Tupelo Logo Design

Virtually every new Tupelo organization understands that they require a logo, however few entrepreneurs fully are aware of the essential role their logo can take in their financial success, or precisely why one logo design performs better than another. A company logo has a critical and sustaining effect on the growth of a company, go with the correct one and it can make the door swing and phone ring, go with the incorrect one and it will be a barrier and a hindrance for the life span of a business. The logos featured in the ImageCo portfolio help Tupelo businesses prosper, they are effective in any given situation and the reason they are so effective is that they all have these five things in common.
  1. Simplicity: simple logo designs do not demand scrutiny, they can be realized in merely a glimpse.
  2. Scalability: from business cards to posters a scalable business logo will stay legible and equally emotive at any dimension.
  3. Versatility: logos that operate on any type of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the organization they stand for.
  5. Relevance: a business logo needs to be lasting and should feel relevant today, tomorrow, and 20 years from today.

Retro logo style of a bicycle created for a Tupelo coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and cafe were actually opening in an older section of the area and wanted to project a vintage feel without coming across as uninteresting or low energy. I achieved each of the jobs by means of creating a custom logo design that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a timeless business image.

medical logo layout with a microscopic lense slide and germs made for Tupelo medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which examines the causes and consequences of diseases, especially the field of medicine which deals with the clinical examination of samplings of human body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology logo I came up with is really the only instance I remember where I was able to incorporate a bacteria-laden microscope slide right into a logo design.

Normally I attempt not to be extremely literal with a design and to a point, this specific design approaches the company it serves fairly literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more interesting, more focus grabbing and a lot more memorable.

logo style with a leaping green frog made for a family members fun facility in Tupelo.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of projects that come my way, I’ve produced dozens of logo designs for physicians, dental experts, and legal professionals but Cool Springz is without question the only trampoline park which I have ever gotten the privilege to work on.

Given that the title of the company has the word springz in its name the obvious choice would have been to include a couple of springs into the concept but Cool Springz is a fun destination to go and spring doesn’t actually resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more enthusiastic high energy mood.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they utilized for marketing. I also think this is the only time that a logo I came up with was transformed into a mascot when they had an employee costume fabricated to look just like my frog design.

photography logo design featuring a flock of birds, a hill, a path, a stream, and also a tree - made for Tupelo travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche speciality because travel photographers don’t shoot places or things but instead reveal emotional experiences through the pictures they capture. The idea behind this logo design was to use negative space to reveal more than what was visible upon initial view, which I think is representative of most good photographers in that they oftentimes convey whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional resonance which can’t be revealed with just words. I made an effort to do something much the same to this logo design by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Tupelo logo design but also to show the depth in her work and in the way that she sees the world through the lens of her camera.

 Tupelo logo layout with a seagull used for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The bulk of business logo design projects that I take on I truly take pleasure in and the Coastal Wireless design was one that I certainly felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull shape as a stroke in the letter A however the client, even though he loved the concept, really did not care for my choice of birds. This guy genuinely loathed seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family did not share his aversion for this particular type of sea bird.

When I turn a design over to a client I urge them to share it with friends and family as well as with other people that they don’t even know so as to get neutral assessments on the merit of a design. Fortunately, he discussed it with his family members and they really loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he proceeded with the original concept.

Custom logo designs are a strange animal in the design world because the people that tend to hire a professional to design their logo realize how important a logo is for their organization so they are much more vested in the result. Every logo design project possesses it’s share of challenges, however the biggest challenge is finding that sweet spot in a design that operates really well at the job it’s needed to do in branding a business and also giving the customer the identity they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, style for Tupelo book author

Red Panda Publishers | Logo Design

The book spine is a narrow segment of real estate to work with, however it is the most necessary part of a published book because it is often the very first thing a person views in the book shop. With regard to a publisher, it’s the opportunity that they will likely ever get to advertise their product and get their logo design in front of the people that shop for actual books.

This three color design is vivid, picturesque and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo developed for an airline company in Los Angeles, the logo design has two letter A's with the bars changed to suggest they are wings.

Air LA | Logo Design

Airlines come and depart yet it looks like that in many cases 1 of the items consumers often tend to remember the most are their logos. The Air LA logo design was done for a smaller fledgling commuter/shuttle airline based in LA and while I’m not certain it really “took off” their organization logo didn’t ground them. The bookend A’s in their title lent itself well to conferring a good sense of flight and it was certainly a victory.

 Tupelo logo layout used for marketing and also a label layout for Vintage Instance features an old font layout.

