Stillwater Logo Design

Virtually every new Stillwater business understands that they are in need of a logo, but few new business owners fully grasp the pivotal role their organization logo can take in their becoming successful, or why one business logo functions more effectively than another. A business logo has a critical and lasting effect on the financial success of a company, choose the correct one and it can make the door swing and cash register ring, select the incorrect one and it can be an obstacle and a hindrance for the life span of a company. The logos featured in the ImageCo portfolio help Stillwater companies prosper, they are effective in any given scenario and the reason they are so effective is because they all have these five traits in common.
  1. Simplicity: simple logos do not require consideration, they can be grasped in merely a glance.
  2. Scalability: from business cards to billboards a scalable logo will continue to be legible and just as emotive at every dimension.
  3. Versatility: logos that operate on any device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the enterprise they stand for.
  5. Relevance: a business logo should be timeless and should feel relevant today, tomorrow, and twenty five years from today.

Retro logo style of a bicycle developed for a Stillwater coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and cafe were actually opening in an older part of town and wanted to project a retro feel without coming across as stodgy or low energy. I accomplished the two tasks by means of designing a logo design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a classic business image.

clinical logo layout with a microscope slide and germs developed for Stillwater medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which investigates the triggers and outcomes of diseases, mainly the field of healthcare which works with the clinical examination of samples of human body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology brand I came up with is the only instance I recollect where I was in a position to integrate a bacteria-laden microscope slide into a business logo design.

Generally I try not to be overly literal with a concept and to a point, this design approaches the company it serves quite literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more appealing, more attention grabbing and much more meaningful.

logo design with a jumping eco-friendly frog designed for a family members fun facility in Stillwater.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of projects which come my way, I’ve done dozens of logo designs for physicians, dental offices, and lawyers but Cool Springz is without question the one and only trampoline park that I have ever had the opportunity to work on.

Given that the title of the business has the word springz in its name the clear choice would have been to incorporate a couple springs into the concept but Cool Springz is a fun destination to go and spring does not actually reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a much more enthusiastic high energy atmosphere.

In the end, Cool Springz ended up loving my design and named the frog Jax and incorporated him in to everything they used for marketing. I also believe this is the only time that a logo I did was transformed into a mascot when they had an employee costume fabricated to look just like my frog design.

digital photography logo design including a group of birds, a mountain, a path, a stream, as well as a tree - developed for Stillwater traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a fairly niche field of photography and I believe it is a niche area because travel photographers tend not to capture locations or things but instead reveal emotional experiences through the pictures they record. The idea behind this logo design was to use negative space to convey more than what was visible upon initial view, which I think is quintessential of almost all professional photographers in that they frequently share entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional resonance which can’t be revealed with just words. I attempted to do something much the same to this logo by utilizing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Stillwater logo but also to illustrate the depth to her art and in the way that she sees the world through the lens of her camera.

 Stillwater logo layout with a seagull utilized for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The lion’s share of logo design jobs that I take on I seriously savor and the Coastal Wireless design was one that I really felt good about, but the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull silhouette as a stroke in the character A but my client, even though he liked the concept, didn’t care for my choice of birds. This particular guy genuinely despised seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members didn’t share his scorn for this specific breed of sea bird.

When I turn a design over to a customer I urge all of them to discuss it with friends and family members as well as with people that they don’t even know so as to get impartial point of views on the benefit of a design. Fortunately, he shared it with his family members and they adored the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he went with the original design.

Custom logo designs are a strange creature in the design world given that the people that have a tendency to hire a professional to design their business logo understand how important a logo is for their organization so they are way more invested in the result. Every logo design job possesses it’s portion of challenges, however the largest obstacle is identifying that sweet spot in a design that functions really well at the job it’s needed to do in branding a business and also giving the client the image they see for themselves.

a red panda logo style with bamboo behind-the-scenes, design for Stillwater publication author

Red Panda Publishers | Logo Design

The book spine is a narrow segment of real estate to work with, yet it is the most necessary part of a printed book because it is often the primary thing a person sees in the book store. Concerning a publishing company, it’s the best opportunity they will likely ever have to publicize their label and get their logo design in front of the people that shop for actual books.

This three color design is vibrant, colorful and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo design developed for an airline in Los Angeles, the logo design has 2 letter A's with the bars changed to suggest they are wings.

Air LA | Logo Design

Airlines come and go however it looks like that in many instances 1 of the traits individuals often tend to recollect the most are their logos. The Air LA logo design was done for a young fledgling commuter/shuttle air service situated in LA and although I’m not certain it actually “took off” their custom logo didn’t ground them. The bookend A’s in their name lent itself well to imparting a spirit of air travel and it was definitely a success.

