Sedalia Logo Design

Nearly every new Sedalia business realizes that they are in need of a logo, yet few new business owners fully are aware of the crucial role their logo design can make in their success, or exactly why one business logo functions far better than another. A logo has a critical and long-term effect on the growth of a company, pick the right one and it can make the door swing and phone ring, select the wrong one and it can be an obstacle and a hindrance for the longevity of a company. The logos featured in the ImageCo portfolio help Sedalia companies prosper, they are effective in any given situation and the reason they are so effective is because they all have these five things in common.
  1. Simplicity: simple logos do not require contemplation, they can be understood in just a glance.
  2. Scalability: from business cards to posters a scalable business logo will continue to be legible and equally emotive at every size.
  3. Versatility: logos that work on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the organization they stand for.
  5. Relevance: a company logo must be lasting and should feel relevant today, tomorrow, and twenty five years from now.

Retro logo style of a bicycle created for a Sedalia coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and cafe were opening up in an older part of the area and wished to project a vintage feel without appearing as boring or low energy. I achieved the two tasks via developing a custom logo concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a enduring business image.

clinical logo design with a microscope slide as well as bacteria made for Sedalia medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which studies the root causes and consequences of diseases, especially the branch of medicine that deals with the clinical evaluation of specimens of human body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology custom logo design I came up with is really the only instance I remember in which I was able to incorporate a bacteria-laden microscope slide right into a business logo design.

Usually I try not to be extremely literal with a design and to a point, this specific design approaches the company it serves quite literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more appealing, more attention grabbing and much more unforgettable.

logo design with a jumping eco-friendly frog developed for a household fun center in Sedalia.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the sorts of projects which come my way, I’ve produced dozens of logo designs for physicians, dental experts, and lawyers but Cool Springz is without question the one and only trampoline park that I have actually ever gotten the opportunity to work on.

Given that the name of the company features the word springz in its name the clear choice would have been to include a couple of springs into the concept but Cool Springz is a fun destination to go and spring does not really resonate an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a more lively high energy impression.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they used for advertising and marketing. I also think this is the only time that a logo I created was transformed into a mascot when they had an employee costume fashioned to look exactly like my frog design.

photography logo design featuring a group of birds, a mountain, a route, a stream, and also a tree - made for Sedalia travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche sector due to the fact that travel photographers tend not to capture places or things but rather reveal emotional journeys by means of the photos they record. The idea behind this logo design was to use negative space to project more than what was visible upon initial glance, which I think is representative of most good photographers in that they often convey entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos often have an emotional resonance that can’t be revealed with mere words. I made an effort to do something similar to this logo design by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Sedalia logo but also to illustrate the depth of her work and in the way that she perceives the world through the lens of her camera.

 Sedalia logo style with a seagull utilized for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The majority of custom logo design projects that I take on I really savor and the Coastal Wireless design was one that I certainly felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull silhouette as a stroke in the letter A but the customer, while he loved the concept, really did not care for my choice of birds. This guy genuinely disliked seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members did not share his hatred for this particular kind of sea bird.

When I turn a concept over to a client I encourage all of them to discuss it with colleagues and family as well as with other people that they don’t even know so as to get objective point of views on the merit of a design concept. Fortunately, he discussed it with his family and they really liked the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he went with the original concept.

Business logos are a strange creature in the design world given that the people that have a tendency to hire an expert to create their logo design realize how important a logo design is for their business so they are much more vested in the outcome. Every logo project possesses it’s share of hurdles, but the greatest obstacle is finding that sweet spot in a design that operates really well at the job it’s needed to do in branding a company and also providing the customer the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, layout for Sedalia publication author

Red Panda Publishers | Logo Design

The book spine is a narrow parcel of real estate to work with, however it really is the most vital part of a printed book because it is ordinarily the first thing a person views in the bookstore. With respect to a publishing company, it’s the opportunity they will ever have to spotlight their product and get their logo design in front of the people that shop for actual books.

This three color design is vivid, picturesque and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo designed for an airline in Los Angeles, the logo design has 2 letter A's with the bars modified to imply they are wings.

Air LA | Logo Design

Airlines arrive and go but it seems that in many instances one of the traits consumers usually tend to remember the most are their logos. The Air LA logo design was done for a small new venture commuter/shuttle air service based in LA and although I’m not sure it actually “took off” their custom logo didn’t slow them. The bookend A’s in their title lent itself well to conferring a spirit of flight and it was undoubtedly a victory.

