Clayton, Missouri Logo Design

Nearly every new Clayton business person realizes that they require a logo, but few entrepreneurs entirely recognize the crucial role their business logo will perform in their success, or exactly why one logo design performs far better than another. A business logo has an instant and long-term effect on the financial success of a business, choose the correct one and it can make the door swing and phone ring, go with the wrong one and it will be a barrier and an impediment for the life of a business.

The logos presented in the ImageCo portfolio help Clayton, Missouri businesses succeed, they are effective in any given situation and the main reason they are so effective is that they all have these five features in common.

  1. Simplicity: simple logos don’t require scrutiny, they can be grasped in just a glimpse.
  2. Scalability: from labels to billboards a scalable business logo will be legible and equally emotive at any scale.
  3. Versatility: logos which work on any device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the enterprise they stand for.
  5. Relevance: a logo design must be lasting and should feel as relevant today, tomorrow, and forty years from now.
Retro logo layout of a bike produced for a Clayton, Missouri coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee shop were launching in an older part of town and really wanted to cast an old-fashioned vibe without appearing as uninteresting or low energy. I fulfilled the two tasks by means of designing a symbol design that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a enduring business image.

medical logo design with a microscopic lense slide as well as bacteria created for Clayton, Missouri clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that investigates the causes and outcomes of diseases, especially the field of medicine that deals with the laboratory examination of samplings of body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology brand I came up with is the only instance I recall where I was in a position to incorporate a bacteria-laden microscope slide within a business logo design.

Typically I try not to be excessively literal with a concept and to a point, this specific design approaches the company it serves fairly literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more intriguing, more interest grabbing and much more meaningful.

logo design with a leaping environment-friendly frog made for a household enjoyable facility in Clayton, Missouri.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the types of jobs that come my way, I’ve done dozens of logo designs for medical professionals, dental experts, and lawyers but Cool Springz is without question the only trampoline park which I have actually ever had the opportunity to work on.

Given that the full name of the company features the word springz in its name the clear choice would have been to feature a few springs into the concept but Cool Springz is a fun location to go and spring does not really reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better lively high energy atmosphere.

In the end, Cool Springz ended up loving my design and named the frog Jax and integrated him in to everything they utilized for advertising and marketing. I also think this is the only time that a logo I designed was made into a mascot when they had a staff member costume fashioned to look just like my frog design.

digital photography logo design featuring a flock of birds, a mountain, a trail, a stream, and also a tree - designed for Clayton, Missouri travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche speciality because travel photographers tend not to shoot places or things but rather project emotional experiences by means of the photos they record. The thought behind this logo concept was to make use of negative space to communicate more than what was visible upon first glance, which I think is representative of most professional photographers in that they frequently tell whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos frequently have an emotional resonance which can’t be conveyed with mere words. I tried to do something the same to this logo by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Clayton logo but also to illustrate the depth of her art and in the way that she views the world through the lens of her camera.

 Clayton logo style with a seagull utilized for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The lion’s share of custom logo design projects that I take on I really relish and the Coastal Wireless project was one that I really felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the letter A however the customer, while he liked the concept, didn’t care for my choice of birds. This particular man seriously disliked seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family did not share his scorn for this specific variety of sea bird.

When I turn a concept over to a client I encourage all of them to share it with friends and family members as well as with people that they don’t even know so as to get unbiased opinions on the merit of a design. Fortunately, he talked about it with his family members and they really liked the design and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he went with the original design.

Custom logo designs are a weird animal in the design world because the people that have a tendency to hire an expert to design their logo recognize how essential a logo is for their organization so they are way more invested in the final result. Every logo design job possesses it’s share of difficulties, however the biggest obstacle is identifying that sweet spot in a design that functions really well at the task it’s required to do in branding a company and also giving the client the identity they see for themselves.

a red panda logo style with bamboo in the background, style for Clayton, Missouri book publisher

Red Panda Publishers | Logo Design

The book spine is a slender piece of real estate to work with, nevertheless it is the most critical part of a printed book considering that it is often the very first thing a person sees in the book shop. Regarding a publishing company, it’s the opportunity they will ever have to publicize their product and get their logo design in front of the individuals that shop for actual books.

This 3 color design is vibrant, colorful and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo design made for an airline company in Los Angeles, the logo has two letter A's with the bars modified to suggest they are wings.

Air LA | Logo Design

Airlines come and depart but it seems that in many occurrences one of the traits folks tend to recollect the most are their logos. The Air LA logo design was done for a small start-up commuter/shuttle air service located in LA and while I’m not sure it really “took off” their business logo didn’t slow them. The bookend A’s in their title lent itself well to conferring a spirit of air travel and it was undoubtedly a success.

 Clayton logo style used for advertising and also a tag design for Vintage Case features an old-fashioned font style style.

