Chesterfield Logo Design

Nearly every new Chesterfield business knows they need a logo, but few new business owners thoroughly recognize the pivotal role their logo can take in their financial success, or precisely why one logo performs better than another. A logo has a critical and lasting impact on the growth of a company, go with the right one and it can make the door swing and phone ring, select the wrong one and it will be an obstacle and a hindrance for the life span of a business. The logos presented in the ImageCo portfolio help Chesterfield companies succeed, they are effective in any given scenario and the reason they are so effective is that they all have these 5 features in common.
  1. Simplicity: simple logo designs do not require consideration, they can be grasped in merely a glimpse.
  2. Scalability: from business cards to posters a scalable logo will stay legible and equally emotive at virtually any scale.
  3. Versatility: logos that work on any sort of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the enterprise they represent.
  5. Relevance: a company logo should be lasting and should feel relevant today, tomorrow, and forty years from now.

Retro logo layout of a bike produced for a Chesterfield coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and bistro were actually opening up in an old section of town and wanted to project an old-fashioned atmosphere without appearing as stodgy or low energy. I accomplished each of the tasks by creating a trademark concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a enduring business image.

clinical logo design with a microscope slide as well as germs created for Chesterfield medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science that examines the causes and effects of diseases, mainly the branch of healthcare which deals with the clinical examination of samplings of body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology custom logo design I came up with is the only instance I recall where I was in a position to incorporate a bacteria-laden microscope slide into a logo design.

Normally I try not to be overly literal with a concept and to a point, this specific design approaches the company it represents very literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more intriguing, more interest grabbing and a lot more unforgettable.

logo design with a leaping green frog made for a family members fun center in Chesterfield.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the sorts of jobs which come my way, I’ve done dozens of logo designs for surgeons, dental offices, and legal professionals but Cool Springz is without question the one and only trampoline park which I have actually ever had the opportunity to work on.

Given that the full name of the business has the word springz in its name the apparent choice would have been to integrate a couple springs into the design but Cool Springz is a fun place to go and spring doesn’t really resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more dynamic high energy feeling.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they utilized for marketing and advertising. I also believe this is the only time that a logo I came up with was transformed into a mascot when they had an employee costume fabricated to look just like my frog design.

digital photography logo featuring a flock of birds, a mountain, a path, a stream, and also a tree - developed for Chesterfield travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche speciality due to the fact that travel photographers tend not to capture locations or things but rather communicate emotional experiences through the pictures they record. The idea behind this logo concept was to utilize negative space to reveal more than what was visible upon first glance, which I think is quintessential of almost all good photographers in that they oftentimes share entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos often have an emotional resonance which can’t be revealed with mere words. I tried to do something very similar to this logo by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Chesterfield logo design but also to illustrate the depth in her work and in the way that she views the world through the lens of her camera.

 Chesterfield logo design with a seagull utilized for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The bulk of custom logo design jobs that I take on I honestly take pleasure in and the Coastal Wireless design was one that I really felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull form as a stroke in the character A however my customer, while he loved the concept, really did not care for my choice of birds. This guy seriously hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members didn’t share his contempt for this particular variety of sea bird.

When I turn a concept over to a customer I urge all of them to discuss it with friends and colleagues and family as well as with individuals that they don’t actually know so as to get impartial opinions on the value of a design concept. Fortunately, he discussed it with his family and they really loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he went with the original concept.

Custom logo designs are a strange creature in the design world given that the people that are inclined to hire an expert to design their logo recognize how essential a logo design is for their business so they are way more invested in the end result. Every logo project possesses it’s allotment of challenges, but the greatest challenge is identifying that sweet spot in a design that operates really well at the job it’s needed to do in branding a business and also giving the customer the identity they see for themselves.

a red panda logo style with bamboo behind-the-scenes, design for Chesterfield publication author

Red Panda Publishers | Logo Design

The book spine is a cramped parcel of real estate to work with, however it really is the most important part of a published book since it is ordinarily the initial thing a person sees in the book shop. With regard to a publisher, it’s the absolute best opportunity that they will likely ever get to advertise their label and get their logo design in front of the individuals that shop for actual books.

This three color design is vivid, picturesque and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo created for an airline in Los Angeles, the logo design has two letter A's with the bars changed to indicate they are wings.

Air LA | Logo Design

Airlines arrive and depart but it looks like that in many instances 1 of the things individuals often tend to remember the most are their logos. The Air LA logo design was done for a smaller new venture commuter/shuttle airline based in LA and while I’m not sure it really “took off” their logo didn’t slow them. The bookend A’s in their title lent itself well to imparting a feeling of airline flight and it was undoubtedly a victory.