 Sedalia logo style used for marketing and also a label style for Vintage Instance includes an old-fashioned typeface style.

Vintage Case | Logo Design

Vintage case specialized in all new cases for musical instruments, which seemed to be antique cases. For this business logo design I tried to come up with a logo that provided a fluid vintage feel to it and could easily be used for anything from a website to an insignia on brand new cases that appeared like they were from a different era.

Logo produced for an orthodontist in Sedalia, design consist of an arc with lines intersecting with it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can easily be one of the most challenging logo jobs considering that it seems that every dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the most cliche ridden fields when it comes to business branding, if dining establishments approached their advertising in the exact same way dental practices do every one of their logos would definitely be a picture explaining something they served, McDonalds would likely include an image of a potato and a cow.

I understand the thinking behind adding a likeness of something mouth related to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry profession.

I actually love doing dental care business logos because it challenges me to come up with a design that implies the field of dentistry or a certain area of the field of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this design over to the client the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo made for a family members nonprofit, the logo includes 4 personalities staggered in elevation to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be representative of the devotion that William McNally had for the people in his city. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy method to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the business or organization hopes to project.

The McNally Foundation’s name presented a distinct opportunity to do a custom logo design which communicated that they were about families without being overtly tacky about it. The goal of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo to describe exactly how individuals should think or feel they don’t understand the purpose of a logo. If you have to ponder a logo to understand what it means, it has failed, a logo needs to be instantly understood and a logo design that illustrates itself will never have the likelihood to be comprehended.

Logo design created for a hair style workshop featuring a manuscript font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a business logo which related an atmosphere of ease and connection for their new hair salon. I came up with a concept which didn’t go the obvious course of creating merely a stylized orchid but alternatively crafted a logo which implied an orchid in the pattern of a swirl featured in to the letter O in the title and by placing emphasis on the concept with the silhouette of a hummingbird hovering over the image itself. The obvious path in designing a logo design is more often than not the incorrect course and in this case, the design ended up not being about the flower but alternately placed the focus on the perception that they really wanted to transmit to their patrons.

Arabian steed logo style produced for a horse ranch that concentrates on breeding Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo designed an original custom logo design fashioned to symbolize the unique physical traits of the Arabian type of equines. With an identifiable head shape and very high tail posture, the Arabian is one of the very most immediately identifiable horse breeds in the entire world.

Las Cafe logo design a little dining establishment, layout contains a modified script typeface which floats above a group of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a small restaurant, style contains a changed manuscript font which hovers over a group of luxuriant lines and also dots.

Logo layout for a software application programmer the style features and famous component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and drive operations. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a bridge in between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone with regards to what business they are in or how it relates to their specific location. But it meant something to the owner of the company and in many cases the significance behind a company logo is just as important as how it serves the business it stands for.

Evolve logo layout produced for a Sedalia indoor developer, style function a series of red circles that converge and replace the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Sedalia interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who prepares, researches, collaborates, and manages such projects. Interior design is a diverse profession that involves conceptual development, space planning, location evaluations, programming, investigation, interacting with the stakeholders of a project, building and construction management, and execution of the design.

logo style done for Advanced Management Solutions, the characters for letter V and A in center of the word advanced have been customized to connect straight into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Sedalia logo design job was completed for a leadership coach that helps business professionals to become more successful at managing people, expectations, and profitability.

A logo style including a fisherman in the middle of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in more than 7 billion a year retailing supplies and equipment to outdoor sporting lovers the owners of On the Fly recognized the market was primed for an outdoor sporting store that functions as a consignment firm. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all sorts of passions, a place to sell their previously owned products to other sports enthusiasts. I designed their Sedalia business logo dsign utilizing an image that seizes the interest of traffic and sends an image that calls to mind the passion of the outdoors. With traffic that averages 45 mph I knew it would take more than the typical logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and calm habitat.
Logo style MQ farms, this logo layout has an area included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand design wasn’t really created for an Sedalia area farm it was actually developed for a commodities broker, and this logo was one of several that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was really to generate a brand mark that projected assurance, effectiveness, and opulence.
Logo developed for making use of a sign for the dining establishment (Brewgrrs), it is an elaborate script font style that is evocative a popular sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created quite a lot of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat undertaking where I worked directly with the proprietor to create a logo which worked very well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon signage that hung over their doors, and was highly visible and very legible from over a block away.