Springfield, Missouri Logo Design

Every new Springfield company knows they require a logo, yet few new business owners entirely grasp the crucial role their organization logo will take in their becoming successful, or the reason that one logo works far better than another. A business logo has a critical and long-term influence on the growth of a company, select the right one and it will make the door swing and phone ring, choose the wrong one and it will be a barrier and a hindrance for the life of a business.

The logos presented in the ImageCo portfolio help Springfield, Missouri businesses succeed, they are effective in any given situation and the main reason they are so effective is that they all have these five traits in common.

  1. Simplicity: simple logos do not demand deliberation, they can be comprehended in just a glance.
  2. Scalability: from business cards to signboards a scalable business logo will remain legible and just as emotive at every size.
  3. Versatility: logos that work on any sort of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the organization they represent.
  5. Relevance: a logo design should be ageless and will feel relevant today, tomorrow, and 20 years from now.

Logo PORTFOLIO Volume 1

Retro logo design of a bike produced for a Springfield, Missouri coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee shop were opening in an old part of the area and wanted to project a vintage feel without appearing as monotonous or low energy. I accomplished both tasks by means of designing a custom logo design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a timeless business image.

clinical logo style with a microscopic lense slide and also germs made for Springfield, Missouri clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which analyzes the root causes and effects of diseases, especially the branch of medicine which deals with the laboratory examination of samplings of body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology custom logo design I came up with is really the sole instance I call to mind where I was able to incorporate a bacteria-laden microscope slide right into a logo design.

Normally I attempt not to be overly literal with a design and to a degree, this design approaches the company it serves fairly literally, but it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more interesting, more interest grabbing and a lot more meaningful.

logo style with a leaping environment-friendly frog created for a family enjoyable facility in Springfield, Missouri.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the kinds of projects which come my way, I’ve produced dozens of logo designs for physicians, dental practices, and lawyers but Cool Springz is without question the only trampoline park which I have actually ever had the privilege to work on.

Given that the title of the company has the word springz in its name the clear choice would have been to feature a few springs into the concept but Cool Springz is a fun destination to go and spring does not really resonate an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a more lively high energy atmosphere.

In the end, Cool Springz ended up loving my design and named the frog Jax and included him in to everything they used for marketing and advertising. I also think this is the only time that a logo I did was made into a mascot when they had an employee costume fabricated to look exactly like my frog design.

photography logo design featuring a flock of birds, a mountain, a route, a stream, and a tree - developed for Springfield, Missouri traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche profession due to the fact that travel photographers don’t capture places or things but rather communicate emotional experiences through the photos they record. The thought behind this logo composition was to use negative space to convey more than what was visible upon first glance, which I think is quintessential of the majority of good photographers in that they frequently convey entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos frequently have an emotional fullness that can’t be communicated with just words. I tried to do something very similar to this logo by using the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Springfield logo design but also to illustrate the depth in her work and in the way that she perceives the world through the lens of her camera.

 Springfield logo style with a seagull made use of for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The lion’s share of custom logo design jobs that I take on I seriously enjoy and the Coastal Wireless assignment was one that I really felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the character A however my client, even though he liked the concept, didn’t care for my choice of birds. This particular guy genuinely loathed seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members didn’t share his scorn for this specific variety of sea bird.

When I turn a design over to a customer I encourage all of them to talk about it with friends and colleagues and family members as well as with individuals that they don’t even know so as to get impartial assessments on the merit of a design concept. Fortunately, he shared it with his whole family and they really loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he went with the original concept.

Logos are a strange animal in the design world because the people that are inclined to hire an expert to design their logo design understand how crucial a logo design is for their organization so they are way more invested in the outcome. Every logo project has it’s share of difficulties, however the greatest challenge is finding that sweet spot in a design that operates really well at the task it’s needed to do in branding a company and also giving the client the identity they see for themselves.

a red panda logo style with bamboo in the background, layout for Springfield, Missouri publication author

Red Panda Publishers | Logo Design

The book spine is a cramped segment of real estate to work with, nevertheless it is the most vital part of a printed book considering that it is usually the first thing a person views in the book shop. For a publisher, it’s the optimal opportunity they will ever get to promote their product and get their logo design in front of the men and women that shop for actual books.

This three color design is vivid, picturesque and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo design designed for an airline company in Los Angeles, the logo has two letter A's with benches modified to imply they are wings.

Air LA | Logo Design

Airlines arrive and go but it seems like that in many cases 1 of the things folks usually tend to recall the most are their logos. The Air LA logo design was done for a modest new venture commuter/shuttle airline based in LA and although I’m not certain it actually “took off” their business logo didn’t slow them. The bookend A’s in their brand lent itself well to affording a feeling of air travel and it was undoubtedly a victory.

