St. Louis, Missouri Logo Design

Virtually every new St. Louis business understands that they require a logo, but few entrepreneurs thoroughly comprehend the essential role their business logo will take in their becoming successful, or precisely why one logo design works more effectively than another. A business logo has a critical and long-term impact on the success of a company, pick the right one and it can make the door swing and cash register ring, choose the incorrect one and it will be a barrier and a hindrance for the life of a company.

The logos featured in the ImageCo portfolio help St. Louis, Missouri companies prosper, they are effective in any given scenario and the reason why they are so effective is because they all have these 5 things in common.

  1. Simplicity: simple logo designs do not require deliberation, they can be understood in merely a glimpse.
  2. Scalability: from business cards to posters a scalable business logo will stay legible and just as emotive at virtually any dimension.
  3. Versatility: logos that work on any sort of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the enterprise they represent.
  5. Relevance: a business logo needs to be timeless and should feel relevant today, tomorrow, and thirty years from now.

Logo PORTFOLIO Volume 1

Retro logo layout of a bicycle produced for a St. Louis, Missouri coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and cafe were actually opening in an old part of the town and wanted to project a retro vibe without coming across as monotonous or low energy. I fulfilled both jobs by developing a logo design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a enduring business image.

clinical logo style with a microscope slide and bacteria developed for St. Louis, Missouri clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the science that researches the root causes and consequences of diseases, mainly the field of healthcare that deals with the laboratory assessment of samples of body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology brand I came up with is the sole instance I remember where I was in a position to incorporate a bacteria-laden microscope slide into a logo design.

Usually I attempt not to be overly literal with a design and to a point, this specific design approaches the company it represents very literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more captivating, more interest grabbing and a lot more unforgettable.

logo design with a leaping eco-friendly frog designed for a family members enjoyable facility in St. Louis, Missouri.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of projects that come my way, I’ve produced dozens of logo designs for surgeons, dental experts, and lawyers but Cool Springz is without question the one and only trampoline park that I have ever gotten the privilege to work on.

Given that the full name of the business features the word springz in its name the apparent choice would have been to incorporate a handful of springs into the concept but Cool Springz is a fun destination to go and spring doesn’t actually resonate an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better enthusiastic high energy feel.

In the end, Cool Springz ended up loving my design and named the frog Jax and integrated him in to everything they utilized for advertising. I also think this is the only time that a logo I came up with was turned into a mascot when they had an employee costume fashioned to look just like my frog design.

digital photography logo including a group of birds, a hill, a path, a stream, as well as a tree - created for St. Louis, Missouri travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche sector because travel photographers don’t shoot locations or things but rather communicate emotional journeys through the images they record. The thought behind this logo concept was to utilize negative space to reveal more than what was visible upon initial view, which I think is quintessential of the majority of good photographers in that they oftentimes share whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos frequently have an emotional resonance which can’t be communicated with just words. I attempted to do something similar to this logo by making use of the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  St. Louis logo design but also to show the depth in her work and in the way that she views the world through the lens of her camera.

 St. Louis logo design with a seagull utilized for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The lion’s share of custom logo design jobs that I take on I really relish and the Coastal Wireless assignment was one that I really felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull shape as a stroke in the character A but my client, while he liked the concept, really did not care for my choice of birds. This particular man really disliked seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family didn’t share his aversion for this particular variety of sea bird.

When I turn a concept over to a client I urge all of them to share it with colleagues and family as well as with other people that they don’t even know so as to get objective judgements on the benefit of a design. Fortunately, he shared it with his family and they adored the design and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he proceeded with the original concept.

Logo designs are a strange animal in the design world given that the people that have a tendency to hire an expert to create their business logo comprehend how vital a logo is for their organization so they are much more invested in the outcome. Every logo job possesses it’s share of challenges, but the largest challenge is identifying that sweet spot in a design that functions really well at the job it’s required to do in branding a business and also providing the client the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, style for St. Louis, Missouri book author

Red Panda Publishers | Logo Design

The book spine is a narrow piece of real estate to work with, but it really is the most vital part of a published book given that it is often the initial thing a person views in the bookstore. With regard to a publisher, it’s the most ideal opportunity they will likely ever have to promote their brand and get their logo design in front of the individuals that shop for actual books.

This 3 color design is vivid, picturesque and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo design designed for an airline company in Los Angeles, the logo has two letter A's with benches modified to indicate they are wings.

Air LA | Logo Design

Airlines come and depart nevertheless it seems like that in many cases one of the items people tend to remember the most are their logos. The Air LA logo design was done for a small start-up commuter/shuttle air service situated in LA and while I’m not sure it actually “took off” their custom logo didn’t slow them. The bookend A’s in their title lent itself well to affording a good sense of flight and it was undoubtedly a winner.

