Kansas City Logo Design

Each and every new Kansas City business knows they are in need of a logo, but few entrepreneurs fully understand the crucial role their logo can perform in their success, or why one logo design works far better than another. A logo design has an instant and sustaining impact on the growth of a business, choose the correct one and it can make the door swing and phone ring, select the wrong one and it will be an obstacle and an impediment for the longevity of an organization. The logos featured in the ImageCo portfolio help Kansas City businesses succeed, they are effective in any given situation and the reason they are so effective is because they all have these 5 features in common.
  1. Simplicity: simple logo designs do not demand deliberation, they can be comprehended in merely a glimpse.
  2. Scalability: from business cards to signboards a scalable logo design will remain legible and equally emotive at virtually any size.
  3. Versatility: logos that function on any device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the company they represent.
  5. Relevance: a business logo must be enduring and will feel relevant today, tomorrow, and thirty years from today.

Retro logo design of a bike produced for a Kansas City coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffeehouse were launching in an older part of the community and wanted to project a vintage vibe without appearing as monotonous or low energy. I accomplished both tasks via designing a sign concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a ageless business image.

clinical logo design with a microscope slide and also germs created for Kansas City medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science that researches the triggers and consequences of diseases, mainly the field of medicine that works with the laboratory evaluation of specimens of body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology brand I came up with is the sole instance I call to mind in which I was in a position to integrate a bacteria-laden microscope slide within a business logo design.

Typically I try not to be extremely literal with a concept and to a degree, this design approaches the company it serves fairly literally, yet it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more captivating, more interest grabbing and a lot more memorable.

logo design with a jumping environment-friendly frog made for a household enjoyable facility in Kansas City.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of projects which come my way, I’ve done dozens of logo designs for medical professionals, dental professionals, and lawyers but Cool Springz is without question the one and only trampoline park which I have ever had the opportunity to work on.

Given that the name of the business features the word springz in its name the apparent choice would have been to integrate a some springs into the design but Cool Springz is a fun location to go and spring does not really resonate an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a better enthusiastic high energy feeling.

In the end, Cool Springz ended up loving my design and named the frog Jax and included him in to everything they used for marketing and advertising. I also think this is the only time that a logo I designed was transformed into a mascot when they had a staff member costume fashioned to look just like my frog design.

photography logo including a group of birds, a hill, a route, a stream, and also a tree - made for Kansas City travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche sector due to the fact that travel photographers tend not to shoot locations or things but rather convey emotional experiences by means of the images they record. The idea behind this logo composition was to use negative space to communicate more than what was visible upon initial view, which I think is representative of the majority of good photographers in that they often convey entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos often have an emotional resonance which can’t be revealed with just words. I made an effort to do something very similar to this logo by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Kansas City logo but also to show the depth of her art and in the way that she sees the world through the lens of her camera.

 Kansas City logo layout with a seagull made use of for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The majority of business logo design projects that I take on I truly savor and the Coastal Wireless assignment was one that I certainly felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull silhouette as a stroke in the letter A but my client, while he liked the concept, didn’t care for my choice of birds. This guy seriously hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family didn’t share his hatred for this particular breed of sea bird.

When I turn a design over to a client I urge all of them to discuss it with colleagues and family as well as with other people that they don’t actually know so as to get objective viewpoints on the value of a design. Fortunately, he discussed it with his family members and they loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he went with the original design.

Logos are a weird animal in the design world because the people that have a tendency to hire a professional to create their logo understand how important a logo is for their business so they are way more invested in the result. Every logo design job possesses it’s share of hurdles, however the largest obstacle is identifying that sweet spot in a design that operates really well at the task it’s needed to do in branding a business and also giving the client the identity they see for themselves.

a red panda logo design with bamboo in the background, design for Kansas City book author

Red Panda Publishers | Logo Design

The book spine is a slender piece of real estate to work with, but it really is the most critical part of a printed book considering that it is usually the very first thing a person views in the book store. With regard to a publishing company, it’s the opportunity they will ever have to publicize their product and get their logo design in front of the men and women that buy actual books.

This 3 color design is vibrant, picturesque and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo made for an airline company in Los Angeles, the logo has two letter A's with the bars modified to imply they are wings.

Air LA | Logo Design

Airlines come and go yet it seems like that in many instances 1 of the traits folks usually tend to remember the most are their logos. The Air LA logo design was done for a smaller start-up commuter/shuttle airline based in LA and while I’m not sure it really “took off” their organization logo didn’t ground them. The bookend A’s in their name lent itself well to affording a feeling of flight and it was definitely a winner.

