Columbus Logo Design

Virtually every new Columbus venture understands that they are in need of a logo, however few new business owners thoroughly comprehend the key role their business logo can play in their success, or precisely why one logo works better than another. A logo design has a critical and long-term impact on the success of a business, go with the right one and it will make the door swing and phone ring, go with the incorrect one and it will be a barrier and a hindrance for the life of an organization. The logos included in the ImageCo portfolio help Columbus businesses succeed, they are effective in any given scenario and the reason they are so effective is that they all have these 5 things in common.
  1. Simplicity: simple logo designs don’t demand contemplation, they can be comprehended in just a glance.
  2. Scalability: from business cards to posters a scalable business logo will be legible and just as emotive at every dimension.
  3. Versatility: logos that work on any sort of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the business they stand for.
  5. Relevance: a logo must be lasting and will feel relevant today, tomorrow, and 20 years from now.

Retro logo style of a bicycle created for a Columbus coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee bar were opening in an old section of the city and wanted to visualize an old-fashioned feel without coming across as stodgy or low energy. I fulfilled both of these tasks via developing a symbol design that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a enduring business image.

medical logo style with a microscope slide as well as germs made for Columbus clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that analyzes the causes and outcomes of diseases, especially the field of medicine that works with the laboratory evaluation of samplings of human body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology brand I came up with is really the only instance I remember in which I was able to incorporate a bacteria-laden microscope slide within a logo design.

Usually I try not to be extremely literal with a design and to a degree, this specific design approaches the company it represents fairly literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more appealing, more attention grabbing and more unforgettable.

logo style with a leaping eco-friendly frog designed for a family members fun facility in Columbus.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of jobs that come my way, I’ve produced dozens of logo designs for doctors, dental offices, and legal professionals but Cool Springz is without question the one and only trampoline park that I have ever had the privilege to work on.

Given that the full name of the business has the word springz in its name the obvious choice would have been to include a couple of springs into the design but Cool Springz is a fun destination to go and spring doesn’t really resonate an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a much more dynamic high energy mood.

In the end, Cool Springz ended up loving my design and named the frog Jax and included him in to everything they utilized for marketing. I also believe this is the only time that a logo I did was made into a mascot when they had a staff member costume fabricated to look just like my frog design.

photography logo design including a group of birds, a mountain, a trail, a stream, and a tree - designed for Columbus traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche field because travel photographers tend not to shoot places or things but rather project emotional journeys through the photos they capture. The thought behind this logo composition was to use negative space to communicate more than what was visible upon initial view, which I think is representative of most good photographers in that they often share entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos often have an emotional fullness which can’t be conveyed with just words. I tried to do something very similar to this logo by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Columbus logo design but also to show the depth in her work and in the way that she perceives the world through the lens of her camera.

 Columbus logo style with a seagull made use of for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The bulk of business logo design projects that I take on I seriously savor and the Coastal Wireless project was one that I certainly felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull shape as a stroke in the character A but the client, even though he loved the concept, really did not care for my choice of birds. This particular man seriously despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family did not share his contempt for this specific type of sea bird.

When I turn a concept over to a client I urge them to share it with colleagues and family members as well as with people that they don’t even know so as to get objective viewpoints on the benefit of a concept. Fortunately, he discussed it with his family members and they loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he went with the original concept.

Business logos are a strange creature in the design world because the people that are inclined to hire a professional to create their business logo recognize how crucial a logo design is for their organization so they are much more vested in the final result. Every logo design job possesses it’s portion of hurdles, but the biggest obstacle is identifying that sweet spot in a design that functions really well at the task it’s needed to do in branding a company and also providing the client the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, layout for Columbus book publisher

Red Panda Publishers | Logo Design

The book spine is a slender parcel of real estate to work with, but it really is the most essential part of a printed book considering that it is in most cases the very first thing a person sees in the book store. With regard to a publishing company, it’s the opportunity that they will ever have to publicize their label and get their logo design in front of the men and women that buy actual books.

This 3 color design is vibrant, picturesque and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo developed for an airline in Los Angeles, the logo design has 2 letter A's with benches modified to imply they are wings.

Air LA | Logo Design

Airlines come and go nevertheless it seems like that in many occurrences one of the items folks tend to recall the most are their logos. The Air LA logo design was done for a modest new venture commuter/shuttle airline located in LA and while I’m not certain it actually “took off” their business logo didn’t slow them. The bookend A’s in their brand lent itself well to affording a good sense of flight and it was definitely a success.

