Acute Care 360 ImageCo, Kirkwood, Missouri, MO,

ImageCo, Kirkwood, Missouri, MO,

Evolv Design logo designed by ImageCo, Kirkwood, Missouri, MO,

Red Panda Publishers logo designed by ImageCo, Kirkwood, Missouri, MO,

Kirkwood, Missouri, MO,

ImageCo, Kirkwood, Missouri, MO,

ImageCo, Kirkwood, Missouri, MO,
Mid Valley Pathology logo designed by ImageCo, Kirkwood, Missouri, MO,

FSA OK logo designed by ImageCo, Kirkwood, Missouri, MO,

Emerald Heights logo designed by ImageCo, Kirkwood, Missouri, MO,

Club Sapphire logo designed by ImageCo, Kirkwood, Missouri, MO,

Downtown Dogs logo designed by ImageCo, Kirkwood, Missouri, MO,

WSBA logo designed by ImageCo, Kirkwood, Missouri, MO,

Ferry Street Coffee Company logo designed by ImageCo, Kirkwood, Missouri, MO,

Stoney Forensic logo designed by ImageCo, Kirkwood, Missouri, MO,

Smart kernels logo designed by ImageCo, Kirkwood, Missouri, MO,

Memorable Logos That Tell Stories and Connect Emotionally

Creating a brand identity or a custom logo design that is both unforgettable and tells the story about who you are or what you do is a herculean endeavor. The challenge is to make a design concept which is simple enough to be understood at a glance and transmits enough information that it can articulate who you are. However no logo can truly tell your story or summarize your organization, and travelling down that road frequently makes for a logo design that accomplishes neither. Although, in skilled hands, it is quite possible to strike a balance between the two and create a logo that both informs and emotes and hitting that sweet spot is what your business should wish for from their logo designer.

ImageCo is one person, Tim Garner, I am an independent branding specialist. For over 20 years I have been creating unforgettable logos and brand identity designs that tell stories and resonate with clients. But don’t take my word for it, just check out my portfolio and discover for yourself. I don’t claim that I’m the greatest logo designer in the world, however, I do know what Iam doing and my clients are inclined to agree.

A LOGO IS NOT YOUR BRAND

The expression “your logo is not your brand” is a statement that is often said with such vehemence by people working in the branding sector, that a person ought to question why so many people in branding companies hate logos as much as they seem to. It is definitely true that your logo is not your brand, however what does that mean for a business that has no logo? One thing is certain, it ensures that a brand with no logo will be faceless and easily forgotten.

Without a logo, a business’s brand is really nothing more than a fading memory because people would have virtually nothing to anchor their brand experiences too.

Some compare a business’s logo to a smile or a handshake which is somewhat accurate, however it’s actually far more than that. A logo is a brand’s anchor and it also serves as the cornerstone of a business’s brand. A logo serves as an anchor due to the fact that the entire brand experience is anchored to it. It is also a brand’s cornerstone, because a cornerstone is the first stone laid when building the foundation of the structure above it, and once it is laid it will serve as the guiding reference point for every stone that comes after it. A logo serves in the same way, it is a foundational building block that supports the organization it represents, and it also serves as a defining reference point that helps guide a brand as it expands.

ImageCo is a visual branding firm and our goal is to aid our clients lay that cornerstone as well as drop that anchor. We help organizations look established, more refined, and more knowledgeable. This helps ensure that our clients will always stand out, and are not only deserving of a seat at the table, but look like they ought to be seated at the head of that table.

Kirkwood LOGO DESIGN​

For over 20 years ImageCo has been helping business owners establish memorable brands. We have undertaken brand identity design work for farmers, universities, heart surgeons, party planners, coffee shops, retailers, and just about every other kind of business you can think of. What makes us unique compared to traditional designers is that our background is rooted in the electrical sign industry so we undertake every branding project as if it will be utilized as an electrical sign. As a result of our sign first method our identity designs can, and have been used in everything from garment labels to electrical signs. Our sign first method ensures that our logos are just as effective whether they are used in television commercials or web apps, they are consistently recognizable, understood, and remembered irrespective of scale or application.

