Horn Lake, Mississippi Logo Design

Nearly every new Horn Lake venture understands that they are in need of a logo, but few new business owners entirely comprehend the vital role their logo design can make in their financial success, or exactly why one business logo works more effectively than another. A logo design has an immediate and sustaining effect on the prosperity of a company, go with the right one and it can make the door swing and cash register ring, choose the incorrect one and it will be an obstacle and an impediment for the longevity of a business.

The logos included in the ImageCo portfolio help Horn Lake, Mississippi companies prosper, they are effective in any given scenario and the main reason they are so effective is that they all have these five features in common.

  1. Simplicity: simple logos don’t demand contemplation, they can be understood in just a look.
  2. Scalability: from business cards to posters a scalable logo design will be legible and equally emotive at every scale.
  3. Versatility: logos that work on any type of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the company they represent.
  5. Relevance: a logo design must be timeless and will feel relevant today, tomorrow, and twenty years from now.

Logo PORTFOLIO Volume 1

Retro logo layout of a bicycle developed for a Horn Lake, Mississippi coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and bistro were opening up in an older part of town and wished to cast a vintage tone without coming across as stodgy or low energy. I achieved both of these jobs by means of developing a trademark concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a ageless business image.

clinical logo style with a microscope slide and bacteria created for Horn Lake, Mississippi medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which studies the causes and effects of diseases, especially the field of medicine which deals with the clinical evaluation of specimens of human body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology logo design I came up with is really the sole instance I recall in which I was able to incorporate a bacteria-laden microscope slide within a logo design.

Generally I attempt not to be extremely literal with a design and to a degree, this specific design approaches the company it serves quite literally, but it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more interesting, more interest grabbing and more unforgettable.

logo layout with a leaping eco-friendly frog designed for a household enjoyable facility in Horn Lake, Mississippi.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the kinds of jobs that come my way, I’ve done dozens of logo designs for doctors, dental offices, and legal professionals but Cool Springz is without question the only trampoline park which I have actually ever had the privilege to work on.

Given that the name of the business features the word springz in its name the apparent choice would have been to integrate a couple of springs into the design but Cool Springz is a fun destination to go and spring doesn’t actually resonate an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a more dynamic high energy feel.

In the end, Cool Springz ended up loving my design and named the frog Jax and integrated him in to everything they used for promotion and marketing. I also think this is the only time that a logo I created was turned into a mascot when they had a staff member costume fabricated to look just like my frog design.

digital photography logo including a flock of birds, a mountain, a route, a stream, and also a tree - developed for Horn Lake, Mississippi travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a rather niche field of photography and I believe it is a niche area due to the fact that travel photographers tend not to shoot locations or things but rather project emotional experiences by means of the pictures they record. The thought behind this logo concept was to utilize negative space to convey more than what was visible upon initial glance, which I think is quintessential of most professional photographers in that they oftentimes convey whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos often have an emotional resonance which can’t be conveyed with mere words. I attempted to do something the same to this logo design by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Horn Lake logo but also to illustrate the depth to her work and in the way that she perceives the world through the lens of her camera.

 Horn Lake logo layout with a seagull used for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The lion’s share of business logo design projects that I take on I really enjoy and the Coastal Wireless design was one that I really felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the letter A however the customer, even though he liked the concept, didn’t care for my choice of birds. This particular guy really hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family did not share his scorn for this particular breed of sea bird.

When I turn a concept over to a client I encourage all of them to discuss it with friends and family members as well as with people that they don’t actually know so as to get unprejudiced point of views on the value of a design. Fortunately, he discussed it with his family and they adored the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he went with the original design.

Logos are a weird animal in the design world given that the people that tend to hire a professional to create their business logo comprehend how crucial a logo is for their business so they are way more invested in the result. Every logo design job has it’s share of obstacles, however the biggest obstacle is identifying that sweet spot in a design that functions really well at the task it’s required to do in branding a business and also giving the client the image they see for themselves.

a red panda logo style with bamboo in the background, style for Horn Lake, Mississippi book publisher

Red Panda Publishers | Logo Design

The book spine is a thin piece of real estate to work with, yet it is the most vital part of a printed book given that it is usually the initial thing a person sees in the book shop. Regarding a publisher, it’s the optimal opportunity they will ever get to spotlight their product and get their logo design in front of the individuals that shop for actual books.

This 3 color design is vibrant, picturesque and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo design designed for an airline in Los Angeles, the logo has 2 letter A's with benches changed to suggest they are wings.

Air LA | Logo Design

Airlines come and depart nevertheless it seems that in many instances one of the aspects folks usually tend to recollect the most are their logos. The Air LA logo design was done for a modest startup commuter/shuttle airline situated in LA and while I’m not sure it really “took off” their logo didn’t slow them. The bookend A’s in their name lent itself well to imparting a sense of air travel and it was undoubtedly a winner.

 Horn Lake logo style made use of for advertising and marketing and also a tag design for Vintage Instance features an old font style.

