Winona Logo Design

Virtually every new Winona venture realizes that they need a logo, yet few entrepreneurs thoroughly are aware of the key role their logo design can perform in their becoming successful, or why one logo performs far better than another. A company logo has an instant and sustaining influence on the financial success of a company, go with the right one and it can make the door swing and cash register ring, select the wrong one and it can be a barrier and an impediment for the life of a company. The logos included in the ImageCo portfolio help Winona companies prosper, they are effective in any given circumstance and the reason why they are so effective is that they all have these 5 things in common.
  1. Simplicity: simple logos do not demand scrutiny, they can be grasped in just a glimpse.
  2. Scalability: from business cards to billboards a scalable logo design will continue to be legible and equally emotive at every size.
  3. Versatility: logos that work on any sort of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the organization they stand for.
  5. Relevance: a logo design needs to be timeless and will feel relevant today, tomorrow, and thirty years from today.

Retro logo style of a bicycle developed for a Winona coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee shop were actually opening up in an old section of the town and really wanted to project an old-fashioned feel without appearing as monotonous or low energy. I achieved each of the tasks by means of developing a symbol concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a enduring business image.

clinical logo style with a microscopic lense slide and also bacteria developed for Winona clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the science that investigates the causes and effects of diseases, especially the branch of healthcare that deals with the laboratory examination of samplings of body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology logo design I came up with is the sole instance I recall in which I was able to integrate a bacteria-laden microscope slide right into a logo design.

Usually I try not to be overly literal with a design and to a point, this design approaches the company it serves rather literally, however it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more interesting, more attention grabbing and a lot more memorable.

logo layout with a jumping environment-friendly frog developed for a family enjoyable center in Winona.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the types of jobs which come my way, I’ve produced dozens of logo designs for health care providers, dental offices, and legal professionals but Cool Springz is without question the only trampoline park that I have ever had the opportunity to work on.

Given that the name of the business features the word springz in its name the clear choice would have been to include a couple of springs into the concept but Cool Springz is a fun place to go and spring doesn’t actually resonate an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a much more enthusiastic high energy feel.

In the end, Cool Springz ended up loving my design and named the frog Jax and incorporated him in to everything they used for promotion and marketing. I also believe this is the only time that a logo I came up with was turned into a mascot when they had an employee costume fabricated to look just like my frog design.

photography logo design featuring a group of birds, a mountain, a route, a stream, and a tree - developed for Winona travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a fairly niche field of photography and I think it is a niche field because travel photographers don’t shoot locations or things but rather project emotional experiences by means of the images they capture. The thought behind this logo design was to use negative space to convey more than what was visible upon initial glance, which I think is quintessential of almost all good photographers in that they frequently tell whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos frequently have an emotional fullness that can’t be revealed with just words. I made an effort to do something very similar to this logo design by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Winona logo but also to illustrate the depth in her work and in the way that she views the world through the lens of her camera.

 Winona logo design with a seagull used for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The majority of custom logo design jobs that I take on I seriously take pleasure in and the Coastal Wireless project was one that I certainly felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull silhouette as a stroke in the letter A but the customer, even though he liked the concept, really did not care for my choice of birds. This guy seriously hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family didn’t share his contempt for this particular type of sea bird.

When I turn a design over to a customer I encourage all of them to share it with friends and family members as well as with other people that they don’t actually know so as to get impartial point of views on the merit of a design. Fortunately, he talked about it with his whole family and they really loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he went with the original design.

Logo designs are a strange animal in the design world given that the people that tend to hire an expert to design their business logo recognize how essential a logo is for their company so they are way more invested in the final result. Every logo design project possesses it’s portion of obstacles, but the greatest challenge is identifying that sweet spot in a design that functions really well at the job it’s needed to do in branding a company and also giving the customer the image they see for themselves.

a red panda logo design with bamboo in the background, style for Winona publication publisher

Red Panda Publishers | Logo Design

The book spine is a thin piece of real estate to work with, but it really is the most critical part of a printed book given that it is often the first thing a person views in the book store. Regarding a publisher, it’s the most ideal opportunity they will ever have to promote their brand and get their logo design in front of the people that shop for actual books.

This 3 color design is vibrant, colorful and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo made for an airline company in Los Angeles, the logo design has two letter A's with benches customized to imply they are wings.

Air LA | Logo Design

Airlines arrive and go but it seems that in many cases one of the traits consumers tend to remember the most are their logos. The Air LA logo design was done for a young startup commuter/shuttle airline based in LA and while I’m not certain it really “took off” their business logo didn’t slow them. The bookend A’s in their title lent itself well to conferring a good sense of airline flight and it was definitely a victory.

