Acute Care 360 ImageCo, Willmar, Minnesota, MN,

ImageCo, Willmar, Minnesota, MN,

Evolv Design logo designed by ImageCo, Willmar, Minnesota, MN,

Red Panda Publishers logo designed by ImageCo, Willmar, Minnesota, MN,

Willmar, Minnesota, MN,

ImageCo, Willmar, Minnesota, MN,
ImageCo, Willmar, Minnesota, MN,

Mid Valley Pathology logo designed by ImageCo, Willmar, Minnesota, MN,

FSA OK logo designed by ImageCo, Willmar, Minnesota, MN,

Emerald Heights logo designed by ImageCo, Willmar, Minnesota, MN,

Club Sapphire logo designed by ImageCo, Willmar, Minnesota, MN,

Downtown Dogs logo designed by ImageCo, Willmar, Minnesota, MN,

School board logo designed by ImageCo, Willmar, Minnesota, MN,

Ferry Street Coffee Company logo designed by ImageCo, Willmar, Minnesota, MN,

Stoney Forensic logo designed by ImageCo, Willmar, Minnesota, MN,

Smart kernels logo designed by ImageCo, Willmar, Minnesota, MN,

POINTERS FOR DETERMINING THE BEST LOGO DESIGNER

BUDGET

A business logo is an investment in both your time and your money so whenever a design company presents a money back guarantee try to bear in mind that they can’t refund the amount of time you commit which is eminently more precious than your money is.

PORTFOLIO

Many design firms talk a good game but in the end a designer can only be determined from the quality of their design work, if the work in their portfolio doesn’t contain real world samples chances are they won’t be able to produce a premium logo design.

VISION

A logo’s aim is to be recognized and be unforgettable, and it’s goal is to reflect your personal vision for your company. If a logo designer is not focused on actualizing your vision, the thing they are actually focused on is how quickly they can get paid.

Willmar LOGO DESIGN​

For over two decades ImageCo has been helping business owners cultivate notable brands. We’ve done brand design work for builders, educational institutions, diamond miners, party planners, diners, retailers, and virtually every other kind of business you can envision. What makes ImageCo different compared to our competitors is that our background is rooted in the electrical sign industry so we undertake every branding project as though it will be employed as an electric sign. Because of our sign first approach our identity designs can, and have been used in everything from clothing labels to electrical signs. Our sign first method guarantees that our logos are just as successful whether they are used in TV commercials or web applications, they are consistently recognizable, understood, and always remembered irrespective of size or purpose.

American Made ★ Design

Something that seriously sets ImageCo apart from many of the design firms that you might have come across in Google’s search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every design project we are contracted to do, we perform ourselves. Regardless of the kind of project we undertake, brand identity design, web site, trade show exhibit, or retail sign, we do not, and never will job out our client’s work to 3rd parties based outside the United States. Whenever you contact us at 1-855-IMAGECO the person that picks up the phone is ImageCo’s owner and designer, not a middleman that marks up the cost of your project and dictates the conditions of how you and I conduct business.

ASPECTS OF A POWERFUL LOGO DESIGN

Nearly every new Willmar company understands that they need a logo, yet few new business owners thoroughly realize the vital role their company logo will make in their success, or the reason that one logo design functions better than another. A logo design has an immediate and lasting effect on the growth of a company, choose the correct one and it can make the door swing and cash register ring, select the wrong one and it will be a barrier and a hindrance for the life span of a company. The logos presented in the ImageCo portfolio help Willmar companies succeed, they are effective in any given circumstance and the reason why they are so effective is because they all have these five traits in common.
  1. Simplicity: simple logos don’t require deliberation, they can be comprehended in merely a look.
  2. Scalability: from business cards to billboards a scalable logo design will be legible and equally emotive at every scale.
  3. Versatility: logos that operate on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel right, and they are suitable for the product or organization they represent.
  5. Relevance: a logo must be enduring and will feel equally relevant today, tomorrow, and thirty years from today.

understanding branding

Brand – It is a verb and also a noun, it is an identifying mark and the act of noting something so that it can be distinguished, its genesis originates from the mark burned onto livestock. Today a brand signifies pretty much anything with an objective, regardless if it be profit or government agencies, a brand is an inherent aspect of defining the worth of something in the customer’s mind.

