Liberty Logo Design

Virtually every new Liberty organization understands that they require a logo, yet few entrepreneurs entirely recognize the pivotal role their logo will play in their success, or the reason that one logo design functions far better than another. A company logo has a critical and sustaining influence on the success of a business, pick the right one and it will make the door swing and cash register ring, select the wrong one and it will be an obstacle and an impediment for the life span of a business. The logos presented in the ImageCo portfolio help Liberty companies prosper, they are effective in any given scenario and the reason why they are so effective is that they all have these five traits in common.
  1. Simplicity: simple logos do not demand contemplation, they can be comprehended in merely a look.
  2. Scalability: from business cards to signboards a scalable business logo will stay legible and just as emotive at any size.
  3. Versatility: logos that function on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the company they represent.
  5. Relevance: a logo needs to be ageless and will feel relevant today, tomorrow, and twenty five years from now.

Retro logo style of a bike developed for a Liberty coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee shop were actually launching in an old section of town and really wanted to cast a retro vibe without appearing as stodgy or low energy. I fulfilled the two tasks by creating a company logo concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a timeless business image.

medical logo design with a microscope slide and bacteria developed for Liberty clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science that investigates the root causes and outcomes of diseases, mainly the field of healthcare that deals with the laboratory assessment of samples of human body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology logo I came up with is the sole instance I recall in which I was able to integrate a bacteria-laden microscope slide right into a logo design.

Usually I try not to be extremely literal with a design and to a degree, this specific design approaches the company it represents fairly literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more intriguing, more focus grabbing and a lot more unforgettable.

logo design with a leaping green frog created for a family members enjoyable center in Liberty.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of jobs which come my way, I’ve produced dozens of logo designs for surgeons, dental practices, and lawyers but Cool Springz is without question the one and only trampoline park that I have actually ever gotten the opportunity to work on.

Given that the title of the business has the word springz in its name the clear choice would have been to include a handful of springs into the design but Cool Springz is a fun destination to go and spring doesn’t really resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a better dynamic high energy feeling.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and incorporated him in to everything they used for promotion and marketing. I also believe this is the only time that a logo I designed was made into a mascot when they had a staff member costume fabricated to look just like my frog design.

photography logo design including a group of birds, a mountain, a path, a stream, as well as a tree - made for Liberty travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche speciality because travel photographers don’t capture places or things but rather communicate emotional journeys through the images they record. The thought behind this logo design was to make use of negative space to reveal more than what was visible upon first view, which I think is representative of most good photographers in that they frequently tell entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional resonance that can’t be conveyed with just words. I made an effort to do something comparable to this logo by using the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Liberty logo design but also to reveal the depth to her art and in the way that she views the world through the lens of her camera.

 Liberty logo design with a seagull utilized for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The bulk of business logo design projects that I take on I really relish and the Coastal Wireless design was one that I really felt good about, but the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the character A but the customer, while he loved the concept, really did not care for my choice of birds. This guy truly hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family did not share his scorn for this particular kind of sea bird.

When I turn a concept over to a client I encourage all of them to talk about it with friends and family members as well as with other people that they don’t actually know so as to get impartial assessments on the value of a design. Fortunately, he discussed it with his family members and they loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he proceeded with the original concept.

Custom logo designs are a strange creature in the design world because the people that are inclined to hire a professional to design their business logo realize how crucial a logo is for their organization so they are much more invested in the result. Every logo job possesses it’s portion of hurdles, however the largest challenge is finding that sweet spot in a design that functions really well at the task it’s needed to do in branding a business and also giving the client the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, layout for Liberty publication author

Red Panda Publishers | Logo Design

The book spine is a cramped segment of real estate to work with, yet it really is the most important part of a published book given that it is in most cases the primary thing a person sees in the book shop. Concerning a publishing company, it’s the optimal opportunity they will likely ever have to promote their brand and get their logo design in front of the people that purchase actual books.

This 3 color design is vibrant, picturesque and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo created for an airline company in Los Angeles, the logo design has two letter A's with benches customized to suggest they are wings.

Air LA | Logo Design

Airlines arrive and go yet it looks like that in many cases 1 of the traits consumers usually tend to recollect the most are their logos. The Air LA logo design was done for a smaller startup commuter/shuttle airline company based in LA and while I’m not sure it really “took off” their custom logo didn’t ground them. The bookend A’s in their name lent itself well to conferring a sense of airline flight and it was definitely a victory.

 Liberty logo design made use of for marketing and also a label design for Vintage Situation features an antiquated font layout.

