Jackson, Mississippi Logo Design

Every new Jackson business person realizes that they require a logo, but few new business owners entirely comprehend the pivotal role their logo design will make in their success, or exactly why one logo works far better than another. A logo has an instant and long-term influence on the financial success of a company, select the correct one and it can make the door swing and phone ring, go with the incorrect one and it can be an obstacle and a hindrance for the life span of a company.

The logos presented in the ImageCo portfolio help Jackson, Mississippi businesses prosper, they are effective in any given scenario and the reason they are so effective is that they all have these 5 features in common.

  1. Simplicity: simple logo designs don’t require contemplation, they can be understood in merely a glimpse.
  2. Scalability: from business cards to signboards a scalable business logo will remain legible and equally emotive at virtually any scale.
  3. Versatility: logos which operate on any device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the organization they stand for.
  5. Relevance: a company logo needs to be ageless and should feel as relevant today, tomorrow, and 20 years from now.
Retro logo layout of a bicycle created for a Jackson, Mississippi coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee shop were actually launching in an old part of the city and hoped to cast a nostalgic vibe without appearing as uninteresting or low energy. I fulfilled the two jobs by means of developing a business logo design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a classic business image.

clinical logo style with a microscopic lense slide as well as germs created for Jackson, Mississippi medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which analyzes the root causes and consequences of diseases, especially the field of medicine that deals with the clinical evaluation of samplings of human body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology logo I came up with is really the sole instance I recall where I was in a position to integrate a bacteria-laden microscope slide within a business logo design.

Generally I attempt not to be overly literal with a design and to a point, this design approaches the company it serves fairly literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more appealing, more attention grabbing and more meaningful.

logo style with a leaping environment-friendly frog created for a family fun facility in Jackson, Mississippi.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of projects that come my way, I’ve produced dozens of logo designs for health care providers, dentists, and lawyers but Cool Springz is without question the one and only trampoline park that I have ever gotten the opportunity to work on.

Given that the name of the company features the word springz in its name the obvious choice would have been to include a some springs into the design but Cool Springz is a fun destination to go and spring doesn’t really reflect an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more lively high energy mood.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they utilized for promotion and marketing. I also think this is the only time that a logo I designed was transformed into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

digital photography logo featuring a group of birds, a hill, a route, a stream, and a tree - created for Jackson, Mississippi travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche sector due to the fact that travel photographers tend not to capture locations or things but instead communicate emotional journeys by means of the images they record. The thought behind this logo concept was to utilize negative space to convey more than what was visible upon first view, which I think is representative of most professional photographers in that they oftentimes tell entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos frequently have an emotional resonance that can’t be communicated with mere words. I attempted to do something very similar to this logo by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Jackson logo but also to reveal the depth to her work and in the way that she sees the world through the lens of her camera.

 Jackson logo design with a seagull made use of for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The majority of custom logo design projects that I take on I honestly relish and the Coastal Wireless project was one that I really felt good about, however the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the character A but the client, while he liked the concept, really did not care for my choice of birds. This guy truly loathed seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members didn’t share his hatred for this specific type of sea bird.

When I turn a concept over to a customer I encourage them to share it with friends and family members as well as with folks that they don’t actually know so as to get objective opinions on the benefit of a design concept. Fortunately, he discussed it with his family members and they really liked the design and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he proceeded with the original design.

Business logos are a weird creature in the design world because the people that are inclined to hire a professional to create their logo understand how vital a logo is for their business so they are way more invested in the end result. Every logo design project possesses it’s share of obstacles, however the greatest obstacle is identifying that sweet spot in a design that works really well at the task it’s needed to do in branding a business and also giving the customer the image they see for themselves.

a red panda logo layout with bamboo in the background, layout for Jackson, Mississippi book publisher

Red Panda Publishers | Logo Design

The book spine is a thin segment of real estate to work with, yet it really is the most necessary part of a published book considering that it is usually the first thing a person views in the book shop. Concerning a publishing company, it’s the absolute best opportunity that they will ever have to spotlight their product and get their logo design in front of the people that shop for actual books.

This three color design is vivid, picturesque and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo design designed for an airline in Los Angeles, the logo has two letter A's with benches changed to indicate they are wings.

Air LA | Logo Design

Airlines arrive and depart however it seems like that in many cases 1 of the things individuals tend to remember the most are their logos. The Air LA logo design was done for a modest fledgling commuter/shuttle airline company located in LA and while I’m not certain it really “took off” their custom logo didn’t ground them. The bookend A’s in their name lent itself well to imparting a feeling of air travel and it was definitely a winner.

 Jackson logo style used for marketing as well as a tag style for Vintage Case includes an archaic typeface layout.