 Winona logo layout utilized for advertising and marketing and also a label style for Vintage Case features an antiquated font layout.

Vintage Case | Logo Design

Vintage case focused in all new cases for music instruments, that looked to be much older cases. For this business logo design I sought to come up with a logo that provided a fluid retro feel to it and could easily be utilized for anything from a web page to an insignia on brand new cases that appeared like they were from a different generation.

Logo produced for an orthodontist in Winona, style include an arc with lines converging with it to imply steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can easily be one of the most challenging logo design jobs considering that it appears that virtually every dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the most cliche ridden careers when it comes to small business advertising, if dining establishments approached their advertising in the exact same way dental practices do every one of their logo designs would be a picture trying to explain anything they served, McDonalds would probably contain a picture of a potato and a cow.

I understand the thinking behind including an image of something mouth related to a dentist’s company logo nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry.

I actually love doing dentistry logos because it challenges me to come up with a design that implies dentistry or a specific field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and eventually I created a layout that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this design over to the customer the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo made for a family members nonprofit, the logo design features 4 personalities surprised in elevation to represent a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be representative of the love that William McNally had for the people residing in his community. Most logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy technique to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and never hit the viewer on the head with what the business or institution wishes to relate.

The McNally Foundation’s name provided a distinct opportunity to do a custom logo design that communicated that they were about families without being overtly cheesy about it. The aim of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo to summarize exactly how individuals ought to think or feel they don’t understand the goal of a logo. If you have to consider a logo to understand what it means, it has been in vain, a logo needs to be instantly comprehended and a logo design that explains itself will never have the opportunity to be comprehended.

Logo style developed for a hair design studio featuring a manuscript font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a company logo which communicated an atmosphere of serenity and elegance for their new hair studio. I came up with a design which didn’t go the obvious course of creating merely a stylized orchid but rather designed a logo that suggested a flower in the formation of a swirl featured into the letter O in the name and by placing emphasis on the logo design using the silhouette of a hummingbird floating above the image itself. The obvious path in designing a business logo is frequently the incorrect course and in this case, the design ended up not being about the flower but alternately placed the importance on the perception that they wanted to forecast to their customers.

Arabian horse logo style produced for an equine cattle ranch that specializes in breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo created a distinct company logo concept styled to manifest the unique physical traits of the Arabian kind of horses. By having a different head shape and very high tail posture, the Arabian is one of the highly quite easily identifiable equine types in the whole world.

Las Cafe logo layout a little restaurant, design includes a modified script font which floats over a group of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a little restaurant, design consists of a changed script font style which hovers over a group of luxuriant lines and also dots.

Logo layout for a software program designer the layout features as well as legendary aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task control, and disk operations. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection between the software and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone about what business they are in or how it relates to their specific location. However it meant something to the owner of the company and in many cases the meaning supporting a company logo is equally as important as how it brands the organization it represents.

Evolve logo layout produced for a Winona indoor designer, design feature a collection of red circles that converge as well as replace the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Winona interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who prepares, explores, coordinates, and oversees such projects. Interior design is a diverse occupation that involves conceptual development, area planning, location evaluations, programming, research, corresponding with the stakeholders of a project, building and construction management, and execution of the design.

logo style done for Advanced Leadership Solutions, the characters for letter V and A in center of the word progressed have been customized to connect directly right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Winona logo design project was undertaken for a management advisor that aids business professionals to become more efficient at supervising people, expectations, and productivity.

A logo style featuring an angler in the center of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting lovers the founders of On the Fly recognized the market was ready for an outdoor sporting store that operates as a consignment company. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all types of passions, a place to sell off their used items to other sports enthusiasts. I tailored their Winona business logo dsign utilizing an illustration that garners the interest of vehicles and projects an image that calls to mind the passion of the outdoors. With traffic that averages forty five mph I realized it would take more than the average logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and relaxed habitat.
Logo layout MQ farms, this logo style has an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo idea wasn’t actually composed for an Winona area farm it was in reality created for a products broker, and this creative logo was one of a handful of which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to make a graphic that projects esteem, success, and wealth.
Logo developed for using a sign for the dining establishment (Brewgrrs), it is a luxuriant script font that is evocative a popular sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed quite a lot of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a cool undertaking in which I worked closely with the business owner to produce a logo design that worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage that hung over their doors, and was highly visible and very legible from over a block away.