Jefferson City, Missouri Logo Design

Nearly every new Jefferson City venture understands that they need a logo, yet few new business owners fully comprehend the crucial role their business logo can take in their success, or exactly why one business logo functions far better than another. A business logo has an immediate and lasting effect on the prosperity of a business, go with the correct one and it will make the door swing and cash register ring, choose the wrong one and it will be a barrier and an impediment for the life span of a company.

The logos included in the ImageCo portfolio help Jefferson City, Missouri businesses succeed, they are effective in any given circumstance and the main reason they are so effective is that they all have these 5 features in common.

  1. Simplicity: simple logos do not demand scrutiny, they can be grasped in merely a glance.
  2. Scalability: from business cards to billboards a scalable logo design will be legible and equally emotive at any dimension.
  3. Versatility: logos that work on any device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the enterprise they stand for.
  5. Relevance: a logo should be lasting and should feel relevant today, tomorrow, and 20 years from now.

Logo PORTFOLIO Volume 1

Retro logo layout of a bicycle developed for a Jefferson City, Missouri coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and bistro were opening up in an older part of the community and hoped to cast a retro tone without appearing as stodgy or low energy. I achieved both of these jobs by developing a logo design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a enduring business image.

clinical logo style with a microscopic lense slide and also bacteria created for Jefferson City, Missouri clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which researches the causes and outcomes of diseases, especially the branch of medicine which works with the clinical assessment of samples of body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology brand I came up with is the only instance I recall where I was able to integrate a bacteria-laden microscope slide right into a logo design.

Normally I try not to be overly literal with a concept and to a point, this specific design approaches the company it represents fairly literally, however it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more interesting, more focus grabbing and more meaningful.

logo layout with a leaping environment-friendly frog created for a household fun facility in Jefferson City, Missouri.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the sorts of jobs which come my way, I’ve produced dozens of logo designs for surgeons, dental professionals, and lawyers but Cool Springz is without question the only trampoline park which I have ever gotten the privilege to work on.

Given that the full name of the company features the word springz in its name the apparent choice would have been to integrate a handful of springs into the concept but Cool Springz is a fun place to go and spring doesn’t actually resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a more lively high energy feel.

In the end, Cool Springz ended up loving my design and named the frog Jax and included him in to everything they used for advertising. I also believe this is the only time that a logo I did was made into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

photography logo design featuring a flock of birds, a mountain, a route, a stream, and also a tree - developed for Jefferson City, Missouri travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche field because travel photographers tend not to capture locations or things but rather project emotional experiences through the pictures they record. The idea behind this logo concept was to make use of negative space to convey more than what was visible upon first glance, which I think is representative of almost all good photographers in that they frequently convey whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos often have an emotional fullness that can’t be revealed with mere words. I attempted to do something similar to this logo design by making use of the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Jefferson City logo design but also to reveal the depth in her work and in the way that she perceives the world through the lens of her camera.

 Jefferson City logo style with a seagull made use of for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The bulk of business logo design projects that I take on I genuinely relish and the Coastal Wireless design was one that I really felt good about, however the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the character A but my customer, while he liked the concept, really did not care for my choice of birds. This particular man genuinely hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family did not share his contempt for this particular variety of sea bird.

When I turn a design over to a client I encourage all of them to talk about it with friends and family members as well as with individuals that they don’t even know so as to get neutral assessments on the benefit of a design concept. Fortunately, he talked about it with his family and they loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he went with the original concept.

Logo designs are a strange animal in the design world because the people that tend to hire a professional to design their logo design understand how essential a logo design is for their business so they are much more invested in the final result. Every logo design job has it’s share of hurdles, but the largest obstacle is identifying that sweet spot in a design that functions really well at the job it’s needed to do in branding a company and also providing the customer the image they see for themselves.

a red panda logo style with bamboo in the background, design for Jefferson City, Missouri book publisher

Red Panda Publishers | Logo Design

The book spine is a cramped parcel of real estate to work with, but it is the most essential part of a published book since it is usually the primary thing a person views in the book store. For a publishing company, it’s the opportunity they will likely ever have to publicize their brand and get their logo design in front of the men and women that purchase actual books.

This three color design is vibrant, colorful and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo developed for an airline company in Los Angeles, the logo design has 2 letter A's with benches changed to suggest they are wings.

Air LA | Logo Design

Airlines arrive and depart yet it seems that in many instances 1 of the aspects people usually tend to recall the most are their logos. The Air LA logo design was done for a small startup commuter/shuttle airline based in LA and although I’m not certain it really “took off” their custom logo didn’t ground them. The bookend A’s in their brand lent itself well to imparting a sense of airline flight and it was certainly a winner.