American Made ★ Design

The thing which seriously sets ImageCo apart from many of the design firms that you may have encountered in search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every project we are brought on board to perform, we perform in-house. No matter the type of project we undertake, brand identity design, web site, trade show exhibit, or retail sign, we do not, and never will farm out our customer’s projects to 3rd parties located outside the US. Whenever you contact us at 1-855-IMAGECO the person that answers the phone is ImageCo’s owner and designer, not a broker that marks up the price of your design project and imposes the conditions of how my customers and I conduct business.

QUALITIES OF AN EFFECTIVE LOGO DESIGN

Virtually every new Kirkwood business realizes that they require a logo, however few start ups entirely grasp the vital role their logo design will play in their financial success, or precisely why one logo works more effectively than another. A business logo has an immediate and lasting influence on the financial success of a business, go with the correct one and it will make the door swing and phone ring, select the wrong one and it will be an obstacle and a hindrance for the life of a company.

The logos presented in the ImageCo portfolio help Kirkwood businesses prosper, they are effective in any given situation and the main reason they are so effective is that they all have these five things in common.

  1. Simplicity: simple logo designs don’t need scrutiny, they can be grasped in just a glimpse.
  2. Scalability: from clothing labels to retail signs a scalable business logo will be legible and just as emotive at any dimension.
  3. Versatility: logos that function on any type of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel exclusive, and they are suitable for the product or company they brand.
  5. Relevance: a logo design should be timeless and will feel equally relevant today, tomorrow, and 20 years from today.

understand your brand

Brand – It’s both a verb and also a noun, it is an identifying mark and also the process of noting something so that it can be recognized, its foundation originates from the mark burned onto livestock. Today a brand symbolizes basically anything with an objective, regardless if it be revenue or political parties, a brand is an inherent aspect of defining the worth of something in the public’s mind.

Branding – Is kind of like advertising and marketing’s sexy cousin, they are each from the same family, the difference being that marketing and advertising are about making a promise and branding’s objective is to deliver on that promise. Branding is also a calculated popularity contest directed at a specific audience, it’s objective is to produce a mental image that the target market will likely identify with.

Brand Image – An image planted and cultivated through advertising and marketing and identity design. When somebody says the names Ferrari or Corvette what we consider is their brand image, it’s an image that exists in our minds. That image isn’t an image of a vehicle with 4 wheels that can move us from point A to point B, the image we have (or at least I have) is of freedom, elegance, of something dangerous and unique . That is brand image and that is what makes people buy those brands. Brand image is why people acquire specific brands, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that people can identify with.

Branding Firms – If you reflect on the beginning of most branding companies you’ll find that they are often rebranded advertising and marketing agencies. When someone claims they are in marketing many people will likely have an idea about the type of work they do anything that can be seen, touched or listened to belong to a brand identity.

Brand Identity Designer
– A brand identity designer is a designer that focuses on a kind of visual design which helps shape the perception of a company, a product or an organization. Brand identity designers produce logo designs, signage designs, product packaging, and also collateral material such as business cards, stationery, and pamphlets. Some visual designers also develop websites and also software interfaces. The important duty of a brand identity designer is to establish the visual cues and also a psychological tone with the goal of influencing activities, results and perceptions.

select logos & signs

Retro logo layout of a bike developed for a Kirkwood coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and cafe were launching in an old part of the city and wanted to visualize a retro feel without coming across as boring or low energy. I fulfilled the two jobs by means of creating a custom logo concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a timeless business image.

clinical logo layout with a microscopic lense slide and also germs developed for Kirkwood medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science which examines the causes and consequences of diseases, mainly the field of medicine that works with the clinical examination of samplings of human body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology brand I came up with is the only instance I call to mind in which I was in a position to incorporate a bacteria-laden microscope slide within a logo design.

