Laurel, Mississippi Logo Design

Each and every new Laurel company understands that they are in need of a logo, yet few new business owners thoroughly comprehend the pivotal role their organization’s logo will perform in their success, or exactly why one business logo functions far better than another. A logo has an immediate and lasting influence on the growth of a business, pick the right one and it will make the door swing and cash register ring, go with the wrong one and it can be an obstacle and an impediment for the life of a company.

The logos presented in the ImageCo portfolio help Laurel, Mississippi businesses prosper, they are effective in any given situation and the reason why they are so effective is that they all have these five things in common.

  1. Simplicity: simple logo designs don’t demand consideration, they can be grasped in just a glance.
  2. Scalability: from labels to posters a scalable business logo will remain legible and equally emotive at any dimension.
  3. Versatility: logos that work on any device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the enterprise they represent.
  5. Relevance: a logo design needs to be ageless and will feel as relevant today, tomorrow, and twenty years from now.
Retro logo layout of a bike developed for a Laurel, Mississippi coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffeehouse were launching in an older part of the community and hoped to visualize a retro feel without coming across as stodgy or low energy. I achieved the two tasks by means of creating a logo design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a classic business image.

medical logo design with a microscopic lense slide as well as bacteria designed for Laurel, Mississippi medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science that analyzes the causes and consequences of diseases, especially the branch of medicine that works with the clinical examination of samplings of human body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology logo I came up with is really the sole instance I call to mind in which I was in a position to incorporate a bacteria-laden microscope slide into a logo design.

Typically I try not to be overly literal with a concept and to a point, this specific design approaches the company it represents quite literally, however it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more intriguing, more attention grabbing and more memorable.

logo layout with a jumping green frog developed for a family fun center in Laurel, Mississippi.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of jobs that come my way, I’ve produced dozens of logo designs for health care providers, dental practices, and attorneys but Cool Springz is without question the one and only trampoline park which I have actually ever had the privilege to work on.

Given that the full name of the business has the word springz in its name the obvious choice would have been to incorporate a couple of springs into the design but Cool Springz is a fun destination to go and spring does not really reflect an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a much more dynamic high energy feeling.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and incorporated him in to everything they used for advertising. I also think this is the only time that a logo I came up with was transformed into a mascot when they had an employee costume fabricated to look exactly like my frog design.

digital photography logo featuring a group of birds, a mountain, a route, a stream, and a tree - made for Laurel, Mississippi travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a fairly niche field of photography and I think it is a niche field due to the fact that travel photographers tend not to capture locations or things but rather communicate emotional journeys through the pictures they capture. The idea behind this logo design was to make use of negative space to convey more than what was visible upon first glance, which I think is quintessential of most good photographers in that they often convey whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos frequently have an emotional resonance that can’t be revealed with mere words. I tried to do something very similar to this logo design by utilizing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Laurel logo but also to show the depth in her art and in the way that she sees the world through the lens of her camera.

 Laurel logo style with a seagull used for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The majority of logo design projects that I take on I really savor and the Coastal Wireless assignment was one that I certainly felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull silhouette as a stroke in the character A but the customer, even though he loved the concept, really did not care for my choice of birds. This particular man seriously hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family didn’t share his hatred for this specific variety of sea bird.

When I turn a design over to a customer I urge all of them to discuss it with friends and family members as well as with people that they don’t even know so as to get impartial judgements on the merit of a concept. Fortunately, he talked about it with his family and they loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he proceeded with the original design.

Custom logo designs are a weird creature in the design world given that the people that are inclined to hire an expert to create their logo realize how vital a logo design is for their company so they are way more invested in the final result. Every logo design project has it’s portion of challenges, however the most significant challenge is identifying that sweet spot in a design that operates really well at the task it’s needed to do in branding a company and also providing the customer the identity they see for themselves.

a red panda logo style with bamboo in the background, style for Laurel, Mississippi publication publisher

Red Panda Publishers | Logo Design

The book spine is a cramped parcel of real estate to work with, yet it really is the most essential part of a published book given that it is ordinarily the very first thing a person views in the book shop. Regarding a publisher, it’s the most ideal opportunity that they will likely ever get to promote their brand and get their logo design in front of the men and women that shop for actual books.

This three color design is vibrant, colorful and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo made for an airline in Los Angeles, the logo design has two letter A's with benches customized to indicate they are wings.

Air LA | Logo Design

Airlines come and go yet it seems like that in many instances 1 of the traits folks tend to remember the most are their logos. The Air LA logo design was done for a small fledgling commuter/shuttle air service based in LA and while I’m not sure it really “took off” their organization logo didn’t ground them. The bookend A’s in their title lent itself well to affording a feeling of air travel and it was surely a winner.