 Columbus logo design used for advertising and a tag style for Vintage Instance includes an archaic typeface style.

Vintage Case | Logo Design

Vintage case specialized in new cases for music instruments, that seemed to be antique cases. For this custom logo concept I attempted to come up with a logo that offered a fluid old style feel to it and could easily be used for anything from a website to an insignia on brand new cases that appeared like they were from another point in time.

Logo developed for an orthodontist in Columbus, layout consist of an arc with lines intersecting via it to imply steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can be one of the most difficult logo design jobs because it seems that every single dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the very most cliche ridden professions when it comes to company advertising, if dining establishments approached their advertising in the exact same way dental practices do every one of their logo designs would be a picture explaining anything they served, McDonalds would likely include a picture of a potato and a cow.

I recognize the thinking behind including an illustration of something mouth related to a dentist’s company logo nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care industry.

I really love doing dentist business logos because it challenges me to come up with a design that implies the field of dentistry or a certain field of the field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this concept over to the customer the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo design made for a family nonprofit, the logo includes 4 characters staggered in height to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be depictive of the love that William McNally had for the people residing in his community. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy approach to any logo design is to be overly literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and don’t hit the viewer on the head with what the business or organization hopes to relate.

The McNally Foundation’s name offered a distinct opportunity to do a logo which conveyed that they were about families without being openly corny about it. The objective of a logo is to be remembered and recognized and if the designer tries to use the logo design to illustrate precisely how individuals ought to think or feel they don’t understand the objective of a logo. If people have to consider a logo to understand what it means, it has been in vain, a logo needs to be immediately comprehended and a logo that describes itself won’t have the opportunity to be understood.

Logo layout produced for a hair layout studio including a manuscript font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a business logo which communicated a spirit of serenity and elegance for their new hair studio. I came up with a concept that did not go the obvious route of creating simply a stylized orchid but rather designed a company logo that implied a flower in the formation of a swirl blended into the letter O in the title and by placing attention on the logo design along with the silhouette of a hummingbird floating over the logo itself. The obvious path in creating a company logo is more often than not the incorrect route and in this case, the design ended up not being about the flower but alternately placed the emphasis on the emotion that they really wanted to forecast to their customers.

Arabian steed logo design created for an equine ranch that specializes in reproducing Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo developed a one-of-a-kind business logo design styled to exemplify the unique physical traits of the Arabian pedigree of horses. With an identifiable head shape and higher tail carriage, the Arabian is one of the very most quite easily identifiable equine breeds in the entire world.

Las Cafe logo design a little restaurant, layout contains a changed script typeface which floats over a group of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a small dining establishment, design contains a changed script typeface which floats over a group of ornate lines and also dots.

Logo layout for a software application designer the layout functions and also renowned element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and drive management. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a connection in between the software and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone regarding to what business they are in or how it relates to their specific location. But it intimated something to the owner of the business and in quite a few cases the symbolism behind a logo is equally as important as how it serves the business it stands for.

Progress logo style produced for a Columbus indoor designer, design attribute a series of red circles that converge and also change the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Columbus interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who plans, researches, collaborates, and manages such ventures. Interior design is a diverse profession that involves conceptual development, space planning, location evaluations, programming, study, interacting with the stakeholders of a project, construction management, and implementation of the design.

logo design done for Advanced Leadership Solutions, the characters for letter V as well as A in center of words progressed have actually been modified to connect directly into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Columbus logo design job was completed for a leadership advisor that aids business leaders to develop into more efficient at supervising people, expectations, and profitability.

A logo layout including an angler in the middle of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly realized the market was ready for an outdoor sporting retailer that operates as a consignment firm. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all types of passions, a place to sell off their previously owned goods to other sports enthusiasts. I designed their Columbus logo dsign utilizing an image which garners the interest of vehicles and sends an image that arouses the passion of the outdoors. With visitor traffic that averages 45 mph I knew it would take more than the typical logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and tranquil habitat.
Logo layout MQ ranches, this logo design has an area included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem concept wasn’t actually created for an Columbus regional farm it was in reality created for an investments broker, and this particular trademark was one of several that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was actually to produce an identity that projects self-confidence, effectiveness, and wealth.
Logo designed for the use of an indicator for the restaurant (Brewgrrs), it is an ornate manuscript typeface that is similar to a renowned sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created dozens of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat project where I worked closely with the business owner to design a business logo that worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung over their doors, and was highly visible and very legible from over a block away.