Madison, Mississippi Logo Design

Nearly every new Madison company realizes that they require a logo, but few new business owners fully recognize the pivotal role their logo design will perform in their becoming successful, or precisely why one logo works better than another. A logo design has an immediate and long-term effect on the financial success of a company, select the right one and it will make the door swing and cash register ring, choose the wrong one and it can be a barrier and a hindrance for the life of a business.

The logos featured in the ImageCo portfolio help Madison, Mississippi businesses succeed, they are effective in any given circumstance and the reason why they are so effective is because they all have these 5 things in common.

  1. Simplicity: simple logos do not demand deliberation, they can be grasped in merely a glance.
  2. Scalability: from business cards to billboards a scalable business logo will be legible and equally emotive at any size.
  3. Versatility: logos that work on any sort of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the business they represent.
  5. Relevance: a business logo must be enduring and should feel relevant today, tomorrow, and twenty years from now.

Logo PORTFOLIO Volume 1

Retro logo design of a bike developed for a Madison, Mississippi coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffeehouse were actually launching in an old part of the community and really wanted to visualize a nostalgic atmosphere without appearing as stodgy or low energy. I achieved both of these jobs by designing a logo design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a timeless business image.

medical logo design with a microscope slide as well as germs made for Madison, Mississippi medical center.

Mid-Valley Pathology | Logo Design

Pathology is the science that investigates the root causes and outcomes of diseases, mainly the field of healthcare that works with the laboratory examination of specimens of human body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology logo design I came up with is really the sole instance I recall in which I was in a position to incorporate a bacteria-laden microscope slide within a business logo design.

Typically I attempt not to be extremely literal with a design and to a point, this specific design approaches the company it serves very literally, but it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more interesting, more attention grabbing and much more memorable.

logo style with a jumping green frog developed for a household enjoyable center in Madison, Mississippi.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of projects that come my way, I’ve done dozens of logo designs for physicians, dental offices, and legal professionals but Cool Springz is without question the only trampoline park which I have actually ever had the privilege to work on.

Given that the full name of the company features the word springz in its name the obvious choice would have been to feature a couple springs into the concept but Cool Springz is a fun destination to go and spring does not really reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a much more enthusiastic high energy atmosphere.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they used for marketing. I also think this is the only time that a logo I came up with was made into a mascot when they had an employee costume fabricated to look just like my frog design.

digital photography logo featuring a flock of birds, a hill, a route, a stream, and a tree - made for Madison, Mississippi traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche sector because travel photographers don’t capture places or things but rather reveal emotional experiences by means of the photos they capture. The thought behind this logo composition was to utilize negative space to convey more than what was visible upon first glance, which I think is representative of most professional photographers in that they frequently tell entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos often have an emotional fullness that can’t be communicated with just words. I attempted to do something similar to this logo design by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Madison logo but also to reveal the depth of her work and in the way that she perceives the world through the lens of her camera.

 Madison logo style with a seagull used for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The majority of logo design projects that I take on I really savor and the Coastal Wireless project was one that I certainly felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull silhouette as a stroke in the letter A but my customer, while he liked the concept, didn’t care for my choice of birds. This particular guy seriously loathed seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members did not share his hatred for this specific kind of sea bird.

When I turn a design over to a customer I encourage them to discuss it with friends and family members as well as with folks that they don’t even know so as to get honest viewpoints on the worthiness of a concept. Fortunately, he discussed it with his whole family and they adored the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Logos are a weird creature in the design world given that the people that tend to hire an expert to create their logo recognize how essential a logo design is for their organization so they are way more invested in the outcome. Every logo job possesses it’s portion of challenges, but the greatest challenge is identifying that sweet spot in a design that works really well at the task it’s required to do in branding a business and also giving the customer the identity they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, layout for Madison, Mississippi publication author

Red Panda Publishers | Logo Design

The book spine is a slender slice of real estate to work with, but it really is the most necessary part of a printed book given that it is ordinarily the very first thing a person sees in the book shop. With regard to a publishing company, it’s the absolute best opportunity they will likely ever get to publicize their brand and get their logo design in front of the men and women that buy actual books.

This 3 color design is vibrant, colorful and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo design developed for an airline in Los Angeles, the logo has two letter A's with the bars customized to indicate they are wings.

Air LA | Logo Design

Airlines come and go yet it seems like that in many instances 1 of the aspects individuals tend to recall the most are their logos. The Air LA logo design was done for a small start-up commuter/shuttle airline company based in LA and although I’m not certain it really “took off” their logo design didn’t slow them. The bookend A’s in their title lent itself well to confering a spirit of air travel and it was undoubtedly a victory.

 Madison logo layout made use of for advertising and marketing and also a tag design for Vintage Situation includes an old-fashioned font style.

