Acute Care 360 ImageCo, Laurel, Mississippi, MS,

ImageCo, Laurel, Mississippi, MS,

Evolv Design logo designed by ImageCo, Laurel, Mississippi, MS,

Red Panda Publishers logo designed by ImageCo, Laurel, Mississippi, MS,

Laurel, Mississippi, MS,

ImageCo, Laurel, Mississippi, MS,
ImageCo, Laurel, Mississippi, MS,

Mid Valley Pathology logo designed by ImageCo, Laurel, Mississippi, MS,

FSA OK logo designed by ImageCo, Laurel, Mississippi, MS,

Emerald Heights logo designed by ImageCo, Laurel, Mississippi, MS,

Club Sapphire logo designed by ImageCo, Laurel, Mississippi, MS,

Downtown Dogs logo designed by ImageCo, Laurel, Mississippi, MS,

School board logo designed by ImageCo, Laurel, Mississippi, MS,

Ferry Street Coffee Company logo designed by ImageCo, Laurel, Mississippi, MS,

Stoney Forensic logo designed by ImageCo, Laurel, Mississippi, MS,

Smart kernels logo designed by ImageCo, Laurel, Mississippi, MS,

TIPS FOR IDENTIFYING THE RIGHT LOGO DESIGNER

BUDGET

A logo is an investment in both your time and your money so whenever a design company offers a money back guarantee try to keep in mind that they can’t reimburse the amount of time you commit which is much more precious than your money is.

PORTFOLIO

Some design firms talk a good game but ultimately a design agency can only be evaluated from the quality of their portfolio, if the work in their portfolio doesn’t feature real world samples chances are they will never be able to produce a premium logo design.

VISION

A logo’s goal is to be understood and be unforgettable, and it’s objective is to mirror your personal vision for your business. If a logo designer is not focused on realizing your vision, the thing they are really focused on is how quickly they will get paid.

Laurel LOGO DESIGN​

For over twenty years ImageCo has been helping businesses of all kinds cultivate unforgettable brand identities. We’ve undertaken logo design work for builders, educational institutions, heart surgeons, wedding singers, coffee shops, retailers, and virtually every other kind of business concern you can imagine. What makes ImageCo different compared to our competitors is that our background is rooted in the electrical sign industry so we undertake every design as if it will be used as an electric sign. As a result of our sign first technique our identity designs can, and have been employed in everything from garment labels to electrical signs. Our sign first approach insures that our logos are just as effective whether they are used in TV commercials or website applications, they are consistently identifiable, comprehended, and remembered regardless of scale or function.

American Made ★ Design

The thing that seriously sets ImageCo apart from many of the design companies that you probably have found in Google’s search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every project we are contracted to perform, we perform ourselves. Irrespective of the kind of project we undertake, logo design, web site, trade show exhibit, or commercial sign, we do not, and never will job-out our client’s projects to agencies based outside the US. When you phone us at 1-855-IMAGECO the individual that picks up the phone is ImageCo’s owner and designer, not a go-between that increases the cost of your project and dictates the conditions of how we do business.

ASPECTS OF A GOOD LOGO DESIGN

It’s likely that every new Laurel business understands that they need a logo, but few new business owners thoroughly recognize the crucial role their logo can make in their becoming successful, or precisely why one logo functions far better than another. A business logo has a critical and lasting impact on the success of a business, choose the right one and it will make the door swing and cash register ring, choose the incorrect one and it will be a barrier and a hindrance for the longevity of an organization. The logos featured in the ImageCo portfolio help Laurel companies prosper, they are effective in any given scenario and the main reason they are so effective is because they all have these five features in common.
  1. Simplicity: simple logo designs do not require contemplation, they can be grasped in just a look.
  2. Scalability: from clothing labels to retail signs a scalable business logo will be legible and just as emotive at any scale.
  3. Versatility: logos that work on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel right, and they are suitable for the product or business they brand.
  5. Relevance: a business logo needs to be enduring and should feel equally relevant today, tomorrow, and 20 years from today.

understand your brand

Brand – It is both a verb as well as a noun, it is an identifying mark and also the process of marking something to ensure that it can be distinguished, its foundation originates from the brand branded onto animals. Today a brand symbolizes basically anything with an objective, regardless of whether it be profit or politics, a brand is an innate aspect of specifying the value of a specific thing in the customer’s mind.

