Lemay Logo Design

Virtually every new Lemay business knows they are in need of a logo, however few new business owners thoroughly are aware of the key role their organization logo can take in their becoming successful, or exactly why one logo functions far better than another. A logo has a critical and sustaining impact on the success of a company, go with the correct one and it can make the door swing and phone ring, choose the wrong one and it will be an obstacle and a hindrance for the life of a company. The logos presented in the ImageCo portfolio help Lemay businesses prosper, they are effective in any given circumstance and the reason why they are so effective is that they all have these five features in common.
  1. Simplicity: simple logos do not demand contemplation, they can be realized in just a glance.
  2. Scalability: from business cards to signboards a scalable logo design will continue to be legible and equally emotive at any dimension.
  3. Versatility: logos that function on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the company they represent.
  5. Relevance: a logo needs to be timeless and should feel relevant today, tomorrow, and forty years from now.

Retro logo layout of a bike created for a Lemay coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee bar were actually opening up in an old section of the area and hoped to cast a vintage tone without coming across as uninteresting or low energy. I achieved both jobs by means of creating a company logo concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a enduring business image.

clinical logo style with a microscope slide and also bacteria made for Lemay clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science that studies the causes and effects of diseases, mainly the branch of medicine that deals with the clinical assessment of samplings of body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology logo I came up with is really the only instance I recollect in which I was able to integrate a bacteria-laden microscope slide within a logo design.

Generally I try not to be excessively literal with a design and to a point, this specific design approaches the company it serves very literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more captivating, more interest grabbing and much more unforgettable.

logo style with a leaping green frog developed for a household fun facility in Lemay.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the kinds of projects which come my way, I’ve done dozens of logo designs for physicians, dental offices, and lawyers but Cool Springz is without question the only trampoline park which I have ever gotten the opportunity to work on.

Given that the full name of the company features the word springz in its name the obvious choice would have been to feature a handful of springs into the design but Cool Springz is a fun place to go and spring doesn’t actually resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a much more dynamic high energy feel.

In the end, Cool Springz ended up loving my design and named the frog Jax and incorporated him in to everything they used for promotion and marketing. I also believe this is the only time that a logo I designed was made into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

photography logo design featuring a flock of birds, a hill, a route, a stream, and also a tree - made for Lemay travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a rather niche field of photography and I believe it is a niche area due to the fact that travel photographers tend not to shoot locations or things but instead project emotional journeys by means of the photos they capture. The idea behind this logo concept was to utilize negative space to convey more than what was visible upon first glance, which I think is representative of most good photographers in that they frequently share whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional fullness that can’t be revealed with just words. I attempted to do something similar to this logo by utilizing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Lemay logo but also to reveal the depth of her work and in the way that she views the world through the lens of her camera.

 Lemay logo style with a seagull used for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The lion’s share of custom logo design jobs that I take on I seriously savor and the Coastal Wireless project was one that I certainly felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull silhouette as a stroke in the letter A however my client, even though he liked the concept, didn’t care for my choice of birds. This particular man seriously loathed seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members did not share his aversion for this specific type of sea bird.

When I turn a concept over to a client I urge all of them to discuss it with colleagues and family as well as with people that they don’t even know so as to get objective viewpoints on the worthiness of a design. Fortunately, he talked about it with his family and they really loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he proceeded with the original design.

Logos are a strange creature in the design world because the people that tend to hire an expert to create their logo design recognize how essential a logo design is for their company so they are much more invested in the result. Every logo project has it’s share of difficulties, however the greatest obstacle is finding that sweet spot in a design that operates really well at the job it’s required to do in branding a business and also providing the customer the image they see for themselves.

a red panda logo layout with bamboo in the background, style for Lemay publication author

Red Panda Publishers | Logo Design

The book spine is a thin slice of real estate to work with, yet it really is the most important part of a published book due to the fact that it is often the very first thing a person sees in the book store. With respect to a publishing company, it’s the most ideal opportunity that they will likely ever have to promote their label and get their logo design in front of the men and women that purchase actual books.

This three color design is vivid, colorful and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo designed for an airline company in Los Angeles, the logo has two letter A's with benches customized to imply they are wings.

Air LA | Logo Design

Airlines come and depart but it seems like that in many cases one of the aspects people often tend to remember the most are their logos. The Air LA logo design was done for a small start-up commuter/shuttle airline company based in LA and while I’m not sure it actually “took off” their business logo didn’t ground them. The bookend A’s in their name lent itself well to affording a spirit of airline flight and it was undoubtedly a victory.

