Brandon Logo Design

Nearly every new Brandon business knows they need a logo, yet few entrepreneurs thoroughly grasp the key role their logo design can play in their success, or the reason that one business logo works more effectively than another. A logo design has an immediate and sustaining impact on the financial success of a business, select the right one and it will make the door swing and phone ring, go with the incorrect one and it will be a barrier and an impediment for the life of a company. The logos featured in the ImageCo portfolio help Brandon businesses prosper, they are effective in any given scenario and the reason they are so effective is that they all have these 5 things in common.
  1. Simplicity: simple logo designs don’t demand consideration, they can be understood in merely a glance.
  2. Scalability: from business cards to posters a scalable logo design will continue to be legible and just as emotive at every size.
  3. Versatility: logos that function on any sort of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the organization they stand for.
  5. Relevance: a business logo needs to be timeless and should feel relevant today, tomorrow, and twenty five years from now.

Retro logo layout of a bicycle produced for a Brandon coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee shop were actually launching in an older section of the area and hoped to project a vintage tone without coming across as stodgy or low energy. I accomplished the two tasks by means of creating a trademark concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a enduring business image.

medical logo design with a microscope slide as well as bacteria created for Brandon clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that investigates the root causes and effects of diseases, especially the field of healthcare that deals with the laboratory examination of samples of body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology logo design I came up with is really the sole instance I recollect where I was able to incorporate a bacteria-laden microscope slide right into a business logo design.

Typically I try not to be excessively literal with a design and to a point, this specific design approaches the company it represents quite literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more interesting, more focus grabbing and a lot more memorable.

logo design with a leaping eco-friendly frog developed for a family members fun facility in Brandon.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the sorts of projects which come my way, I’ve done dozens of logo designs for medical professionals, dental experts, and legal professionals but Cool Springz is without question the one and only trampoline park that I have actually ever gotten the privilege to work on.

Given that the full name of the company has the word springz in its name the obvious choice would have been to integrate a couple of springs into the concept but Cool Springz is a fun place to go and spring does not really resonate an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a better enthusiastic high energy atmosphere.

In the end, Cool Springz ended up loving my design and named the frog Jax and integrated him in to everything they utilized for advertising and marketing. I also think this is the only time that a logo I designed was made into a mascot when they had an employee costume fashioned to look exactly like my frog design.

digital photography logo featuring a flock of birds, a hill, a trail, a stream, and a tree - made for Brandon traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche area due to the fact that travel photographers don’t capture places or things but rather project emotional experiences by means of the photos they record. The idea behind this logo design was to utilize negative space to communicate more than what was visible upon initial glance, which I think is representative of almost all professional photographers in that they frequently tell whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos often have an emotional resonance that can’t be revealed with just words. I tried to do something comparable to this logo design by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Brandon logo design but also to reveal the depth of her art and in the way that she views the world through the lens of her camera.

 Brandon logo design with a seagull made use of for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The bulk of custom logo design projects that I take on I honestly enjoy and the Coastal Wireless project was one that I really felt good about, however the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull silhouette as a stroke in the letter A however my client, even though he loved the concept, didn’t care for my choice of birds. This man really despised seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family didn’t share his contempt for this particular kind of sea bird.

When I turn a design over to a client I urge all of them to discuss it with colleagues and family as well as with individuals that they don’t even know so as to get honest judgements on the merit of a concept. Fortunately, he shared it with his family and they really loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Logo designs are a strange creature in the design world given that the people that have a tendency to hire an expert to create their business logo comprehend how important a logo is for their business so they are way more invested in the outcome. Every logo project has it’s share of challenges, but the most significant challenge is identifying that sweet spot in a design that operates really well at the task it’s needed to do in branding a company and also providing the customer the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, design for Brandon publication publisher

Red Panda Publishers | Logo Design

The book spine is a narrow segment of real estate to work with, but it is the most important part of a published book considering that it is usually the very first thing a person views in the book store. With regard to a publisher, it’s the best opportunity that they will ever get to promote their brand and get their logo design in front of the men and women that purchase actual books.

This 3 color design is vivid, picturesque and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo design created for an airline company in Los Angeles, the logo design has 2 letter A's with the bars changed to suggest they are wings.

Air LA | Logo Design

Airlines come and depart yet it seems that in many instances 1 of the things consumers tend to remember the most are their logos. The Air LA logo design was done for a modest start-up commuter/shuttle airline company situated in LA and while I’m not certain it really “took off” their logo didn’t ground them. The bookend A’s in their brand lent itself well to imparting a good sense of airline flight and it was certainly a victory.