 Jefferson City logo style used for marketing as well as a label layout for Vintage Situation features an old font style design.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for musical instruments, that seemed to be older cases. For this business logo concept I tried to come up with a logo that had a fluid vintage feel to it and could be utilized for every thing from a website to a label on brand new cases that appeared like they were from another point in time.

Logo design created for an orthodontist in Jefferson City, Missouri, style consist of an arc with lines intersecting via it to imply steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can easily be one of the most difficult logo design jobs due to the fact that it seems that every single dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the most cliche ridden professions when it comes to company branding, if restaurants approached their advertising in the same way dental practitioners do every one of their logos would be a picture trying to explain something they served, McDonalds would probably contain a picture of a potato and a cow.

I recognize the thinking behind incorporating an image of something mouth associated to a dentist’s logo design but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I actually enjoy doing dental care logo designs because it challenges me to come up with a design that implies dentistry or a particular area of dental treatment like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and ultimately I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this concept over to the client the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo made for a family members not-for-profit, the logo includes 4 characters startled in height to represent a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a custom logo design that would be depictive of the love that William McNally had for the people in his community. The majority of logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy technique to any logo design is to be very literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the company or organization wishes to relate.

The McNally Foundation’s name provided a unique opportunity to do a logo design that conveyed that they were about families without being openly corny about it. The objective of a logo is to be remembered and recognized and if the designer tries to use the logo to explain exactly how individuals should think or feel they don’t understand the purpose of a logo. If people have to ponder a logo to understand what it means, it has been in vain, a logo needs to be immediately comprehended and a logo design that explains itself will never have the opportunity to be comprehended.

Logo layout developed for a hair style workshop including a manuscript font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a business logo which carried a feeling of calmness and class for their new hair studio. I came up with a design which didn’t go the obvious route of creating just a stylized orchid but rather created a logo which suggested a flower in the formation of a swirl incorporated in to the letter O in the title and by placing emphasis on the logo design along with the figure of a hummingbird hovering above the logo itself. The obvious path in creating a company logo is in most cases the wrong path and in this case, the design ended up not being about the flower but instead put the emphasis on the emotion that they wanted to forecast to their customers.

Arabian horse logo style produced for a steed cattle ranch that focuses on breeding Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo developed a unique company logo design tailored to display the unique physical traits of the Arabian pedigree of horses. With an unique head shape and higher tail carriage, the Arabian is one of the very most quite easily identifiable horse types in the world.

Las Cafe logo design a small dining establishment, design contains a customized manuscript typeface which floats above a team of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a small dining establishment, layout consists of a modified manuscript font style which floats over a group of elaborate lines as well as dots.

Logo design for a software program developer the design functions as well as legendary component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task control, and hard drive operations. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a bridge in between the software program and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding what business they are in or how it relates to their specific location. But it symbolized something to the owner of the business and in quite a few cases the symbolism behind a business logo is just as important as how it serves the company it stands for.

Evolve logo design produced for a Jefferson City, Missouri indoor designer, design feature a series of red circles that converge as well as replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Jefferson City, Missouri interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who prepares, researches, coordinates, and oversees such tasks. Interior design is a diverse occupation that involves conceptual development, area planning, location evaluations, programming, research study, corresponding with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo layout done for Advanced Leadership Solutions, the characters for letter V as well as A in middle of the word progressed have been customized to tie directly right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Jefferson City, Missouri logo design assignment was undertaken for a management advisor that helps business leaders to develop into more efficient at managing people, expectations, and productivity.
A logo layout featuring a fisherman in the center of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year retailing supplies and equipment to outdoor sporting fans the founders of On the Fly understood the market was ready for an outdoor sporting store that operates as a consignment company. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all kinds of passions, a location to sell their used products to other sports enthusiasts. I tailored their Jefferson City business logo dsign with an image that garners the interest of traffic and sends an image that evokes the passion of the outdoors. With visitor traffic that averages 45 mph I realized it would take more than the typical logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and serene habitat.
Logo style MQ farms, this logo style has actually a field incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand concept wasn’t really designed for an Jefferson City, Missouri regional farm it was in reality created for an investments broker, and this business logo was one of many that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to make a brand mark that projected assurance, effectiveness, and opulence.

 Jefferson City Logo design for a not-for-profit, Turning Point Solutions - the logo layout feature for externally facing arrowhead and also the arrowheads imply that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design that they desired, this can be a good thing or a bad thing. Good in that it provides a designer the freedom to discover any idea that comes to mind, bad in that it’s tricky to hit a bullseye without recognizing where exactly the target is. Thankfully, in this particular instance, I nailed a bullseye with the 1st go.

Logo created for making use of an indication for the restaurant (Brewgrrs), it is an elaborate manuscript font style that is reminiscent of a famous sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created quite a lot of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat undertaking in which I worked directly with the proprietor to design a logo that worked really well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage that hung above their doors, and was highly visible and very legible from over a block away.