Generally I try not to be overly literal with a design and to a degree, this design approaches the company it represents rather literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more captivating, more focus grabbing and much more unforgettable.

logo layout with a jumping environment-friendly frog created for a family enjoyable center in Kirkwood.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the sorts of projects which come my way, I’ve done dozens of logo designs for surgeons, dental experts, and legal professionals but Cool Springz is without question the only trampoline park that I have actually ever had the privilege to work on.

Given that the full name of the business has the word springz in its name the obvious choice would have been to feature a some springs into the design but Cool Springz is a fun location to go and spring doesn’t actually resonate an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a better dynamic high energy feeling.

In the end, Cool Springz ended up loving my concept and named the frog Jax and incorporated him in to everything they utilized for advertising and marketing. I also think this is the only time that a logo I came up with was transformed into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

digital photography logo featuring a group of birds, a mountain, a trail, a stream, and also a tree - created for Kirkwood traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche profession because travel photographers tend not to capture locations or things but instead reveal emotional journeys through the images they capture. The idea behind this logo concept was to use negative space to project more than what was visible upon first view, which I think is quintessential of most good photographers in that they frequently convey whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional resonance which can’t be revealed with just words. I made an effort to do something the same to this logo by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Kirkwood logo but also to illustrate the depth of her art and in the way that she views the world through the lens of her camera.

 Kirkwood logo design with a seagull used for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The bulk of business logo design jobs that I take on I really take pleasure in and the Coastal Wireless project was one that I certainly felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull silhouette as a stroke in the letter A however my client, while he liked the concept, didn’t care for my choice of birds. This guy really despised seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family didn’t share his hatred for this specific kind of sea bird.

When I turn a design over to a client I urge all of them to share it with friends and family members as well as with individuals that they don’t even know so as to get objective opinions on the benefit of a design. Fortunately, he discussed it with his family members and they adored the design and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he went with the original design.

Custom logo designs are a strange creature in the design world given that the people that tend to hire a professional to design their business logo comprehend how essential a logo is for their company so they are much more invested in the final result. Every logo design project possesses it’s share of challenges, however the most significant obstacle is identifying that sweet spot in a design that works really well at the job it’s needed to do in branding a company and also providing the customer the identity they see for themselves.

a red panda logo design with bamboo in the background, layout for Kirkwood book author

Red Panda Publishers | Logo Design

The book spine is a cramped piece of real estate to work with, yet it is the most necessary part of a published book since it is in most cases the primary thing a person sees in the book shop. For a publisher, it’s the optimal opportunity they will ever have to spotlight their label and get their logo design in front of the people that purchase actual books.

This 3 color design is vibrant, picturesque and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo developed for an airline in Los Angeles, the logo has 2 letter A's with benches customized to indicate they are wings.

Air LA | Logo Design

Airlines come and go yet it seems like that in many occurrences one of the things individuals often tend to recall the most are their logos. The Air LA logo design was done for a young new venture commuter/shuttle airline situated in LA and while I’m not certain it actually “took off” their organization logo didn’t slow them. The bookend A’s in their brand lent itself well to conferring a spirit of airline flight and it was certainly a victory.

 Kirkwood logo style used for advertising and a tag style for Vintage Situation features an antiquated font layout.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for music instruments, that looked to be antique cases. For this business logo design I sought to come up with a logo that had a fluid nostalgic feel to it and could easily be utilized for anything from a web site to an insignia on brand new cases that appeared like they were from another era.

Logo design produced for an orthodontist in Kirkwood, design include an arc with lines converging with it to imply metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can easily be one of the most challenging and difficult logo design projects because it appears that every dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the very most cliche ridden careers when it comes to small business branding, if restaurants approached their branding in the exact same way dental practices do every one of their logos would be a picture trying to explain anything they served, McDonalds would likely include a picture of a potato and a cow.

I understand the thinking behind including a likeness of something mouth associated to a dentist’s company logo nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I really love doing dentist logos because it challenges me to come up with a design that implies the field of dentistry or a specific field of the field of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and ultimately I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this design over to the client the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo designed for a family not-for-profit, the logo design includes 4 characters startled in elevation to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be depictive of the devotion that William McNally had for the people residing in his city. Many logos with the name “family” in them tend to contain images of a happy family, a cliche heavy strategy to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and don’t hit the viewer on the head with what the company or organization hopes to convey.