Branding – Is kind of like marketing and advertising’s sexy cousin, they are both from the very same family, the distinction being that marketing and advertising are about making a promise and branding’s goal is to deliver on that promise. Branding is also a strategic popularity competition targeted at a target audience, it’s goal is to develop an image that the audience will likely relate to.

Brand Image – An image planted and cultivated through advertising and marketing as well as identity design. When someone states the brand names Ferrari or Mustang what we think of is their brand image, it’s a picture that exists in our minds. That image isn’t an image of an automobile with 4 wheels that can move us from point A to point B, the image we have (or at least I have) is of speed, elegance, of something dangerous and exotic . That is brand image and brand image is what makes individuals want those products. Brand image is why individuals buy specific brands, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that we can identify with.

Branding Agencies – If you look back at the beginning of many branding firms you’ll find that they are often rebranded marketing companies. When a person claims they are in advertising and marketing many people will likely have an idea about the type of work they do anything that can be seen, felt or heard belong to a brand identity.

Brand Identity Designer
– A brand identity designer is a graphic designer that concentrates on a kind of visual design that helps form the public image of a company, a product or a business organization. Brand identity designers develop logo designs, sign designs, product packaging, as well as collateral products such as business cards, stationery, as well as brochures. Some identity designers also develop sites and also user interfaces. The crucial function of a brand identity designer is to create the visual cues as well as an emotional tone with the goal of affecting activities, results and perceptions.

Featured logos & signs

Retro logo design of a bicycle created for a Willmar coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee bar were opening in an old part of town and really wanted to project a nostalgic feel without appearing as stodgy or low energy. I accomplished each of the jobs by developing a trademark concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a enduring business image.

medical logo design with a microscopic lense slide and also bacteria developed for Willmar clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which analyzes the triggers and consequences of diseases, especially the branch of healthcare which deals with the laboratory evaluation of samples of body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology logo I came up with is the sole instance I remember where I was able to incorporate a bacteria-laden microscope slide into a logo design.

Generally I try not to be excessively literal with a concept and to a degree, this design approaches the company it serves quite literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more interesting, more focus grabbing and a lot more unforgettable.

logo style with a leaping eco-friendly frog developed for a household fun center in Willmar.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of projects which come my way, I’ve done dozens of logo designs for medical professionals, dental experts, and attorneys but Cool Springz is without question the only trampoline park which I have ever gotten the opportunity to work on.

Given that the name of the company has the word springz in its name the obvious choice would have been to feature a some springs into the concept but Cool Springz is a fun destination to go and spring doesn’t really reflect an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a much more enthusiastic high energy mood.

In the end, Cool Springz ended up loving my design and named the frog Jax and integrated him in to everything they used for promotion and marketing. I also think this is the only time that a logo I designed was transformed into a mascot when they had an employee costume fashioned to look exactly like my frog design.

digital photography logo design featuring a flock of birds, a mountain, a path, a stream, and a tree - created for Willmar traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche profession due to the fact that travel photographers don’t capture places or things but rather convey emotional journeys through the images they record. The thought behind this logo composition was to make use of negative space to communicate more than what was visible upon first glance, which I think is quintessential of almost all professional photographers in that they frequently convey whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional fullness which can’t be communicated with mere words. I made an effort to do something similar to this logo by utilizing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Willmar logo design but also to illustrate the depth in her work and in the way that she perceives the world through the lens of her camera.

 Willmar logo design with a seagull used for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The majority of business logo design jobs that I take on I genuinely savor and the Coastal Wireless design was one that I certainly felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull silhouette as a stroke in the letter A but my client, while he liked the concept, didn’t care for my choice of birds. This particular man really disliked seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members didn’t share his contempt for this specific variety of sea bird.