 Lemay logo layout utilized for advertising and marketing as well as a label style for Vintage Instance features an antiquated typeface layout.

Vintage Case | Logo Design

Vintage case focused in new cases for musical instruments, that seemed to be vintage cases. For this business logo design I strove to come up with a logo that possessed a fluid nostalgic feel to it and could easily be used for every thing from a website to a label on brand new cases that appeared like they were from another era.

Logo developed for an orthodontist in Lemay, design include an arc with lines converging with it to suggest metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can easily be one of the most difficult logo jobs because it appears that virtually every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the most cliche ridden professions when it comes to company branding, if restaurants approached their advertising in the same way dental professionals do every one of their logos would be a picture trying to explain anything they served, McDonalds would most likely have a picture of a potato and a cow.

I recognize the thinking behind adding a likeness of something mouth related to a dentist’s logo nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care industry.

I really enjoy doing dentist logo designs because it challenges me to come up with a design that implies the field of dentistry or a particular area of dental treatment like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and inevitably I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this design over to the customer the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo design created for a family not-for-profit, the logo features 4 personalities staggered in elevation to stand for a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be representative of the love that William McNally had for the families in his community. The majority of logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy strategy to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and don’t hit the viewer on the head with what the company or institution wishes to communicate.

The McNally Foundation’s name provided a distinct opportunity to do a logo that conveyed that they were about families without being openly cheesy about it. The intention of a logo is to be remembered and recognized and if the designer makes an effort to use the logo to explain precisely how people ought to think or feel they don’t understand the goal of a logo. If viewers have to ponder a logo to understand what it means, it has failed, a logo needs to be instantly understood and a logo design that explains itself will never have the chance to be understood.

Logo design produced for a hair design studio featuring a script font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a business logo which communicated a feeling of tranquility and elegance for their new hair studio. I created a concept that did not go the obvious direction of creating merely a stylized orchid but rather delivered a logo design that implied an orchid in the formation of a swirl incorporated in to the letter O in the name and by putting emphasis on the concept along with the silhouette of a hummingbird hovering above the logo design itself. The obvious path in designing a business logo is oftentimes the incorrect route and in this case, the design ended up not being about the orchid but alternately laid the importance on the feeling that they really wanted to project to their patrons.

Arabian horse logo style created for a horse cattle ranch that specializes in reproducing Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo crafted an original custom logo concept fashioned to display the unique physical traits of the Arabian pedigree of equines. By having an unique head form and high tail posture, the Arabian is one of the highly immediately identifiable equine lineages in the whole world.

Las Coffee shop logo style a tiny dining establishment, layout includes a customized manuscript typeface which floats over a group of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a tiny dining establishment, layout consists of a customized manuscript font which hovers over a team of luxuriant lines and also dots.

Logo style for a software program designer the style features and also iconic element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Generally, the kernel is responsible for memory management, process and task control, and drive operations. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a connection in between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding what business they are in or how it relates to their specific location. But it meant something to the owner of the company and in quite a few cases the symbolism behind a business logo is equally as important as how it serves the organization it stands for.

Evolve logo design created for a Lemay indoor designer, design attribute a collection of red circles that intersect and also replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Lemay interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who organizes, investigates, coordinates, and manages such projects. Interior design is a multifaceted occupation that includes conceptual development, space planning, site examinations, programming, analysis, interacting with the stakeholders of a project, construction management, and execution of the design.

logo layout provided for Advanced Management Solutions, the characters for letter V and A in middle of the word advanced have been customized to connect directly into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Lemay logo design assignment was done for a management coach that aids business leaders to develop into more efficient at overseeing people, expectations, and productivity.

A logo style including a fisherman in the middle of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year retailing goods and equipment to outdoor sporting fans the owners of On the Fly recognized the market was primed for an outdoor sporting retailer that functions as a consignment firm. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all kinds of interests, a spot to market their secondhand items to other sports enthusiasts. I created their Lemay logo design dsign along with an image that grabs the attention of vehicles and projects an image that evokes the passion of the outdoors. With traffic that averages 45 mph I realized it would take more than the average logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and serene habitat.
Logo style MQ ranches, this logo style has actually a field included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo concept wasn’t actually composed for an Lemay regional farm it was really developed for an investments broker, and this logo design was one of many which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to design a graphic that projected self-assurance, financial success, and prosperity.
Logo design developed for using a sign for the dining establishment (Brewgrrs), it is an ornate script font style that is similar to a renowned sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted quite a lot of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great project in which I worked directly with the business owner to design a logo which worked really well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage which hung above their doors, and was highly visible and very easy to read from over a block away.