 Stillwater logo design used for advertising and marketing and a label style for Vintage Case features an old typeface style.

Vintage Case | Logo Design

Vintage case specialized in new cases for musical instruments, that seemed to be older cases. For this logo design I attempted to come up with a logo that possessed a fluid vintage feel to it and could be used for anything from a web page to an insignia on brand new cases that seemed like they were from another era.

Logo design produced for an orthodontist in Stillwater, style include an arc with lines converging via it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can easily be one of the most challenging logo design projects due to the fact that it appears that virtually every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the very most cliche ridden careers when it comes to business advertising, if dining establishments approached their advertising in the very same way dental offices do every one of their company logos would be a picture explaining anything they served, McDonalds would most likely have an image of a potato and a cow.

I recognize the thinking behind including an image of something mouth associated to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care industry.

I actually love doing dental care logos because it challenges me to come up with a design that implies the field of dentistry or a specific field of the field of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a concept that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this particular concept over to the client the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo designed for a family nonprofit, the logo design features 4 characters staggered in elevation to stand for a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a custom logo design that would be representative of the devotion that William McNally had for the people in his community. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy technique to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the company or institution hopes to communicate.

The McNally Foundation’s name presented a unique opportunity to do a custom logo design that conveyed that they were about families without being overtly tacky about it. The intention of a logo design is to be remembered and recognized and if the designer attempts to use the logo to summarize how people ought to think or feel they don’t understand the goal of a logo. If you have to ponder a logo to understand what it means, it has been in vain, a logo needs to be immediately understood and a logo that describes itself will never have the opportunity to be comprehended.

Logo design developed for a hair style studio including a script font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo which conveyed a feeling of ease and connection for their new hair salon. I created a concept which did not go the obvious course of crafting just a stylized orchid but instead crafted a logo design which implied a flower in the pattern of a swirl blended in to the letter O in the title and by putting attention on the logo design along with the silhouette of a hummingbird floating over the logo design itself. The obvious path in designing a logo design is more often than not the incorrect route and in this case, the design ended up not being about the orchid but instead put the main focus on the emotion that they wanted to transmit to their patrons.

Arabian horse logo layout developed for a horse ranch that concentrates on breeding Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo crafted a one-of-a-kind logotype concept customized to symbolize the unique physical traits of the Arabian type of horses. With a distinctive head form and higher tail posture, the Arabian is one of the highly easily recognizable horse breeds in the entire world.

Las Cafe logo design a small dining establishment, style contains a modified manuscript typeface which hovers over a team of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a tiny restaurant, layout includes a changed script font style which floats above a team of luxuriant lines as well as dots.

Logo style for a software programmer the layout functions as well as legendary aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and disk operations. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a bridge between the software and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone with regards to what business they are in or how it relates to their specific location. However it symbolized something to the owner of the business and in many cases the significance supporting a logo design is equally as important as how it brands the enterprise it stands for.

Progress logo style developed for a Stillwater interior developer, style feature a series of red circles that intersect and replace the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Stillwater interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who organizes, investigates, collaborates, and manages such tasks. Interior design is a diverse profession that involves conceptual development, area planning, location inspections, programming, research, corresponding with the stakeholders of a project, construction supervision, and implementation of the design.

logo design provided for Advanced Management Solutions, the characters for letter V as well as A in center of the word progressed have been modified to tie directly into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Stillwater logo design project was completed for a management specialist that enables business professionals to become more efficient at overseeing people, expectations, and productivity.

A logo style including an angler in the center of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting enthusiasts the owners of On the Fly recognized the market was ready for an outdoor sporting merchant that functions as a consignment business. Whether you are into boating, angling or rock climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all types of passions, a location to sell their secondhand equipment to other sports enthusiasts. I designed their Stillwater logo design dsign with a graphic which garners the attention of vehicles and projects an image that wakens the enthusiasm of the outdoors. With visitor traffic that averages forty five miles per hour I knew it would take more than the typical logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and serene habitat.
Logo style MQ ranches, this logo layout has a field incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo design wasn’t really created for an Stillwater regional farm it was really developed for an investments broker, and this particular logo design was one of many which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to produce an identity that projected self-assurance, effectiveness, and wealth.
Logo design developed for making use of an indication for the restaurant (Brewgrrs), it is an elaborate manuscript typeface that is evocative a well-known sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed dozens of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great undertaking in which I worked directly with the proprietor to develop a logo which worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign which hung over their doors, and was highly visible and very easy to read from over a block away.