Rolla Logo Design

Nearly every new Rolla business understands that they are in need of a logo, yet few entrepreneurs fully grasp the vital role their logo will perform in their becoming successful, or exactly why one logo functions far better than another. A logo has an immediate and long term impact on the financial success of a company, pick the correct one and it will make the door swing and cash register ring, go with the incorrect one and it will be an obstacle and an impediment for the longevity of a business. The logos presented in the ImageCo portfolio help Rolla companies prosper, they are effective in any given situation and the main reason they are so effective is because they all have these 5 things in common.
  1. Simplicity: simple logo designs don’t demand scrutiny, they can be realized in merely a look.
  2. Scalability: from business cards to signboards a scalable logo will stay legible and equally emotive at virtually any dimension.
  3. Versatility: logos that function on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the organization they represent.
  5. Relevance: a logo design must be lasting and should feel relevant today, tomorrow, and 20 years from today.

Retro logo style of a bike produced for a Rolla coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee bar were opening in an old part of the area and really wanted to project an old-fashioned feel without coming across as uninteresting or low energy. I accomplished each of the tasks via creating a custom logo concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a timeless business image.

clinical logo layout with a microscope slide as well as germs developed for Rolla medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that studies the root causes and outcomes of diseases, mainly the branch of healthcare that works with the clinical examination of samples of body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology custom logo design I came up with is the only instance I call to mind where I was in a position to incorporate a bacteria-laden microscope slide within a business logo design.

Usually I try not to be overly literal with a concept and to a degree, this design approaches the company it represents quite literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more intriguing, more attention grabbing and even more memorable.

logo design with a leaping environment-friendly frog designed for a household fun facility in Rolla.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the kinds of jobs that come my way, I’ve produced dozens of logo designs for surgeons, dental professionals, and lawyers but Cool Springz is without question the only trampoline park that I have ever had the privilege to work on.

Given that the full name of the business features the word springz in its name the clear choice would have been to incorporate a couple springs into the design but Cool Springz is a fun destination to go and spring does not actually resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a more enthusiastic high energy mood.

In the end, Cool Springz ended up loving my design and named the frog Jax and featured him in to everything they utilized for advertising. I also think this is the only time that a logo I did was turned into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

photography logo including a flock of birds, a hill, a route, a stream, and a tree - developed for Rolla traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a pretty niche field of photography and I believe it is a niche field because travel photographers tend not to shoot places or things but rather communicate emotional experiences by means of the pictures they record. The idea behind this logo design was to utilize negative space to project more than what was visible upon first view, which I think is representative of most good photographers in that they oftentimes tell whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos often have an emotional fullness which can’t be conveyed with mere words. I attempted to do something similar to this logo by utilizing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Rolla logo but also to reveal the depth to her art and in the way that she views the world through the lens of her camera.

 Rolla logo design with a seagull utilized for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The lion’s share of logo design jobs that I take on I truly relish and the Coastal Wireless project was one that I really felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull silhouette as a stroke in the letter A but my customer, while he loved the concept, really did not care for my choice of birds. This particular man truly hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family didn’t share his contempt for this particular breed of sea bird.

When I turn a design over to a customer I urge all of them to talk about it with colleagues and family members as well as with folks that they don’t even know so as to get unprejudiced viewpoints on the benefit of a design. Fortunately, he talked about it with his family members and they adored the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he proceeded with the original concept.

Custom logo designs are a weird animal in the design world because the people that have a tendency to hire an expert to create their logo understand how vital a logo design is for their organization so they are much more invested in the result. Every logo design job has it’s share of obstacles, but the largest challenge is finding that sweet spot in a design that functions really well at the task it’s required to do in branding a business and also providing the client the identity they see for themselves.

a red panda logo style with bamboo behind-the-scenes, design for Rolla publication author

Red Panda Publishers | Logo Design

The book spine is a thin segment of real estate to work with, however it is the most essential part of a printed book since it is ordinarily the first thing a person views in the bookstore. Regarding a publishing company, it’s the opportunity that they will ever get to promote their label and get their logo design in front of the people that purchase actual books.

This 3 color design is vibrant, picturesque and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo design created for an airline company in Los Angeles, the logo has 2 letter A's with benches customized to indicate they are wings.

Air LA | Logo Design

Airlines come and depart nevertheless it looks like that in many cases one of the items people usually tend to recall the most are their logos. The Air LA logo design was done for a modest start-up commuter/shuttle air service situated in LA and although I’m not sure it actually “took off” their logo didn’t slow them. The bookend A’s in their title lent itself well to imparting a sense of airline flight and it was certainly a success.

