Kansas City, Missouri Logo Design

Each and every new Kansas City business professional knows they require a logo, yet few entrepreneurs thoroughly comprehend the crucial role their business logo can perform in their becoming successful, or exactly why one business logo works better than another. A company logo has an immediate and long-term influence on the financial success of a business, pick the correct one and it can make the door swing and phone ring, go with the incorrect one and it will be an obstacle and a hindrance for the life of a business.

The logos featured in the ImageCo portfolio help Kansas City, Missouri businesses succeed, they are effective in any given circumstance and the main reason they are so effective is because they all have these five things in common.

  1. Simplicity: simple logos don’t require scrutiny, they can be comprehended in merely a glance.
  2. Scalability: from business cards to billboards a scalable logo will stay legible and equally emotive at any size.
  3. Versatility: logos which work on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the organization they represent.
  5. Relevance: a logo design should be timeless and should feel as relevant today, tomorrow, and forty years from now.
Retro logo layout of a bicycle created for a Kansas City, Missouri coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee bar were actually opening up in an older section of town and wished to project an old-fashioned vibe without coming across as stodgy or low energy. I achieved each of the jobs by designing a trademark design that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a classic business image.

medical logo layout with a microscopic lense slide and germs designed for Kansas City, Missouri clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which analyzes the causes and effects of diseases, mainly the field of healthcare which works with the laboratory assessment of samples of human body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology logo design I came up with is really the sole instance I recollect where I was able to incorporate a bacteria-laden microscope slide right into a logo design.

Typically I attempt not to be extremely literal with a design and to a point, this design approaches the company it represents very literally, but it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more appealing, more interest grabbing and even more memorable.

logo design with a leaping environment-friendly frog designed for a family members fun center in Kansas City, Missouri.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the kinds of jobs that come my way, I’ve done dozens of logo designs for doctors, dental experts, and legal professionals but Cool Springz is without question the only trampoline park which I have ever gotten the privilege to work on.

Given that the full name of the business features the word springz in its name the apparent choice would have been to incorporate a handful of springs into the design but Cool Springz is a fun place to go and spring doesn’t actually resonate an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a better lively high energy feel.

In the end, Cool Springz ended up loving my concept and named the frog Jax and incorporated him in to everything they used for advertising and marketing. I also believe this is the only time that a logo I came up with was turned into a mascot when they had an employee costume fabricated to look exactly like my frog design.

photography logo including a group of birds, a mountain, a route, a stream, and also a tree - created for Kansas City, Missouri traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche field because travel photographers tend not to shoot locations or things but instead communicate emotional journeys through the pictures they record. The thought behind this logo composition was to use negative space to convey more than what was visible upon first glance, which I think is quintessential of almost all professional photographers in that they often share entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos frequently have an emotional resonance which can’t be conveyed with just words. I tried to do something similar to this logo by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Kansas City logo but also to show the depth to her art and in the way that she views the world through the lens of her camera.

 Kansas City logo design with a seagull utilized for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The bulk of business logo design jobs that I take on I honestly savor and the Coastal Wireless project was one that I really felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull shape as a stroke in the letter A but the client, even though he liked the concept, really did not care for my choice of birds. This guy truly disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family did not share his scorn for this specific kind of sea bird.

When I turn a concept over to a customer I urge them to talk about it with friends and family as well as with individuals that they don’t even know so as to get neutral point of views on the merit of a design concept. Fortunately, he talked about it with his family members and they loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Business logos are a weird creature in the design world given that the people that tend to hire a professional to create their business logo realize how essential a logo design is for their business so they are much more invested in the end result. Every logo job has it’s share of obstacles, but the most significant challenge is finding that sweet spot in a design that operates really well at the task it’s required to do in branding a business and also providing the client the image they see for themselves.

a red panda logo style with bamboo behind-the-scenes, style for Kansas City, Missouri publication publisher

Red Panda Publishers | Logo Design

The book spine is a thin piece of real estate to work with, nevertheless it is the most vital part of a printed book considering that it is usually the first thing a person views in the book store. With respect to a publishing company, it’s the most ideal opportunity they will likely ever get to publicize their label and get their logo design in front of the individuals that purchase actual books.

This three color design is vivid, picturesque and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo developed for an airline company in Los Angeles, the logo design has two letter A's with benches modified to suggest they are wings.

Air LA | Logo Design

Airlines come and go yet it seems like that in many cases 1 of the things individuals often tend to remember the most are their logos. The Air LA logo design was done for a young new venture commuter/shuttle airline located in LA and while I’m not sure it actually “took off” their logo design didn’t ground them. The bookend A’s in their name lent itself well to imparting a good sense of airline flight and it was definitely a winner.

