Columbus, Mississippi Logo Design

Nearly every new Columbus business realizes that they are in need of a logo, yet few new business owners fully realize the pivotal role their logo will play in their success, or exactly why one business logo performs far better than another. A logo has an immediate and lasting effect on the financial success of a business, pick the right one and it will make the door swing and cash register ring, choose the incorrect one and it will be a barrier and an impediment for the life of an organization.

The logos included in the ImageCo portfolio help Columbus, Mississippi businesses prosper, they are effective in any given scenario and the reason why they are so effective is because they all have these 5 traits in common.

  1. Simplicity: simple logo designs don’t demand deliberation, they can be comprehended in merely a look.
  2. Scalability: from business cards to signboards a scalable logo will stay legible and equally emotive at every dimension.
  3. Versatility: logos which operate on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the company they stand for.
  5. Relevance: a logo must be enduring and should feel as relevant today, tomorrow, and forty years from today.
Retro logo layout of a bike developed for a Columbus, Mississippi coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee shop were opening up in an old part of town and really wanted to cast a retro atmosphere without appearing as monotonous or low energy. I achieved the two tasks by means of developing a business logo design that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a enduring business image.

medical logo layout with a microscopic lense slide and also germs created for Columbus, Mississippi medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which investigates the root causes and effects of diseases, especially the field of healthcare that works with the clinical assessment of specimens of body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology logo I came up with is really the sole instance I remember in which I was in a position to incorporate a bacteria-laden microscope slide within a business logo design.

Generally I attempt not to be extremely literal with a concept and to a degree, this design approaches the company it represents rather literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more interesting, more interest grabbing and even more memorable.

logo design with a jumping green frog designed for a family members fun facility in Columbus, Mississippi.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the kinds of projects that come my way, I’ve produced dozens of logo designs for physicians, dentists, and legal professionals but Cool Springz is without question the one and only trampoline park that I have actually ever gotten the opportunity to work on.

Given that the name of the business features the word springz in its name the obvious choice would have been to incorporate a handful of springs into the design but Cool Springz is a fun place to go and spring doesn’t actually reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a better enthusiastic high energy mood.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they utilized for promotion and marketing. I also believe this is the only time that a logo I came up with was made into a mascot when they had an employee costume fabricated to look exactly like my frog design.

photography logo design featuring a flock of birds, a mountain, a trail, a stream, and also a tree - created for Columbus, Mississippi traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a rather niche field of photography and I think it is a niche speciality because travel photographers don’t shoot places or things but instead project emotional journeys through the pictures they record. The idea behind this logo concept was to use negative space to convey more than what was visible upon first view, which I think is quintessential of most professional photographers in that they oftentimes convey whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos often have an emotional resonance which can’t be conveyed with just words. I tried to do something similar to this logo design by making use of the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Columbus logo design but also to reveal the depth of her art and in the way that she perceives the world through the lens of her camera.

 Columbus logo design with a seagull used for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The lion’s share of logo design projects that I take on I honestly take pleasure in and the Coastal Wireless assignment was one that I certainly felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull silhouette as a stroke in the character A however my customer, even though he liked the concept, didn’t care for my choice of birds. This guy genuinely hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family did not share his contempt for this specific kind of sea bird.

When I turn a design over to a client I urge them to talk about it with colleagues and family as well as with other people that they don’t actually know so as to get objective point of views on the merit of a design. Fortunately, he talked about it with his family and they really loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he proceeded with the original design.

Business logos are a strange animal in the design world given that the people that are inclined to hire an expert to design their logo design comprehend how vital a logo is for their organization so they are much more invested in the outcome. Every logo design project has it’s share of challenges, but the most significant obstacle is identifying that sweet spot in a design that works really well at the task it’s needed to do in branding a company and also providing the customer the identity they see for themselves.

a red panda logo style with bamboo in the background, design for Columbus, Mississippi book author

Red Panda Publishers | Logo Design

The book spine is a cramped segment of real estate to work with, yet it is the most essential part of a published book because it is in most cases the initial thing a person sees in the book shop. For a publishing company, it’s the best opportunity that they will ever have to advertise their product and get their logo design in front of the individuals that buy actual books.

This three color design is vivid, colorful and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo design created for an airline company in Los Angeles, the logo design has two letter A's with benches modified to indicate they are wings.

Air LA | Logo Design

Airlines come and go however it looks like that in many instances one of the aspects people often tend to recall the most are their logos. The Air LA logo design was done for a smaller start-up commuter/shuttle air service situated in LA and although I’m not sure it really “took off” their organization logo didn’t ground them. The bookend A’s in their name lent itself well to conferring a spirit of air travel and it was surely a victory.