Vintage Case | Logo Design

Vintage case focused in new cases for music instruments, that seemed to be vintage cases. For this logo design I sought to come up with a logo that offered a fluid vintage feel to it and could easily be used for anything from a web site to a label on brand new cases that appeared like they were from another era.

Logo design produced for an orthodontist in Liberty, layout consist of an arc with lines intersecting with it to suggest steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can be one of the most challenging logo projects because it appears that every single dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the most cliche ridden careers when it comes to business advertising, if restaurants approached their branding in the same way dental offices do every one of their company logos would definitely be a picture trying to explain something they served, McDonalds would most likely include a picture of a potato and a cow.

I recognize the thinking behind adding an illustration of something mouth associated to a dentist’s company logo nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry industry.

I really love doing dental care logos because it challenges me to come up with a design that implies the field of dentistry or a particular field of dental treatment like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and eventually I created a design that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this concept over to the customer the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo designed for a family members nonprofit, the logo design features 4 characters staggered in elevation to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo that would be illustrative of the devotion that William McNally had for the folks in his community. The majority of logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy approach to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and never hit the viewer on the head with what the business or organization wishes to relate.

The McNally Foundation’s name presented a distinct opportunity to do a custom logo design that conveyed that they were about families without being openly corny about it. The aim of a logo design is to be remembered and recognized and if the designer tries to use the logo design to summarize specifically how individuals ought to think or feel they don’t understand the goal of a logo. If people have to think about a logo design to understand what it means, it has failed, a logo needs to be immediately comprehended and a logo that illustrates itself won’t have the chance to be understood.

Logo layout created for a hair layout workshop including a manuscript font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a business logo that communicated a spirit of serenity and class for their new hair studio. I created a design which didn’t go the obvious direction of designing just a stylized orchid but rather delivered a business logo that suggested an orchid in the pattern of a swirl blended into the letter O in the name and by putting attention on the logo design with the silhouette of a hummingbird floating above the image itself. The obvious path in designing a company logo is generally the incorrect direction and in this case, the design ended up not being about the orchid but instead laid the emphasis on the feeling that they really wanted to project to their customers.

Arabian steed logo layout created for a horse ranch that concentrates on breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo crafted a one-of-a-kind custom logo concept tailored to symbolize the unique physical traits of the Arabian type of horses. With an identifiable head shape and high tail carriage, the Arabian is one of the most immediately recognizable horse lineages in the entire world.

Las Cafe logo style a tiny restaurant, style includes a customized script font which hovers over a team of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a tiny restaurant, design consists of a customized manuscript font which hovers above a group of ornate lines as well as dots.

Logo design for a software application programmer the style functions as well as famous aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and hard drive operations. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a connection in between the software program and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone about what business they are in or how it relates to their specific location. However, it meant something to the owner of the company and in many cases the symbolism supporting a logo is just as important as how it brands the organization it stands for.

Evolve logo style created for a Liberty interior designer, design feature a series of red circles that converge and also replace the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Liberty interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who organizes, researches, collaborates, and oversees such tasks. Interior design is a diverse occupation that includes conceptual development, area planning, site evaluations, programming, research study, corresponding with the stakeholders of a project, building and construction management, and implementation of the design.

logo design done for Advanced Management Solutions, the characters for letter V and also A in center of the word advanced have been customized to link directly into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Liberty logo design project was completed for a leadership coach that enables business professionals to become more successful at handling people, expectations, and productivity.

A logo layout including a fisherman in the middle of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year retailing goods and equipment to outdoor sporting enthusiasts the founders of On the Fly recognized the market place was prepared for an outdoor sporting retailer that functions as a consignment firm. Whether or not you are into boating, fishing or rock climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all types of passions, a spot to market their pre-owned products to other sports enthusiasts. I tailored their Liberty business logo dsign with an illustration that garners the attention of vehicles and sends an image that invokes the passion of the outdoors. With visitor traffic that averages forty five mph I knew it would take more than the average logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and calm habitat.
Logo style MQ farms, this logo style has a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo concept wasn’t actually developed for an Liberty area farm it was really created for an investments broker, and this company logo was one of multiple which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was actually to produce a graphic that projected trust, success, and wealth.
Logo design designed for making use of a sign for the dining establishment (Brewgrrs), it is an ornate manuscript typeface that is similar to a renowned sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created loads of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a cool undertaking in which I worked closely with the proprietor to create a logo that worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage which hung above their doors, and was highly visible and very legible from over a block away.