Acute Care 360 ImageCo, Chesterfield, Missouri, MO,

ImageCo, Chesterfield, Missouri, MO,

Evolv Design logo designed by ImageCo, Chesterfield, Missouri, MO,

Red Panda Publishers logo designed by ImageCo, Chesterfield, Missouri, MO,

Chesterfield, Missouri, MO,

ImageCo, Chesterfield, Missouri, MO,
ImageCo, Chesterfield, Missouri, MO,

Mid Valley Pathology logo designed by ImageCo, Chesterfield, Missouri, MO,

FSA OK logo designed by ImageCo, Chesterfield, Missouri, MO,

Emerald Heights logo designed by ImageCo, Chesterfield, Missouri, MO,

Club Sapphire logo designed by ImageCo, Chesterfield, Missouri, MO,

Downtown Dogs logo designed by ImageCo, Chesterfield, Missouri, MO,

School board logo designed by ImageCo, Chesterfield, Missouri, MO,

Ferry Street Coffee Company logo designed by ImageCo, Chesterfield, Missouri, MO,

Stoney Forensic logo designed by ImageCo, Chesterfield, Missouri, MO,

Smart kernels logo designed by ImageCo, Chesterfield, Missouri, MO,

POINTERS FOR SELECTING THE RIGHT LOGO DESIGNER

BUDGET

A logo design is an investment in both your time and your money so when a design agency offers a money back guarantee try to remember that they can not refund the time you commit which is much more valuable than your money is.

PORTFOLIO

Some designers talk a good game but inevitably a designer can only be determined from the quality of their portfolio, if the work in their design portfolio does not contain real life examples odds are they will never be able to deliver a premium logo design.

VISION

A logo’s aim is to be recognized and remembered, and it’s objective is to echo your personal vision for your company. If a logo designer is not focused on actualizing your vision, the thing they are really focused on is how quickly they can get paid.

Chesterfield LOGO DESIGN​

For over twenty years ImageCo has been helping small business owners establish memorable brands. We’ve done brand design work for farmers, educational institutions, heart surgeons, party planners, diners, retailers, and just about every other kind of business you can envision. What makes ImageCo different compared to traditional designers is that our background is rooted in the electrical sign industry so we approach every design as if it will be used as an electric sign. Because of our sign first approach our designs can, and have been employed in everything from garment labels to electrical signs. Our sign first technique guarantees that our logos are just as successful whether they are used in television commercials or web applications, they are consistently identifiable, comprehended, and remembered irrespective of scale or purpose.

American Made ★ Design

The thing which truly sets ImageCo apart from many of the design companies that you might have come across on-line, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every design project we are brought on board to perform, we do in-house. Irrespective of the type of project we accept, brand identity design, business website, trade show exhibit, or electric sign, we do not, and never will job out our customer’s work to companies located outside the USA. Whenever you call us at 1-855-IMAGECO the party that answers the telephone is ImageCo’s owner and designer, not a broker that marks up the cost of your project and imposes the terms of how we conduct business.

QUALITIES OF A GREAT LOGO DESIGN

Virtually every new Chesterfield company realizes that they probably need a logo, however few start ups fully understand the key role their business logo will play in their success, or precisely why one logo functions more effectively than another. A logo has an immediate and long-term influence on the prosperity of a company, choose the right one and it will make the door swing and cash register ring, choose the wrong one and it can be a barrier and a hindrance for the life of a company. The logos included in the ImageCo portfolio help Chesterfield businesses succeed, they are effective in any given situation and the reason why they are so effective is that they all have these 5 things in common.
  1. Simplicity: simple logos do not require consideration, they can be grasped in just a glance.
  2. Scalability: from business cards to store signs a scalable logo will remain legible and just as emotive at virtually any size.
  3. Versatility: logos which operate on any type of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel right, and they are suitable for the product or business they brand.
  5. Relevance: a business logo needs to be ageless and will feel equally relevant today, tomorrow, and forty years from now.

understanding branding

Brand – It is both a verb as well as a noun, it’s an identifying mark and the process of marking something to ensure that it could be recognized, its origin originates from the mark branded onto livestock. Today a brand signifies virtually anything with a motive, regardless if it be revenue or politics, a brand is an intrinsic aspect of defining the value of a specific thing in the public’s mind.

