Farmington Logo Design

Virtually every new Farmington venture knows they are in need of a logo, however few entrepreneurs fully recognize the crucial role their logo design can make in their becoming successful, or why one logo design performs more effectively than another. A logo design has a critical and long-term impact on the growth of a company, select the right one and it can make the door swing and cash register ring, choose the wrong one and it will be a barrier and a hindrance for the longevity of a company. The logos featured in the ImageCo portfolio help Farmington companies prosper, they are effective in any given scenario and the reason why they are so effective is because they all have these five features in common.
  1. Simplicity: simple logos don’t demand contemplation, they can be understood in merely a glimpse.
  2. Scalability: from business cards to posters a scalable logo will be legible and equally emotive at any scale.
  3. Versatility: logos that operate on any device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the enterprise they represent.
  5. Relevance: a logo design must be timeless and should feel relevant today, tomorrow, and twenty years from now.

Retro logo layout of a bicycle developed for a Farmington coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and cafe were opening in an old section of town and hoped to visualize a retro feel without appearing as uninteresting or low energy. I achieved each of the tasks by developing a custom logo concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a timeless business image.

medical logo design with a microscope slide and also bacteria created for Farmington medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which studies the causes and effects of diseases, especially the field of healthcare that works with the laboratory assessment of samples of body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology brand I came up with is the sole instance I remember where I was able to incorporate a bacteria-laden microscope slide into a business logo design.

Usually I attempt not to be excessively literal with a design and to a point, this specific design approaches the company it serves fairly literally, but it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more intriguing, more focus grabbing and a lot more meaningful.

logo design with a leaping environment-friendly frog developed for a household fun facility in Farmington.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the sorts of projects that come my way, I’ve produced dozens of logo designs for surgeons, dental offices, and legal professionals but Cool Springz is without question the one and only trampoline park which I have ever gotten the privilege to work on.

Given that the name of the company has the word springz in its name the obvious choice would have been to feature a couple springs into the design but Cool Springz is a fun location to go and spring does not really resonate an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better enthusiastic high energy feel.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they utilized for advertising. I also think this is the only time that a logo I designed was transformed into a mascot when they had an employee costume fashioned to look exactly like my frog design.

photography logo including a flock of birds, a mountain, a route, a stream, and also a tree - developed for Farmington traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche field because travel photographers don’t capture places or things but instead project emotional journeys by means of the images they capture. The idea behind this logo design was to make use of negative space to communicate more than what was visible upon initial glance, which I think is representative of the majority of good photographers in that they oftentimes convey entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos frequently have an emotional resonance that can’t be conveyed with mere words. I made an effort to do something comparable to this logo by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Farmington logo design but also to reveal the depth in her work and in the way that she sees the world through the lens of her camera.

 Farmington logo layout with a seagull made use of for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The lion’s share of logo design projects that I take on I seriously savor and the Coastal Wireless assignment was one that I certainly felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the letter A however my customer, while he liked the concept, really did not care for my choice of birds. This man really hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family didn’t share his contempt for this specific kind of sea bird.

When I turn a design over to a customer I encourage them to talk about it with friends and family members as well as with individuals that they don’t even know so as to get neutral point of views on the merit of a concept. Fortunately, he discussed it with his family and they really loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he went with the original design.

Custom logo designs are a strange animal in the design world because the people that tend to hire an expert to design their logo recognize how essential a logo is for their business so they are much more vested in the result. Every logo design project has it’s share of difficulties, however the biggest challenge is finding that sweet spot in a design that functions really well at the task it’s required to do in branding a business and also providing the client the identity they see for themselves.

a red panda logo layout with bamboo in the background, design for Farmington publication publisher

Red Panda Publishers | Logo Design

The book spine is a cramped slice of real estate to work with, nevertheless it is the most essential part of a printed book because it is usually the first thing a person sees in the book store. With respect to a publishing company, it’s the most ideal opportunity that they will likely ever get to advertise their label and get their logo design in front of the people that shop for actual books.

This 3 color design is vivid, colorful and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo design designed for an airline in Los Angeles, the logo design has 2 letter A's with the bars customized to suggest they are wings.

Air LA | Logo Design

Airlines arrive and go but it looks like that in many occurrences one of the aspects folks usually tend to remember the most are their logos. The Air LA logo design was done for a young start-up commuter/shuttle airline company situated in LA and although I’m not sure it actually “took off” their organization logo didn’t ground them. The bookend A’s in their name lent itself well to imparting a feeling of airline flight and it was surely a victory.