Vintage Case | Logo Design

Vintage case focused in new cases for musical instruments, which looked to be older cases. For this business logo design I sought to come up with a logo that offered a fluid retro feel to it and could easily be utilized for every thing from a web site to a label on brand new cases that looked like they were from another era.

Logo design produced for an orthodontist in Jackson, Mississippi, layout include an arc with lines converging via it to indicate steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can be one of the most challenging and difficult logo design jobs due to the fact that it appears that every single dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the most cliche ridden fields when it comes to company branding, if dining establishments approached their advertising in the same way dental practices do every one of their logos would be a picture trying to explain something they served, McDonalds would likely have an image of a potato and a cow.

I recognize the thinking behind including an image of something mouth associated to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry.

I really love doing dental business logos because it challenges me to come up with a design that implies dentistry or a specific field of dental treatment like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a concept that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this particular concept over to the customer the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo designed for a family nonprofit, the logo design includes 4 personalities staggered in elevation to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo design that would be depictive of the love that William McNally had for the people in his city. The majority of logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy technique to any logo design is to be far too literal about what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and never hit the viewer on the head with what the company or institution wishes to project.

The McNally Foundation’s name presented a distinct opportunity to do a logo design that communicated that they were about families without being openly corny about it. The aim of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo design to illustrate specifically how individuals ought to think or feel they don’t understand the mission of a logo. If you have to think about a logo to understand what it means, it has fallen short, a logo needs to be immediately comprehended and a logo that explains itself won’t have the chance to be understood.

Logo layout produced for a hair layout workshop including a manuscript font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo which projected a spirit of ease and elegance for their new hair salon. I came up with a concept which did not go the obvious route of creating merely a stylized orchid but rather delivered a business logo that suggested an orchid in the pattern of a swirl integrated into the letter O in the title and by putting emphasis on the logo design using the figure of a hummingbird hovering above the logo itself. The obvious path in designing a logo is in most cases the incorrect direction and in this case, the design ended up not being about the orchid but instead laid the main focus on the emotion that they really wanted to project to their customers.

Arabian steed logo style created for an equine cattle ranch that specializes in breeding Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo created a distinct brand concept styled to embody the unique physical traits of the Arabian breed of equines. By having an identifiable head shape and very high tail posture, the Arabian is one of the most immediately recognizable horse lineages in the whole world.

Las Coffee shop logo design a small restaurant, design contains a modified manuscript font style which hovers above a team of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a small restaurant, style contains a modified script typeface which floats above a group of elaborate lines as well as dots.

Logo style for a software application developer the layout features as well as famous aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task management, and hard drive managing. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge in between the software program and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone pertaining to what business they are in or how it relates to their specific location. Nevertheless it meant something to the business owner of the company and in quite a few cases the symbolism behind a logo design is equally as important as how it brands the organization it stands for.

Evolve logo layout developed for a Jackson, Mississippi interior developer, design attribute a series of red circles that intersect and also replace the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Jackson, Mississippi interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who plans, investigates, collaborates, and manages such projects. Interior design is a diverse profession that involves conceptual development, area planning, location evaluations, programming, research, communicating with the stakeholders of a project, construction supervision, and execution of the design.

logo style provided for Advanced Leadership Solutions, the characters for letter V as well as A in center of words progressed have been modified to connect straight into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Jackson, Mississippi logo design project was undertaken for a management advisor that assists business professionals to develop into more successful at managing people, expectations, and productivity.
A logo design featuring a fisherman in the center of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in over 7 billion a year retailing supplies and equipment to outdoor sporting lovers the owners of On the Fly knew the market was primed for an outdoor sporting store that operates as a consignment business. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all types of interests, a spot to market their secondhand goods to other sports enthusiasts. I created their Jackson logo dsign utilizing a graphic which garners the interest of vehicles and sends an image that evokes the passion of the outdoors. With visitor traffic that averages 45 miles per hour I realized it would take more than the average logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and peaceful habitat.
Logo design MQ farms, this logo layout has a field incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo concept wasn’t actually developed for an Jackson, Mississippi area farm it was really created for an investments broker, and this company logo was one of several that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to create an identity that projects esteem, success, and opulence.

 Jackson Logo design for a not-for-profit, Transforming Factor Solutions - the logo layout function for ostensibly facing arrowhead and the arrowheads indicate that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design they preferred, this can be a good thing or a bad thing. Good in that it provides a designer the freedom to explore any concept that comes to mind, bad in that it’s difficult to hit a bullseye without recognizing where the target is. Fortunately, in this particular instance, I hit a bullseye with the very first go.

Logo design made for making use of a sign for the dining establishment (Brewgrrs), it is an ornate manuscript font style that is evocative a famous sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created dozens of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a neat undertaking where I worked directly with the owner to develop a logo design which worked extremely well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage that hung above their doors, and was highly visible and very legible from over a block away.