Branding – Is kind of like advertising and marketing’s sexy sister, they are both from the same family, the difference being that advertising and marketing are about making a promise and branding’s goal is to deliver on that promise. Branding is also a calculated popularity competition directed at a target audience, it’s objective is to produce an image that the audience can identify with.

Brand Image – An image planted and nurtured by advertising and marketing and also identity design. When somebody mentions the brand names Lamborghini or Mustang what we think of is their brand image, it’s a picture that exists in our minds. That image isn’t an image of a car with 4 wheels that can deliver us from point A to point B, the image we have (or at least I have) is of speed, beauty, of something dangerous and unique . That is brand image and that is what makes people buy those brands. Brand image is why people buy most things, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that people can identify with.

Branding Firms – If you look back at the origin of the majority of branding companies you’ll find that they are often rebranded marketing agencies. When somebody says they are in advertising and marketing most individuals will likely have an idea about the type of work they do anything that can be seen, touched or heard belong to a brand identity.

Brand Identity Designers
– A brand identity designer is a designer that focuses on a kind of visual design that helps form the image of a company, a product or a company. Brand identity designers develop logo designs, sign designs, product packaging, and also collateral material such as business cards, stationery, and brochures. Some identity designers also design websites as well as user interfaces. The crucial duty of a brand identity designer is to develop the visual cues and also an emotional tone with the goal of affecting actions, outcomes and also understandings.

Featured SIGNS & LOGOS

Retro logo layout of a bike produced for a Laurel coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and cafe were launching in an older part of the area and hoped to project a nostalgic atmosphere without appearing as stodgy or low energy. I accomplished the two tasks by creating a logo design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a classic business image.

clinical logo layout with a microscope slide and also bacteria made for Laurel clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science that studies the root causes and consequences of diseases, especially the branch of medicine that works with the clinical assessment of samplings of body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology logo I came up with is the only instance I recollect in which I was in a position to incorporate a bacteria-laden microscope slide right into a logo design.

Generally I try not to be excessively literal with a concept and to a degree, this design approaches the company it represents very literally, yet it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more intriguing, more interest grabbing and more memorable.

logo style with a leaping eco-friendly frog developed for a household enjoyable center in Laurel.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of projects that come my way, I’ve done dozens of logo designs for surgeons, dental professionals, and lawyers but Cool Springz is without question the one and only trampoline park which I have ever gotten the opportunity to work on.

Given that the full name of the business features the word springz in its name the clear choice would have been to feature a few springs into the concept but Cool Springz is a fun place to go and spring does not really reflect an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a better lively high energy mood.

In the end, Cool Springz ended up loving my design and named the frog Jax and incorporated him in to everything they utilized for advertising. I also believe this is the only time that a logo I came up with was made into a mascot when they had a staff member costume fabricated to look just like my frog design.

digital photography logo including a flock of birds, a hill, a path, a stream, and a tree - created for Laurel travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche sector due to the fact that travel photographers don’t shoot locations or things but instead project emotional experiences by means of the pictures they capture. The thought behind this logo concept was to make use of negative space to communicate more than what was visible upon first view, which I think is quintessential of most professional photographers in that they often tell whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos often have an emotional resonance which can’t be communicated with just words. I made an effort to do something comparable to this logo by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Laurel logo design but also to show the depth of her work and in the way that she perceives the world through the lens of her camera.

 Laurel logo design with a seagull utilized for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The majority of custom logo design jobs that I take on I seriously savor and the Coastal Wireless design was one that I really felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the character A however my customer, while he loved the concept, didn’t care for my choice of birds. This particular man really loathed seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members didn’t share his scorn for this particular type of sea bird.

When I turn a design over to a customer I urge them to talk about it with friends and family members as well as with individuals that they don’t actually know so as to get unprejudiced point of views on the value of a design. Fortunately, he shared it with his family and they loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he proceeded with the original design.

