St. Louis Logo Design

Virtually every new St. Louis venture understands that they need a logo, yet few new business owners fully are aware of the crucial role their logo design will play in their success, or the reason that one business logo performs more effectively than another. A logo design has an instant and long-term influence on the financial success of a business, go with the correct one and it will make the door swing and phone ring, select the wrong one and it will be a barrier and a hindrance for the life span of a company. The logos presented in the ImageCo portfolio help St. Louis companies prosper, they are effective in any given circumstance and the main reason they are so effective is that they all have these five features in common.
  1. Simplicity: simple logos don’t demand scrutiny, they can be grasped in merely a look.
  2. Scalability: from business cards to billboards a scalable logo design will continue to be legible and just as emotive at virtually any size.
  3. Versatility: logos that work on any sort of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the enterprise they stand for.
  5. Relevance: a company logo should be timeless and should feel relevant today, tomorrow, and twenty years from today.

Retro logo design of a bike produced for a St. Louis coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee shop were actually opening in an old part of the town and wanted to project an old-fashioned feel without appearing as uninteresting or low energy. I fulfilled the two jobs via creating a business logo concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a enduring business image.

medical logo style with a microscope slide as well as bacteria designed for St. Louis medical center.

Mid-Valley Pathology | Logo Design

Pathology is the science that researches the causes and effects of diseases, mainly the branch of healthcare which works with the clinical evaluation of specimens of body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology logo design I came up with is really the sole instance I recall where I was in a position to integrate a bacteria-laden microscope slide right into a logo design.

Normally I attempt not to be overly literal with a concept and to a point, this design approaches the company it serves fairly literally, but it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more intriguing, more attention grabbing and a lot more memorable.

logo style with a leaping environment-friendly frog created for a family members fun center in St. Louis.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the kinds of projects that come my way, I’ve done dozens of logo designs for health care providers, dentists, and lawyers but Cool Springz is without question the one and only trampoline park that I have ever had the opportunity to work on.

Given that the name of the business has the word springz in its name the clear choice would have been to incorporate a couple springs into the concept but Cool Springz is a fun location to go and spring does not actually resonate an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more lively high energy feeling.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and featured him in to everything they utilized for marketing and advertising. I also believe this is the only time that a logo I designed was turned into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

digital photography logo design including a group of birds, a hill, a trail, a stream, as well as a tree - created for St. Louis travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche area because travel photographers tend not to shoot locations or things but instead project emotional experiences by means of the images they capture. The thought behind this logo design was to make use of negative space to convey more than what was visible upon initial view, which I think is representative of most professional photographers in that they frequently tell whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos frequently have an emotional resonance that can’t be conveyed with mere words. I tried to do something similar to this logo design by employing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  St. Louis logo but also to reveal the depth in her work and in the way that she perceives the world through the lens of her camera.

 St. Louis logo style with a seagull made use of for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The bulk of business logo design jobs that I take on I honestly enjoy and the Coastal Wireless assignment was one that I really felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull form as a stroke in the character A but my client, while he liked the concept, really did not care for my choice of birds. This particular guy genuinely disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family didn’t share his aversion for this particular variety of sea bird.

When I turn a design over to a customer I urge them to discuss it with friends and colleagues and family as well as with folks that they don’t actually know so as to get unprejudiced opinions on the benefit of a design concept. Fortunately, he talked about it with his family members and they really liked the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he went with the original design.

Custom logo designs are a weird animal in the design world because the people that have a tendency to hire an expert to create their logo realize how important a logo design is for their business so they are much more invested in the end result. Every logo project has it’s portion of hurdles, however the most significant obstacle is finding that sweet spot in a design that works really well at the task it’s required to do in branding a business and also giving the customer the image they see for themselves.

a red panda logo style with bamboo in the background, layout for St. Louis book publisher

Red Panda Publishers | Logo Design

The book spine is a narrow parcel of real estate to work with, but it really is the most necessary part of a published book since it is in most cases the initial thing a person sees in the book shop. Regarding a publishing company, it’s the most ideal opportunity they will ever get to spotlight their product and get their logo design in front of the people that shop for actual books.

This 3 color design is vivid, colorful and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo design created for an airline company in Los Angeles, the logo design has two letter A's with the bars customized to indicate they are wings.

Air LA | Logo Design

Airlines arrive and depart however it looks like that in many occurrences one of the traits people often tend to recollect the most are their logos. The Air LA logo design was done for a young start-up commuter/shuttle air service based in LA and while I’m not sure it really “took off” their custom logo didn’t ground them. The bookend A’s in their brand lent itself well to conferring a sense of air travel and it was undoubtedly a success.

