Ferguson, Missouri Logo Design

Nearly every new Ferguson organization realizes that they require a logo, yet few new business owners fully grasp the essential role their logo design can make in their becoming successful, or exactly why one logo design works better than another. A business logo has an immediate and long term impact on the financial success of a company, select the right one and it will make the door swing and cash register ring, select the incorrect one and it can be an obstacle and a hindrance for the life of an organization.

The logos featured in the ImageCo portfolio help Ferguson, Missouri companies succeed, they are effective in any given situation and the reason why they are so effective is because they all have these five features in common.

  1. Simplicity: simple logo designs don’t demand consideration, they can be grasped in merely a look.
  2. Scalability: from labels to billboards a scalable logo design will continue to be legible and just as emotive at every size.
  3. Versatility: logos which work on any sort of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the organization they represent.
  5. Relevance: a logo needs to be lasting and should feel as relevant today, tomorrow, and thirty years from now.
Retro logo style of a bike produced for a Ferguson, Missouri coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and cafe were opening in an older part of the area and hoped to visualize a vintage tone without coming across as uninteresting or low energy. I achieved both of these tasks by means of designing a business logo concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a enduring business image.

clinical logo style with a microscope slide and germs developed for Ferguson, Missouri clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the science which researches the root causes and outcomes of diseases, mainly the branch of healthcare that deals with the clinical evaluation of specimens of human body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology logo design I came up with is really the only instance I call to mind where I was able to incorporate a bacteria-laden microscope slide into a logo design.

Generally I try not to be extremely literal with a design and to a degree, this specific design approaches the company it represents rather literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more intriguing, more attention grabbing and a lot more memorable.

logo style with a jumping eco-friendly frog designed for a household enjoyable facility in Ferguson, Missouri.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the sorts of projects that come my way, I’ve done dozens of logo designs for doctors, dental experts, and attorneys but Cool Springz is without question the only trampoline park that I have actually ever had the opportunity to work on.

Given that the name of the business features the word springz in its name the obvious choice would have been to feature a some springs into the concept but Cool Springz is a fun place to go and spring doesn’t actually resonate an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a better lively high energy feel.

In the end, Cool Springz ended up loving my design and named the frog Jax and integrated him in to everything they utilized for promotion and marketing. I also believe this is the only time that a logo I created was turned into a mascot when they had an employee costume fashioned to look exactly like my frog design.

digital photography logo design featuring a flock of birds, a mountain, a trail, a stream, and a tree - designed for Ferguson, Missouri travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a rather niche field of photography and I think it is a niche area due to the fact that travel photographers don’t capture places or things but rather convey emotional journeys through the pictures they capture. The idea behind this logo design was to make use of negative space to convey more than what was visible upon initial glance, which I think is representative of most professional photographers in that they oftentimes convey whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos often have an emotional resonance that can’t be conveyed with mere words. I attempted to do something very similar to this logo by employing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Ferguson logo but also to illustrate the depth in her art and in the way that she sees the world through the lens of her camera.

 Ferguson logo layout with a seagull utilized for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The majority of custom logo design projects that I take on I genuinely savor and the Coastal Wireless assignment was one that I really felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull silhouette as a stroke in the letter A but the customer, while he liked the concept, didn’t care for my choice of birds. This particular guy genuinely disliked seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family didn’t share his hatred for this specific type of sea bird.

When I turn a concept over to a client I urge all of them to discuss it with colleagues and family members as well as with folks that they don’t actually know so as to get impartial point of views on the value of a design concept. Fortunately, he talked about it with his family and they loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he went with the original concept.

Logos are a weird animal in the design world because the people that tend to hire an expert to design their business logo comprehend how crucial a logo design is for their organization so they are way more vested in the outcome. Every logo design job has it’s portion of challenges, but the greatest obstacle is finding that sweet spot in a design that functions really well at the job it’s required to do in branding a company and also providing the client the image they see for themselves.

a red panda logo design with bamboo in the background, style for Ferguson, Missouri book author

Red Panda Publishers | Logo Design

The book spine is a narrow piece of real estate to work with, nevertheless it really is the most essential part of a published book since it is ordinarily the first thing a person sees in the bookstore. Regarding a publishing company, it’s the best opportunity that they will likely ever have to spotlight their brand and get their logo design in front of the people that purchase actual books.

This 3 color design is vivid, colorful and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo design created for an airline company in Los Angeles, the logo has two letter A's with the bars modified to imply they are wings.

Air LA | Logo Design

Airlines come and go nevertheless it seems that in many instances one of the traits individuals usually tend to remember the most are their logos. The Air LA logo design was done for a young startup commuter/shuttle air service located in LA and while I’m not certain it actually “took off” their logo didn’t slow them. The bookend A’s in their name lent itself well to conferring a spirit of air travel and it was certainly a success.

 Ferguson logo style made use of for advertising and marketing and a tag style for Vintage Case features an old-fashioned font style layout.