 Chesterfield logo style made use of for advertising and a tag design for Vintage Instance includes an antiquated typeface style.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for music instruments, which seemed to be antique cases. For this logo design I strove to come up with a logo that possessed a fluid old-fashioned feel to it and could easily be utilized for every thing from a web site to an insignia on brand new cases that appeared like they were from another point in time.

Logo created for an orthodontist in Chesterfield, layout include an arc with lines intersecting through it to indicate steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can easily be one of the most challenging logo jobs due to the fact that it appears that almost every dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the very most cliche ridden professions when it comes to company advertising, if dining establishments approached their advertising in the exact same way dental practitioners do every one of their logo designs would definitely be a picture trying to explain anything they served, McDonalds would likely contain an image of a potato and a cow.

I recognize the thinking behind adding an illustration of something mouth associated to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care industry.

I actually love doing dentist logo designs because it challenges me to come up with a design that implies dentistry or a certain area of dental treatment like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and inevitably I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this design over to the client the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo design developed for a family not-for-profit, the logo includes 4 characters staggered in elevation to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be representative of the devotion that William McNally had for the people residing in his city. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy technique to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the company or organization wishes to convey.

The McNally Foundation’s name provided a unique opportunity to do a logo that conveyed that they were about families without being overtly tacky about it. The aim of a logo design is to be remembered and recognized and if the designer tries to use the logo to summarize specifically how people should think or feel they don’t understand the mission of a logo. If viewers have to consider a logo design to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo design that describes itself won’t have the likelihood to be comprehended.

Logo design created for a hair design workshop featuring a manuscript font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo design that conveyed a sense of calmness and class for their new hair salon. I came up with a concept which didn’t go the obvious direction of designing just a stylized orchid but rather crafted a company logo that suggested a flower in the formation of a swirl integrated in to the letter O in the title and by putting attention on the logo design with the figure of a hummingbird floating above the logo design itself. The obvious path in creating a logo design is oftentimes the incorrect course and in this case, the design ended up not being about the orchid but alternately put the importance on the perception that they really wanted to project to their clients.

Arabian horse logo design developed for an equine ranch that concentrates on breeding Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo crafted a distinct business logo concept tailored to exemplify the unique physical traits of the Arabian breed of horses. With a distinctive head form and very high tail carriage, the Arabian is one of the very most immediately recognizable equine types in the world.

Las Coffee shop logo layout a small dining establishment, layout includes a modified script typeface which floats above a group of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a tiny dining establishment, layout consists of a customized manuscript font which floats above a group of elaborate lines and dots.

Logo design for a software program developer the style attributes and renowned aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task control, and drive managing. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a connection between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone about what business they are in or how it relates to their specific location. However it represented something to the owner of the company and in many cases the symbolism behind a business logo is just as important as how it brands the business it represents.

Evolve logo style produced for a Chesterfield indoor developer, layout attribute a series of red circles that converge and replace the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Chesterfield interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who arranges, explores, collaborates, and manages such tasks. Interior design is a multifaceted profession that involves conceptual development, area planning, site evaluations, programming, research study, interacting with the stakeholders of a project, building and construction supervision, and execution of the design.

logo layout provided for Advanced Management Solutions, the personalities for letter V as well as A in center of words progressed have actually been changed to tie straight into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Chesterfield logo design project was performed for a leadership expert that enables business professionals to develop into more successful at overseeing people, expectations, and productivity.

A logo style featuring an angler in the middle of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting enthusiasts the owners of On the Fly understood the market place was ready for an outdoor sporting store that functions as a consignment business. Whether or not you are into boating, fishing or mountain climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all kinds of passions, a spot to sell their previously owned equipment to other sports enthusiasts. I created their Chesterfield logo dsign utilizing an image which seizes the attention of vehicles and projects an image that evokes the passion of the outdoors. With traffic that averages 45 mph I knew it would take more than the average logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and tranquil habitat.
Logo style MQ farms, this logo style has actually a field incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo design wasn’t actually created for an Chesterfield regional farm it was in reality created for an investments broker, and this particular logo design was one of many that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was really to create an identity that projected trust, success, and opulence.
Logo design created for making use of an indication for the dining establishment (Brewgrrs), it is an elaborate manuscript typeface that is evocative a renowned sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed quite a lot of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great project where I worked closely with the proprietor to create a business logo which worked extremely well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon signage which hung above their doors, and was highly visible and very easy to read from over a block away.