Vintage Case | Logo Design

Vintage case specialized in all new cases for musical instruments, that appeared to be antique cases. For this custom logo design I sought to come up with a logo that offered a fluid old-fashioned feel to it and could easily be used for anything from a web site to a label on brand new cases that appeared like they were from a different era.

Logo created for an orthodontist in Madison, Mississippi, design consist of an arc with lines converging through it to imply steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can be one of the most challenging and difficult logo design jobs because it seems that every single dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the very most cliche ridden careers when it comes to small business advertising, if dining establishments approached their branding in the very same way dental practitioners do every one of their logo designs would be a picture trying to explain something they served, McDonalds would likely have an image of a potato and a cow.

I recognize the thinking behind incorporating an image of something mouth associated to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession.

I really really love doing dentist logo designs because it challenges me to come up with a design that implies the field of dentistry or a certain field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a concept that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this concept over to the customer the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo design made for a family not-for-profit, the logo design includes 4 characters staggered in height to stand for a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a custom logo design that would be illustrative of the devotion that William McNally had for the folks in his community. The majority of logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy approach to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and never hit the viewer on the head with what the company or organization wishes to communicate.

The McNally Foundation’s name presented a unique opportunity to do a custom logo design which conveyed that they were about families without being openly corny about it. The objective of a logo is to be remembered and recognized and if the designer attempts to use the logo to illustrate exactly how individuals ought to think or feel they don’t understand the objective of a logo. If viewers have to consider a logo to understand what it means, it has fallen short, a logo needs to be instantly comprehended and a logo that explains itself will never have the likelihood to be comprehended.

Logo design produced for a hair style studio featuring a manuscript font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a business logo which projected a sense of peace and elegance for their new hair salon. I came up with a design which didn’t go the obvious direction of crafting simply a stylized orchid but instead created a logo design which suggested an orchid in the formation of a swirl integrated into the letter O in the title and by placing attention on the concept along with the figure of a hummingbird hovering above the logo itself. The obvious path in creating a logo design is more often than not the incorrect route and in this case, the design ended up not being about the orchid but instead placed the main focus on the feeling that they wanted to project to their customers.

Arabian steed logo style produced for a steed cattle ranch that concentrates on breeding Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo designed a unique logo concept customized to exemplify the unique physical traits of the Arabian kind of horses. By having an identifiable head form and very high tail posture, the Arabian is one of the very most immediately identifiable equine breeds in the world.

Las Coffee shop logo style a small restaurant, layout includes a customized manuscript font style which floats above a team of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a little restaurant, style consists of a modified script typeface which floats over a group of luxuriant lines and also dots.

Logo style for a software programmer the design attributes and also iconic element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and drive operations. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge in between the software and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone pertaining to what business they are in or how it relates to their specific location. But it intimated something to the owner of the business and in quite a few cases the symbolism supporting a logo design is equally as important as how it serves the business it represents.

Advance logo style produced for a Madison, Mississippi interior designer, layout feature a collection of red circles that intersect as well as replace the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Madison, Mississippi interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who arranges, explores, collaborates, and oversees such projects. Interior design is a diverse profession that involves conceptual development, space planning, site examinations, programming, research, interacting with the stakeholders of a project, construction management, and execution of the design.

logo layout done for Advanced Leadership Solutions, the personalities for letter V and A in middle of words advanced have actually been modified to tie directly right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Madison, Mississippi logo design job was undertaken for a management consultant that aids business leaders to develop into more successful at handling people, expectations, and productivity.
A logo layout featuring a fisherman in the middle of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in over 7 billion a year selling supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly understood the market was ready for an outdoor sporting merchant that functions as a consignment firm. Whether or not you are into boating, fishing or rock climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all sorts of interests, a place to sell their pre-owned items to other sports enthusiasts. I created their Madison business logo dsign with an image that garners the interest of traffic and sends an image that evokes the enthusiasm of the outdoors. With traffic that averages forty five miles per hour I knew it would take more than the typical logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and calm habitat.
Logo style MQ ranches, this logo style has actually an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem concept wasn’t really produced for an Madison, Mississippi regional farm it was actually developed for an investments broker, and this logo design was one of several that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was to generate an identity that projected self-confidence, success, and prosperity.

 Madison Logo design for a nonprofit, Transforming Point Solutions - the logo layout function for ostensibly dealing with arrow as well as the arrowheads suggest that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design they desired, this can be a good thing or a bad thing. Good in that it offers a designer the flexibility to delve into any idea that comes to mind, bad in that it’s challenging to hit a bullseye in the absence of understanding where the target is. Luckily, in this particular instance, I nailed a bullseye with the very first shot.

Logo developed for the use of an indication for the restaurant (Brewgrrs), it is an ornate script font that is evocative a popular sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed dozens of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great project where I worked directly with the business owner to produce a business logo that worked really well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage which hung above their doors, and was highly visible and very legible from over a block away.