Vintage Case | Logo Design

Vintage case focused in all new cases for music instruments, that seemed to be antique cases. For this business logo design I strove to come up with a logo that had a fluid old style feel to it and could be utilized for anything from a website to an insignia on brand new cases that appeared like they were from another era.

Logo design created for an orthodontist in Ferguson, Missouri, design consist of an arc with lines converging through it to imply metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can be one of the most difficult logo design projects due to the fact that it seems that almost every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the very most cliche ridden professions when it comes to company advertising, if restaurants approached their advertising in the very same way dental professionals do every one of their company logos would be a picture trying to explain anything they served, McDonalds would probably contain an image of a potato and a cow.

I understand the thinking behind including an illustration of something mouth associated to a dentist’s company logo nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care industry.

I really enjoy doing dentist logos simply because it challenges me to come up with a design that implies dentistry or a specific area of the field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this particular concept over to the client the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo developed for a family members nonprofit, the logo design features 4 personalities staggered in elevation to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be depictive of the love that William McNally had for the families in his city. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy strategy to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the business or organization hopes to project.

The McNally Foundation’s name offered a unique opportunity to do a logo that communicated that they were about families without being overtly cheesy about it. The intention of a logo is to be remembered and recognized and if the designer makes an effort to use the logo design to summarize specifically how people ought to think or feel they don’t understand the mission of a logo. If viewers have to think about a logo to understand what it means, it has fallen short, a logo needs to be immediately comprehended and a logo that illustrates itself won’t have the opportunity to be comprehended.

Logo style created for a hair style studio including a script font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo design which projected a sense of ease and connection for their new hair studio. I created a design which did not go the obvious course of crafting simply a stylized orchid but instead created a logo that suggested an orchid in the pattern of a swirl blended into the letter O in the title and by placing attention on the logo design using the silhouette of a hummingbird hovering over the image itself. The obvious path in designing a business logo is in most cases the wrong path and in this case, the design ended up not being about the orchid but instead placed the main focus on the emotion that they wanted to forecast to their patrons.

Arabian steed logo layout developed for an equine cattle ranch that concentrates on reproducing Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo created a one-of-a-kind custom logo concept customized to manifest the unique physical traits of the Arabian breed of horses. By having an unique head form and very high tail carriage, the Arabian is one of the most easily recognizable horse lineages in the whole world.

Las Cafe logo design a little dining establishment, layout contains a changed script typeface which hovers above a group of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a little restaurant, layout consists of a customized manuscript typeface which floats over a group of luxuriant lines and also dots.

Logo design for a software application designer the style attributes and legendary component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task management, and disk management. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a connection between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding what business they are in or how it relates to their specific location. However it symbolized something to the owner of the company and in many cases the symbolism behind a company logo is just as important as how it serves the business it stands for.

Progress logo design created for a Ferguson, Missouri indoor designer, design attribute a collection of red circles that intersect as well as replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Ferguson, Missouri interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who organizes, investigates, collaborates, and oversees such ventures. Interior design is a diverse profession that involves conceptual development, area planning, location evaluations, programming, research study, corresponding with the stakeholders of a project, building and construction management, and implementation of the design.

logo design done for Advanced Management Solutions, the personalities for letter V and also A in middle of the word advanced have been customized to connect directly into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Ferguson, Missouri logo design job was done for a management guide that helps business leaders to become more efficient at managing people, expectations, and profitability.
A logo design featuring a fisherman in the center of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in over 7 billion a year selling goods and equipment to outdoor sporting enthusiasts the owners of On the Fly realized the market place was primed for an outdoor sporting store that functions as a consignment firm. Whether or not you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all sorts of passions, a spot to market their secondhand goods to other sports enthusiasts. I tailored their Ferguson logo dsign with an illustration which garners the interest of vehicles and sends an image that evokes the enthusiasm of the outdoors. With traffic that averages 45 miles per hour I realized it would take more than the average logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and serene habitat.
Logo style MQ ranches, this logo style has actually an area incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo concept wasn’t actually produced for an Ferguson, Missouri regional farm it was really created for an investments broker, and this particular logo design was one of many that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to make a graphic that projected trust, effectiveness, and opulence.

 Ferguson Logo design for a nonprofit, Turning Point Solutions - the logo design function for ostensibly dealing with arrowhead and the arrowheads indicate that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design that they would like, this can be a good thing or a bad thing. Good in that it offers a designer the flexibility to investigate any concept that comes to mind, bad in that it’s difficult to hit a bullseye in the absence of knowing where exactly the target is. Luckily, in this particular instance, I nailed a bullseye with the first try.

Logo design developed for making use of an indication for the dining establishment (Brewgrrs), it is a luxuriant script font style that is evocative a renowned sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created quite a lot of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a cool undertaking where I worked closely with the owner to design a logo that worked extremely well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage which hung over their doors, and was highly visible and very easy to read from over a block away.