 Brandon logo layout used for advertising and marketing as well as a tag style for Vintage Case features an antiquated typeface design.

Vintage Case | Logo Design

Vintage case focused in new cases for music instruments, which looked to be much older cases. For this logo design I strove to come up with a logo that offered a fluid retro feel to it and could easily be utilized for anything from a website to a label on brand new cases that looked like they were from another generation.

Logo developed for an orthodontist in Brandon, layout consist of an arc with lines intersecting via it to suggest steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can easily be one of the most challenging logo design projects considering that it seems that every single dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the very most cliche ridden careers when it comes to business branding, if dining establishments approached their advertising in the exact same way dental practitioners do every one of their company logos would definitely be a picture trying to explain something they served, McDonalds would most likely have a picture of a potato and a cow.

I recognize the thinking behind including an illustration of something mouth related to a dentist’s company logo nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care industry.

I really enjoy doing dentistry business logos because it challenges me to come up with a design that implies the field of dentistry or a certain field of the field of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a design that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this particular design over to the client the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo created for a family not-for-profit, the logo design includes 4 characters startled in elevation to represent a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a custom logo design that would be depictive of the devotion that William McNally had for the families in his community. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy technique to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the business or organization wants to convey.

The McNally Foundation’s name provided a unique opportunity to do a logo design that conveyed that they were about families without being overtly cheesy about it. The goal of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo to illustrate precisely how individuals should think or feel they don’t understand the purpose of a logo. If viewers have to consider a logo design to understand what it means, it has failed, a logo needs to be immediately understood and a logo that describes itself won’t have the likelihood to be comprehended.

Logo layout developed for a hair style workshop including a script font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo which communicated a feeling of peace and class for their new hair studio. I created a concept which did not go the obvious course of crafting merely a stylized orchid but alternatively created a logo design which implied an orchid in the formation of a swirl incorporated in to the letter O in the title and by placing emphasis on the logo design with the silhouette of a hummingbird floating over the logo itself. The obvious path in designing a logo is oftentimes the incorrect direction and in this case, the design ended up not being about the orchid but instead laid the focus on the emotion that they really wanted to project to their patrons.

Arabian equine logo design produced for a horse cattle ranch that concentrates on reproducing Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo created a unique logotype concept styled to symbolize the unique physical traits of the Arabian kind of equines. With a distinctive head shape and high tail carriage, the Arabian is one of the very most easily recognizable equine breeds in the entire world.

Las Coffee shop logo layout a little dining establishment, design includes a customized manuscript typeface which floats over a group of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a small restaurant, design includes a changed manuscript typeface which floats over a group of ornate lines as well as dots.

Logo style for a software application programmer the design attributes as well as legendary aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and drive managing. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge in between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone regarding to what business they are in or how it relates to their specific location. However, it meant something to the business owner of the company and in quite a few cases the substance supporting a logo design is equally as important as how it serves the enterprise it stands for.

Advance logo layout developed for a Brandon interior developer, design feature a series of red circles that converge and replace the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Brandon interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who plans, researches, collaborates, and manages such projects. Interior design is a diverse occupation that involves conceptual development, space planning, location inspections, programming, analysis, corresponding with the stakeholders of a project, building and construction management, and implementation of the design.

logo layout provided for Advanced Management Solutions, the personalities for letter V as well as A in middle of the word advanced have actually been modified to tie straight into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Brandon logo design project was done for a leadership expert that assists business professionals to become more successful at supervising people, expectations, and profitability.

A logo design featuring an angler in the middle of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year retailing supplies and equipment to outdoor sporting fans the owners of On the Fly recognized the market was ready for an outdoor sporting merchant that functions as a consignment business. Whether or not you are into boating, sportfishing or rock climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all sorts of passions, a location to sell their previously owned items to other sports enthusiasts. I tailored their Brandon business logo dsign with an illustration which garners the interest of vehicles and sends an image that wakens the enthusiasm of the outdoors. With visitor traffic that averages 45 miles per hour I knew it would take more than the average logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and relaxed habitat.
Logo design MQ farms, this logo design has an area incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo idea wasn’t actually created for an Brandon area farm it was in reality developed for a commodities broker, and this business logo was one of several which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to develop a image that projects self-assurance, effectiveness, and prosperity.
Logo design made for making use of an indicator for the restaurant (Brewgrrs), it is an ornate manuscript font that is evocative a renowned sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed quite a lot of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a cool project in which I worked closely with the owner to produce a logo which worked really well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung above their doors, and was highly visible and very legible from over a block away.