Concord Logo Design

Each and every new Concord venture knows they are in need of a logo, however few entrepreneurs entirely understand the crucial role their logo will make in their financial success, or the reason that one logo design performs better than another. A company logo has an immediate and sustaining influence on the growth of a business, choose the right one and it can make the door swing and phone ring, select the wrong one and it will be a barrier and an impediment for the life of a business. The logos included in the ImageCo portfolio help Concord businesses prosper, they are effective in any given situation and the main reason they are so effective is that they all have these 5 things in common.
  1. Simplicity: simple logos don’t demand scrutiny, they can be grasped in just a look.
  2. Scalability: from business cards to signboards a scalable business logo will be legible and just as emotive at virtually any scale.
  3. Versatility: logos that work on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the company they stand for.
  5. Relevance: a business logo must be ageless and should feel relevant today, tomorrow, and thirty years from today.

Retro logo design of a bicycle developed for a Concord coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee shop were actually launching in an old section of the town and hoped to project a nostalgic tone without appearing as stodgy or low energy. I fulfilled both of these jobs by designing a logo design that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a timeless business image.

medical logo style with a microscopic lense slide and germs developed for Concord medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that researches the causes and outcomes of diseases, mainly the field of medicine which works with the clinical evaluation of samples of human body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology custom logo design I came up with is the only instance I recall where I was in a position to incorporate a bacteria-laden microscope slide right into a business logo design.

Usually I try not to be excessively literal with a design and to a degree, this specific design approaches the company it serves very literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more intriguing, more attention grabbing and much more memorable.

logo style with a jumping environment-friendly frog developed for a family enjoyable center in Concord.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the kinds of projects which come my way, I’ve produced dozens of logo designs for medical professionals, dentists, and attorneys but Cool Springz is without question the one and only trampoline park that I have actually ever gotten the privilege to work on.

Given that the full name of the business features the word springz in its name the obvious choice would have been to include a some springs into the design but Cool Springz is a fun place to go and spring doesn’t actually reflect an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a better lively high energy atmosphere.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and featured him in to everything they utilized for marketing and advertising. I also believe this is the only time that a logo I designed was turned into a mascot when they had a staff member costume fashioned to look just like my frog design.

digital photography logo including a flock of birds, a hill, a trail, a stream, as well as a tree - designed for Concord traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a pretty niche field of photography and I believe it is a niche area due to the fact that travel photographers don’t capture places or things but instead convey emotional journeys by means of the pictures they capture. The thought behind this logo concept was to utilize negative space to reveal more than what was visible upon initial glance, which I think is representative of most good photographers in that they often convey entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos frequently have an emotional fullness that can’t be conveyed with just words. I attempted to do something much the same to this logo design by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Concord logo design but also to show the depth in her art and in the way that she perceives the world through the lens of her camera.

 Concord logo layout with a seagull used for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The bulk of custom logo design projects that I take on I truly enjoy and the Coastal Wireless project was one that I certainly felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the letter A but my customer, even though he liked the concept, didn’t care for my choice of birds. This particular man really hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family didn’t share his contempt for this particular variety of sea bird.

When I turn a design over to a client I urge all of them to talk about it with colleagues and family as well as with people that they don’t even know so as to get honest viewpoints on the value of a concept. Fortunately, he talked about it with his family and they really loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he went with the original concept.

Logos are a strange animal in the design world because the people that have a tendency to hire an expert to create their logo understand how vital a logo design is for their company so they are much more invested in the end result. Every logo design job has it’s portion of difficulties, however the greatest challenge is identifying that sweet spot in a design that works really well at the task it’s required to do in branding a company and also providing the client the identity they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, layout for Concord book publisher

Red Panda Publishers | Logo Design

The book spine is a thin parcel of real estate to work with, however it really is the most necessary part of a printed book given that it is in most cases the first thing a person sees in the book store. With regard to a publisher, it’s the optimal opportunity that they will ever have to promote their label and get their logo design in front of the men and women that purchase actual books.

This three color design is vibrant, picturesque and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo design designed for an airline in Los Angeles, the logo has two letter A's with the bars customized to indicate they are wings.

Air LA | Logo Design

Airlines come and go but it seems that in many instances one of the aspects folks tend to remember the most are their logos. The Air LA logo design was done for a small start-up commuter/shuttle air service based in LA and while I’m not sure it really “took off” their logo didn’t slow them. The bookend A’s in their title lent itself well to conferring a feeling of airline flight and it was surely a success.

