West Saint Paul Logo Design

Each and every new West Saint Paul organization realizes that they require a logo, but few entrepreneurs fully understand the essential role their business logo will take in their becoming successful, or why one business logo works better than another. A logo design has an immediate and long term impact on the growth of a company, select the correct one and it will make the door swing and phone ring, select the wrong one and it will be a barrier and a hindrance for the life of an organization. The logos presented in the ImageCo portfolio help West Saint Paul businesses succeed, they are effective in any given scenario and the main reason they are so effective is because they all have these 5 features in common.
  1. Simplicity: simple logos do not require contemplation, they can be understood in merely a look.
  2. Scalability: from business cards to posters a scalable logo will be legible and just as emotive at every dimension.
  3. Versatility: logos that function on any sort of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the business they stand for.
  5. Relevance: a business logo must be lasting and should feel relevant today, tomorrow, and thirty years from now.

Retro logo design of a bike developed for a West Saint Paul coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee shop were launching in an older section of the area and wished to project an old-fashioned tone without coming across as stodgy or low energy. I achieved both jobs via creating a company logo concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a enduring business image.

clinical logo style with a microscopic lense slide as well as bacteria developed for West Saint Paul medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which researches the triggers and effects of diseases, mainly the branch of medicine which works with the clinical examination of samplings of human body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology brand I came up with is the sole instance I recall in which I was in a position to incorporate a bacteria-laden microscope slide within a business logo design.

Usually I attempt not to be overly literal with a design and to a point, this design approaches the company it represents fairly literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more captivating, more interest grabbing and even more memorable.

logo style with a leaping environment-friendly frog designed for a family enjoyable center in West Saint Paul.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the kinds of jobs that come my way, I’ve done dozens of logo designs for physicians, dental practices, and attorneys but Cool Springz is without question the one and only trampoline park which I have ever gotten the opportunity to work on.

Given that the full name of the business features the word springz in its name the clear choice would have been to include a couple springs into the design but Cool Springz is a fun location to go and spring does not actually resonate an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a more dynamic high energy feel.

In the end, Cool Springz ended up loving my design and named the frog Jax and featured him in to everything they utilized for marketing. I also think this is the only time that a logo I designed was transformed into a mascot when they had a staff member costume fabricated to look just like my frog design.

digital photography logo design featuring a group of birds, a mountain, a path, a stream, and also a tree - made for West Saint Paul travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche profession because travel photographers tend not to shoot locations or things but rather project emotional experiences through the pictures they record. The thought behind this logo concept was to make use of negative space to convey more than what was visible upon first view, which I think is quintessential of most professional photographers in that they often convey whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional fullness that can’t be communicated with just words. I tried to do something the same to this logo by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  West Saint Paul logo design but also to illustrate the depth of her work and in the way that she perceives the world through the lens of her camera.

 West Saint Paul logo design with a seagull used for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The majority of business logo design jobs that I take on I truly relish and the Coastal Wireless assignment was one that I certainly felt good about, but the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the letter A however the client, even though he loved the concept, really did not care for my choice of birds. This particular guy seriously disliked seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members did not share his aversion for this particular type of sea bird.

When I turn a design over to a customer I urge all of them to share it with friends and colleagues and family as well as with people that they don’t actually know so as to get unbiased opinions on the merit of a concept. Fortunately, he discussed it with his family and they really loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he went with the original concept.

Logo designs are a weird creature in the design world given that the people that tend to hire a professional to create their logo realize how crucial a logo is for their business so they are way more vested in the final result. Every logo design job has it’s share of hurdles, however the largest obstacle is identifying that sweet spot in a design that functions really well at the task it’s required to do in branding a business and also providing the customer the identity they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, style for West Saint Paul publication author

Red Panda Publishers | Logo Design

The book spine is a slender segment of real estate to work with, however it is the most critical part of a printed book because it is in most cases the primary thing a person sees in the book store. With respect to a publisher, it’s the opportunity they will likely ever get to publicize their product and get their logo design in front of the people that shop for actual books.

This 3 color design is vibrant, colorful and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo made for an airline in Los Angeles, the logo has 2 letter A's with the bars modified to imply they are wings.

Air LA | Logo Design

Airlines come and go however it seems that in many cases one of the aspects consumers tend to recall the most are their logos. The Air LA logo design was done for a modest new venture commuter/shuttle airline based in LA and although I’m not certain it really “took off” their organization logo didn’t slow them. The bookend A’s in their brand lent itself well to imparting a spirit of flight and it was certainly a victory.

