Madison, Mississippi Logo Design

Each and every new Madison business knows they need a logo, however few new business owners fully recognize the essential role their logo can take in their financial success, or the reason that one logo functions better than another. A logo has an instant and sustaining effect on the prosperity of a company, pick the right one and it will make the door swing and phone ring, select the wrong one and it can be a barrier and a hindrance for the life of a business.

The logos included in the ImageCo portfolio help Madison, Mississippi companies prosper, they are effective in any given scenario and the reason why they are so effective is because they all have these 5 things in common.

  1. Simplicity: simple logo designs do not require scrutiny, they can be understood in just a glimpse.
  2. Scalability: from business cards to billboards a scalable logo will stay legible and just as emotive at every size.
  3. Versatility: logos that operate on any device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the organization they represent.
  5. Relevance: a business logo should be timeless and will feel as relevant today, tomorrow, and twenty five years from now.
Retro logo style of a bicycle created for a Madison, Mississippi coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffeehouse were launching in an older part of the town and wished to visualize an old-fashioned tone without coming across as monotonous or low energy. I achieved each of the tasks by means of designing a company logo design that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a enduring business image.

medical logo design with a microscope slide and also germs made for Madison, Mississippi clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which studies the root causes and effects of diseases, mainly the field of medicine that deals with the laboratory assessment of samples of human body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology logo design I came up with is the sole instance I call to mind in which I was able to integrate a bacteria-laden microscope slide within a business logo design.

Normally I attempt not to be extremely literal with a design and to a point, this design approaches the company it serves very literally, but it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more intriguing, more interest grabbing and more memorable.

logo style with a leaping environment-friendly frog developed for a household fun center in Madison, Mississippi.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of projects which come my way, I’ve produced dozens of logo designs for doctors, dental practices, and legal professionals but Cool Springz is without question the one and only trampoline park which I have actually ever gotten the privilege to work on.

Given that the full name of the company features the word springz in its name the apparent choice would have been to incorporate a handful of springs into the design but Cool Springz is a fun location to go and spring doesn’t actually resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a much more enthusiastic high energy feeling.

In the end, Cool Springz ended up loving my design and named the frog Jax and included him in to everything they used for marketing and advertising. I also believe this is the only time that a logo I created was made into a mascot when they had an employee costume fabricated to look exactly like my frog design.

photography logo design featuring a group of birds, a mountain, a trail, a stream, and also a tree - created for Madison, Mississippi traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche speciality because travel photographers tend not to shoot places or things but instead reveal emotional experiences through the pictures they capture. The idea behind this logo concept was to use negative space to project more than what was visible upon initial view, which I think is representative of most professional photographers in that they often share whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos frequently have an emotional fullness that can’t be communicated with mere words. I made an effort to do something the same to this logo by making use of the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Madison logo design but also to reveal the depth to her art and in the way that she perceives the world through the lens of her camera.

 Madison logo design with a seagull utilized for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The bulk of business logo design projects that I take on I genuinely savor and the Coastal Wireless project was one that I certainly felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull shape as a stroke in the letter A however the client, while he loved the concept, really did not care for my choice of birds. This particular man genuinely loathed seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members didn’t share his aversion for this particular variety of sea bird.

When I turn a concept over to a client I encourage them to share it with colleagues and family as well as with people that they don’t even know so as to get honest judgements on the worthiness of a design. Fortunately, he discussed it with his family members and they loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Business logos are a weird creature in the design world because the people that tend to hire an expert to create their logo design realize how essential a logo design is for their organization so they are much more vested in the final result. Every logo design job has it’s share of challenges, but the most significant obstacle is finding that sweet spot in a design that operates really well at the job it’s required to do in branding a business and also providing the customer the image they see for themselves.

a red panda logo style with bamboo in the background, design for Madison, Mississippi publication author

Red Panda Publishers | Logo Design

The book spine is a thin piece of real estate to work with, yet it really is the most necessary part of a published book since it is in most cases the very first thing a person views in the book store. With respect to a publishing company, it’s the optimal opportunity that they will ever get to promote their product and get their logo design in front of the individuals that purchase actual books.

This three color design is vivid, picturesque and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo design designed for an airline company in Los Angeles, the logo has 2 letter A's with benches modified to imply they are wings.

Air LA | Logo Design

Airlines come and depart but it looks like that in many occurrences one of the traits people often tend to recall the most are their logos. The Air LA logo design was done for a modest new venture commuter/shuttle airline situated in LA and while I’m not sure it actually “took off” their custom logo didn’t ground them. The bookend A’s in their name lent itself well to conferring a feeling of flight and it was definitely a winner.