When I turn a design over to a customer I urge them to discuss it with colleagues and family as well as with people that they don’t even know so as to get unprejudiced judgements on the benefit of a design. Fortunately, he shared it with his family members and they loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he went with the original design.

Business logos are a weird creature in the design world given that the people that have a tendency to hire a professional to design their logo recognize how important a logo design is for their business so they are way more invested in the outcome. Every logo project possesses it’s share of difficulties, but the greatest obstacle is identifying that sweet spot in a design that operates really well at the task it’s needed to do in branding a company and also giving the client the identity they see for themselves.

a red panda logo style with bamboo behind-the-scenes, style for Willmar publication author

Red Panda Publishers | Logo Design

The book spine is a narrow segment of real estate to work with, yet it is the most important part of a printed book given that it is in most cases the very first thing a person views in the book shop. With regard to a publisher, it’s the best opportunity they will likely ever have to advertise their label and get their logo design in front of the men and women that purchase actual books.

This three color design is vibrant, picturesque and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo design developed for an airline company in Los Angeles, the logo has two letter A's with the bars changed to suggest they are wings.

Air LA | Logo Design

Airlines come and go but it seems that in many cases 1 of the traits individuals often tend to remember the most are their logos. The Air LA logo design was done for a small new venture commuter/shuttle airline company located in LA and while I’m not certain it really “took off” their custom logo didn’t ground them. The bookend A’s in their brand lent itself well to imparting a feeling of flight and it was surely a victory.

 Willmar logo layout used for advertising as well as a label layout for Vintage Instance features an archaic typeface design.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for music instruments, which appeared to be older cases. For this brand concept I sought to come up with a logo that had a fluid old-fashioned feel to it and could be used for every thing from a website to a label on brand new cases that appeared like they were from another point in time.

Logo design created for an orthodontist in Willmar, layout consist of an arc with lines converging via it to suggest steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can easily be one of the most challenging logo jobs because it appears that every single dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the most cliche ridden professions when it comes to business marketing, if restaurants approached their advertising in the exact same way dental professionals do every one of their logos would definitely be a picture trying to explain something they served, McDonalds would likely contain a picture of a potato and a cow.

I understand the thinking behind adding a likeness of something mouth associated to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental profession.

I really enjoy doing dental logo designs because it challenges me to come up with a design that implies the field of dentistry or a particular area of dental treatment like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a design that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this particular concept over to the client the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo created for a family not-for-profit, the logo features 4 personalities surprised in height to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be depictive of the devotion that William McNally had for the people residing in his community. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy method to any logo design is to be overly literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the company or organization wishes to project.

The McNally Foundation’s name provided a distinct opportunity to do a custom logo design that communicated that they were about families without being overtly tacky about it. The goal of a logo is to be remembered and recognized and if the designer tries to use the logo to summarize specifically how people ought to think or feel they don’t understand the goal of a logo. If people have to consider a logo design to understand what it means, it has fallen short, a logo needs to be instantly comprehended and a logo that illustrates itself won’t have the likelihood to be comprehended.

Logo design created for a Willmar hair style studio including a manuscript font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a business logo which conveyed a sense of serenity and class for their new hair studio. I came up with a design which didn’t go the obvious route of creating merely a stylized orchid but alternatively created a company logo which implied a flower in the formation of a swirl incorporated into the letter O in the title and by placing emphasis on the concept using the silhouette of a hummingbird floating above the logo itself. The obvious path in designing a company logo is usually the wrong direction and in this case, the design ended up not being about the flower but alternately placed the focus on the perception that they wanted to forecast to their customers.

Arabian steed logo layout developed for an equine cattle ranch that focuses on reproducing Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo crafted a unique logotype concept fashioned to symbolize the unique physical traits of the Arabian pedigree of horses. With an unique head form and very high tail carriage, the Arabian is one of the very most easily recognizable equine breeds in the whole world.

Las Cafe, A Willmar Coffee shop logo layout a little dining establishment, design consists of a modified manuscript font style which floats over a team of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a tiny dining establishment, design consists of a customized script font style which hovers above a team of ornate lines as well as dots.

