Hernando Logo Design

Every new Hernando organization knows they require a logo, but few new business owners fully recognize the essential role their business logo can play in their financial success, or why one business logo performs far better than another. A logo has an instant and long term impact on the financial success of a business, select the right one and it can make the door swing and phone ring, go with the incorrect one and it can be an obstacle and a hindrance for the life of an organization. The logos presented in the ImageCo portfolio help Hernando businesses prosper, they are effective in any given situation and the main reason they are so effective is because they all have these five traits in common.
  1. Simplicity: simple logos don’t demand contemplation, they can be realized in merely a look.
  2. Scalability: from business cards to signboards a scalable business logo will stay legible and just as emotive at virtually any dimension.
  3. Versatility: logos that function on any sort of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the organization they stand for.
  5. Relevance: a company logo should be ageless and should feel relevant today, tomorrow, and thirty years from today.

Retro logo design of a bicycle developed for a Hernando coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffeehouse were launching in an older part of the town and wanted to project a nostalgic vibe without appearing as monotonous or low energy. I accomplished both jobs via designing a company logo concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a ageless business image.

clinical logo style with a microscopic lense slide and also germs created for Hernando medical center.

Mid-Valley Pathology | Logo Design

Pathology is the science that investigates the causes and effects of diseases, mainly the branch of healthcare that deals with the laboratory examination of samplings of body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology logo I came up with is really the only instance I recall in which I was able to integrate a bacteria-laden microscope slide within a business logo design.

Usually I attempt not to be overly literal with a concept and to a point, this specific design approaches the company it serves rather literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more interesting, more attention grabbing and a lot more meaningful.

logo design with a jumping eco-friendly frog created for a family enjoyable center in Hernando.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the kinds of jobs that come my way, I’ve done dozens of logo designs for physicians, dentists, and legal professionals but Cool Springz is without question the one and only trampoline park that I have ever had the opportunity to work on.

Given that the name of the company features the word springz in its name the apparent choice would have been to feature a some springs into the design but Cool Springz is a fun destination to go and spring does not really resonate an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more dynamic high energy feeling.

In the end, Cool Springz ended up loving my design and named the frog Jax and featured him in to everything they utilized for marketing and advertising. I also believe this is the only time that a logo I did was transformed into a mascot when they had an employee costume fashioned to look exactly like my frog design.

photography logo including a group of birds, a hill, a route, a stream, as well as a tree - made for Hernando traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche sector due to the fact that travel photographers tend not to capture locations or things but rather communicate emotional journeys by means of the pictures they record. The thought behind this logo concept was to make use of negative space to convey more than what was visible upon first glance, which I think is representative of almost all professional photographers in that they often convey entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos often have an emotional fullness that can’t be conveyed with mere words. I made an effort to do something similar to this logo design by utilizing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Hernando logo but also to show the depth in her art and in the way that she views the world through the lens of her camera.

 Hernando logo style with a seagull used for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The majority of business logo design jobs that I take on I honestly take pleasure in and the Coastal Wireless assignment was one that I certainly felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull shape as a stroke in the character A however my customer, even though he liked the concept, really did not care for my choice of birds. This man seriously despised seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members did not share his hatred for this specific variety of sea bird.

When I turn a concept over to a customer I urge all of them to talk about it with friends and family members as well as with individuals that they don’t even know so as to get impartial point of views on the benefit of a design concept. Fortunately, he discussed it with his family and they really loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Logo designs are a strange animal in the design world because the people that have a tendency to hire a professional to design their business logo understand how crucial a logo design is for their organization so they are much more vested in the result. Every logo job has it’s portion of difficulties, however the greatest obstacle is finding that sweet spot in a design that works really well at the task it’s required to do in branding a company and also providing the client the image they see for themselves.

a red panda logo design with bamboo behind-the-scenes, layout for Hernando publication publisher

Red Panda Publishers | Logo Design

The book spine is a thin parcel of real estate to work with, but it is the most crucial part of a printed book considering that it is usually the very first thing a person sees in the book store. With regard to a publishing company, it’s the absolute best opportunity they will likely ever have to spotlight their brand and get their logo design in front of the men and women that shop for actual books.

This 3 color design is vibrant, colorful and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo designed for an airline in Los Angeles, the logo has 2 letter A's with benches modified to suggest they are wings.

Air LA | Logo Design

Airlines come and depart but it seems like that in many instances one of the traits consumers often tend to recollect the most are their logos. The Air LA logo design was done for a small startup commuter/shuttle airline company situated in LA and while I’m not certain it really “took off” their organization logo didn’t ground them. The bookend A’s in their title lent itself well to conferring a spirit of airline flight and it was surely a winner.