 St. Louis logo style made use of for advertising and also a label layout for Vintage Situation includes an archaic font style design.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for musical instruments, which seemed to be vintage cases. For this business logo concept I tried to come up with a logo that possessed a fluid nostalgic feel to it and could easily be used for anything from a website to an insignia on brand new cases that looked like they were from another point in time.

Logo developed for an orthodontist in St. Louis, style include an arc with lines intersecting with it to imply steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can easily be one of the most difficult logo design projects due to the fact that it appears that every single dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the very most cliche ridden careers when it comes to company marketing, if dining establishments approached their branding in the very same way dental practitioners do every one of their logos would be a picture explaining something they served, McDonalds would probably contain an image of a potato and a cow.

I recognize the thinking behind adding an illustration of something mouth related to a dentist’s logo nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care industry.

I really love doing dental care business logos simply because it challenges me to come up with a design that implies the field of dentistry or a specific field of the field of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and ultimately I created a concept that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this concept over to the customer the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo created for a household nonprofit, the logo includes 4 personalities startled in elevation to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo design that would be illustrative of the devotion that William McNally had for the people residing in his city. Many logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy approach to any logo design is to be overly literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and don’t hit the viewer on the head with what the business or institution wants to convey.

The McNally Foundation’s name provided a distinct opportunity to do a logo that conveyed that they were about families without being overtly tacky about it. The goal of a logo design is to be remembered and recognized and if the designer attempts to use the logo design to describe exactly how people ought to think or feel they don’t understand the goal of a logo. If people have to ponder a logo design to understand what it means, it has been in vain, a logo needs to be instantly comprehended and a logo design that explains itself won’t have the chance to be comprehended.

Logo style developed for a hair layout studio including a script font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo which communicated a feeling of peace and class for their new hair studio. I created a design that didn’t go the obvious path of designing merely a stylized orchid but alternatively created a logo design that implied an orchid in the pattern of a swirl blended in to the letter O in the name and by placing attention on the logo design along with the figure of a hummingbird floating over the image itself. The obvious path in designing a company logo is in most cases the wrong direction and in this case, the design ended up not being about the orchid but alternately placed the importance on the emotion that they wanted to forecast to their patrons.

Arabian equine logo style developed for a horse cattle ranch that specializes in breeding Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo developed a one-of-a-kind organization logo concept styled to display the unique physical traits of the Arabian pedigree of horses. By having a different head shape and high tail carriage, the Arabian is one of the very most easily identifiable horse breeds in the entire world.

Las Coffee shop logo layout a little dining establishment, layout consists of a customized manuscript font which floats above a group of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a tiny dining establishment, layout contains a customized script typeface which hovers over a group of elaborate lines as well as dots.

Logo layout for a software application developer the design functions and iconic component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and hard drive managing. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a connection in between the software and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone regarding what business they are in or how it relates to their specific location. But it meant something to the business owner of the company and in quite a few cases the meaning supporting a business logo is just as important as how it serves the business it stands for.

Evolve logo layout produced for a St. Louis interior developer, layout attribute a series of red circles that intersect as well as replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a St. Louis interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who plans, researches, collaborates, and manages such projects. Interior design is a multifaceted occupation that consists of conceptual development, area planning, location evaluations, programming, research, corresponding with the stakeholders of a project, construction supervision, and execution of the design.

logo style done for Advanced Leadership Solutions, the characters for letter V and A in middle of the word progressed have been modified to link directly into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular St. Louis logo design assignment was undertaken for a leadership consultant that assists business leaders to develop into more successful at overseeing people, expectations, and productivity.

A logo design featuring a fisherman in the middle of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting lovers the founders of On the Fly knew the market was primed for an outdoor sporting retailer that functions as a consignment business. Whether you are into boating, fishing or rock climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all types of interests, a place to sell their used items to other sports enthusiasts. I created their St. Louis logo dsign using a graphic which captures the attention of vehicles and sends an image that calls to mind the passion of the outdoors. With visitor traffic that averages 45 miles per hour I realized it would take more than the typical logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and calm habitat.
Logo style MQ farms, this logo design has an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo idea wasn’t actually developed for an St. Louis area farm it was really devised for an investments broker, and this particular logo was one of several that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was actually to make a brand mark that projected self-assurance, success, and luxury.
Logo design created for making use of an indication for the restaurant (Brewgrrs), it is an elaborate manuscript typeface that is evocative a popular sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created dozens of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great project where I worked closely with the owner to develop a business logo which worked extremely well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung over their doors, and was highly visible and very legible from over a block away.