter A's with benches modified to suggest they are wings.

Air LA | Logo Design

Airlines come and depart however it looks like that in many cases one of the items consumers often tend to recall the most are their logos. The Air LA logo design was done for a young start-up commuter/shuttle air service situated in LA and although I’m not certain it actually “took off” their logo didn’t slow them. The bookend A’s in their brand lent itself well to imparting a feeling of air travel and it was undoubtedly a victory.

 Stillwater logo layout utilized for marketing as well as a label style for Vintage Case features an old-fashioned typeface design.

Vintage Case | Logo Design

Vintage case specialized in all new cases for musical instruments, that appeared to be much older cases. For this custom logo concept I tried to come up with a logo that possessed a fluid retro feel to it and could be used for everything from a website to a label on brand new cases that seemed like they were from a different point in time.

Logo design produced for an orthodontist in Stillwater, layout consist of an arc with lines converging through it to suggest steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can easily be one of the most challenging logo jobs considering that it appears that virtually every dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the most cliche ridden careers when it comes to business advertising, if restaurants approached their advertising in the same way dental professionals do every one of their logos would be a picture trying to explain anything they served, McDonalds would most likely include a picture of a potato and a cow.

I understand the thinking behind adding a likeness of something mouth associated to a dentist’s logo design nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental industry.

I really enjoy doing dentist logos because it challenges me to come up with a design that implies the field of dentistry or a certain field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this particular concept over to the client the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo developed for a family members nonprofit, the logo design features 4 personalities startled in elevation to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo that would be illustrative of the love that William McNally had for the folks in his community. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy technique to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and never hit the viewer on the head with what the business or organization hopes to project.

The McNally Foundation’s name offered a distinct opportunity to do a logo design that conveyed that they were about families without being overtly tacky about it. The objective of a logo design is to be remembered and recognized and if the designer tries to use the logo design to explain precisely how people should think or feel they don’t understand the mission of a logo. If viewers have to ponder a logo design to understand what it means, it has failed, a logo needs to be immediately comprehended and a logo that explains itself won’t have the likelihood to be comprehended.

Logo layout developed for a Stillwater hair style studio including a script font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo design that communicated a feeling of ease and class for their new hair salon. I came up with a design that didn’t go the obvious direction of creating simply a stylized orchid but alternatively delivered a logo design which suggested a flower in the pattern of a swirl featured in to the letter O in the name and by placing attention on the logo design with the silhouette of a hummingbird floating above the logo design itself. The obvious path in designing a logo design is frequently the incorrect route and in this case, the design ended up not being about the orchid but instead placed the emphasis on the feeling that they really wanted to transmit to their patrons.

Arabian steed logo style produced for an equine cattle ranch that specializes in breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo crafted a unique custom logo design customized to symbolize the unique physical traits of the Arabian kind of equines. By having a different head form and very high tail carriage, the Arabian is one of the highly quite easily recognizable horse types in the entire world.

Las Cafe, A Stillwater Coffee shop logo design a little restaurant, style contains a customized script font which hovers above a group of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a tiny dining establishment, layout consists of a changed script typeface which hovers above a group of luxuriant lines and dots.

Logo style for a software program designer the layout features and iconic Stillwater aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task management, and hard drive managing. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a connection in between the software and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone pertaining to what business they are in or how it relates to their specific location. Nevertheless it represented something to the owner of the company and in many cases the symbolism supporting a logo is just as important as how it serves the organization it stands for.

Evolve logo style produced for a Stillwaterinterior designer, design function a series of red circles that converge and replace the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Stillwater interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who organizes, researches, coordinates, and manages such ventures. Interior design is a multifaceted profession that involves conceptual development, area planning, site inspections, programming, analysis, corresponding with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo layout done for Advanced Leadership Solutions in Stillwater, the characters for letter V as well as A in middle of words advanced have been customized to tie directly into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Stillwater logo design assignment was carried out for a management specialist that aids business professionals to develop into more successful at supervising people, expectations, and productivity.

A Stillwater business logo layout including an angler in the center of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in more than 7 billion a year retailing supplies and equipment to outdoor sporting lovers the owners of On the Fly recognized the market place was primed for an outdoor sporting merchant that functions as a consignment business. Whether you are into boating, angling or mountain climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all sorts of passions, a location to market their secondhand products to other sports enthusiasts.

I created their Stillwater business logo design utilizing an image which garners the attention of traffic and projects an image that arouses the enthusiasm of the outdoors. With visitor traffic that averages 45 mph I realized it would take more than the typical logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and peaceful habitat.

Logo style MQ ranches, this Stillwater company logo style has actually a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo concept wasn’t really created for an Stillwater area farm it was actually designed for an investments broker, and this particular company logo was one of multiple that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to make a graphic that projects esteem, financial success, and opulence.

 Stillwater Logo design for a not-for-profit, Turning Point Solutions - the logo layout attribute for outwardly dealing with arrowhead as well as the arrowheads indicate that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design that they preferred, this can be a good thing or a bad thing. Good in that it grants a designer the opportunity to discover any idea that comes to mind, bad in that it’s hard to hit a bullseye in the absence of knowing where the target is. Fortunately, in this particular instance, I struck a bullseye with the first try.

Logo design developed for making use of an indication for the dining establishment (Brewgrrs), it is an ornate manuscript font style that is evocative a renowned Stillwater sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed quite a lot of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat undertaking in which I worked closely with the owner to design a business logo that worked very well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted sign which hung above their doors, and was highly visible and very legible from over a block away.

commercial branding projects

Logo designed by ImageCo, Stillwater, Minnesota, MN,
Logo designed by ImageCo, Stillwater, Minnesota, MN,
Logo designed by ImageCo, Stillwater, Minnesota, MN,
Logo designed by ImageCo, Stillwater, Minnesota, MN,
Electrical sign design for Stillwater restaurnat designed by Stillwater Sign Business
Stillwater logo design and brand identity design for Stillwater commercial businesses
Logo designed by ImageCo, Stillwater, Minnesota, MN,
Logo designed by ImageCo, Stillwater, Minnesota, MN,
Logo designed by ImageCo, Stillwater, Minnesota, MN,
Logo designed by ImageCo, Stillwater, Minnesota, MN,
Logo designed by ImageCo, Stillwater, Minnesota, MN,

Logo designed by ImageCo, Stillwater, Minnesota, MN,

Logo designed by ImageCo, Stillwater, Minnesota, MN,

Logo designed by ImageCo, Stillwater, Minnesota, MN,

Logo designed by ImageCo, Stillwater, Minnesota, MN,

Logo designed by ImageCo, Stillwater, Minnesota, MN,
Logo designed by ImageCo, Stillwater, Minnesota, MN,
Logo designed by ImageCo, Stillwater, Minnesota, MN,
Logo designed by ImageCo, Stillwater, Minnesota, MN,
Logo designed by ImageCo, Stillwater, Minnesota, MN,
Logo designed by ImageCo, Stillwater, Minnesota, MN,
Logo designed by ImageCo, Stillwater, Minnesota, MN,
Logo designed by ImageCo, Stillwater, Minnesota, MN,
Logo designed by ImageCo, Stillwater, Minnesota, MN,
Logo designed by ImageCo, Stillwater, Minnesota, MN,