Laurel Logo Design

Every new Laurel company understands that they are in need of a logo, however few new business owners thoroughly realize the crucial role their business logo can perform in their success, or precisely why one business logo performs far better than another. A logo has an instant and lasting effect on the financial success of a company, choose the right one and it will make the door swing and phone ring, choose the incorrect one and it can be an obstacle and a hindrance for the longevity of a company. The logos included in the ImageCo portfolio help Laurel companies prosper, they are effective in any given circumstance and the main reason they are so effective is because they all have these five features in common.
  1. Simplicity: simple logos don’t require consideration, they can be realized in just a look.
  2. Scalability: from business cards to billboards a scalable logo design will remain legible and just as emotive at virtually any size.
  3. Versatility: logos that function on any device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the enterprise they stand for.
  5. Relevance: a company logo must be timeless and will feel relevant today, tomorrow, and thirty years from today.

Retro logo style of a bike created for a Laurel coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee shop were actually opening up in an old part of town and hoped to project a vintage feel without coming across as uninteresting or low energy. I fulfilled both of these jobs by means of creating a sign concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a enduring business image.

clinical logo layout with a microscope slide as well as bacteria created for Laurel medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that researches the causes and consequences of diseases, especially the branch of medicine that works with the laboratory examination of specimens of human body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology custom logo design I came up with is really the sole instance I recall in which I was able to incorporate a bacteria-laden microscope slide right into a business logo design.

Generally I try not to be excessively literal with a concept and to a point, this specific design approaches the company it serves very literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more captivating, more attention grabbing and a lot more memorable.

logo design with a leaping eco-friendly frog designed for a family enjoyable center in Laurel.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the sorts of projects which come my way, I’ve produced dozens of logo designs for doctors, dental practices, and attorneys but Cool Springz is without question the one and only trampoline park that I have ever gotten the privilege to work on.

Given that the name of the company has the word springz in its name the apparent choice would have been to include a handful of springs into the design but Cool Springz is a fun destination to go and spring does not actually resonate an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a more lively high energy feel.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and featured him in to everything they used for marketing. I also believe this is the only time that a logo I did was transformed into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

digital photography logo including a flock of birds, a mountain, a route, a stream, and also a tree - made for Laurel traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a rather niche field of photography and I believe it is a niche field due to the fact that travel photographers don’t capture places or things but rather communicate emotional experiences through the pictures they record. The thought behind this logo design was to make use of negative space to project more than what was visible upon first view, which I think is quintessential of almost all good photographers in that they often tell whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos frequently have an emotional resonance that can’t be communicated with mere words. I attempted to do something the same to this logo design by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Laurel logo design but also to reveal the depth of her art and in the way that she views the world through the lens of her camera.

 Laurel logo style with a seagull made use of for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The majority of business logo design jobs that I take on I seriously enjoy and the Coastal Wireless design was one that I certainly felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the character A however my client, while he loved the concept, really did not care for my choice of birds. This particular man really loathed seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family didn’t share his scorn for this specific variety of sea bird.

When I turn a concept over to a customer I urge them to discuss it with friends and colleagues and family as well as with individuals that they don’t actually know so as to get neutral viewpoints on the worthiness of a concept. Fortunately, he shared it with his family and they really liked the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he went with the original concept.

Logos are a strange animal in the design world given that the people that tend to hire a professional to create their logo design realize how crucial a logo design is for their company so they are way more vested in the outcome. Every logo project has it’s share of challenges, however the most significant challenge is finding that sweet spot in a design that works really well at the task it’s needed to do in branding a company and also providing the customer the image they see for themselves.

a red panda logo style with bamboo in the background, style for Laurel publication publisher

Red Panda Publishers | Logo Design

The book spine is a thin slice of real estate to work with, however it really is the most important part of a published book considering that it is in most cases the primary thing a person sees in the book store. For a publishing company, it’s the optimal opportunity that they will ever have to advertise their brand and get their logo design in front of the men and women that shop for actual books.

This 3 color design is vivid, picturesque and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo design developed for an airline in Los Angeles, the logo has 2 letter A's with benches modified to imply they are wings.

Air LA | Logo Design

Airlines come and go nevertheless it seems like that in many cases 1 of the items people usually tend to recall the most are their logos. The Air LA logo design was done for a smaller new venture commuter/shuttle air service located in LA and although I’m not sure it actually “took off” their organization logo didn’t slow them. The bookend A’s in their title lent itself well to imparting a feeling of airline flight and it was certainly a winner.

