Affton Logo Design

Each and every new Affton business knows they require a logo, yet few entrepreneurs thoroughly realize the pivotal role their organization logo will make in their becoming successful, or exactly why one business logo performs more effectively than another. A business logo has an instant and long-term impact on the growth of a business, pick the right one and it can make the door swing and phone ring, select the wrong one and it will be a barrier and a hindrance for the longevity of an organization. The logos featured in the ImageCo portfolio help Affton businesses succeed, they are effective in any given circumstance and the reason they are so effective is because they all have these 5 features in common.
  1. Simplicity: simple logo designs don’t demand scrutiny, they can be grasped in just a glimpse.
  2. Scalability: from business cards to signboards a scalable logo design will be legible and equally emotive at any size.
  3. Versatility: logos that operate on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the enterprise they represent.
  5. Relevance: a business logo must be enduring and should feel relevant today, tomorrow, and forty years from today.

Retro logo design of a bike produced for a Affton coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee bar were opening up in an older section of the area and hoped to project an old-fashioned vibe without coming across as boring or low energy. I fulfilled both tasks by means of developing a trademark concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a timeless business image.

medical logo layout with a microscope slide and germs made for Affton medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that examines the triggers and outcomes of diseases, especially the field of medicine that deals with the laboratory evaluation of samplings of body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology logo I came up with is really the sole instance I recollect in which I was in a position to incorporate a bacteria-laden microscope slide right into a business logo design.

Typically I try not to be excessively literal with a concept and to a degree, this specific design approaches the company it serves quite literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more appealing, more interest grabbing and even more memorable.

logo layout with a leaping green frog created for a family members fun facility in Affton.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the kinds of projects which come my way, I’ve produced dozens of logo designs for health care providers, dental professionals, and legal professionals but Cool Springz is without question the one and only trampoline park that I have actually ever had the opportunity to work on.

Given that the title of the business has the word springz in its name the apparent choice would have been to integrate a couple springs into the concept but Cool Springz is a fun location to go and spring doesn’t really resonate an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a better dynamic high energy atmosphere.

In the end, Cool Springz ended up loving my concept and named the frog Jax and incorporated him in to everything they used for advertising and marketing. I also think this is the only time that a logo I created was made into a mascot when they had a staff member costume fabricated to look just like my frog design.

photography logo featuring a flock of birds, a mountain, a route, a stream, as well as a tree - designed for Affton traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche profession because travel photographers don’t shoot locations or things but rather reveal emotional experiences by means of the photos they record. The idea behind this logo design was to make use of negative space to reveal more than what was visible upon initial view, which I think is representative of the majority of professional photographers in that they frequently convey whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos often have an emotional resonance which can’t be communicated with just words. I attempted to do something very similar to this logo by utilizing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Affton logo design but also to illustrate the depth to her work and in the way that she sees the world through the lens of her camera.

 Affton logo layout with a seagull made use of for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The lion’s share of business logo design projects that I take on I truly savor and the Coastal Wireless project was one that I really felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the letter A however the customer, while he liked the concept, didn’t care for my choice of birds. This particular guy truly despised seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members didn’t share his aversion for this specific breed of sea bird.

When I turn a concept over to a customer I urge them to share it with colleagues and family members as well as with individuals that they don’t even know so as to get impartial assessments on the value of a design. Fortunately, he shared it with his whole family and they loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he went with the original concept.

Logos are a strange creature in the design world given that the people that have a tendency to hire an expert to design their business logo comprehend how crucial a logo is for their company so they are much more vested in the end result. Every logo project has it’s allotment of obstacles, but the most significant obstacle is finding that sweet spot in a design that functions really well at the job it’s required to do in branding a company and also giving the customer the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, style for Affton book publisher

Red Panda Publishers | Logo Design

The book spine is a cramped segment of real estate to work with, however it really is the most vital part of a printed book due to the fact that it is in most cases the first thing a person sees in the bookstore. With regard to a publishing company, it’s the opportunity that they will likely ever get to advertise their label and get their logo design in front of the people that shop for actual books.

This three color design is vivid, picturesque and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo developed for an airline company in Los Angeles, the logo has two letter A's with the bars changed to suggest they are wings.

Air LA | Logo Design

Airlines come and go however it seems like that in many cases 1 of the things folks tend to recollect the most are their logos. The Air LA logo design was done for a smaller new venture commuter/shuttle air service situated in LA and although I’m not certain it actually “took off” their business logo didn’t slow them. The bookend A’s in their name lent itself well to imparting a good sense of air travel and it was undoubtedly a success.

