Jackson Logo Design

Virtually every new Jackson organization knows they require a logo, but few entrepreneurs fully are aware of the crucial role their organization logo can make in their becoming successful, or precisely why one logo design functions far better than another. A logo design has an immediate and lasting impact on the growth of a company, select the correct one and it will make the door swing and cash register ring, go with the incorrect one and it will be a barrier and a hindrance for the life of a company. The logos included in the ImageCo portfolio help Jackson businesses succeed, they are effective in any given situation and the reason why they are so effective is that they all have these five traits in common.
  1. Simplicity: simple logo designs don’t require scrutiny, they can be grasped in merely a glimpse.
  2. Scalability: from business cards to posters a scalable logo will remain legible and equally emotive at virtually any scale.
  3. Versatility: logos that operate on any device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the business they stand for.
  5. Relevance: a logo needs to be enduring and should feel relevant today, tomorrow, and forty years from today.

Retro logo design of a bicycle created for a Jackson coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee bar were actually opening in an old part of the city and wanted to cast an old-fashioned tone without coming across as monotonous or low energy. I achieved both of these tasks by means of creating a symbol concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a enduring business image.

medical logo layout with a microscope slide and also germs made for Jackson medical center.

Mid-Valley Pathology | Logo Design

Pathology is the science which researches the triggers and effects of diseases, mainly the branch of healthcare which works with the laboratory evaluation of samples of body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology brand I came up with is really the only instance I recollect in which I was in a position to integrate a bacteria-laden microscope slide right into a logo design.

Usually I try not to be overly literal with a design and to a degree, this design approaches the company it serves rather literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more captivating, more focus grabbing and even more meaningful.

logo design with a jumping green frog created for a family members fun facility in Jackson.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the types of jobs which come my way, I’ve produced dozens of logo designs for medical professionals, dental experts, and lawyers but Cool Springz is without question the one and only trampoline park that I have ever gotten the privilege to work on.

Given that the full name of the business has the word springz in its name the apparent choice would have been to include a couple of springs into the concept but Cool Springz is a fun location to go and spring does not really resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better enthusiastic high energy feeling.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they utilized for advertising and marketing. I also believe this is the only time that a logo I did was transformed into a mascot when they had a staff member costume fashioned to look just like my frog design.

photography logo featuring a flock of birds, a mountain, a trail, a stream, and also a tree - created for Jackson traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a fairly niche field of photography and I believe it is a niche profession due to the fact that travel photographers don’t capture places or things but instead communicate emotional experiences by means of the images they record. The idea behind this logo composition was to utilize negative space to convey more than what was visible upon initial glance, which I think is quintessential of most professional photographers in that they frequently share entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos often have an emotional fullness which can’t be communicated with just words. I made an effort to do something similar to this logo design by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Jackson logo design but also to reveal the depth to her work and in the way that she perceives the world through the lens of her camera.

 Jackson logo style with a seagull utilized for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The lion’s share of logo design jobs that I take on I honestly savor and the Coastal Wireless assignment was one that I certainly felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull silhouette as a stroke in the letter A however the client, while he loved the concept, really did not care for my choice of birds. This man genuinely loathed seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family did not share his contempt for this particular variety of sea bird.

When I turn a concept over to a client I urge all of them to talk about it with friends and family members as well as with other people that they don’t even know so as to get unprejudiced viewpoints on the merit of a design. Fortunately, he discussed it with his family and they really liked the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he proceeded with the original design.

Logos are a weird creature in the design world given that the people that tend to hire an expert to design their logo design comprehend how crucial a logo is for their organization so they are much more invested in the outcome. Every logo job has it’s portion of difficulties, however the most significant challenge is finding that sweet spot in a design that functions really well at the job it’s needed to do in branding a business and also giving the client the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, style for Jackson publication publisher

Red Panda Publishers | Logo Design

The book spine is a narrow slice of real estate to work with, however it is the most critical part of a printed book due to the fact that it is in most cases the primary thing a person sees in the book store. For a publishing company, it’s the opportunity that they will ever get to advertise their brand and get their logo design in front of the men and women that shop for actual books.

This 3 color design is vivid, colorful and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo design designed for an airline company in Los Angeles, the logo has 2 letter A's with benches changed to imply they are wings.

Air LA | Logo Design

Airlines come and depart but it seems that in many instances 1 of the items people tend to remember the most are their logos. The Air LA logo design was done for a young new venture commuter/shuttle airline company based in LA and although I’m not certain it really “took off” their logo didn’t slow them. The bookend A’s in their title lent itself well to imparting a feeling of flight and it was surely a success.

