Columbia, Missouri Logo Design

Every new Columbia organization realizes that they require a logo, however few new business owners fully understand the crucial role their business logo can take in their becoming successful, or precisely why one logo performs better than another. A business logo has an instant and long term influence on the financial success of a company, pick the right one and it can make the door swing and phone ring, choose the wrong one and it can be a barrier and a hindrance for the longevity of a business.

The logos included in the ImageCo portfolio help Columbia, Missouri companies succeed, they are effective in any given scenario and the reason they are so effective is that they all have these five things in common.

  1. Simplicity: simple logo designs do not require scrutiny, they can be realized in just a glance.
  2. Scalability: from business cards to posters a scalable logo will continue to be legible and just as emotive at virtually any scale.
  3. Versatility: logos that function on any sort of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the enterprise they represent.
  5. Relevance: a company logo must be timeless and should feel relevant today, tomorrow, and thirty years from now.

Logo PORTFOLIO Volume 1

Retro logo style of a bike created for a Columbia, Missouri coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee bar were actually opening in an older section of the city and hoped to visualize a nostalgic vibe without coming across as monotonous or low energy. I accomplished each of the jobs via creating a logo design that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a ageless business image.

medical logo style with a microscopic lense slide and also germs designed for Columbia, Missouri medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that researches the triggers and effects of diseases, mainly the field of healthcare that deals with the clinical examination of samples of human body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology logo I came up with is really the only instance I call to mind where I was able to incorporate a bacteria-laden microscope slide right into a logo design.

Normally I try not to be excessively literal with a concept and to a point, this specific design approaches the company it represents rather literally, yet it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more interesting, more attention grabbing and much more unforgettable.

logo style with a leaping environment-friendly frog developed for a family members fun facility in Columbia, Missouri.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of jobs which come my way, I’ve produced dozens of logo designs for health care providers, dental practices, and lawyers but Cool Springz is without question the only trampoline park which I have actually ever gotten the privilege to work on.

Given that the name of the business has the word springz in its name the obvious choice would have been to feature a couple of springs into the concept but Cool Springz is a fun location to go and spring does not actually reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a more dynamic high energy impression.

In the end, Cool Springz ended up loving my design and named the frog Jax and featured him in to everything they used for marketing. I also believe this is the only time that a logo I designed was made into a mascot when they had an employee costume fabricated to look just like my frog design.

digital photography logo design including a flock of birds, a hill, a trail, a stream, and also a tree - made for Columbia, Missouri traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche area because travel photographers don’t capture places or things but instead project emotional journeys through the photos they record. The thought behind this logo design was to utilize negative space to project more than what was visible upon first glance, which I think is representative of the majority of good photographers in that they often convey whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional resonance which can’t be revealed with mere words. I tried to do something similar to this logo design by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Columbia logo design but also to reveal the depth to her work and in the way that she views the world through the lens of her camera.

 Columbia logo style with a seagull used for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The bulk of logo design projects that I take on I genuinely enjoy and the Coastal Wireless project was one that I really felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the character A but my customer, while he loved the concept, really did not care for my choice of birds. This man really disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members didn’t share his hatred for this specific type of sea bird.

When I turn a concept over to a client I encourage them to talk about it with colleagues and family members as well as with people that they don’t actually know so as to get honest assessments on the value of a design. Fortunately, he shared it with his family and they adored the design and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he went with the original design.

Business logos are a weird creature in the design world given that the people that are inclined to hire a professional to design their business logo recognize how essential a logo is for their business so they are much more vested in the outcome. Every logo design project has it’s portion of difficulties, however the greatest obstacle is identifying that sweet spot in a design that works really well at the task it’s required to do in branding a business and also providing the customer the image they see for themselves.

a red panda logo style with bamboo behind-the-scenes, layout for Columbia, Missouri publication author

Red Panda Publishers | Logo Design

The book spine is a slender piece of real estate to work with, but it really is the most critical part of a printed book considering that it is often the primary thing a person views in the book store. Regarding a publishing company, it’s the optimal opportunity that they will likely ever have to spotlight their brand and get their logo design in front of the men and women that shop for actual books.

This 3 color design is vibrant, colorful and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo design designed for an airline company in Los Angeles, the logo design has 2 letter A's with benches modified to suggest they are wings.

Air LA | Logo Design

Airlines arrive and depart however it looks like that in many instances 1 of the traits consumers often tend to recall the most are their logos. The Air LA logo design was done for a smaller fledgling commuter/shuttle airline company located in LA and while I’m not certain it actually “took off” their organization logo didn’t slow them. The bookend A’s in their brand lent itself well to imparting a spirit of air travel and it was definitely a winner.

 Columbia logo style used for advertising and marketing and a label design for Vintage Case includes an old-fashioned font design.