Branding – Is sort of like marketing and advertising’s sexy sister, they are each from the same family, the difference being that marketing and advertising are about making a promise and branding’s objective is to deliver on that promise. Branding is also a calculated popularity contest targeted at a target market, it’s goal is to develop a mental image that the audience can connect to.

Brand Image – An image planted and nurtured through advertising and marketing as well as identity design. When somebody states the brand names Lamborghini or Mustang what we think about is their brand image, it’s an image that exists in our minds. That image isn’t an image of a car with 4 wheels that can deliver us from point A to point B, the the mental image we have (or at least I have) is of speed, elegance, of something dangerous and sexy . That is brand image and that is what makes people want those brands. Brand image is why individuals get specific brands, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that we can identify with.

Branding Firms – If you reflect on the history of most branding agencies you’ll discover that they are frequently rebranded advertising firms. When a person states they are in marketing the majority of people will likely have an idea about the type of work they do anything that can be seen, touched or listened to belong to a brand identity.

Brand Identity Designers
– A brand identity designer is a graphic designer that focuses on a type of visual design that helps shape the public image of a firm, a product or an organization. Brand identity designers produce logo designs, sign designs, packaging, as well as collateral material such as cards, stationery, as well as pamphlets. Some visual designers also design sites and also user interfaces. The important duty of a brand identity designer is to create the visual cues and also an emotional tone with the objective of influencing activities, results as well as perceptions.

select signs/logos

Retro logo layout of a bicycle created for a Chesterfield coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and bistro were actually opening up in an older part of the city and really wanted to visualize a vintage tone without coming across as uninteresting or low energy. I accomplished both jobs by designing a logo design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a enduring business image.

clinical logo design with a microscope slide as well as bacteria designed for Chesterfield clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science that analyzes the root causes and consequences of diseases, especially the field of medicine which deals with the clinical evaluation of samplings of human body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology custom logo design I came up with is really the sole instance I remember where I was able to integrate a bacteria-laden microscope slide right into a business logo design.

Typically I try not to be extremely literal with a design and to a point, this design approaches the company it serves very literally, however it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more interesting, more focus grabbing and even more memorable.

logo style with a jumping green frog made for a household fun facility in Chesterfield.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the sorts of jobs which come my way, I’ve done dozens of logo designs for physicians, dental offices, and attorneys but Cool Springz is without question the one and only trampoline park that I have actually ever had the opportunity to work on.

Given that the full name of the business features the word springz in its name the obvious choice would have been to incorporate a handful of springs into the concept but Cool Springz is a fun location to go and spring does not actually resonate an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a much more lively high energy feeling.

In the end, Cool Springz ended up loving my design and named the frog Jax and included him in to everything they used for marketing and advertising. I also think this is the only time that a logo I did was turned into a mascot when they had an employee costume fabricated to look just like my frog design.

photography logo including a group of birds, a mountain, a route, a stream, and a tree - made for Chesterfield travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a rather niche field of photography and I think it is a niche sector due to the fact that travel photographers tend not to shoot locations or things but instead convey emotional journeys through the images they record. The idea behind this logo composition was to make use of negative space to project more than what was visible upon initial glance, which I think is representative of the majority of professional photographers in that they oftentimes share whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos often have an emotional fullness which can’t be revealed with just words. I tried to do something much the same to this logo design by using the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Chesterfield logo design but also to reveal the depth to her work and in the way that she views the world through the lens of her camera.

 Chesterfield logo layout with a seagull used for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The lion’s share of business logo design projects that I take on I honestly savor and the Coastal Wireless project was one that I really felt good about, however the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the character A however my customer, while he liked the concept, didn’t care for my choice of birds. This particular man genuinely hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family did not share his aversion for this particular breed of sea bird.

When I turn a concept over to a customer I urge them to discuss it with colleagues and family members as well as with other people that they don’t actually know so as to get honest judgements on the value of a design concept. Fortunately, he discussed it with his family and they adored the design and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he went with the original design.