Business logos are a strange animal in the design world given that the people that are inclined to hire a professional to design their logo realize how crucial a logo design is for their organization so they are way more vested in the result. Every logo job possesses it’s share of obstacles, however the most significant obstacle is finding that sweet spot in a design that functions really well at the task it’s needed to do in branding a business and also providing the client the image they see for themselves.

a red panda logo design with bamboo behind-the-scenes, design for Laurel book publisher

Red Panda Publishers | Logo Design

The book spine is a thin parcel of real estate to work with, however it is the most critical part of a printed book given that it is in most cases the initial thing a person views in the bookstore. For a publisher, it’s the opportunity they will likely ever have to spotlight their product and get their logo design in front of the men and women that purchase actual books.

This 3 color design is vibrant, picturesque and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo design designed for an airline in Los Angeles, the logo design has two letter A's with benches modified to suggest they are wings.

Air LA | Logo Design

Airlines come and go but it seems that in many instances one of the traits consumers usually tend to recall the most are their logos. The Air LA logo design was done for a young fledgling commuter/shuttle airline based in LA and although I’m not sure it actually “took off” their custom logo didn’t ground them. The bookend A’s in their title lent itself well to imparting a sense of air travel and it was surely a winner.

 Laurel logo design used for advertising and a label layout for Vintage Case features an old font layout.

Vintage Case | Logo Design

Vintage case focused in brand new cases for musical instruments, that seemed to be older cases. For this custom logo concept I tried to come up with a logo that offered a fluid retro feel to it and could be utilized for every thing from a web site to an insignia on brand new cases that looked like they were from a different era.

Logo design produced for an orthodontist in Laurel, layout include an arc with lines intersecting with it to imply steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can easily be one of the most challenging and difficult logo jobs considering that it appears that every dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the very most cliche ridden fields when it comes to company branding, if restaurants approached their advertising in the same way dental practices do every one of their logos would definitely be a picture explaining anything they served, McDonalds would probably contain a picture of a potato and a cow.

I recognize the thinking behind incorporating an illustration of something mouth related to a dentist’s logo nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession.

I really enjoy doing dentistry logos simply because it challenges me to come up with a design that implies dentistry or a particular area of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and subsequently I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this particular concept over to the client the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo design created for a household not-for-profit, the logo design features 4 characters startled in height to stand for a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a custom logo design that would be depictive of the devotion that William McNally had for the folks in his community. The majority of logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy method to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and never hit the viewer on the head with what the company or organization wishes to relate.

The McNally Foundation’s name presented a unique opportunity to do a logo design which conveyed that they were about families without being openly cheesy about it. The intention of a logo design is to be remembered and recognized and if the designer tries to use the logo design to describe specifically how people should think or feel they don’t understand the mission of a logo. If viewers have to think about a logo to understand what it means, it has failed, a logo needs to be immediately understood and a logo design that describes itself won’t have the opportunity to be comprehended.

Logo design created for a Laurel hair design workshop including a script font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo design which carried an atmosphere of contentment and connection for their new hair salon. I created a concept that did not go the obvious path of creating just a stylized orchid but instead delivered a business logo that suggested an orchid in the pattern of a swirl blended in to the letter O in the name and by putting attention on the concept along with the figure of a hummingbird hovering over the logo itself. The obvious path in creating a business logo is generally the wrong path and in this case, the design ended up not being about the orchid but alternately laid the emphasis on the emotion that they wanted to transmit to their patrons.

Arabian equine logo layout created for an equine cattle ranch that concentrates on reproducing Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo created a distinct business logo design tailored to display the unique physical traits of the Arabian kind of horses. By having an identifiable head form and higher tail posture, the Arabian is one of the most immediately identifiable horse lineages in the entire world.

Las Cafe, A Laurel restaurant logo style a little dining establishment, layout includes a modified manuscript font style which hovers over a group of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a little dining establishment, layout consists of a customized manuscript font which floats above a team of ornate lines and dots.