Vintage Case | Logo Design

Vintage case specialized in all new cases for music instruments, that seemed to be much older cases. For this business logo concept I strove to come up with a logo that possessed a fluid old-fashioned feel to it and could be utilized for everything from a web site to a label on brand new cases that looked like they were from another era.

Logo design developed for an orthodontist in Tupelo, design consist of an arc with lines intersecting through it to imply metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can be one of the most challenging logo design projects considering that it seems that every single dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the very most cliche ridden professions when it comes to small business marketing, if dining establishments approached their branding in the very same way dental practices do every one of their company logos would be a picture trying to explain anything they served, McDonalds would most likely contain a picture of a potato and a cow.

I understand the thinking behind including an image of something mouth related to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry profession.

I really enjoy doing dentistry business logos because it challenges me to come up with a design that implies dentistry or a certain field of dental treatment like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and subsequently I created a layout that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this concept over to the customer the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo designed for a household not-for-profit, the logo features 4 characters startled in elevation to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo that would be representative of the love that William McNally had for the people residing in his city. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy approach to any logo design is to be very literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the company or institution hopes to communicate.

The McNally Foundation’s name presented a distinct opportunity to do a logo that communicated that they were about families without being overtly tacky about it. The aim of a logo is to be remembered and recognized and if the designer makes an effort to use the logo to describe exactly how individuals should think or feel they don’t understand the purpose of a logo. If you have to ponder a logo to understand what it means, it has been in vain, a logo needs to be immediately comprehended and a logo that describes itself will never have the chance to be understood.

Logo style produced for a hair layout studio including a script font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo that related a sense of ease and class for their new hair studio. I came up with a concept that didn’t go the obvious course of making simply a stylized orchid but alternatively delivered a company logo that suggested an orchid in the formation of a swirl incorporated into the letter O in the name and by putting emphasis on the logo design using the figure of a hummingbird hovering over the logo design itself. The obvious path in designing a business logo is more often than not the wrong course and in this case, the design ended up not being about the orchid but alternately put the attention on the perception that they really wanted to transmit to their customers.

Arabian equine logo design created for a steed ranch that focuses on breeding Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo designed a one-of-a-kind logo concept customized to display the unique physical traits of the Arabian breed of horses. By having a distinctive head form and high tail carriage, the Arabian is one of the highly quite easily identifiable equine breeds in the whole world.

Las Coffee shop logo style a small dining establishment, design contains a modified script typeface which hovers above a group of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a tiny dining establishment, layout includes a modified manuscript typeface which hovers above a team of elaborate lines and dots.

Logo design for a software program designer the layout functions and also renowned component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and disk managing. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge between the software and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone regarding to what business they are in or how it relates to their specific location. However, it symbolized something to the business owner of the business and in quite a few cases the significance supporting a business logo is equally as important as how it serves the company it stands for.

Progress logo design created for a Tupelo interior designer, layout attribute a series of red circles that intersect and also replace the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Tupelo interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who arranges, investigates, collaborates, and manages such ventures. Interior design is a diverse profession that consists of conceptual development, area planning, site evaluations, programming, investigation, communicating with the stakeholders of a project, building and construction supervision, and execution of the design.

logo design provided for Advanced Leadership Solutions, the characters for letter V and also A in middle of the word advanced have actually been customized to link directly into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Tupelo logo design job was completed for a leadership coach that helps business professionals to become more efficient at supervising people, expectations, and productivity.

A logo design including a fisherman in the center of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in over 7 billion a year selling goods and equipment to outdoor sporting enthusiasts the founders of On the Fly realized the market was prepared for an outdoor sporting retailer that functions as a consignment company. Whether you are into boating, angling or mountain climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all kinds of interests, a location to market their pre-owned items to other sports enthusiasts. I designed their Tupelo logo design dsign utilizing an image which grabs the attention of vehicles and projects an image that arouses the enthusiasm of the outdoors. With traffic that averages forty five miles per hour I knew it would take more than the average logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and serene habitat.
Logo layout MQ ranches, this logo style has a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo idea wasn’t actually created for an Tupelo area farm it was really designed for an investments broker, and this trademark was one of many that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to create a brand mark that projects self-assurance, financial success, and prosperity.
Logo developed for making use of an indication for the dining establishment (Brewgrrs), it is an ornate script font style that is reminiscent of a well-known sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed dozens of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great undertaking where I worked directly with the business owner to produce a logo design which worked really well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon sign that hung above their doors, and was highly visible and very easy to read from over a block away.