 Rolla logo style made use of for advertising and marketing and also a tag layout for Vintage Case features an old font layout.

Vintage Case | Logo Design

Vintage case focused in all new cases for music instruments, that seemed to be vintage cases. For this custom logo concept I sought to come up with a logo that had a fluid nostalgic feel to it and could easily be used for anything from a web page to a label on brand new cases that appeared like they were from another generation.

Logo design created for an orthodontist in Rolla, design consist of an arc with lines converging through it to imply steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can easily be one of the most challenging logo jobs because it appears that every single dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the most cliche ridden fields when it comes to company branding, if dining establishments approached their branding in the exact same way dentists do every one of their logos would be a picture trying to explain something they served, McDonalds would most likely include an image of a potato and a cow.

I understand the thinking behind including an image of something mouth related to a dentist’s logo design but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession.

I actually love doing dentist logo designs because it challenges me to come up with a design that implies dentistry or a certain area of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a design that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this design over to the client the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo design created for a household nonprofit, the logo includes 4 personalities staggered in height to stand for a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be illustrative of the devotion that William McNally had for the residents in his community. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy method to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and never hit the viewer on the head with what the company or institution hopes to project.

The McNally Foundation’s name presented a unique opportunity to do a logo design which conveyed that they were about families without being openly cheesy about it. The objective of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo to illustrate how individuals should think or feel they don’t understand the objective of a logo. If people have to think about a logo to understand what it means, it has been in vain, a logo needs to be immediately comprehended and a logo that explains itself will never have the opportunity to be comprehended.

Logo style created for a hair layout studio featuring a manuscript font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a business logo which conveyed a feeling of calmness and elegance for their new hair salon. I created a design which didn’t go the obvious route of making merely a stylized orchid but rather created a company logo that suggested a flower in the formation of a swirl incorporated into the letter O in the name and by placing attention on the logo design with the figure of a hummingbird hovering over the logo itself. The obvious path in designing a logo design is oftentimes the wrong path and in this case, the design ended up not being about the orchid but alternately laid the attention on the perception that they wanted to transmit to their clients.

Arabian steed logo layout produced for a horse cattle ranch that specializes in breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo designed a unique business logo concept tailored to illustrate the unique physical traits of the Arabian breed of horses. With an identifiable head shape and high tail carriage, the Arabian is one of the highly easily identifiable horse breeds in the entire world.

Las Cafe logo style a small dining establishment, layout consists of a modified script typeface which floats over a group of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a tiny restaurant, design contains a modified script font style which floats above a team of luxuriant lines and also dots.

Logo style for a software application developer the design functions and iconic aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task control, and drive managing. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a bridge between the software and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone regarding what business they are in or how it relates to their specific location. But it intimated something to the business owner of the business and in many cases the meaning supporting a logo is equally as important as how it brands the business it represents.

Develop logo style developed for a Rolla interior developer, design function a collection of red circles that intersect as well as change the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Rolla interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who arranges, investigates, coordinates, and manages such ventures. Interior design is a diverse occupation that involves conceptual development, space planning, site inspections, programming, investigation, corresponding with the stakeholders of a project, building and construction management, and execution of the design.

logo style provided for Advanced Leadership Solutions, the characters for letter V and A in middle of words progressed have actually been modified to connect straight into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Rolla logo design project was undertaken for a management coach that helps business professionals to develop into more efficient at managing people, expectations, and profitability.

A logo design including an angler in the center of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in over 7 billion a year selling supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly realized the market was primed for an outdoor sporting store that functions as a consignment firm. Whether or not you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all sorts of passions, a spot to sell off their used items to other sports enthusiasts. I designed their Rolla logo dsign utilizing a graphic that pulls in the interest of vehicles and projects an image that calls to mind the passion of the outdoors. With visitor traffic that averages 45 mph I realized it would take more than the typical logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and relaxed habitat.
Logo layout MQ farms, this logo style has actually an area included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo concept wasn’t really designed for an Rolla regional farm it was actually devised for an investments broker, and this particular business logo was one of many that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was actually to design a graphic that projects self-confidence, success, and affluence.
Logo design created for using a sign for the restaurant (Brewgrrs), it is an ornate manuscript typeface that is reminiscent of a renowned sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created loads of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great project in which I worked directly with the proprietor to design a logo design which worked extremely well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign which hung over their doors, and was highly visible and very legible from over a block away.