 Jackson logo style utilized for advertising and marketing and also a tag design for Vintage Situation includes an antiquated font style design.

Vintage Case | Logo Design

Vintage case specialized in new cases for music instruments, which appeared to be vintage cases. For this custom logo concept I sought to come up with a logo that possessed a fluid old-fashioned feel to it and could be used for every thing from a web site to a label on brand new cases that seemed like they were from a different generation.

Logo design produced for an orthodontist in Jackson, design include an arc with lines converging via it to imply steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can be one of the most challenging and difficult logo projects due to the fact that it appears that virtually every dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the very most cliche ridden careers when it comes to business marketing, if dining establishments approached their advertising in the same way dental professionals do every one of their company logos would definitely be a picture explaining something they served, McDonalds would likely include a picture of a potato and a cow.

I recognize the thinking behind adding an illustration of something mouth related to a dentist’s logo nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession.

I actually love doing dental logos because it challenges me to come up with a design that implies the field of dentistry or a certain area of the field of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and ultimately I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this particular concept over to the customer the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo design designed for a household not-for-profit, the logo design includes 4 personalities staggered in elevation to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo design that would be representative of the love that William McNally had for the people in his community. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy technique to any logo design is to be overly literal about what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the company or organization hopes to relate.

The McNally Foundation’s name presented a unique opportunity to do a logo design that communicated that they were about families without being overtly cheesy about it. The objective of a logo design is to be remembered and recognized and if the designer tries to use the logo to explain precisely how individuals ought to think or feel they don’t understand the objective of a logo. If you have to consider a logo design to understand what it means, it has fallen short, a logo needs to be immediately comprehended and a logo that illustrates itself will never have the likelihood to be comprehended.

Logo layout created for a hair layout studio including a manuscript font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo design that carried a spirit of serenity and class for their new hair studio. I came up with a concept which didn’t go the obvious path of making just a stylized orchid but alternatively delivered a logo which implied an orchid in the pattern of a swirl blended in to the letter O in the name and by placing attention on the logo design using the figure of a hummingbird floating above the logo itself. The obvious path in designing a company logo is generally the incorrect route and in this case, the design ended up not being about the orchid but instead put the attention on the emotion that they really wanted to transmit to their customers.

Arabian horse logo layout produced for a steed cattle ranch that focuses on reproducing Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo created a one-of-a-kind logo concept styled to symbolize the unique physical traits of the Arabian type of equines. With an unique head form and higher tail posture, the Arabian is one of the most quite easily recognizable equine breeds in the entire world.

Las Coffee shop logo design a tiny dining establishment, design consists of a modified script font which hovers above a group of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a small dining establishment, style consists of a modified script typeface which floats above a team of luxuriant lines as well as dots.

Logo layout for a software developer the style attributes and legendary component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task control, and drive managing. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection between the software program and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone with regards to what business they are in or how it relates to their specific location. However, it meant something to the owner of the company and in many cases the symbolism behind a business logo is equally as important as how it serves the organization it stands for.

Progress logo layout created for a Jackson indoor designer, style attribute a series of red circles that intersect as well as change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Jackson interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who prepares, investigates, coordinates, and manages such tasks. Interior design is a multifaceted occupation that includes conceptual development, space planning, location inspections, programming, research, corresponding with the stakeholders of a project, construction management, and implementation of the design.

logo design done for Advanced Management Solutions, the personalities for letter V as well as A in center of words progressed have been modified to tie directly into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Jackson logo design project was undertaken for a management expert that aids business leaders to become more efficient at handling people, expectations, and profitability.

A logo layout including a fisherman in the center of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting enthusiasts the founders of On the Fly recognized the market was primed for an outdoor sporting merchant that operates as a consignment company. Whether or not you are into boating, fishing or mountain climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all types of passions, a spot to sell off their pre-owned goods to other sports enthusiasts. I tailored their Jackson logo dsign with an image which seizes the interest of vehicles and sends an image that arouses the enthusiasm of the outdoors. With visitor traffic that averages forty five miles per hour I realized it would take more than the typical logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and calm habitat.
Logo design MQ ranches, this logo design has actually an area included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo concept wasn’t actually created for an Jackson regional farm it was actually devised for a products broker, and this creative logo was one of many that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to generate an identity that projected assurance, financial success, and opulence.
Logo created for using an indicator for the dining establishment (Brewgrrs), it is an elaborate manuscript font style that is reminiscent of a famous sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed quite a lot of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a cool project where I worked closely with the owner to create a business logo which worked extremely well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon signage that hung over their doors, and was highly visible and very easy to read from over a block away.