Logo designs are a strange animal in the design world given that the people that are inclined to hire an expert to design their business logo realize how essential a logo is for their business so they are much more vested in the outcome. Every logo design project possesses it’s share of obstacles, but the largest challenge is finding that sweet spot in a design that functions really well at the task it’s needed to do in branding a company and also giving the customer the image they see for themselves.

a red panda logo style with bamboo behind-the-scenes, style for Chesterfield publication publisher

Red Panda Publishers | Logo Design

The book spine is a thin parcel of real estate to work with, however it is the most necessary part of a published book because it is often the very first thing a person views in the book store. Regarding a publisher, it’s the optimal opportunity they will likely ever have to promote their label and get their logo design in front of the individuals that buy actual books.

This 3 color design is vivid, colorful and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo design developed for an airline in Los Angeles, the logo has two letter A's with benches modified to indicate they are wings.

Air LA | Logo Design

Airlines come and go yet it seems that in many cases 1 of the items consumers tend to recollect the most are their logos. The Air LA logo design was done for a smaller new venture commuter/shuttle air service located in LA and although I’m not sure it really “took off” their logo design didn’t ground them. The bookend A’s in their brand lent itself well to conferring a feeling of airline flight and it was definitely a victory.

 Chesterfield logo design used for advertising and also a label style for Vintage Situation features an archaic typeface style.

Vintage Case | Logo Design

Vintage case focused in brand new cases for musical instruments, that looked to be older cases. For this custom logo concept I tried to come up with a logo that had a fluid old style feel to it and could be utilized for every thing from a website to a label on brand new cases that seemed like they were from another era.

Logo created for an orthodontist in Chesterfield, design consist of an arc with lines intersecting through it to suggest metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can easily be one of the most challenging logo jobs because it seems that every single dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the very most cliche ridden professions when it comes to business marketing, if restaurants approached their branding in the exact same way dentists do every one of their company logos would be a picture explaining anything they served, McDonalds would most likely have a picture of a potato and a cow.

I understand the thinking behind adding an illustration of something mouth associated to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession.

I actually love doing dental care logo designs simply because it challenges me to come up with a design that implies the field of dentistry or a particular field of the field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and inevitably I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this particular design over to the customer the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo design designed for a household nonprofit, the logo includes 4 characters startled in height to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be representative of the devotion that William McNally had for the families in his city. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy strategy to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and never hit the viewer on the head with what the company or institution wants to project.

The McNally Foundation’s name offered a distinct opportunity to do a logo design that conveyed that they were about families without being overtly corny about it. The aim of a logo design is to be remembered and recognized and if the designer tries to use the logo to describe precisely how individuals should think or feel they don’t understand the objective of a logo. If people have to ponder a logo design to understand what it means, it has failed, a logo needs to be immediately comprehended and a logo that illustrates itself won’t have the opportunity to be comprehended.

Logo layout created for a Chesterfield hair layout studio including a script font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo design which related a sense of peace and connection for their new hair studio. I created a concept that did not go the obvious route of creating merely a stylized orchid but instead crafted a company logo which implied an orchid in the formation of a swirl integrated in to the letter O in the title and by putting emphasis on the logo design using the silhouette of a hummingbird hovering over the image itself. The obvious path in designing a company logo is more often than not the wrong path and in this case, the design ended up not being about the flower but alternately placed the attention on the perception that they wanted to project to their clients.

Arabian horse logo style created for an equine cattle ranch that specializes in breeding Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo developed a unique company logo concept tailored to exemplify the unique physical traits of the Arabian kind of equines. By having an identifiable head shape and high tail carriage, the Arabian is one of the highly easily recognizable horse lineages in the entire world.

Las Cafe, A Chesterfield restaurant logo layout a tiny dining establishment, style includes a customized manuscript typeface which floats over a team of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a tiny restaurant, design includes a changed manuscript font style which floats over a team of ornate lines and also dots.