 Farmington logo style utilized for advertising as well as a label layout for Vintage Instance includes an old-fashioned typeface layout.

Vintage Case | Logo Design

Vintage case focused in all new cases for music instruments, that looked to be older cases. For this logo design I strove to come up with a logo that had a fluid old-fashioned feel to it and could be used for anything from a website to an insignia on brand new cases that appeared like they were from a different generation.

Logo design produced for an orthodontist in Farmington, design consist of an arc with lines intersecting via it to indicate steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can easily be one of the most challenging logo design jobs due to the fact that it appears that virtually every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the most cliche ridden careers when it comes to company marketing, if restaurants approached their branding in the same way dentists do every one of their logos would be a picture explaining anything they served, McDonalds would likely include a picture of a potato and a cow.

I understand the thinking behind incorporating an image of something mouth associated to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental profession.

I really love doing dental care logo designs because it challenges me to come up with a design that implies the field of dentistry or a particular area of dental treatment like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this particular concept over to the customer the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo design designed for a family members nonprofit, the logo features 4 characters startled in elevation to stand for a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be depictive of the love that William McNally had for the families in his community. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy method to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and don’t hit the viewer on the head with what the business or institution hopes to relate.

The McNally Foundation’s name provided a distinct opportunity to do a custom logo design that conveyed that they were about families without being openly cheesy about it. The objective of a logo design is to be remembered and recognized and if the designer attempts to use the logo to explain specifically how individuals ought to think or feel they don’t understand the purpose of a logo. If viewers have to consider a logo design to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo design that illustrates itself will never have the opportunity to be understood.

Logo layout developed for a hair style workshop including a script font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo design that communicated a spirit of relaxation and connection for their new hair studio. I came up with a concept that didn’t go the obvious course of creating just a stylized orchid but rather crafted a company logo which implied an orchid in the formation of a swirl integrated into the letter O in the name and by placing emphasis on the logo design along with the figure of a hummingbird floating above the logo itself. The obvious path in creating a business logo is usually the wrong direction and in this case, the design ended up not being about the orchid but instead put the attention on the feeling that they really wanted to transmit to their customers.

Arabian steed logo style produced for a steed cattle ranch that specializes in reproducing Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo developed a distinct brand concept fashioned to embody the unique physical traits of the Arabian kind of horses. By having an unique head form and high tail posture, the Arabian is one of the most quite easily identifiable equine lineages in the whole world.

Las Cafe logo design a little dining establishment, layout includes a changed manuscript typeface which hovers above a team of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a tiny dining establishment, design consists of a customized manuscript typeface which hovers above a group of luxuriant lines and also dots.

Logo layout for a software designer the design functions as well as famous element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Generally, the kernel is responsible for memory management, process and task control, and drive managing. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a connection between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone pertaining to what business they are in or how it relates to their specific location. However, it meant something to the owner of the company and in many cases the meaning behind a logo design is equally as important as how it serves the business it stands for.

Evolve logo style created for a Farmington interior developer, design attribute a collection of red circles that intersect as well as replace the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Farmington interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who organizes, explores, collaborates, and oversees such ventures. Interior design is a diverse occupation that involves conceptual development, space planning, location assessments, programming, study, communicating with the stakeholders of a project, construction supervision, and implementation of the design.

logo style done for Advanced Management Solutions, the characters for letter V as well as A in middle of the word progressed have actually been changed to link directly into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Farmington logo design assignment was carried out for a management guide that helps business professionals to develop into more successful at managing people, expectations, and productivity.

A logo design including a fisherman in the middle of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in over 7 billion a year retailing supplies and equipment to outdoor sporting fans the founders of On the Fly realized the market place was primed for an outdoor sporting merchant that operates as a consignment firm. Whether you are into boating, angling or rock climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all types of interests, a location to market their pre-owned equipment to other sports enthusiasts. I created their Farmington business logo dsign along with an illustration that seizes the interest of traffic and sends an image that invokes the enthusiasm of the outdoors. With visitor traffic that averages forty five mph I realized it would take more than the typical logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and calm habitat.
Logo layout MQ farms, this logo layout has a field integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand concept wasn’t really composed for an Farmington regional farm it was really developed for a commodities broker, and this particular creative logo was one of many that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was to develop a brand mark that projects confidence, effectiveness, and opulence.
Logo design made for making use of an indication for the restaurant (Brewgrrs), it is an elaborate manuscript font style that is similar to a renowned sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed dozens of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great undertaking in which I worked directly with the business owner to develop a logo design which worked very well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung over their doors, and was highly visible and very easy to read from over a block away.