Columbia, Missouri Logo Design

Each and every new Columbia business person realizes that they are in need of a logo, however few new business owners entirely realize the essential role their company logo will perform in their success, or precisely why one business logo performs better than another. A logo has an instant and long-term influence on the success of a company, pick the right one and it will make the door swing and phone ring, go with the incorrect one and it will be a barrier and an impediment for the longevity of a business.

The logos included in the ImageCo portfolio help Columbia, Missouri businesses succeed, they are effective in any given circumstance and the reason why they are so effective is that they all have these five things in common.

  1. Simplicity: simple logos don’t require deliberation, they can be comprehended in merely a look.
  2. Scalability: from business cards to signboards a scalable business logo will continue to be legible and equally emotive at every scale.
  3. Versatility: logos which work on any type of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the enterprise they represent.
  5. Relevance: a business logo should be timeless and should feel as relevant today, tomorrow, and 20 years from now.
Retro logo design of a bicycle developed for a Columbia, Missouri coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee shop were actually opening up in an older section of town and really wanted to visualize a retro feel without appearing as monotonous or low energy. I fulfilled each of the jobs via developing a logo concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a classic business image.

medical logo layout with a microscopic lense slide as well as bacteria created for Columbia, Missouri clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that researches the causes and consequences of diseases, especially the field of medicine which deals with the clinical examination of samples of human body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology brand I came up with is the only instance I recall where I was able to integrate a bacteria-laden microscope slide into a logo design.

Usually I try not to be excessively literal with a concept and to a degree, this specific design approaches the company it serves very literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more appealing, more attention grabbing and more meaningful.

logo design with a leaping environment-friendly frog designed for a family members enjoyable center in Columbia, Missouri.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the kinds of jobs that come my way, I’ve done dozens of logo designs for surgeons, dental practices, and legal professionals but Cool Springz is without question the only trampoline park that I have actually ever had the opportunity to work on.

Given that the full name of the business features the word springz in its name the obvious choice would have been to integrate a couple of springs into the design but Cool Springz is a fun place to go and spring doesn’t actually reflect an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more enthusiastic high energy impression.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they utilized for promotion and marketing. I also believe this is the only time that a logo I came up with was transformed into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

digital photography logo design including a group of birds, a hill, a trail, a stream, and also a tree - developed for Columbia, Missouri traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche profession because travel photographers tend not to shoot locations or things but instead convey emotional experiences by means of the images they capture. The idea behind this logo concept was to make use of negative space to reveal more than what was visible upon first view, which I think is representative of most professional photographers in that they frequently share whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos often have an emotional resonance which can’t be revealed with mere words. I tried to do something the same to this logo design by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Columbia logo but also to show the depth in her art and in the way that she views the world through the lens of her camera.

 Columbia logo style with a seagull utilized for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The lion’s share of logo design jobs that I take on I honestly take pleasure in and the Coastal Wireless project was one that I certainly felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull form as a stroke in the character A but my client, even though he liked the concept, really did not care for my choice of birds. This particular guy seriously loathed seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family didn’t share his scorn for this specific kind of sea bird.

When I turn a design over to a customer I urge them to talk about it with friends and colleagues and family as well as with individuals that they don’t actually know so as to get unbiased point of views on the value of a design concept. Fortunately, he talked about it with his family members and they adored the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he proceeded with the original concept.

Custom logo designs are a strange creature in the design world because the people that are inclined to hire a professional to create their business logo recognize how essential a logo design is for their company so they are much more invested in the result. Every logo design project possesses it’s portion of obstacles, however the most significant obstacle is identifying that sweet spot in a design that works really well at the task it’s required to do in branding a company and also giving the client the image they see for themselves.

a red panda logo style with bamboo in the background, design for Columbia, Missouri book publisher

Red Panda Publishers | Logo Design

The book spine is a narrow segment of real estate to work with, however it really is the most essential part of a printed book considering that it is often the very first thing a person sees in the book store. Regarding a publishing company, it’s the optimal opportunity that they will ever get to publicize their brand and get their logo design in front of the people that purchase actual books.

This 3 color design is vibrant, colorful and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo developed for an airline company in Los Angeles, the logo has two letter A's with benches modified to suggest they are wings.

Air LA | Logo Design

Airlines arrive and go however it seems that in many cases one of the aspects folks usually tend to recollect the most are their logos. The Air LA logo design was done for a young new venture commuter/shuttle airline company situated in LA and although I’m not certain it actually “took off” their organization logo didn’t ground them. The bookend A’s in their brand lent itself well to affording a good sense of air travel and it was definitely a success.

 Columbia logo style used for marketing and also a tag design for Vintage Instance includes an antiquated font design.