Vintage Case | Logo Design

Vintage case focused in new cases for music instruments, that looked to be much older cases. For this custom logo design I strove to come up with a logo that had a fluid retro feel to it and could easily be used for every thing from a web page to an insignia on brand new cases that appeared like they were from another point in time.

Logo design developed for an orthodontist in Horn Lake, Mississippi, style consist of an arc with lines converging through it to indicate metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can be one of the most difficult logo design jobs due to the fact that it appears that every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the very most cliche ridden careers when it comes to company marketing, if restaurants approached their branding in the very same way dentists do every one of their company logos would be a picture trying to explain something they served, McDonalds would probably include a picture of a potato and a cow.

I recognize the thinking behind adding an illustration of something mouth related to a dentist’s logo design but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry industry.

I really love doing dental logo designs because it challenges me to come up with a design that implies the field of dentistry or a specific field of the field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a layout that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this particular concept over to the customer the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo made for a family members not-for-profit, the logo features 4 characters startled in elevation to stand for a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a custom logo design that would be illustrative of the devotion that William McNally had for the people residing in his community. Many logos with the name “family” in them tend to contain images of a happy family, a cliche heavy technique to any logo design is to be overly literal about what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the company or institution hopes to communicate.

The McNally Foundation’s name provided a distinct opportunity to do a custom logo design which conveyed that they were about families without being openly corny about it. The goal of a logo design is to be remembered and recognized and if the designer attempts to use the logo to summarize precisely how individuals should think or feel they don’t understand the purpose of a logo. If viewers have to think about a logo to understand what it means, it has fallen short, a logo needs to be immediately comprehended and a logo that explains itself won’t have the likelihood to be understood.

Logo layout produced for a hair style studio featuring a manuscript font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo design that projected an atmosphere of contentment and class for their new hair salon. I created a design which did not go the obvious course of designing simply a stylized orchid but alternatively created a business logo that implied an orchid in the pattern of a swirl featured into the letter O in the name and by placing attention on the logo design with the figure of a hummingbird floating over the logo design itself. The obvious path in creating a company logo is in most cases the wrong path and in this case, the design ended up not being about the flower but alternately put the main focus on the emotion that they really wanted to forecast to their customers.

Arabian equine logo layout produced for a horse cattle ranch that focuses on breeding Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo created a distinct custom logo design tailored to manifest the unique physical traits of the Arabian kind of horses. With a different head form and high tail posture, the Arabian is one of the most quite easily recognizable horse types in the entire world.

Las Cafe logo design a tiny restaurant, layout contains a modified manuscript font which hovers over a group of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a tiny dining establishment, layout contains a modified script font which hovers over a team of luxuriant lines and also dots.

Logo style for a software application developer the layout functions and renowned aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and hard drive operations. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a bridge in between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone about what business they are in or how it relates to their specific location. However it symbolized something to the business owner of the company and in many cases the symbolism behind a logo design is just as important as how it brands the organization it represents.

Develop logo style developed for a Horn Lake, Mississippi indoor developer, design function a collection of red circles that intersect and also change the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Horn Lake, Mississippi interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who organizes, explores, coordinates, and manages such tasks. Interior design is a multifaceted occupation that involves conceptual development, area planning, site evaluations, programming, analysis, communicating with the stakeholders of a project, construction management, and execution of the design.

logo design done for Advanced Management Solutions, the characters for letter V and also A in center of the word progressed have actually been changed to link straight into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Horn Lake, Mississippi logo design assignment was completed for a leadership advisor that aids business professionals to become more successful at handling people, expectations, and productivity.
A logo design including an angler in the center of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in more than 7 billion a year retailing goods and equipment to outdoor sporting lovers the founders of On the Fly knew the market was prepared for an outdoor sporting store that operates as a consignment company. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all sorts of interests, a spot to sell their used goods to other sports enthusiasts. I tailored their Horn Lake logo dsign utilizing an illustration which captures the attention of vehicles and sends an image that invokes the passion of the outdoors. With traffic that averages 45 miles per hour I realized it would take more than the typical logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and relaxed habitat.
Logo design MQ farms, this logo design has an area included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo idea wasn’t really created for an Horn Lake, Mississippi regional farm it was actually developed for an investments broker, and this particular creative logo was one of several which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was to produce a graphic that projects assurance, financial success, and luxury.

 Horn Lake Logo design for a not-for-profit, Transforming Factor Solutions - the logo style attribute for outwardly facing arrow as well as the arrowheads imply that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design that they wanted, this can be a good thing or a bad thing. Good in that it offers a designer the freedom to discover any idea that comes to mind, bad in that it’s hard to hit a bullseye in the absence of knowing where exactly the target is. Fortunately, in this particular case, I struck a bullseye with the first go.

Logo developed for making use of a sign for the restaurant (Brewgrrs), it is an ornate script typeface that is evocative a famous sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created dozens of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat project in which I worked directly with the proprietor to develop a logo design which worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung over their doors, and was highly visible and very easy to read from over a block away.