Springfield Logo Design

Virtually every new Springfield company knows they need a logo, however few entrepreneurs thoroughly comprehend the key role their business logo can play in their financial success, or the reason that one logo design works better than another. A logo design has a critical and long term effect on the financial success of a business, select the correct one and it can make the door swing and phone ring, select the incorrect one and it can be an obstacle and a hindrance for the life span of a company. The logos presented in the ImageCo portfolio help Springfield companies succeed, they are effective in any given circumstance and the reason why they are so effective is because they all have these five traits in common.
  1. Simplicity: simple logo designs don’t require consideration, they can be grasped in just a look.
  2. Scalability: from business cards to signboards a scalable business logo will continue to be legible and just as emotive at every scale.
  3. Versatility: logos that function on any sort of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the organization they stand for.
  5. Relevance: a company logo should be timeless and will feel relevant today, tomorrow, and twenty years from now.

Retro logo layout of a bicycle created for a Springfield coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and cafe were launching in an older section of the area and hoped to visualize an old-fashioned atmosphere without appearing as uninteresting or low energy. I achieved both jobs by designing a logo concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a ageless business image.

medical logo design with a microscope slide as well as bacteria developed for Springfield medical center.

Mid-Valley Pathology | Logo Design

Pathology is the science that researches the triggers and outcomes of diseases, mainly the branch of medicine that deals with the laboratory evaluation of samplings of human body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology logo I came up with is really the sole instance I remember in which I was in a position to incorporate a bacteria-laden microscope slide right into a business logo design.

Typically I try not to be overly literal with a design and to a degree, this design approaches the company it represents rather literally, however it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more captivating, more attention grabbing and much more memorable.

logo layout with a jumping green frog developed for a family fun facility in Springfield.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the sorts of projects that come my way, I’ve done dozens of logo designs for doctors, dental offices, and legal professionals but Cool Springz is without question the only trampoline park which I have actually ever gotten the opportunity to work on.

Given that the title of the business has the word springz in its name the clear choice would have been to integrate a some springs into the concept but Cool Springz is a fun location to go and spring doesn’t really resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a more enthusiastic high energy mood.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they utilized for marketing. I also think this is the only time that a logo I created was transformed into a mascot when they had a staff member costume fashioned to look just like my frog design.

photography logo design featuring a group of birds, a mountain, a path, a stream, and a tree - designed for Springfield traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a rather niche field of photography and I believe it is a niche speciality due to the fact that travel photographers don’t capture places or things but rather convey emotional experiences through the images they capture. The thought behind this logo design was to utilize negative space to reveal more than what was visible upon first glance, which I think is quintessential of almost all professional photographers in that they often tell entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos often have an emotional resonance which can’t be conveyed with mere words. I made an effort to do something much the same to this logo by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Springfield logo but also to reveal the depth of her work and in the way that she sees the world through the lens of her camera.

 Springfield logo design with a seagull made use of for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The majority of business logo design projects that I take on I seriously enjoy and the Coastal Wireless project was one that I really felt good about, however the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the letter A but the customer, while he liked the concept, really did not care for my choice of birds. This man really despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family didn’t share his scorn for this specific breed of sea bird.

When I turn a concept over to a client I encourage them to discuss it with colleagues and family members as well as with people that they don’t even know so as to get objective point of views on the value of a concept. Fortunately, he talked about it with his family members and they adored the design and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he went with the original design.

Logo designs are a weird creature in the design world because the people that tend to hire an expert to create their logo design comprehend how vital a logo is for their business so they are way more vested in the end result. Every logo job possesses it’s portion of hurdles, but the most significant obstacle is finding that sweet spot in a design that operates really well at the job it’s required to do in branding a business and also giving the client the identity they see for themselves.

a red panda logo layout with bamboo in the background, style for Springfield publication publisher

Red Panda Publishers | Logo Design

The book spine is a slender segment of real estate to work with, nevertheless it really is the most crucial part of a published book considering that it is ordinarily the initial thing a person sees in the book store. Concerning a publisher, it’s the optimal opportunity that they will ever get to advertise their brand and get their logo design in front of the men and women that buy actual books.

This three color design is vibrant, picturesque and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo design designed for an airline in Los Angeles, the logo has two letter A's with the bars modified to imply they are wings.

Air LA | Logo Design

Airlines arrive and depart yet it looks like that in many instances one of the things consumers tend to recall the most are their logos. The Air LA logo design was done for a modest startup commuter/shuttle airline company located in LA and although I’m not sure it actually “took off” their logo design didn’t slow them. The bookend A’s in their title lent itself well to affording a feeling of air travel and it was undoubtedly a success.