 Springfield logo design utilized for advertising and marketing and also a label style for Vintage Case includes an antiquated font layout.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for music instruments, that appeared to be older cases. For this custom logo design I sought to come up with a logo that possessed a fluid old style feel to it and could be utilized for anything from a web site to a label on brand new cases that looked like they were from another generation.

Logo developed for an orthodontist in Springfield, Missouri, layout consist of an arc with lines converging through it to indicate metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can be one of the most challenging and difficult logo design projects considering that it seems that each and every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the very most cliche ridden professions when it comes to business marketing, if restaurants approached their branding in the same way dental professionals do every one of their company logos would definitely be a picture trying to explain something they served, McDonalds would likely contain an image of a potato and a cow.

I understand the thinking behind including an illustration of something mouth related to a dentist’s logo design nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental industry.

I actually enjoy doing dentistry logo designs because it challenges me to come up with a design that implies the field of dentistry or a certain field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a layout that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this particular design over to the customer the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo design made for a family nonprofit, the logo design includes 4 characters startled in height to stand for a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo that would be depictive of the devotion that William McNally had for the people in his city. Most logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy strategy to any logo design is to be far too literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the business or organization wishes to relate.

The McNally Foundation’s name offered a distinct opportunity to do a logo which conveyed that they were about families without being overtly corny about it. The goal of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo design to describe exactly how people should think or feel they don’t understand the mission of a logo. If you have to think about a logo design to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo design that explains itself will never have the likelihood to be comprehended.

Logo layout developed for a hair layout workshop including a manuscript font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo that conveyed an atmosphere of tranquility and class for their new hair salon. I came up with a concept which did not go the obvious path of designing simply a stylized orchid but alternatively created a logo that suggested an orchid in the formation of a swirl incorporated into the letter O in the title and by putting emphasis on the concept with the silhouette of a hummingbird hovering above the image itself. The obvious path in designing a company logo is usually the incorrect path and in this case, the design ended up not being about the flower but alternately laid the focus on the emotion that they really wanted to project to their clients.

Arabian steed logo layout created for an equine ranch that concentrates on breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo created an original custom logo concept tailored to display the unique physical traits of the Arabian type of horses. By having an unique head shape and very high tail carriage, the Arabian is one of the very most easily identifiable equine breeds in the world.

Las Coffee shop logo style a little dining establishment, layout includes a modified manuscript font which floats over a team of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a little restaurant, style consists of a customized manuscript font which hovers above a team of luxuriant lines as well as dots.

Logo layout for a software program programmer the layout features and also famous aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task control, and disk managing. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a bridge between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone with regards to what business they are in or how it relates to their specific location. Nevertheless it represented something to the owner of the company and in many cases the significance behind a logo design is just as important as how it brands the company it stands for.

Advance logo style developed for a Springfield, Missouri interior designer, layout attribute a collection of red circles that converge as well as replace the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Springfield, Missouri interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who arranges, explores, coordinates, and manages such tasks. Interior design is a diverse occupation that involves conceptual development, space planning, site evaluations, programming, investigation, interacting with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo layout provided for Advanced Management Solutions, the characters for letter V as well as A in center of the word advanced have been modified to link directly into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Springfield, Missouri logo design assignment was performed for a management coach that enables business leaders to become more efficient at overseeing people, expectations, and productivity.
A logo style including a fisherman in the center of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting enthusiasts the owners of On the Fly recognized the market place was ready for an outdoor sporting retailer that functions as a consignment firm. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all types of interests, a place to market their used goods to other sports enthusiasts. I designed their Springfield business logo dsign utilizing a graphic which grabs the attention of traffic and sends an image that arouses the enthusiasm of the outdoors. With traffic that averages forty five mph I realized it would take more than the average logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and tranquil habitat.
Logo layout MQ farms, this logo layout has actually an area included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo idea wasn’t actually produced for an Springfield, Missouri regional farm it was in reality devised for a commodities broker, and this business logo was one of multiple which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was to produce a brand mark that projected self-assurance, success, and prosperity.

 Springfield Logo design for a not-for-profit, Turning Point Solutions - the logo layout attribute for ostensibly encountering arrow and also the arrowheads indicate that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what kind of logo design they desired, this can be a good thing or a bad thing. Good in that it grants a designer the freedom to explore any idea that comes to mind, bad in that it’s hard to hit a bullseye in the absence of knowing where the target is. Luckily, in this particular instance, I nailed a bullseye with the first go.

Logo design made for the use of an indication for the dining establishment (Brewgrrs), it is a luxuriant script typeface that is similar to a well-known sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted quite a lot of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great undertaking in which I worked directly with the owner to create a logo that worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage that hung above their doors, and was highly visible and very easy to read from over a block away.