 Laurel logo style made use of for marketing and a label layout for Vintage Case features an old typeface style.

Vintage Case | Logo Design

Vintage case specialized in all new cases for musical instruments, that seemed to be much older cases. For this business logo design I attempted to come up with a logo that had a fluid old style feel to it and could be utilized for everything from a web site to a label on brand new cases that looked like they were from another generation.

Logo created for an orthodontist in Laurel, style consist of an arc with lines converging through it to suggest metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can easily be one of the most difficult logo design jobs due to the fact that it seems that every single dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden fields when it comes to small business branding, if restaurants approached their advertising in the exact same way dentists do every one of their logo designs would definitely be a picture trying to explain anything they served, McDonalds would most likely contain an image of a potato and a cow.

I understand the thinking behind adding an image of something mouth associated to a dentist’s logo nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental industry.

I really love doing dental logo designs simply because it challenges me to come up with a design that implies dentistry or a particular field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and inevitably I created a concept that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this concept over to the client the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo design developed for a family not-for-profit, the logo features 4 characters startled in height to stand for a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a custom logo design that would be representative of the devotion that William McNally had for the families in his community. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy strategy to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and never hit the viewer on the head with what the company or institution wishes to relate.

The McNally Foundation’s name offered a unique opportunity to do a logo that communicated that they were about families without being overtly tacky about it. The intention of a logo design is to be remembered and recognized and if the designer tries to use the logo design to explain specifically how individuals should think or feel they don’t understand the mission of a logo. If people have to think about a logo to understand what it means, it has failed, a logo needs to be immediately understood and a logo design that describes itself won’t have the chance to be understood.

Logo style developed for a hair design workshop featuring a manuscript font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a company logo which related a spirit of tranquility and class for their new hair salon. I came up with a concept which didn’t go the obvious path of crafting merely a stylized orchid but rather designed a logo design that suggested a flower in the formation of a swirl featured into the letter O in the title and by putting attention on the logo design with the figure of a hummingbird floating above the logo itself. The obvious path in creating a company logo is frequently the incorrect course and in this case, the design ended up not being about the orchid but alternately laid the emphasis on the feeling that they really wanted to project to their customers.

Arabian equine logo style developed for an equine cattle ranch that specializes in reproducing Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo created a distinct logo design customized to manifest the unique physical traits of the Arabian breed of horses. With an unique head shape and higher tail posture, the Arabian is one of the highly quite easily recognizable horse breeds in the world.

Las Coffee shop logo style a little dining establishment, design contains a modified manuscript font which hovers above a group of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a small dining establishment, design consists of a modified script font style which hovers over a team of elaborate lines as well as dots.

Logo design for a software application developer the layout attributes and famous element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Typically, the kernel is responsible for memory management, process and task management, and disk management. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a connection between the software and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone pertaining to what business they are in or how it relates to their specific location. But it represented something to the business owner of the business and in many cases the substance supporting a logo is equally as important as how it serves the enterprise it represents.

Develop logo design developed for a Laurel indoor designer, style function a collection of red circles that intersect and change the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Laurel interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who plans, explores, coordinates, and oversees such projects. Interior design is a multifaceted profession that involves conceptual development, area planning, site examinations, programming, research, communicating with the stakeholders of a project, building and construction management, and implementation of the design.

logo design done for Advanced Leadership Solutions, the characters for letter V as well as A in middle of words progressed have been changed to link straight into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Laurel logo design job was performed for a leadership advisor that helps business professionals to become more successful at handling people, expectations, and profitability.

A logo design including a fisherman in the center of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting lovers the owners of On the Fly recognized the market was prepared for an outdoor sporting merchant that functions as a consignment firm. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all types of interests, a spot to sell their pre-owned goods to other sports enthusiasts. I designed their Laurel logo dsign with an illustration that pulls in the interest of vehicles and projects an image that wakens the enthusiasm of the outdoors. With traffic that averages forty five miles per hour I realized it would take more than the typical logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and relaxed habitat.
Logo style MQ farms, this logo style has a field incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo concept wasn’t really designed for an Laurel area farm it was actually devised for a products broker, and this business logo was one of a handful of that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to develop a image that projects trust, success, and luxury.
Logo developed for the use of an indication for the restaurant (Brewgrrs), it is a luxuriant script font style that is similar to a famous sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted dozens of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a cool project in which I worked directly with the business owner to produce a logo design that worked really well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated sign which hung over their doors, and was highly visible and very easy to read from over a block away.