The McNally Foundation’s name offered a unique opportunity to do a logo that communicated that they were about families without being overtly tacky about it. The aim of a logo is to be remembered and recognized and if the designer attempts to use the logo to summarize precisely how people should think or feel they don’t understand the mission of a logo. If people have to think about a logo to understand what it means, it has fallen short, a logo needs to be instantly comprehended and a logo design that explains itself will never have the likelihood to be comprehended.

Logo style developed for a Kirkwood hair layout workshop including a manuscript font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo design which carried a sense of simplicity and elegance for their new hair salon. I came up with a design that did not go the obvious course of designing merely a stylized orchid but alternatively delivered a logo design which suggested an orchid in the pattern of a swirl incorporated into the letter O in the title and by placing emphasis on the logo design along with the silhouette of a hummingbird hovering above the logo design itself. The obvious path in designing a business logo is in most cases the wrong route and in this case, the design ended up not being about the flower but alternately placed the attention on the perception that they wanted to project to their clients.

Arabian equine logo style developed for an equine ranch that focuses on reproducing Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo crafted a distinct logotype design tailored to exemplify the unique physical traits of the Arabian breed of equines. By having an unique head form and high tail carriage, the Arabian is one of the most easily identifiable equine types in the world.

Las Cafe, A Kirkwood restaurant logo layout a tiny dining establishment, layout consists of a customized manuscript typeface which floats above a group of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a little restaurant, design includes a changed manuscript typeface which floats above a team of luxuriant lines as well as dots.

Logo layout for a software developer the design functions and iconic Kirkwood element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task management, and drive managing. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a connection between the software and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone about what business they are in or how it relates to their specific location. Nevertheless it represented something to the business owner of the business and in many cases the significance supporting a logo design is just as important as how it serves the business it represents.

Evolve logo style produced for a Kirkwoodinterior developer, layout attribute a series of red circles that intersect and also change the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Kirkwood interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who plans, researches, coordinates, and manages such ventures. Interior design is a diverse profession that includes conceptual development, space planning, site assessments, programming, study, corresponding with the stakeholders of a project, building and construction supervision, and execution of the design.

logo layout done for Advanced Leadership Solutions in Kirkwood, the characters for letter V and also A in center of words advanced have been modified to link directly into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Kirkwood logo design assignment was undertaken for a leadership guide that helps business professionals to become more efficient at overseeing people, expectations, and productivity.

A Kirkwood business logo style featuring a fisherman in the middle of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in over 7 billion a year offering supplies and equipment to outdoor sporting fans the owners of On the Fly realized the market place was ready for an outdoor sporting retailer that operates as a consignment firm. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all types of interests, a location to sell off their previously owned items to other sports enthusiasts.

I tailored their Kirkwood business logo design utilizing a graphic which garners the interest of traffic and sends an image that wakens the enthusiasm of the outdoors. With visitor traffic that averages forty five mph I knew it would take more than the average logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and serene habitat.

Logo design MQ farms, this Kirkwood company logo layout has actually a field included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo design wasn’t actually designed for an Kirkwood regional farm it was actually created for a products broker, and this particular brand was one of many which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to make an identity that projects esteem, financial success, and affluence.

 Kirkwood Logo design for a nonprofit, Turning Factor Solutions - the logo layout feature for outwardly facing arrowhead and the arrowheads suggest that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design that they would like, this can be a good thing or a bad thing. Good in that it provides a designer the flexibility to discover any concept that comes to mind, bad in that it’s tricky to hit a bullseye in the absence of knowing where exactly the target is. Thankfully, in this instance, I hit a bullseye with the very first try.

Logo design developed for the use of an indicator for the restaurant (Brewgrrs), it is an ornate manuscript font that is similar to a well-known Kirkwood sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted quite a lot of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great project in which I worked closely with the business owner to design a logo design which worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted signage that hung above their doors, and was highly visible and very legible from over a block away.