Vintage Case | Logo Design

Vintage case focused in all new cases for musical instruments, which looked to be much older cases. For this custom logo design I attempted to come up with a logo that provided a fluid old-fashioned feel to it and could be used for everything from a web page to an insignia on brand new cases that looked like they were from a different generation.

Logo created for an orthodontist in Columbia, Missouri, style include an arc with lines intersecting with it to indicate metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can easily be one of the most difficult logo projects due to the fact that it seems that each and every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the most cliche ridden careers when it comes to company branding, if dining establishments approached their advertising in the exact same way dental offices do every one of their logo designs would definitely be a picture trying to explain anything they served, McDonalds would likely include a picture of a potato and a cow.

I recognize the thinking behind incorporating an illustration of something mouth related to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental profession.

I really really love doing dentist logo designs simply because it challenges me to come up with a design that implies the field of dentistry or a particular area of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a concept that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this particular design over to the customer the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo created for a family not-for-profit, the logo includes 4 personalities startled in elevation to represent a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be representative of the devotion that William McNally had for the residents in his community. Most logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy method to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the business or institution wishes to convey.

The McNally Foundation’s name provided a distinct opportunity to do a custom logo design which conveyed that they were about families without being overtly tacky about it. The objective of a logo is to be remembered and recognized and if the designer makes an effort to use the logo to summarize exactly how individuals ought to think or feel they don’t understand the purpose of a logo. If viewers have to think about a logo design to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo that describes itself won’t have the likelihood to be understood.

Logo design produced for a hair design studio including a script font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo design that projected an atmosphere of simplicity and class for their new hair salon. I came up with a concept that didn’t go the obvious path of making simply a stylized orchid but rather created a logo which implied an orchid in the pattern of a swirl integrated in to the letter O in the title and by putting attention on the concept along with the silhouette of a hummingbird hovering above the logo design itself. The obvious path in designing a logo design is generally the wrong route and in this case, the design ended up not being about the flower but instead placed the emphasis on the emotion that they really wanted to project to their customers.

Arabian horse logo design produced for an equine ranch that specializes in reproducing Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo designed a one-of-a-kind custom logo concept customized to display the unique physical traits of the Arabian breed of equines. With a different head shape and very high tail carriage, the Arabian is one of the highly quite easily recognizable equine types in the entire world.

Las Cafe logo design a tiny dining establishment, style contains a modified manuscript typeface which floats above a team of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a tiny restaurant, design contains a customized manuscript typeface which floats above a group of luxuriant lines and also dots.

Logo design for a software application programmer the layout features and iconic component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task control, and drive operations. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone about what business they are in or how it relates to their specific location. However it intimated something to the business owner of the business and in quite a few cases the substance supporting a logo is equally as important as how it serves the company it stands for.

Advance logo layout produced for a Columbia, Missouri interior designer, style attribute a collection of red circles that intersect and change the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Columbia, Missouri interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who organizes, investigates, collaborates, and oversees such ventures. Interior design is a multifaceted occupation that consists of conceptual development, space planning, site assessments, programming, study, communicating with the stakeholders of a project, building and construction supervision, and execution of the design.

logo layout done for Advanced Leadership Solutions, the personalities for letter V and A in middle of words progressed have been modified to link directly right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Columbia, Missouri logo design project was undertaken for a leadership specialist that assists business leaders to become more efficient at supervising people, expectations, and productivity.
A logo layout including an angler in the middle of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in over 7 billion a year offering supplies and equipment to outdoor sporting lovers the owners of On the Fly recognized the market was primed for an outdoor sporting store that operates as a consignment business. Whether you are into boating, angling or rock climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all kinds of passions, a location to sell their pre-owned products to other sports enthusiasts. I designed their Columbia logo design dsign using a graphic which grabs the attention of traffic and projects an image that wakens the enthusiasm of the outdoors. With traffic that averages forty five miles per hour I realized it would take more than the average logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and tranquil habitat.
Logo design MQ ranches, this logo design has actually a field integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo design wasn’t actually produced for an Columbia, Missouri regional farm it was actually developed for a commodities broker, and this particular logo was one of a handful of that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was really to produce an identity that projected assurance, effectiveness, and prosperity.

 Columbia Logo design for a not-for-profit, Transforming Factor Solutions - the logo design feature for outwardly facing arrow and also the arrowheads imply that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design they preferred, this can be a good thing or a bad thing. Good in that it provides a designer the freedom to delve into any concept that comes to mind, bad in that it’s hard to hit a bullseye without understanding where the target is. Thankfully, in this case, I nailed a bullseye with the very first shot.

Logo design made for making use of an indicator for the restaurant (Brewgrrs), it is an elaborate script font that is similar to a renowned sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created quite a lot of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great project where I worked closely with the owner to produce a logo that worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon signage that hung over their doors, and was highly visible and very easy to read from over a block away.