Vintage Case | Logo Design

Vintage case specialized in all new cases for musical instruments, that appeared to be vintage cases. For this custom logo concept I strove to come up with a logo that had a fluid nostalgic feel to it and could easily be utilized for everything from a web page to a label on brand new cases that seemed like they were from another generation.

Logo created for an orthodontist in Clayton, Missouri, style consist of an arc with lines intersecting with it to indicate steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can easily be one of the most challenging logo design projects considering that it appears that virtually every dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden careers when it comes to small business branding, if dining establishments approached their branding in the exact same way dental professionals do every one of their logo designs would be a picture trying to explain something they served, McDonalds would likely have an image of a potato and a cow.

I recognize the thinking behind incorporating a likeness of something mouth associated to a dentist’s logo design but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental profession.

I actually love doing dentist logo designs because it challenges me to come up with a design that implies dentistry or a specific area of dental treatment like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this particular concept over to the client the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo designed for a family nonprofit, the logo features 4 characters surprised in height to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be representative of the devotion that William McNally had for the people residing in his city. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy approach to any logo design is to be very literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and never hit the viewer on the head with what the company or organization wants to communicate.

The McNally Foundation’s name provided a unique opportunity to do a logo design which conveyed that they were about families without being openly cheesy about it. The aim of a logo design is to be remembered and recognized and if the designer attempts to use the logo to explain exactly how people ought to think or feel they don’t understand the purpose of a logo. If people have to consider a logo to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo design that illustrates itself won’t have the chance to be understood.

Logo design developed for a hair layout workshop including a script font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo design which related a spirit of calmness and elegance for their new hair studio. I created a design that didn’t go the obvious route of creating merely a stylized orchid but instead created a business logo which suggested an orchid in the formation of a swirl incorporated in to the letter O in the name and by putting attention on the concept with the figure of a hummingbird hovering above the logo itself. The obvious path in creating a logo design is usually the incorrect route and in this case, the design ended up not being about the orchid but instead laid the importance on the perception that they really wanted to forecast to their customers.

Arabian steed logo design produced for a horse cattle ranch that specializes in reproducing Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo created an original brand design customized to manifest the unique physical traits of the Arabian type of horses. With an unique head shape and higher tail posture, the Arabian is one of the most immediately recognizable equine types in the entire world.

Las Cafe logo style a tiny restaurant, style includes a changed manuscript font style which hovers above a team of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a little dining establishment, design includes a customized manuscript font style which floats over a team of ornate lines and dots.

Logo design for a software application designer the design functions as well as iconic element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task management, and drive operations. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a bridge between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone regarding to what business they are in or how it relates to their specific location. However, it meant something to the business owner of the company and in many cases the symbolism behind a logo is equally as important as how it brands the organization it stands for.

Advance logo design developed for a Clayton, Missouri indoor developer, design feature a series of red circles that intersect and also replace the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Clayton, Missouri interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who prepares, investigates, coordinates, and manages such ventures. Interior design is a multifaceted occupation that consists of conceptual development, space planning, location evaluations, programming, research study, corresponding with the stakeholders of a project, construction management, and implementation of the design.

logo design done for Advanced Leadership Solutions, the personalities for letter V and A in middle of words progressed have been modified to link straight right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Clayton, Missouri logo design assignment was completed for a leadership guide that assists business leaders to develop into more efficient at handling people, expectations, and productivity.
A logo design featuring an angler in the middle of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in over 7 billion a year selling goods and equipment to outdoor sporting lovers the founders of On the Fly knew the market place was primed for an outdoor sporting retailer that functions as a consignment business. Whether or not you are into boating, fishing or rock climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all kinds of interests, a spot to sell off their used items to other sports enthusiasts. I created their Clayton logo design dsign using an illustration that garners the interest of traffic and projects an image that arouses the enthusiasm of the outdoors. With visitor traffic that averages 45 mph I knew it would take more than the typical logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and serene habitat.
Logo design MQ ranches, this logo style has actually a field integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo design wasn’t actually designed for an Clayton, Missouri regional farm it was really created for an investments broker, and this particular company logo was one of multiple which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was actually to develop a brand mark that projects confidence, effectiveness, and opulence.

 Clayton Logo design for a nonprofit, Turning Factor Solutions - the logo style function for ostensibly facing arrow as well as the arrowheads imply that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what kind of logo design that they wanted, that can be a good thing or a bad thing. Good in that it offers a designer the liberty to delve into any concept that comes to mind, bad in that it’s tricky to hit a bullseye in the absence of understanding where exactly the target is. Luckily, in this particular instance, I struck a bullseye with the very first shot.

Logo developed for using a sign for the restaurant (Brewgrrs), it is an elaborate script font style that is evocative a famous sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed dozens of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a neat undertaking where I worked closely with the proprietor to create a business logo that worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted signage that hung above their doors, and was highly visible and very legible from over a block away.