 West Saint Paul logo design used for advertising and also a tag style for Vintage Instance includes an antiquated typeface design.

Vintage Case | Logo Design

Vintage case specialized in all new cases for music instruments, which seemed to be much older cases. For this custom logo design I tried to come up with a logo that had a fluid old style feel to it and could be used for anything from a website to a label on brand new cases that appeared like they were from another era.

Logo developed for an orthodontist in West Saint Paul, layout consist of an arc with lines intersecting with it to imply steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can be one of the most difficult logo design jobs because it appears that every dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the most cliche ridden professions when it comes to company branding, if dining establishments approached their branding in the exact same way dentists do every one of their logo designs would be a picture trying to explain anything they served, McDonalds would most likely include an image of a potato and a cow.

I understand the thinking behind incorporating an image of something mouth related to a dentist’s logo design but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I really love doing dentist logos simply because it challenges me to come up with a design that implies the field of dentistry or a specific field of dental treatment like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and ultimately I created a layout that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this concept over to the client the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo design made for a family members not-for-profit, the logo design features 4 characters surprised in elevation to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a custom logo design that would be depictive of the devotion that William McNally had for the folks in his city. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy strategy to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and don’t hit the viewer on the head with what the business or institution wants to relate.

The McNally Foundation’s name offered a distinct opportunity to do a logo design that communicated that they were about families without being overtly corny about it. The aim of a logo is to be remembered and recognized and if the designer tries to use the logo to illustrate exactly how individuals should think or feel they don’t understand the mission of a logo. If people have to consider a logo design to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo that explains itself won’t have the opportunity to be understood.

Logo design produced for a hair layout workshop featuring a manuscript font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a company logo which projected a feeling of peace and connection for their new hair salon. I came up with a design which did not go the obvious direction of making simply a stylized orchid but rather crafted a business logo that suggested an orchid in the formation of a swirl integrated in to the letter O in the name and by placing attention on the concept using the figure of a hummingbird floating over the logo design itself. The obvious path in creating a logo is usually the wrong direction and in this case, the design ended up not being about the flower but alternately laid the emphasis on the perception that they wanted to transmit to their clients.

Arabian horse logo design developed for a steed ranch that focuses on reproducing Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo crafted a unique custom logo design styled to manifest the unique physical traits of the Arabian type of horses. By having a different head shape and very high tail carriage, the Arabian is one of the very most quite easily identifiable equine types in the world.

Las Coffee shop logo style a small restaurant, style includes a modified script typeface which hovers over a team of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a little dining establishment, style includes a customized script font style which hovers above a group of ornate lines as well as dots.

Logo style for a software application developer the design features and also legendary component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Generally, the kernel is responsible for memory management, process and task control, and disk management. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a connection between the software program and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone pertaining to what business they are in or how it relates to their specific location. But it symbolized something to the owner of the company and in quite a few cases the substance supporting a company logo is just as important as how it serves the business it stands for.

Progress logo layout developed for a West Saint Paul indoor designer, layout feature a collection of red circles that intersect and also change the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a West Saint Paul interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who prepares, explores, coordinates, and oversees such ventures. Interior design is a diverse profession that includes conceptual development, space planning, location evaluations, programming, analysis, corresponding with the stakeholders of a project, building and construction supervision, and execution of the design.

logo style provided for Advanced Leadership Solutions, the personalities for letter V and also A in center of the word advanced have been customized to connect straight right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular West Saint Paul logo design job was undertaken for a management expert that assists business leaders to become more effective at overseeing people, expectations, and profitability.

A logo layout featuring a fisherman in the center of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in more than 7 billion a year retailing supplies and equipment to outdoor sporting lovers the founders of On the Fly realized the market place was ready for an outdoor sporting retailer that functions as a consignment firm. Whether you are into boating, fishing or rock climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all kinds of interests, a spot to market their pre-owned items to other sports enthusiasts. I tailored their West Saint Paul logo design dsign utilizing an image that garners the attention of traffic and sends an image that invokes the enthusiasm of the outdoors. With traffic that averages forty five mph I realized it would take more than the typical logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and calm habitat.
Logo design MQ ranches, this logo layout has an area included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo design wasn’t really produced for an West Saint Paul area farm it was actually created for a commodities broker, and this brand was one of several which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was to develop an identity that projected esteem, effectiveness, and prosperity.
Logo designed for the use of a sign for the restaurant (Brewgrrs), it is an ornate manuscript font that is evocative a popular sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted loads of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a neat project in which I worked directly with the proprietor to develop a business logo which worked very well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted signage which hung above their doors, and was highly visible and very legible from over a block away.