 Columbus logo style used for advertising as well as a tag style for Vintage Case features an antiquated font style.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for music instruments, which appeared to be antique cases. For this custom logo design I sought to come up with a logo that possessed a fluid retro feel to it and could easily be used for anything from a website to a label on brand new cases that appeared like they were from another generation.

Logo design developed for an orthodontist in Columbus, Mississippi, style include an arc with lines converging with it to suggest metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can easily be one of the most difficult logo design jobs due to the fact that it seems that each and every dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the very most cliche ridden professions when it comes to business branding, if restaurants approached their advertising in the very same way dental practices do every one of their logo designs would be a picture explaining something they served, McDonalds would probably include a picture of a potato and a cow.

I understand the thinking behind incorporating an illustration of something mouth related to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental industry.

I really love doing dentistry logo designs simply because it challenges me to come up with a design that implies the field of dentistry or a specific field of the field of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and eventually I created a design that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this concept over to the customer the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo design developed for a family nonprofit, the logo features 4 personalities surprised in height to stand for a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo design that would be depictive of the devotion that William McNally had for the folks in his city. The majority of logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy technique to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the company or organization wants to project.

The McNally Foundation’s name offered a unique opportunity to do a logo which communicated that they were about families without being overtly corny about it. The intention of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo to explain how people ought to think or feel they don’t understand the goal of a logo. If you have to think about a logo to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo design that describes itself won’t have the opportunity to be understood.

Logo layout produced for a hair layout workshop featuring a manuscript font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo which related an atmosphere of peace and class for their new hair studio. I created a design which didn’t go the obvious path of creating merely a stylized orchid but rather designed a logo design which suggested a flower in the pattern of a swirl featured in to the letter O in the name and by placing attention on the logo design with the silhouette of a hummingbird hovering over the logo design itself. The obvious path in creating a business logo is oftentimes the wrong path and in this case, the design ended up not being about the orchid but alternately laid the emphasis on the emotion that they wanted to transmit to their customers.

Arabian steed logo design created for a steed ranch that concentrates on reproducing Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo designed a distinct organization logo concept styled to display the unique physical traits of the Arabian breed of horses. With an unique head shape and high tail carriage, the Arabian is one of the most quite easily recognizable horse breeds in the entire world.

Las Cafe logo design a small restaurant, style includes a modified script font which floats above a team of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a little dining establishment, layout includes a changed script font style which floats over a group of luxuriant lines as well as dots.

Logo style for a software program developer the style functions and also legendary aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task management, and drive operations. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a connection between the software program and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone with regards to what business they are in or how it relates to their specific location. However it symbolized something to the business owner of the business and in many cases the significance behind a logo design is just as important as how it serves the enterprise it stands for.

Progress logo style produced for a Columbus, Mississippi indoor designer, style feature a collection of red circles that converge and replace the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Columbus, Mississippi interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who organizes, investigates, coordinates, and manages such ventures. Interior design is a multifaceted occupation that consists of conceptual development, space planning, location inspections, programming, research study, communicating with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo layout done for Advanced Leadership Solutions, the personalities for letter V as well as A in middle of the word progressed have actually been modified to tie directly into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Columbus, Mississippi logo design assignment was carried out for a management expert that aids business leaders to develop into more efficient at handling people, expectations, and profitability.
A logo design featuring a fisherman in the center of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting fans the owners of On the Fly understood the market was primed for an outdoor sporting store that operates as a consignment company. Whether you are into boating, angling or rock climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all types of passions, a spot to market their pre-owned goods to other sports enthusiasts. I designed their Columbus logo dsign using a graphic that seizes the attention of vehicles and projects an image that invokes the enthusiasm of the outdoors. With traffic that averages forty five miles per hour I knew it would take more than the average logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and peaceful habitat.
Logo layout MQ farms, this logo style has actually a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem idea wasn’t actually composed for an Columbus, Mississippi area farm it was in reality developed for a commodities broker, and this business logo was one of several which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to develop an identity that projects assurance, success, and prosperity.

 Columbus Logo design for a not-for-profit, Transforming Point Solutions - the logo layout function for ostensibly facing arrowhead and the arrowheads imply that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design they preferred, this can be a good thing or a bad thing. Good in that it grants a designer the opportunity to explore any idea that comes to mind, bad in that it’s hard to hit a bullseye in the absence of understanding where the target is. Thankfully, in this instance, I nailed a bullseye with the 1st shot.

Logo design developed for making use of an indicator for the restaurant (Brewgrrs), it is an elaborate script font that is reminiscent of a popular sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created dozens of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a cool project in which I worked closely with the owner to develop a business logo which worked very well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung above their doors, and was highly visible and very easy to read from over a block away.