 Concord logo style used for advertising and also a label design for Vintage Instance includes an antiquated typeface layout.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for musical instruments, that looked to be vintage cases. For this custom logo design I tried to come up with a logo that offered a fluid old-fashioned feel to it and could be utilized for everything from a web site to an insignia on brand new cases that looked like they were from a different era.

Logo produced for an orthodontist in Concord, layout include an arc with lines intersecting via it to indicate metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can easily be one of the most challenging logo design jobs due to the fact that it seems that every dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the very most cliche ridden careers when it comes to company advertising, if restaurants approached their branding in the exact same way dental practices do every one of their logos would definitely be a picture trying to explain something they served, McDonalds would most likely contain an image of a potato and a cow.

I recognize the thinking behind including a likeness of something mouth associated to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental industry.

I actually love doing dentist logo designs simply because it challenges me to come up with a design that implies dentistry or a specific area of the field of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and eventually I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this particular concept over to the client the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo developed for a family nonprofit, the logo includes 4 personalities startled in height to stand for a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo that would be illustrative of the love that William McNally had for the people in his city. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy method to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the business or organization hopes to convey.

The McNally Foundation’s name offered a unique opportunity to do a logo that communicated that they were about families without being openly tacky about it. The aim of a logo is to be remembered and recognized and if the designer tries to use the logo to describe how people should think or feel they don’t understand the mission of a logo. If viewers have to consider a logo design to understand what it means, it has been in vain, a logo needs to be immediately understood and a logo that explains itself will never have the opportunity to be understood.

Logo design produced for a hair layout workshop including a manuscript font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo which conveyed a feeling of relaxation and connection for their new hair studio. I came up with a design which did not go the obvious path of making simply a stylized orchid but alternatively crafted a company logo which suggested a flower in the pattern of a swirl blended in to the letter O in the name and by putting attention on the concept with the silhouette of a hummingbird floating over the logo design itself. The obvious path in creating a company logo is oftentimes the wrong course and in this case, the design ended up not being about the flower but instead placed the emphasis on the emotion that they really wanted to project to their customers.

Arabian equine logo style produced for a steed ranch that specializes in breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo crafted a unique custom logo concept customized to embody the unique physical traits of the Arabian pedigree of horses. With an identifiable head shape and higher tail carriage, the Arabian is one of the highly quite easily recognizable horse breeds in the entire world.

Las Cafe logo layout a little restaurant, style contains a modified script typeface which hovers over a group of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a little restaurant, style includes a changed script font which hovers over a team of ornate lines and also dots.

Logo design for a software application programmer the layout functions and also legendary element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and drive management. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a connection between the software and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone regarding what business they are in or how it relates to their specific location. But it symbolized something to the business owner of the company and in many cases the meaning behind a logo design is just as important as how it serves the business it stands for.

Advance logo design produced for a Concord interior developer, style attribute a series of red circles that converge and replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Concord interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who arranges, explores, collaborates, and manages such tasks. Interior design is a diverse profession that consists of conceptual development, space planning, location examinations, programming, research study, interacting with the stakeholders of a project, building and construction management, and execution of the design.

logo style provided for Advanced Leadership Solutions, the personalities for letter V and also A in center of words advanced have been changed to tie straight into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Concord logo design assignment was performed for a leadership coach that helps business professionals to become more effective at handling people, expectations, and productivity.

A logo style including a fisherman in the center of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year retailing supplies and equipment to outdoor sporting fans the owners of On the Fly knew the market was prepared for an outdoor sporting merchant that functions as a consignment company. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all sorts of passions, a spot to sell their pre-owned equipment to other sports enthusiasts. I designed their Concord business logo dsign with an illustration that garners the attention of vehicles and projects an image that calls to mind the enthusiasm of the outdoors. With traffic that averages 45 miles per hour I knew it would take more than the average logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and serene habitat.
Logo design MQ farms, this logo style has actually an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo idea wasn’t really designed for an Concord area farm it was actually created for an investments broker, and this brand was one of several that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to produce a graphic that projected trust, success, and luxury.
Logo design created for using a sign for the dining establishment (Brewgrrs), it is an elaborate script font that is similar to a popular sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed quite a lot of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat undertaking in which I worked directly with the owner to design a logo which worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage which hung over their doors, and was highly visible and very legible from over a block away.