Logo design for a software program designer the design features and iconic Chesterfield element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task management, and drive operations. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a bridge in between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone about what business they are in or how it relates to their specific location. However, it meant something to the owner of the company and in quite a few cases the symbolism behind a business logo is equally as important as how it brands the enterprise it represents.

Advance logo style produced for a Chesterfieldindoor developer, style attribute a series of red circles that intersect and also change the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Chesterfield interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who prepares, explores, collaborates, and oversees such tasks. Interior design is a multifaceted occupation that involves conceptual development, space planning, location assessments, programming, research study, interacting with the stakeholders of a project, construction management, and execution of the design.

logo layout done for Advanced Leadership Solutions in Chesterfield, the personalities for letter V and A in center of words advanced have actually been changed to tie directly into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Chesterfield logo design assignment was carried out for a management guide that helps business leaders to become more effective at overseeing people, expectations, and profitability.

A Chesterfield business logo layout featuring an angler in the center of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in over 7 billion a year offering supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly knew the market place was primed for an outdoor sporting store that operates as a consignment business. Whether or not you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all kinds of interests, a spot to sell their previously owned products to other sports enthusiasts.

I created their Chesterfield business logo design using an image that grabs the interest of traffic and sends an image that calls to mind the enthusiasm of the outdoors. With visitor traffic that averages forty five miles per hour I realized it would take more than the average logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and relaxed habitat.

Logo layout MQ ranches, this Chesterfield company logo layout has actually a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo design wasn’t actually composed for an Chesterfield regional farm it was actually designed for an investments broker, and this particular logo design was one of several that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to generate a image that projects confidence, financial success, and opulence.

 Chesterfield Logo design for a not-for-profit, Transforming Factor Solutions - the logo style function for outwardly encountering arrowhead and also the arrowheads indicate that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what kind of logo design that they wanted, that can be a good thing or a bad thing. Good in that it provides a designer the freedom to discover any idea that comes to mind, bad in that it’s hard to hit a bullseye in the absence of realizing where exactly the target is. Fortunately, in this particular case, I hit a bullseye with the very first try.

Logo made for making use of a sign for the dining establishment (Brewgrrs), it is an ornate script typeface that is reminiscent of a renowned Chesterfield sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted dozens of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great project where I worked directly with the owner to design a logo that worked extremely well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage which hung above their doors, and was highly visible and very easy to read from over a block away.

commercial brand identity design projects

Logo designed by ImageCo, Chesterfield, Missouri, MO,
Logo designed by ImageCo, Chesterfield, Missouri, MO,
Logo designed by ImageCo, Chesterfield, Missouri, MO,
Logo designed by ImageCo, Chesterfield, Missouri, MO,
Electrical sign design for Chesterfield restaurnat designed by Chesterfield Sign Business
Chesterfield logo design and brand identity design for Chesterfield retailers
Logo designed by ImageCo, Chesterfield, Missouri, MO,
Logo designed by ImageCo, Chesterfield, Missouri, MO,
Logo designed by ImageCo, Chesterfield, Missouri, MO,
Logo designed by ImageCo, Chesterfield, Missouri, MO,
Logo designed by ImageCo, Chesterfield, Missouri, MO,

Logo designed by ImageCo, Chesterfield, Missouri, MO,

Logo designed by ImageCo, Chesterfield, Missouri, MO,

Logo designed by ImageCo, Chesterfield, Missouri, MO,

Logo designed by ImageCo, Chesterfield, Missouri, MO,

Logo designed by ImageCo, Chesterfield, Missouri, MO,
Logo designed by ImageCo, Chesterfield, Missouri, MO,
Logo designed by ImageCo, Chesterfield, Missouri, MO,
Logo designed by ImageCo, Chesterfield, Missouri, MO,
Logo designed by ImageCo, Chesterfield, Missouri, MO,
Logo designed by ImageCo, Chesterfield, Missouri, MO,
Logo designed by ImageCo, Chesterfield, Missouri, MO,
Logo designed by ImageCo, Chesterfield, Missouri, MO,
Logo designed by ImageCo, Chesterfield, Missouri, MO,
Logo designed by ImageCo, Chesterfield, Missouri, MO,