 Springfield logo style made use of for marketing and a tag style for Vintage Instance features an old-fashioned font style style.

Vintage Case | Logo Design

Vintage case focused in all new cases for musical instruments, which seemed to be much older cases. For this logo concept I strove to come up with a logo that possessed a fluid retro feel to it and could be utilized for every thing from a web site to a label on brand new cases that seemed like they were from another era.

Logo design produced for an orthodontist in Springfield, design consist of an arc with lines converging with it to suggest steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can easily be one of the most difficult logo projects due to the fact that it seems that every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the very most cliche ridden fields when it comes to small business advertising, if restaurants approached their advertising in the same way dental practices do every one of their company logos would definitely be a picture trying to explain anything they served, McDonalds would probably contain a picture of a potato and a cow.

I understand the thinking behind including an image of something mouth associated to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry profession.

I actually love doing dentist business logos because it challenges me to come up with a design that implies the field of dentistry or a certain area of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and eventually I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this concept over to the customer the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo developed for a family nonprofit, the logo features 4 characters staggered in elevation to stand for a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be representative of the devotion that William McNally had for the families in his city. Most logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy technique to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the company or organization wishes to convey.

The McNally Foundation’s name offered a distinct opportunity to do a logo that conveyed that they were about families without being overtly tacky about it. The objective of a logo is to be remembered and recognized and if the designer attempts to use the logo to explain specifically how individuals ought to think or feel they don’t understand the purpose of a logo. If viewers have to ponder a logo to understand what it means, it has fallen short, a logo needs to be immediately comprehended and a logo that illustrates itself will never have the likelihood to be understood.

Logo layout created for a hair style workshop featuring a manuscript font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo which projected a feeling of ease and class for their new hair salon. I created a concept that did not go the obvious direction of creating merely a stylized orchid but rather crafted a logo which implied a flower in the formation of a swirl incorporated in to the letter O in the title and by putting attention on the logo design with the figure of a hummingbird floating over the logo design itself. The obvious path in designing a business logo is usually the incorrect path and in this case, the design ended up not being about the flower but instead put the emphasis on the emotion that they wanted to project to their clients.

Arabian equine logo layout developed for a steed ranch that focuses on breeding Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo designed a one-of-a-kind company logo concept tailored to manifest the unique physical traits of the Arabian kind of horses. By having a different head shape and higher tail posture, the Arabian is one of the highly quite easily identifiable horse lineages in the world.

Las Cafe logo style a small restaurant, style includes a modified manuscript typeface which hovers over a group of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a tiny dining establishment, style includes a customized manuscript font style which floats above a team of luxuriant lines and also dots.

Logo layout for a software program designer the layout attributes and legendary component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task management, and drive operations. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone pertaining to what business they are in or how it relates to their specific location. However, it represented something to the owner of the company and in quite a few cases the symbolism behind a logo is equally as important as how it brands the enterprise it represents.

Advance logo layout produced for a Springfield indoor developer, design function a collection of red circles that converge and replace the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Springfield interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who arranges, investigates, coordinates, and manages such tasks. Interior design is a diverse profession that includes conceptual development, space planning, location inspections, programming, study, interacting with the stakeholders of a project, construction supervision, and execution of the design.

logo style provided for Advanced Management Solutions, the characters for letter V and also A in center of the word advanced have been changed to tie directly into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Springfield logo design job was carried out for a leadership expert that helps business leaders to develop into more effective at managing people, expectations, and profitability.

A logo style including a fisherman in the middle of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting fans the founders of On the Fly realized the market place was prepared for an outdoor sporting retailer that operates as a consignment company. Whether or not you are into boating, fishing or mountain climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all sorts of passions, a spot to market their secondhand goods to other sports enthusiasts. I designed their Springfield business logo dsign with an image which seizes the attention of vehicles and sends an image that arouses the enthusiasm of the outdoors. With visitor traffic that averages 45 mph I realized it would take more than the average logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and serene habitat.
Logo design MQ farms, this logo layout has actually a field included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem concept wasn’t actually created for an Springfield regional farm it was actually devised for an investments broker, and this particular business logo was one of multiple which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was actually to generate an identity that projects assurance, success, and opulence.
Logo designed for the use of an indication for the restaurant (Brewgrrs), it is an elaborate manuscript font style that is reminiscent of a famous sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted loads of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great undertaking in which I worked closely with the proprietor to design a logo design which worked very well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung over their doors, and was highly visible and very legible from over a block away.