 Kansas City logo layout utilized for advertising and a label style for Vintage Instance includes an old typeface layout.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for musical instruments, that seemed to be much older cases. For this brand concept I strove to come up with a logo that possessed a fluid old-fashioned feel to it and could be utilized for everything from a web page to a label on brand new cases that seemed like they were from a different era.

Logo design produced for an orthodontist in Kansas City, style include an arc with lines intersecting via it to suggest steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can easily be one of the most challenging logo design projects because it appears that every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden fields when it comes to business marketing, if restaurants approached their branding in the same way dental practices do every one of their logo designs would be a picture trying to explain anything they served, McDonalds would probably contain an image of a potato and a cow.

I understand the thinking behind adding an image of something mouth associated to a dentist’s logo nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care industry.

I actually love doing dentistry logo designs because it challenges me to come up with a design that implies the field of dentistry or a specific area of the field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and ultimately I created a layout that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this particular design over to the customer the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo design made for a household not-for-profit, the logo features 4 characters surprised in height to stand for a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo that would be depictive of the devotion that William McNally had for the people residing in his community. Most logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy approach to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and don’t hit the viewer on the head with what the business or organization wants to communicate.

The McNally Foundation’s name offered a distinct opportunity to do a logo which communicated that they were about families without being openly tacky about it. The intention of a logo is to be remembered and recognized and if the designer attempts to use the logo design to summarize specifically how people ought to think or feel they don’t understand the objective of a logo. If you have to consider a logo to understand what it means, it has been in vain, a logo needs to be instantly comprehended and a logo design that explains itself will never have the likelihood to be understood.

Logo design created for a hair design workshop including a script font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a company logo which communicated an atmosphere of contentment and connection for their new hair salon. I came up with a concept that didn’t go the obvious direction of crafting merely a stylized orchid but instead created a logo which suggested a flower in the formation of a swirl incorporated into the letter O in the name and by placing emphasis on the logo design with the silhouette of a hummingbird floating over the logo itself. The obvious path in creating a business logo is frequently the incorrect path and in this case, the design ended up not being about the orchid but alternately put the focus on the perception that they wanted to forecast to their patrons.

Arabian equine logo style developed for a steed ranch that specializes in reproducing Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo crafted an original brand concept styled to embody the unique physical traits of the Arabian kind of equines. With an unique head form and very high tail posture, the Arabian is one of the very most easily identifiable equine breeds in the world.

Las Cafe logo design a small dining establishment, layout consists of a changed script font style which floats over a team of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a small restaurant, style contains a modified script font which floats above a group of luxuriant lines as well as dots.

Logo layout for a software programmer the layout features as well as famous component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task control, and drive management. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection between the software program and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone with regards to what business they are in or how it relates to their specific location. But it symbolized something to the business owner of the business and in many cases the substance supporting a company logo is equally as important as how it serves the company it stands for.

Progress logo layout created for a Kansas City indoor developer, style feature a series of red circles that intersect as well as change the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Kansas City interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who arranges, explores, coordinates, and manages such ventures. Interior design is a multifaceted profession that involves conceptual development, area planning, site inspections, programming, research study, interacting with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo style done for Advanced Management Solutions, the characters for letter V and A in middle of the word progressed have been modified to link straight into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Kansas City logo design assignment was undertaken for a leadership guide that aids business professionals to become more efficient at overseeing people, expectations, and profitability.

A logo style including a fisherman in the middle of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting enthusiasts the owners of On the Fly recognized the market place was prepared for an outdoor sporting merchant that operates as a consignment business. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all sorts of passions, a spot to sell off their previously owned products to other sports enthusiasts. I tailored their Kansas City logo dsign utilizing a graphic which grabs the attention of vehicles and sends an image that calls to mind the passion of the outdoors. With visitor traffic that averages forty five miles per hour I knew it would take more than the average logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and peaceful habitat.
Logo style MQ ranches, this logo layout has an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem concept wasn’t actually produced for an Kansas City regional farm it was actually devised for a commodities broker, and this particular company logo was one of several which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to generate an identity that projects confidence, effectiveness, and wealth.
Logo developed for making use of an indication for the restaurant (Brewgrrs), it is an elaborate script font that is similar to a famous sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed loads of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great undertaking where I worked closely with the business owner to produce a logo that worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung over their doors, and was highly visible and very easy to read from over a block away.