 Hernando logo design utilized for advertising and marketing and a label design for Vintage Instance features an archaic font style.

Vintage Case | Logo Design

Vintage case focused in new cases for music instruments, which appeared to be much older cases. For this brand design I tried to come up with a logo that had a fluid vintage feel to it and could be used for anything from a web site to an insignia on brand new cases that appeared like they were from another point in time.

Logo design produced for an orthodontist in Hernando, style include an arc with lines converging via it to indicate metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can be one of the most challenging logo design jobs due to the fact that it appears that each and every dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the most cliche ridden professions when it comes to business branding, if restaurants approached their advertising in the same way dental practices do every one of their company logos would definitely be a picture explaining anything they served, McDonalds would likely include a picture of a potato and a cow.

I recognize the thinking behind incorporating an illustration of something mouth related to a dentist’s company logo nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession.

I actually love doing dentist logos simply because it challenges me to come up with a design that implies the field of dentistry or a particular field of the field of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this design over to the client the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo developed for a family members not-for-profit, the logo design includes 4 personalities startled in height to stand for a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo that would be illustrative of the love that William McNally had for the folks in his city. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy method to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the business or institution wishes to project.

The McNally Foundation’s name presented a distinct opportunity to do a logo which communicated that they were about families without being openly corny about it. The intention of a logo is to be remembered and recognized and if the designer makes an effort to use the logo design to summarize specifically how individuals should think or feel they don’t understand the goal of a logo. If people have to think about a logo design to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo design that describes itself will never have the likelihood to be understood.

Logo style produced for a hair layout workshop featuring a script font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo which conveyed a feeling of simplicity and elegance for their new hair studio. I created a concept which didn’t go the obvious direction of designing simply a stylized orchid but alternatively crafted a logo which implied a flower in the pattern of a swirl incorporated in to the letter O in the title and by placing emphasis on the concept using the silhouette of a hummingbird hovering above the logo itself. The obvious path in designing a logo design is frequently the incorrect route and in this case, the design ended up not being about the flower but alternately placed the emphasis on the emotion that they really wanted to transmit to their clients.

Arabian steed logo design developed for a steed cattle ranch that specializes in breeding Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo crafted a unique logo concept tailored to display the unique physical traits of the Arabian kind of equines. With an unique head shape and high tail posture, the Arabian is one of the most easily identifiable equine breeds in the entire world.

Las Cafe logo style a small dining establishment, layout contains a customized manuscript typeface which floats above a group of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a small restaurant, layout contains a customized manuscript font style which floats above a group of ornate lines as well as dots.

Logo layout for a software designer the design attributes and legendary component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Generally, the kernel is responsible for memory management, process and task control, and hard drive managing. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a connection between the software program and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone regarding to what business they are in or how it relates to their specific location. However, it meant something to the business owner of the company and in quite a few cases the meaning supporting a company logo is just as important as how it serves the business it stands for.

Evolve logo design created for a Hernando interior designer, layout attribute a collection of red circles that intersect and change the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Hernando interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who organizes, investigates, coordinates, and oversees such ventures. Interior design is a diverse occupation that consists of conceptual development, area planning, site evaluations, programming, research, communicating with the stakeholders of a project, building and construction supervision, and execution of the design.

logo design done for Advanced Leadership Solutions, the personalities for letter V as well as A in center of words advanced have actually been modified to link straight into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Hernando logo design assignment was carried out for a leadership expert that enables business professionals to become more successful at supervising people, expectations, and productivity.

A logo style featuring a fisherman in the center of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year selling goods and equipment to outdoor sporting lovers the owners of On the Fly knew the market was ready for an outdoor sporting merchant that functions as a consignment business. Whether you are into boating, fishing or mountain climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all types of passions, a place to sell off their secondhand products to other sports enthusiasts. I created their Hernando logo dsign along with a graphic that garners the attention of traffic and sends an image that arouses the enthusiasm of the outdoors. With visitor traffic that averages forty five mph I knew it would take more than the typical logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and relaxed habitat.
Logo design MQ farms, this logo design has a field integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo concept wasn’t actually developed for an Hernando area farm it was really developed for a products broker, and this particular logo was one of a handful of which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was to create a image that projects self-confidence, success, and luxury.
Logo developed for making use of an indicator for the dining establishment (Brewgrrs), it is a luxuriant script font style that is reminiscent of a well-known sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created dozens of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat project where I worked closely with the owner to design a logo design that worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage that hung above their doors, and was highly visible and very legible from over a block away.