Logo layout for a software designer the layout attributes and also famous Willmar aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Generally, the kernel is responsible for memory management, process and task control, and disk operations. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a bridge in between the software program and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone regarding to what business they are in or how it relates to their specific location. However it symbolized something to the business owner of the company and in many cases the meaning behind a logo is equally as important as how it serves the business it stands for.

Evolve logo design produced for a Willmarindoor designer, layout attribute a collection of red circles that intersect as well as change the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Willmar interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who prepares, investigates, collaborates, and oversees such ventures. Interior design is a multifaceted profession that consists of conceptual development, area planning, location inspections, programming, research, communicating with the stakeholders of a project, building and construction supervision, and execution of the design.

logo layout done for Advanced Leadership Solutions in Willmar, the personalities for letter V and A in middle of the word advanced have been customized to connect straight right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Willmar logo design assignment was undertaken for a leadership advisor that helps business professionals to develop into more efficient at supervising people, expectations, and productivity.

A Willmar business logo design including an angler in the middle of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year selling supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly realized the market place was prepared for an outdoor sporting store that functions as a consignment company. Whether or not you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all types of interests, a spot to sell off their previously owned equipment to other sports enthusiasts.

I tailored their Willmar business logo design using an image which grabs the interest of vehicles and projects an image that evokes the enthusiasm of the outdoors. With traffic that averages forty five miles per hour I realized it would take more than the typical logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and serene habitat.

Logo style MQ farms, this Willmar company logo design has a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo idea wasn’t actually designed for an Willmar area farm it was really designed for an investments broker, and this brand was one of a handful of which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was to develop a graphic that projects trust, effectiveness, and luxury.

 Willmar Logo design for a not-for-profit, Transforming Point Solutions - the logo layout feature for ostensibly dealing with arrowhead and the arrowheads imply that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design they desired, this can be a good thing or a bad thing. Good in that it offers a designer the flexibility to explore any concept that comes to mind, bad in that it’s hard to hit a bullseye without knowing where exactly the target is. Fortunately, in this particular case, I struck a bullseye with the first try.

Logo design made for the use of a sign for the restaurant (Brewgrrs), it is an ornate manuscript font style that is similar to a well-known Willmar sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted quite a lot of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat project in which I worked closely with the proprietor to produce a logo which worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted sign that hung over their doors, and was highly visible and very easy to read from over a block away.

commercial branding projects

Logo designed by ImageCo, Willmar, Minnesota, MN,
Logo designed by ImageCo, Willmar, Minnesota, MN,
Logo designed by ImageCo, Willmar, Minnesota, MN,
Logo designed by ImageCo, Willmar, Minnesota, MN,
Electrical sign design for Willmar restaurnat designed by Willmar Sign Shop
Willmar logo design and brand identity design for Willmar companies
Logo designed by ImageCo, Willmar, Minnesota, MN,
Logo designed by ImageCo, Willmar, Minnesota, MN,
Logo designed by ImageCo, Willmar, Minnesota, MN,
Logo designed by ImageCo, Willmar, Minnesota, MN,
Logo designed by ImageCo, Willmar, Minnesota, MN,

Logo designed by ImageCo, Willmar, Minnesota, MN,

Logo designed by ImageCo, Willmar, Minnesota, MN,

Logo designed by ImageCo, Willmar, Minnesota, MN,

Logo designed by ImageCo, Willmar, Minnesota, MN,

Logo designed by ImageCo, Willmar, Minnesota, MN,
Logo designed by ImageCo, Willmar, Minnesota, MN,
Logo designed by ImageCo, Willmar, Minnesota, MN,
Logo designed by ImageCo, Willmar, Minnesota, MN,
Logo designed by ImageCo, Willmar, Minnesota, MN,
Logo designed by ImageCo, Willmar, Minnesota, MN,
Logo designed by ImageCo, Willmar, Minnesota, MN,
Logo designed by ImageCo, Willmar, Minnesota, MN,
Logo designed by ImageCo, Willmar, Minnesota, MN,
Logo designed by ImageCo, Willmar, Minnesota, MN,