Jefferson City, Missouri Logo Design

Virtually every new Jefferson City organization understands that they are in need of a logo, yet few new business owners fully understand the crucial role their company logo will play in their financial success, or precisely why one logo performs better than another. A logo has an instant and long term influence on the prosperity of a company, select the correct one and it will make the door swing and cash register ring, choose the wrong one and it can be a barrier and an impediment for the life span of an organization.

The logos featured in the ImageCo portfolio help Jefferson City, Missouri businesses succeed, they are effective in any given situation and the reason they are so effective is that they all have these 5 traits in common.

  1. Simplicity: simple logos don’t require scrutiny, they can be grasped in merely a glimpse.
  2. Scalability: from labels to posters a scalable logo will stay legible and equally emotive at every scale.
  3. Versatility: logos which work on any sort of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the company they stand for.
  5. Relevance: a logo design should be timeless and will feel as relevant today, tomorrow, and twenty years from today.
Retro logo style of a bike developed for a Jefferson City, Missouri coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee shop were launching in an old part of the town and wished to project a retro atmosphere without appearing as boring or low energy. I accomplished both tasks via designing a symbol design that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a ageless business image.

medical logo style with a microscope slide as well as germs made for Jefferson City, Missouri clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that investigates the causes and outcomes of diseases, especially the branch of healthcare which works with the laboratory examination of specimens of body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology logo design I came up with is the sole instance I call to mind in which I was able to integrate a bacteria-laden microscope slide right into a logo design.

Typically I try not to be overly literal with a design and to a degree, this specific design approaches the company it serves rather literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more captivating, more attention grabbing and much more meaningful.

logo layout with a jumping environment-friendly frog created for a family enjoyable facility in Jefferson City, Missouri.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the sorts of projects that come my way, I’ve done dozens of logo designs for doctors, dental offices, and legal professionals but Cool Springz is without question the only trampoline park that I have actually ever had the privilege to work on.

Given that the name of the business has the word springz in its name the apparent choice would have been to integrate a few springs into the concept but Cool Springz is a fun destination to go and spring doesn’t really resonate an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a more dynamic high energy impression.

In the end, Cool Springz ended up loving my design and named the frog Jax and integrated him in to everything they utilized for marketing. I also believe this is the only time that a logo I came up with was transformed into a mascot when they had a staff member costume fashioned to look just like my frog design.

photography logo featuring a flock of birds, a mountain, a trail, a stream, and also a tree - designed for Jefferson City, Missouri traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche sector due to the fact that travel photographers tend not to capture locations or things but instead communicate emotional experiences by means of the photos they record. The thought behind this logo design was to utilize negative space to convey more than what was visible upon initial view, which I think is representative of the majority of professional photographers in that they frequently tell whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos frequently have an emotional fullness which can’t be communicated with mere words. I attempted to do something similar to this logo by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Jefferson City logo design but also to illustrate the depth in her work and in the way that she views the world through the lens of her camera.

 Jefferson City logo design with a seagull used for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The majority of business logo design jobs that I take on I seriously take pleasure in and the Coastal Wireless design was one that I certainly felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the letter A however my customer, even though he loved the concept, didn’t care for my choice of birds. This guy seriously despised seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family didn’t share his contempt for this particular variety of sea bird.

When I turn a design over to a client I encourage them to talk about it with colleagues and family members as well as with other people that they don’t actually know so as to get objective viewpoints on the benefit of a design. Fortunately, he discussed it with his family and they really liked the design and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he went with the original design.

Business logos are a weird animal in the design world because the people that have a tendency to hire a professional to design their business logo recognize how vital a logo is for their organization so they are much more vested in the outcome. Every logo design job has it’s portion of hurdles, but the greatest obstacle is finding that sweet spot in a design that operates really well at the task it’s needed to do in branding a business and also providing the customer the identity they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, style for Jefferson City, Missouri publication author

Red Panda Publishers | Logo Design

The book spine is a thin piece of real estate to work with, yet it really is the most vital part of a printed book given that it is usually the first thing a person views in the book shop. Regarding a publisher, it’s the most ideal opportunity that they will likely ever have to publicize their brand and get their logo design in front of the individuals that purchase actual books.

This three color design is vivid, picturesque and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo designed for an airline company in Los Angeles, the logo design has 2 letter A's with benches changed to indicate they are wings.

Air LA | Logo Design

Airlines come and depart however it seems like that in many instances one of the traits people tend to remember the most are their logos. The Air LA logo design was done for a small start-up commuter/shuttle air service based in LA and while I’m not certain it really “took off” their custom logo didn’t ground them. The bookend A’s in their title lent itself well to affording a good sense of flight and it was definitely a success.

 Jefferson City logo layout used for advertising and marketing as well as a tag layout for Vintage Situation features an archaic font layout.