 Laurel logo layout utilized for marketing and a label style for Vintage Case features an old font style.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for music instruments, which appeared to be vintage cases. For this logo concept I tried to come up with a logo that had a fluid old style feel to it and could easily be utilized for anything from a website to a label on brand new cases that seemed like they were from a different generation.

Logo developed for an orthodontist in Laurel, Mississippi, layout consist of an arc with lines intersecting with it to suggest steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can easily be one of the most difficult logo jobs considering that it seems that each and every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the most cliche ridden fields when it comes to company branding, if restaurants approached their advertising in the exact same way dental practices do every one of their logos would definitely be a picture trying to explain something they served, McDonalds would most likely include a picture of a potato and a cow.

I recognize the thinking behind including an illustration of something mouth associated to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental profession.

I really love doing dental logos because it challenges me to come up with a design that implies dentistry or a specific area of the field of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and subsequently I created a layout that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this design over to the customer the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo developed for a family members nonprofit, the logo features 4 personalities staggered in height to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a custom logo design that would be depictive of the love that William McNally had for the people residing in his city. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy technique to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the business or organization wants to convey.

The McNally Foundation’s name offered a unique opportunity to do a logo design that communicated that they were about families without being openly cheesy about it. The objective of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo design to explain exactly how people ought to think or feel they don’t understand the goal of a logo. If people have to ponder a logo design to understand what it means, it has failed, a logo needs to be instantly understood and a logo that explains itself won’t have the chance to be comprehended.

Logo style developed for a hair design studio including a script font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo design that communicated a spirit of tranquility and connection for their new hair salon. I came up with a concept that did not go the obvious direction of crafting simply a stylized orchid but alternatively designed a logo design which implied an orchid in the formation of a swirl featured into the letter O in the name and by putting emphasis on the concept using the silhouette of a hummingbird floating over the image itself. The obvious path in creating a logo is frequently the wrong route and in this case, the design ended up not being about the flower but instead put the focus on the emotion that they wanted to forecast to their clients.

Arabian steed logo design produced for an equine cattle ranch that focuses on reproducing Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo designed a distinct logotype design customized to manifest the unique physical traits of the Arabian pedigree of equines. With a distinctive head shape and very high tail posture, the Arabian is one of the highly immediately identifiable equine lineages in the whole world.

Las Cafe logo design a little restaurant, design consists of a changed script font style which hovers above a team of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a tiny dining establishment, layout includes a customized script font style which floats above a team of luxuriant lines and also dots.

Logo layout for a software designer the layout attributes and also renowned aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and drive operations. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a connection in between the software program and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone regarding to what business they are in or how it relates to their specific location. However, it symbolized something to the owner of the company and in many cases the significance supporting a business logo is equally as important as how it brands the company it represents.

Evolve logo layout created for a Laurel, Mississippi indoor developer, layout feature a series of red circles that converge and also change the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Laurel, Mississippi interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who organizes, researches, collaborates, and manages such projects. Interior design is a diverse occupation that consists of conceptual development, area planning, location assessments, programming, research, interacting with the stakeholders of a project, building and construction supervision, and execution of the design.

logo design done for Advanced Management Solutions, the characters for letter V and also A in middle of words advanced have actually been changed to link directly right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Laurel, Mississippi logo design assignment was undertaken for a leadership consultant that enables business professionals to become more efficient at handling people, expectations, and profitability.
A logo layout featuring a fisherman in the middle of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in more than 7 billion a year selling goods and equipment to outdoor sporting enthusiasts the owners of On the Fly knew the market was primed for an outdoor sporting retailer that functions as a consignment business. Whether you are into boating, fishing or rock climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all types of interests, a place to market their pre-owned items to other sports enthusiasts. I created their Laurel logo design dsign using an image that seizes the interest of traffic and sends an image that evokes the enthusiasm of the outdoors. With traffic that averages forty five mph I realized it would take more than the average logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and relaxed habitat.
Logo design MQ ranches, this logo design has a field integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem concept wasn’t actually produced for an Laurel, Mississippi area farm it was really developed for a commodities broker, and this logo was one of multiple which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to make an identity that projects esteem, financial success, and wealth.

 Laurel Logo design for a not-for-profit, Transforming Point Solutions - the logo layout attribute for outwardly encountering arrowhead and the arrowheads imply that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what kind of logo design they preferred, this can be a good thing or a bad thing. Good in that it provides a designer the freedom to investigate any idea that comes to mind, bad in that it’s difficult to hit a bullseye without understanding where exactly the target is. Luckily, in this instance, I nailed a bullseye with the very first go.

Logo created for the use of an indicator for the dining establishment (Brewgrrs), it is an elaborate manuscript font that is evocative a popular sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted dozens of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a cool project where I worked closely with the owner to create a logo that worked very well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted signage which hung over their doors, and was highly visible and very easy to read from over a block away.