 Kansas City logo layout used for marketing and also a tag style for Vintage Instance features an archaic font style design.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for musical instruments, that appeared to be antique cases. For this brand design I sought to come up with a logo that provided a fluid nostalgic feel to it and could easily be utilized for every thing from a website to an insignia on brand new cases that seemed like they were from another era.

Logo design created for an orthodontist in Kansas City, Missouri, style consist of an arc with lines converging with it to imply metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can be one of the most challenging and difficult logo projects because it appears that each and every dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the very most cliche ridden careers when it comes to small business marketing, if restaurants approached their advertising in the same way dental professionals do every one of their company logos would definitely be a picture trying to explain something they served, McDonalds would likely contain an image of a potato and a cow.

I understand the thinking behind including an illustration of something mouth related to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I actually love doing dental care logos simply because it challenges me to come up with a design that implies dentistry or a specific area of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and ultimately I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this particular design over to the client the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo made for a family members not-for-profit, the logo features 4 personalities startled in height to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a custom logo design that would be illustrative of the devotion that William McNally had for the folks in his city. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy method to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the business or institution wishes to project.

The McNally Foundation’s name provided a distinct opportunity to do a logo design which communicated that they were about families without being openly cheesy about it. The objective of a logo is to be remembered and recognized and if the designer tries to use the logo to illustrate precisely how people ought to think or feel they don’t understand the purpose of a logo. If you have to think about a logo to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo that describes itself will never have the likelihood to be understood.

Logo layout created for a hair layout workshop including a script font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo design that conveyed a feeling of contentment and elegance for their new hair salon. I came up with a design which didn’t go the obvious path of making just a stylized orchid but rather designed a company logo that implied an orchid in the pattern of a swirl integrated in to the letter O in the name and by placing attention on the concept using the silhouette of a hummingbird floating over the image itself. The obvious path in creating a company logo is generally the incorrect course and in this case, the design ended up not being about the orchid but instead laid the attention on the perception that they really wanted to transmit to their clients.

Arabian horse logo design developed for an equine ranch that focuses on reproducing Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo developed a distinct organization logo concept styled to embody the unique physical traits of the Arabian pedigree of horses. By having a different head shape and higher tail carriage, the Arabian is one of the very most immediately recognizable horse types in the whole world.

Las Coffee shop logo design a tiny dining establishment, design includes a changed script font style which floats over a group of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a small dining establishment, layout includes a changed manuscript font which hovers over a team of ornate lines and also dots.

Logo style for a software program developer the design functions and also legendary component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and disk management. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a bridge between the software program and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone pertaining to what business they are in or how it relates to their specific location. But it meant something to the owner of the business and in many cases the symbolism behind a company logo is just as important as how it serves the organization it stands for.

Develop logo style produced for a Kansas City, Missouri interior designer, design attribute a series of red circles that converge and change the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Kansas City, Missouri interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who prepares, explores, coordinates, and manages such projects. Interior design is a multifaceted occupation that consists of conceptual development, area planning, site examinations, programming, analysis, interacting with the stakeholders of a project, construction supervision, and implementation of the design.

logo style done for Advanced Leadership Solutions, the characters for letter V and also A in center of the word advanced have been customized to connect directly into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Kansas City, Missouri logo design assignment was carried out for a leadership advisor that assists business professionals to develop into more successful at handling people, expectations, and profitability.
A logo style featuring a fisherman in the middle of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in more than 7 billion a year selling goods and equipment to outdoor sporting enthusiasts the owners of On the Fly knew the market was prepared for an outdoor sporting store that operates as a consignment business. Whether or not you are into boating, fishing or mountain climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all kinds of passions, a place to sell off their pre-owned products to other sports enthusiasts. I created their Kansas City logo dsign using an illustration which seizes the attention of traffic and sends an image that arouses the passion of the outdoors. With traffic that averages 45 mph I realized it would take more than the average logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and serene habitat.
Logo design MQ ranches, this logo style has a field incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem concept wasn’t actually produced for an Kansas City, Missouri area farm it was really devised for a commodities broker, and this logo was one of many which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was actually to produce an identity that projected self-assurance, success, and prosperity.

 Kansas City Logo design for a not-for-profit, Transforming Point Solutions - the logo layout feature for ostensibly facing arrow as well as the arrowheads suggest that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design they would like, that can be a good thing or a bad thing. Good in that it gives a designer the opportunity to delve into any concept that comes to mind, bad in that it’s challenging to hit a bullseye in the absence of knowing where the target is. Luckily, in this particular case, I hit a bullseye with the very first go.

Logo design developed for using an indication for the restaurant (Brewgrrs), it is a luxuriant script typeface that is evocative a famous sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted dozens of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great undertaking where I worked closely with the owner to produce a business logo which worked extremely well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage that hung above their doors, and was highly visible and very legible from over a block away.