 St. Louis logo style used for marketing and a tag layout for Vintage Instance includes an old font style layout.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for music instruments, that looked to be antique cases. For this custom logo design I attempted to come up with a logo that had a fluid retro feel to it and could easily be used for everything from a web page to an insignia on brand new cases that appeared like they were from a different point in time.

Logo developed for an orthodontist in St. Louis, Missouri, layout include an arc with lines converging with it to indicate steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can be one of the most difficult logo projects considering that it seems that every single dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the very most cliche ridden fields when it comes to small business advertising, if dining establishments approached their advertising in the exact same way dental professionals do every one of their logo designs would be a picture explaining anything they served, McDonalds would most likely contain a picture of a potato and a cow.

I recognize the thinking behind adding a likeness of something mouth related to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental industry.

I really enjoy doing dentistry logos simply because it challenges me to come up with a design that implies the field of dentistry or a specific area of the field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and subsequently I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this concept over to the client the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo made for a family nonprofit, the logo design features 4 personalities surprised in elevation to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be representative of the devotion that William McNally had for the people residing in his community. Most logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy approach to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and don’t hit the viewer on the head with what the company or organization wishes to communicate.

The McNally Foundation’s name offered a distinct opportunity to do a logo design which conveyed that they were about families without being openly cheesy about it. The intention of a logo design is to be remembered and recognized and if the designer tries to use the logo to summarize specifically how people ought to think or feel they don’t understand the goal of a logo. If viewers have to consider a logo to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo design that describes itself will never have the chance to be comprehended.

Logo design created for a hair style workshop featuring a script font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo design that conveyed a sense of contentment and connection for their new hair studio. I came up with a concept that did not go the obvious course of designing merely a stylized orchid but alternatively delivered a company logo which implied a flower in the pattern of a swirl integrated into the letter O in the title and by placing emphasis on the logo design using the silhouette of a hummingbird floating above the logo itself. The obvious path in creating a logo is more often than not the wrong direction and in this case, the design ended up not being about the flower but instead placed the emphasis on the feeling that they really wanted to forecast to their clients.

Arabian horse logo layout developed for a horse cattle ranch that specializes in reproducing Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo created a one-of-a-kind business logo concept tailored to epitomize the unique physical traits of the Arabian breed of equines. By having a distinctive head shape and higher tail carriage, the Arabian is one of the very most quite easily recognizable horse lineages in the entire world.

Las Cafe logo style a tiny restaurant, style includes a customized script font which floats above a team of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a small dining establishment, layout contains a changed script font style which floats over a group of luxuriant lines as well as dots.

Logo design for a software programmer the layout features and also legendary aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and hard drive operations. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a bridge in between the software program and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone with regards to what business they are in or how it relates to their specific location. However, it symbolized something to the owner of the company and in quite a few cases the significance behind a business logo is equally as important as how it serves the business it represents.

Evolve logo design created for a St. Louis, Missouri indoor developer, layout function a collection of red circles that converge and change the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a St. Louis, Missouri interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who organizes, investigates, collaborates, and manages such projects. Interior design is a multifaceted profession that includes conceptual development, area planning, site examinations, programming, research study, communicating with the stakeholders of a project, construction supervision, and execution of the design.

logo style provided for Advanced Leadership Solutions, the personalities for letter V as well as A in center of words progressed have been changed to connect straight right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This St. Louis, Missouri logo design project was undertaken for a management guide that assists business professionals to become more effective at handling people, expectations, and productivity.
A logo style featuring a fisherman in the middle of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in more than 7 billion a year retailing supplies and equipment to outdoor sporting enthusiasts the owners of On the Fly recognized the market place was primed for an outdoor sporting retailer that operates as a consignment company. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all types of interests, a spot to sell off their secondhand equipment to other sports enthusiasts. I created their St. Louis logo design dsign along with an image which garners the attention of vehicles and sends an image that evokes the passion of the outdoors. With visitor traffic that averages 45 mph I realized it would take more than the typical logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and tranquil habitat.
Logo style MQ farms, this logo layout has actually a field included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem idea wasn’t really composed for an St. Louis, Missouri regional farm it was actually designed for a products broker, and this particular company was one of several that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was actually to create a brand mark that projects self-confidence, success, and opulence.

 St. Louis Logo design for a nonprofit, Transforming Factor Solutions - the logo design feature for ostensibly encountering arrowhead as well as the arrowheads indicate that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design that they would like, this can be a good thing or a bad thing. Good in that it offers a designer the liberty to discover any idea that comes to mind, bad in that it’s tricky to hit a bullseye in the absence of recognizing where exactly the target is. Luckily, in this particular case, I hit a bullseye with the very first go.

Logo made for using a sign for the restaurant (Brewgrrs), it is an ornate manuscript font that is reminiscent of a famous sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created loads of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a cool undertaking where I worked directly with the business owner to produce a business logo that worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon signage that hung over their doors, and was highly visible and very legible from over a block away.