 Affton logo design made use of for advertising as well as a tag layout for Vintage Case features an archaic typeface layout.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for music instruments, that appeared to be much older cases. For this business logo concept I strove to come up with a logo that possessed a fluid retro feel to it and could be utilized for everything from a web page to a label on brand new cases that appeared like they were from a different generation.

Logo design created for an orthodontist in Affton, design consist of an arc with lines converging through it to suggest steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can easily be one of the most challenging logo design jobs because it seems that every single dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the very most cliche ridden careers when it comes to business advertising, if dining establishments approached their branding in the same way dentists do every one of their company logos would be a picture explaining anything they served, McDonalds would most likely contain a picture of a potato and a cow.

I recognize the thinking behind including an image of something mouth related to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry industry.

I really enjoy doing dentistry business logos simply because it challenges me to come up with a design that implies the field of dentistry or a specific area of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and subsequently I created a layout that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this particular design over to the client the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo designed for a household nonprofit, the logo design includes 4 personalities surprised in elevation to stand for a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be depictive of the love that William McNally had for the people residing in his community. The majority of logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy technique to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and never hit the viewer on the head with what the business or organization wants to communicate.

The McNally Foundation’s name offered a distinct opportunity to do a custom logo design which conveyed that they were about families without being openly cheesy about it. The intention of a logo is to be remembered and recognized and if the designer attempts to use the logo design to describe how people ought to think or feel they don’t understand the goal of a logo. If you have to consider a logo design to understand what it means, it has fallen short, a logo needs to be instantly comprehended and a logo design that explains itself won’t have the opportunity to be comprehended.

Logo layout produced for a hair layout workshop featuring a manuscript font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a company logo that projected a sense of peace and connection for their new hair salon. I came up with a concept which didn’t go the obvious direction of crafting simply a stylized orchid but alternatively delivered a business logo that implied an orchid in the formation of a swirl integrated in to the letter O in the name and by placing attention on the concept with the silhouette of a hummingbird floating over the logo design itself. The obvious path in designing a logo is more often than not the incorrect route and in this case, the design ended up not being about the flower but alternately laid the emphasis on the perception that they really wanted to project to their clients.

Arabian horse logo layout developed for a steed ranch that specializes in reproducing Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo developed a one-of-a-kind custom logo concept fashioned to illustrate the unique physical traits of the Arabian breed of horses. By having a different head form and very high tail carriage, the Arabian is one of the most quite easily recognizable equine breeds in the entire world.

Las Coffee shop logo design a tiny dining establishment, layout includes a changed script font style which floats over a team of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a small restaurant, style includes a customized manuscript font style which floats over a group of luxuriant lines and also dots.

Logo design for a software application designer the layout features and iconic element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and hard drive operations. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection in between the software program and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone about what business they are in or how it relates to their specific location. But it symbolized something to the owner of the business and in quite a few cases the substance behind a business logo is just as important as how it brands the business it stands for.

Evolve logo design created for a Affton interior developer, layout function a series of red circles that converge as well as replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Affton interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who organizes, researches, coordinates, and oversees such ventures. Interior design is a diverse occupation that involves conceptual development, space planning, location examinations, programming, research, communicating with the stakeholders of a project, construction supervision, and implementation of the design.

logo style provided for Advanced Leadership Solutions, the characters for letter V and A in middle of words progressed have been modified to link straight right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Affton logo design assignment was undertaken for a leadership advisor that enables business professionals to become more efficient at handling people, expectations, and profitability.

A logo design featuring an angler in the center of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting enthusiasts the founders of On the Fly understood the market place was ready for an outdoor sporting merchant that functions as a consignment company. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all types of passions, a location to market their used goods to other sports enthusiasts. I designed their Affton business logo dsign utilizing an image which garners the attention of vehicles and sends an image that arouses the enthusiasm of the outdoors. With traffic that averages 45 mph I knew it would take more than the typical logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and peaceful habitat.
Logo design MQ farms, this logo layout has a field integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo design wasn’t really developed for an Affton regional farm it was in reality devised for a commodities broker, and this particular logo was one of multiple which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was really to produce an identity that projected self-assurance, financial success, and luxury.
Logo developed for using a sign for the restaurant (Brewgrrs), it is an elaborate script typeface that is evocative a renowned sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed quite a lot of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great project where I worked closely with the proprietor to produce a logo which worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung above their doors, and was highly visible and very legible from over a block away.