Vintage Case | Logo Design

Vintage case specialized in new cases for music instruments, which appeared to be older cases. For this business logo concept I sought to come up with a logo that offered a fluid vintage feel to it and could easily be used for every thing from a website to a label on brand new cases that looked like they were from another era.

Logo design created for an orthodontist in Jefferson City, Missouri, design include an arc with lines intersecting via it to indicate metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can easily be one of the most challenging logo design jobs due to the fact that it appears that every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the most cliche ridden fields when it comes to company marketing, if restaurants approached their branding in the very same way dental offices do every one of their logo designs would definitely be a picture trying to explain anything they served, McDonalds would likely contain a picture of a potato and a cow.

I recognize the thinking behind incorporating an image of something mouth associated to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I really enjoy doing dentistry logos because it challenges me to come up with a design that implies the field of dentistry or a particular area of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and inevitably I created a design that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this particular design over to the customer the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo design made for a family members nonprofit, the logo features 4 personalities startled in elevation to represent a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo that would be representative of the love that William McNally had for the residents in his community. Many logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy method to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and don’t hit the viewer on the head with what the company or institution wants to relate.

The McNally Foundation’s name offered a unique opportunity to do a logo that communicated that they were about families without being overtly cheesy about it. The aim of a logo is to be remembered and recognized and if the designer attempts to use the logo design to summarize precisely how people ought to think or feel they don’t understand the purpose of a logo. If you have to think about a logo design to understand what it means, it has failed, a logo needs to be instantly understood and a logo that illustrates itself will never have the likelihood to be understood.

Logo layout developed for a hair design workshop including a script font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a company logo that communicated an atmosphere of relaxation and class for their new hair studio. I came up with a concept that didn’t go the obvious route of making simply a stylized orchid but alternatively designed a company logo which suggested an orchid in the pattern of a swirl integrated into the letter O in the name and by putting emphasis on the logo design with the silhouette of a hummingbird floating over the image itself. The obvious path in designing a logo is usually the incorrect path and in this case, the design ended up not being about the flower but alternately placed the importance on the feeling that they wanted to forecast to their clients.

Arabian steed logo design produced for a steed ranch that specializes in breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo designed a one-of-a-kind custom logo concept tailored to illustrate the unique physical traits of the Arabian kind of equines. With an identifiable head shape and high tail carriage, the Arabian is one of the very most easily recognizable equine breeds in the entire world.

Las Coffee shop logo style a little restaurant, style consists of a modified manuscript font which floats over a team of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a little dining establishment, layout includes a customized script font which hovers above a group of luxuriant lines and also dots.

Logo layout for a software programmer the design features as well as renowned element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and hard drive management. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone with regards to what business they are in or how it relates to their specific location. Nevertheless it symbolized something to the business owner of the company and in quite a few cases the symbolism behind a business logo is equally as important as how it serves the organization it stands for.

Develop logo design produced for a Jefferson City, Missouri indoor developer, layout attribute a series of red circles that intersect and replace the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Jefferson City, Missouri interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who arranges, investigates, coordinates, and oversees such tasks. Interior design is a diverse occupation that includes conceptual development, space planning, site inspections, programming, study, corresponding with the stakeholders of a project, building and construction supervision, and execution of the design.

logo style done for Advanced Leadership Solutions, the characters for letter V and also A in center of words advanced have been changed to connect straight right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Jefferson City, Missouri logo design assignment was undertaken for a management expert that aids business professionals to develop into more effective at handling people, expectations, and profitability.
A logo design including a fisherman in the center of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly realized the market place was prepared for an outdoor sporting retailer that functions as a consignment company. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all kinds of passions, a location to sell off their used equipment to other sports enthusiasts. I designed their Jefferson City logo design dsign with an illustration which garners the attention of vehicles and projects an image that invokes the passion of the outdoors. With visitor traffic that averages 45 miles per hour I knew it would take more than the average logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and calm habitat.
Logo style MQ farms, this logo design has actually a field incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo design wasn’t actually developed for an Jefferson City, Missouri regional farm it was really developed for an investments broker, and this business logo was one of a handful of which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to produce a graphic that projected assurance, effectiveness, and wealth.

 Jefferson City Logo design for a not-for-profit, Transforming Factor Solutions - the logo design feature for outwardly encountering arrow as well as the arrowheads indicate that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what kind of logo design they would like, that can be a good thing or a bad thing. Good in that it grants a designer the liberty to delve into any idea that comes to mind, bad in that it’s hard to hit a bullseye without understanding where exactly the target is. Luckily, in this instance, I struck a bullseye with the very first try.

Logo designed for making use of an indication for the dining establishment (Brewgrrs), it is an elaborate script font that is similar to a famous sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted dozens of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat undertaking in which I worked directly with the owner to create a logo design which worked extremely well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted signage which hung above their doors, and was highly visible and very legible from over a block away.