 Madison logo style used for marketing as well as a label design for Vintage Instance features an old font style style.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for music instruments, which seemed to be older cases. For this business logo design I attempted to come up with a logo that offered a fluid old-fashioned feel to it and could easily be used for anything from a web site to a label on brand new cases that looked like they were from another generation.

Logo design developed for an orthodontist in Madison, Mississippi, layout consist of an arc with lines intersecting through it to imply steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can easily be one of the most challenging logo design projects considering that it seems that every single dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the most cliche ridden professions when it comes to business marketing, if dining establishments approached their advertising in the very same way dental professionals do every one of their logo designs would definitely be a picture explaining anything they served, McDonalds would most likely have an image of a potato and a cow.

I recognize the thinking behind including an illustration of something mouth related to a dentist’s logo design nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental industry.

I actually love doing dentistry logos because it challenges me to come up with a design that implies the field of dentistry or a specific field of the field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and subsequently I created a layout that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this design over to the client the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo design made for a family members nonprofit, the logo includes 4 personalities staggered in elevation to represent a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a custom logo design that would be illustrative of the love that William McNally had for the folks in his community. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy approach to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and never hit the viewer on the head with what the company or institution wants to project.

The McNally Foundation’s name provided a distinct opportunity to do a logo which conveyed that they were about families without being overtly tacky about it. The intention of a logo is to be remembered and recognized and if the designer tries to use the logo to explain how people ought to think or feel they don’t understand the purpose of a logo. If viewers have to consider a logo to understand what it means, it has failed, a logo needs to be immediately comprehended and a logo design that illustrates itself won’t have the opportunity to be understood.

Logo layout developed for a hair layout workshop including a manuscript font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo which carried a sense of calmness and connection for their new hair salon. I came up with a design that didn’t go the obvious route of making merely a stylized orchid but instead crafted a business logo which suggested an orchid in the formation of a swirl blended in to the letter O in the title and by putting emphasis on the logo design with the silhouette of a hummingbird floating over the logo itself. The obvious path in creating a logo design is generally the wrong direction and in this case, the design ended up not being about the flower but instead placed the main focus on the emotion that they really wanted to forecast to their customers.

Arabian horse logo layout developed for a steed cattle ranch that concentrates on reproducing Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo designed a distinct logo concept tailored to exemplify the unique physical traits of the Arabian pedigree of horses. By having an identifiable head form and higher tail posture, the Arabian is one of the most immediately recognizable equine lineages in the whole world.

Las Cafe logo design a small dining establishment, layout includes a customized script font style which floats above a group of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a small restaurant, design consists of a modified script font which hovers above a group of luxuriant lines and also dots.

Logo design for a software designer the style functions as well as iconic component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task management, and disk managing. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge between the software and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone with regards to what business they are in or how it relates to their specific location. But it represented something to the business owner of the company and in many cases the symbolism supporting a company logo is equally as important as how it serves the enterprise it represents.

Progress logo layout produced for a Madison, Mississippi interior developer, layout feature a collection of red circles that intersect and replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Madison, Mississippi interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who plans, explores, coordinates, and manages such projects. Interior design is a multifaceted occupation that involves conceptual development, space planning, location inspections, programming, research, corresponding with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo design done for Advanced Leadership Solutions, the characters for letter V as well as A in center of the word advanced have been changed to link straight into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Madison, Mississippi logo design project was undertaken for a management guide that aids business professionals to develop into more efficient at handling people, expectations, and profitability.
A logo style featuring an angler in the middle of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting enthusiasts the founders of On the Fly realized the market place was ready for an outdoor sporting store that functions as a consignment company. Whether you are into boating, fishing or rock climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all kinds of interests, a place to sell their pre-owned goods to other sports enthusiasts. I created their Madison business logo dsign with a graphic that seizes the attention of vehicles and projects an image that wakens the passion of the outdoors. With traffic that averages 45 mph I realized it would take more than the typical logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and tranquil habitat.
Logo design MQ farms, this logo design has actually a field included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand concept wasn’t really produced for an Madison, Mississippi regional farm it was in reality devised for a commodities broker, and this particular business logo was one of many which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to design a image that projected assurance, financial success, and opulence.

 Madison Logo design for a nonprofit, Turning Point Solutions - the logo style feature for outwardly dealing with arrowhead as well as the arrowheads suggest that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design that they wanted, that can be a good thing or a bad thing. Good in that it offers a designer the flexibility to delve into any concept that comes to mind, bad in that it’s hard to hit a bullseye without recognizing where the target is. Thankfully, in this particular instance, I nailed a bullseye with the 1st shot.

Logo created for the use of an indication for the dining establishment (Brewgrrs), it is an elaborate manuscript font that is evocative a renowned sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created dozens of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a cool undertaking where I worked closely with the business owner to create a business logo which worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon sign that hung above their doors, and was highly visible and very easy to read from over a block away.