Vintage Case | Logo Design

Vintage case focused in all new cases for musical instruments, that seemed to be older cases. For this brand design I attempted to come up with a logo that offered a fluid nostalgic feel to it and could be utilized for anything from a web page to a label on brand new cases that looked like they were from a different era.

Logo design created for an orthodontist in Columbia, Missouri, design consist of an arc with lines converging through it to suggest steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can easily be one of the most challenging logo design projects because it appears that almost every dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden careers when it comes to business advertising, if dining establishments approached their advertising in the very same way dentists do every one of their logo designs would be a picture explaining anything they served, McDonalds would most likely contain an image of a potato and a cow.

I understand the thinking behind incorporating an illustration of something mouth associated to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry industry.

I really love doing dental logo designs simply because it challenges me to come up with a design that implies dentistry or a specific field of the field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and ultimately I created a layout that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this particular concept over to the client the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo design created for a family nonprofit, the logo features 4 personalities staggered in elevation to stand for a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be illustrative of the love that William McNally had for the folks in his community. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy approach to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and never hit the viewer on the head with what the company or organization wishes to relate.

The McNally Foundation’s name presented a distinct opportunity to do a logo design which communicated that they were about families without being overtly tacky about it. The goal of a logo is to be remembered and recognized and if the designer makes an effort to use the logo design to describe exactly how people ought to think or feel they don’t understand the objective of a logo. If viewers have to think about a logo to understand what it means, it has been in vain, a logo needs to be immediately comprehended and a logo design that illustrates itself won’t have the opportunity to be understood.

Logo layout created for a hair layout workshop featuring a manuscript font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a business logo which related a spirit of calmness and class for their new hair studio. I came up with a design which did not go the obvious route of making simply a stylized orchid but rather delivered a logo that suggested an orchid in the pattern of a swirl incorporated into the letter O in the name and by placing emphasis on the concept using the silhouette of a hummingbird hovering above the logo design itself. The obvious path in creating a company logo is more often than not the incorrect path and in this case, the design ended up not being about the flower but instead put the emphasis on the feeling that they really wanted to forecast to their patrons.

Arabian steed logo design developed for an equine cattle ranch that concentrates on breeding Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo crafted an original company logo design styled to manifest the unique physical traits of the Arabian kind of equines. With an unique head form and higher tail posture, the Arabian is one of the most quite easily identifiable horse breeds in the whole world.

Las Cafe logo layout a little restaurant, style consists of a customized script font which floats over a team of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a small restaurant, design consists of a customized manuscript font which floats above a group of luxuriant lines and dots.

Logo style for a software developer the style features and also legendary aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and disk managing. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a bridge between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone with regards to what business they are in or how it relates to their specific location. However it represented something to the owner of the company and in quite a few cases the substance behind a logo design is equally as important as how it brands the enterprise it stands for.

Advance logo layout developed for a Columbia, Missouri indoor designer, style attribute a collection of red circles that intersect and also change the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Columbia, Missouri interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who organizes, researches, collaborates, and oversees such tasks. Interior design is a diverse profession that consists of conceptual development, space planning, location examinations, programming, research, corresponding with the stakeholders of a project, construction supervision, and implementation of the design.

logo layout provided for Advanced Management Solutions, the characters for letter V and also A in center of words progressed have actually been modified to link directly into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Columbia, Missouri logo design job was performed for a management expert that helps business leaders to become more efficient at supervising people, expectations, and productivity.
A logo layout featuring an angler in the center of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in more than 7 billion a year retailing goods and equipment to outdoor sporting fans the owners of On the Fly realized the market place was primed for an outdoor sporting merchant that operates as a consignment firm. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all kinds of passions, a place to sell off their pre-owned goods to other sports enthusiasts. I designed their Columbia logo design dsign utilizing a graphic which captures the attention of traffic and sends an image that arouses the passion of the outdoors. With visitor traffic that averages forty five miles per hour I realized it would take more than the typical logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and calm habitat.
Logo style MQ farms, this logo style has actually an area included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem design wasn’t really designed for an Columbia, Missouri area farm it was in reality created for an investments broker, and this particular business logo was one of many which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to produce an identity that projected assurance, success, and affluence.

 Columbia Logo design for a nonprofit, Transforming Point Solutions - the logo layout function for outwardly dealing with arrow as well as the arrowheads suggest that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what kind of logo design that they wanted, this can be a good thing or a bad thing. Good in that it offers a designer the freedom to explore any concept that comes to mind, bad in that it’s challenging to hit a bullseye without recognizing where the target is. Luckily, in this case, I hit a bullseye with the very first shot.

Logo design made for the use of an indication for the restaurant (Brewgrrs), it is a luxuriant script font that is evocative a well-known sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created quite a lot of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat undertaking where I worked directly with the owner to develop a logo that worked extremely well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon signage that hung over their doors, and was highly visible and very easy to read from over a block away.