Logo design for a software application programmer the design functions and famous Laurel aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Generally, the kernel is responsible for memory management, process and task control, and disk managing. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a connection between the software program and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone with regards to what business they are in or how it relates to their specific location. However it intimated something to the business owner of the business and in many cases the significance supporting a logo design is just as important as how it brands the business it stands for.

Develop logo style developed for a Laurelinterior designer, layout feature a series of red circles that converge as well as replace the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Laurel interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who arranges, researches, collaborates, and oversees such ventures. Interior design is a diverse occupation that involves conceptual development, area planning, location examinations, programming, analysis, interacting with the stakeholders of a project, building and construction management, and implementation of the design.

logo design provided for Advanced Leadership Solutions in Laurel, the personalities for letter V as well as A in middle of words progressed have been changed to tie straight right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Laurel logo design project was done for a leadership specialist that helps business leaders to become more efficient at supervising people, expectations, and productivity.

A Laurel business logo design including a fisherman in the middle of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in over 7 billion a year selling goods and equipment to outdoor sporting fans the owners of On the Fly knew the market place was primed for an outdoor sporting merchant that operates as a consignment firm. Whether you are into boating, angling or rock climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all sorts of passions, a spot to sell their previously owned products to other sports enthusiasts.

I created their Laurel logo design with an image that garners the attention of traffic and sends an image that wakens the enthusiasm of the outdoors. With traffic that averages 45 mph I realized it would take more than the average logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and serene habitat.

Logo design MQ ranches, this Laurel company logo layout has a field incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo idea wasn’t really composed for an Laurel regional farm it was in reality designed for a commodities broker, and this business logo was one of many that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to create a brand mark that projected trust, effectiveness, and prosperity.

 Laurel Logo design for a nonprofit, Transforming Factor Solutions - the logo layout feature for ostensibly encountering arrowhead and also the arrowheads indicate that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design they preferred, this can be a good thing or a bad thing. Good in that it gives a designer the liberty to discover any concept that comes to mind, bad in that it’s tricky to hit a bullseye without realizing where the target is. Fortunately, in this particular case, I hit a bullseye with the 1st try.

Logo made for making use of an indication for the dining establishment (Brewgrrs), it is an elaborate manuscript font style that is reminiscent of a famous Laurel sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed loads of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great project in which I worked closely with the proprietor to create a logo that worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung over their doors, and was highly visible and very legible from over a block away.

commercial identity design projects

Logo designed by ImageCo, Laurel, Mississippi, MS,
Logo designed by ImageCo, Laurel, Mississippi, MS,
Logo designed by ImageCo, Laurel, Mississippi, MS,
Logo designed by ImageCo, Laurel, Mississippi, MS,
Electrical sign design for Laurel restaurnat designed by Laurel Sign Company
Laurel logo design and brand identity design for Laurel commercial businesses
Logo designed by ImageCo, Laurel, Mississippi, MS,
Logo designed by ImageCo, Laurel, Mississippi, MS,
Logo designed by ImageCo, Laurel, Mississippi, MS,
Logo designed by ImageCo, Laurel, Mississippi, MS,
Logo designed by ImageCo, Laurel, Mississippi, MS,

Logo designed by ImageCo, Laurel, Mississippi, MS,

Logo designed by ImageCo, Laurel, Mississippi, MS,

Logo designed by ImageCo, Laurel, Mississippi, MS,

Logo designed by ImageCo, Laurel, Mississippi, MS,

Logo designed by ImageCo, Laurel, Mississippi, MS,
Logo designed by ImageCo, Laurel, Mississippi, MS,
Logo designed by ImageCo, Laurel, Mississippi, MS,
Logo designed by ImageCo, Laurel, Mississippi, MS,
Logo designed by ImageCo, Laurel, Mississippi, MS,
Logo designed by ImageCo, Laurel, Mississippi, MS,
Logo designed by ImageCo, Laurel, Mississippi, MS,
Logo designed by ImageCo, Laurel, Mississippi, MS,
Logo designed by ImageCo, Laurel, Mississippi, MS,
Logo designed by ImageCo, Laurel, Mississippi, MS,