University City, Missouri Logo Design

Each and every new University City business knows they require a logo, however few entrepreneurs are thoroughly aware of the pivotal role their organization logo will take in their becoming successful, or exactly why one business logo works better than another. A logo has an immediate and lasting effect on the growth of a business, choose the correct one and it can make the door swing and phone ring, choose the incorrect one and it can be a barrier and a hindrance for the life of an organization.

The logos presented in the ImageCo portfolio help University City, Missouri businesses prosper, they are effective in any given scenario and the reason they are so effective is that they all have these five traits in common.

  1. Simplicity: simple logos don’t require deliberation, they can be realized in just a glance.
  2. Scalability: from business cards to signboards a scalable logo will stay legible and just as emotive at every scale.
  3. Versatility: logos that operate on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the company they stand for.
  5. Relevance: a business logo needs to be enduring and will feel relevant today, tomorrow, and thirty years from now.

Logo PORTFOLIO Volume 1

Retro logo design of a bike produced for a University City, Missouri coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and bistro were actually opening up in an old section of the town and wished to cast a nostalgic tone without appearing as boring or low energy. I accomplished each of the jobs via developing a business logo concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a enduring business image.

medical logo style with a microscopic lense slide and germs designed for University City, Missouri clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science which investigates the root causes and outcomes of diseases, mainly the branch of medicine that works with the laboratory assessment of samples of body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology logo I came up with is the only instance I recollect in which I was able to incorporate a bacteria-laden microscope slide into a business logo design.

Typically I try not to be excessively literal with a design and to a degree, this specific design approaches the company it represents fairly literally, but it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more intriguing, more interest grabbing and much more unforgettable.

logo layout with a jumping green frog made for a family fun center in University City, Missouri.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of projects that come my way, I’ve done dozens of logo designs for surgeons, dentists, and attorneys but Cool Springz is without question the only trampoline park which I have actually ever had the privilege to work on.

Given that the full name of the business has the word springz in its name the clear choice would have been to integrate a couple springs into the concept but Cool Springz is a fun destination to go and spring doesn’t actually resonate an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more enthusiastic high energy impression.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they used for advertising and marketing. I also think this is the only time that a logo I designed was turned into a mascot when they had an employee costume fashioned to look exactly like my frog design.

photography logo design including a group of birds, a mountain, a route, a stream, as well as a tree - designed for University City, Missouri traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche area because travel photographers don’t capture places or things but instead project emotional experiences by means of the images they record. The thought behind this logo concept was to utilize negative space to project more than what was visible upon initial view, which I think is quintessential of most good photographers in that they frequently tell entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional fullness that can’t be conveyed with mere words. I attempted to do something similar to this logo by utilizing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  University City logo design but also to show the depth in her art and in the way that she perceives the world through the lens of her camera.

 University City logo style with a seagull used for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The lion’s share of business logo design jobs that I take on I really relish and the Coastal Wireless project was one that I certainly felt good about, but the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the letter A however the customer, even though he loved the concept, really did not care for my choice of birds. This man really disliked seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members didn’t share his scorn for this particular variety of sea bird.

When I turn a design over to a customer I urge them to share it with colleagues and family as well as with other people that they don’t even know so as to get honest point of views on the merit of a design. Fortunately, he discussed it with his family members and they adored the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he went with the original concept.

Business logos are a weird animal in the design world given that the people that have a tendency to hire an expert to create their business logo comprehend how vital a logo design is for their business so they are way more invested in the final result. Every logo job has it’s allotment of challenges, however the biggest challenge is finding that sweet spot in a design that operates really well at the job it’s required to do in branding a company and also providing the customer the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, style for University City, Missouri book publisher

Red Panda Publishers | Logo Design

The book spine is a slender parcel of real estate to work with, yet it really is the most critical part of a printed book considering that it is in most cases the initial thing a person views in the book shop. Regarding a publishing company, it’s the opportunity they will likely ever get to advertise their label and get their logo design in front of the individuals that buy actual books.

This three color design is vivid, colorful and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo design developed for an airline company in Los Angeles, the logo design has two letter A's with the bars changed to imply they are wings.

Air LA | Logo Design

Airlines arrive and depart nevertheless it seems that in many cases 1 of the things people usually tend to recollect the most are their logos. The Air LA logo design was done for a modest startup commuter/shuttle air service located in LA and while I’m not certain it actually “took off” their logo didn’t slow them. The bookend A’s in their title lent itself well to imparting a spirit of airline flight and it was definitely a victory.

 University City logo style utilized for marketing and a label style for Vintage Instance features an archaic font style style.

Vintage Case | Logo Design

Vintage case specialized in all new cases for musical instruments, that looked to be antique cases. For this custom logo design I sought to come up with a logo that had a fluid old style feel to it and could easily be utilized for everything from a web site to an insignia on brand new cases that looked like they were from another era.

Logo design created for an orthodontist in University City, Missouri, layout include an arc with lines converging with it to imply steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can be one of the most challenging logo design projects considering that it seems that every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the most cliche ridden professions when it comes to small business branding, if dining establishments approached their branding in the exact same way dental practitioners do every one of their logo designs would definitely be a picture explaining something they served, McDonalds would most likely contain an image of a potato and a cow.

I recognize the thinking behind incorporating a likeness of something mouth associated to a dentist’s logo nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental profession.

I actually enjoy doing dentist logo designs simply because it challenges me to come up with a design that implies dentistry or a particular area of dental treatment like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a design that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this particular concept over to the customer the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo made for a family nonprofit, the logo features 4 personalities startled in elevation to represent a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo that would be depictive of the love that William McNally had for the residents in his community. Most logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy technique to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the business or institution wishes to relate.

The McNally Foundation’s name provided a distinct opportunity to do a logo design which conveyed that they were about families without being overtly tacky about it. The goal of a logo design is to be remembered and recognized and if the designer tries to use the logo to summarize specifically how people should think or feel they don’t understand the purpose of a logo. If people have to ponder a logo to understand what it means, it has failed, a logo needs to be instantly understood and a logo that describes itself will never have the chance to be comprehended.

Logo style created for a hair layout workshop including a script font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a company logo which related an atmosphere of serenity and elegance for their new hair salon. I created a concept that did not go the obvious course of making merely a stylized orchid but rather delivered a logo that suggested a flower in the formation of a swirl incorporated in to the letter O in the name and by placing emphasis on the logo design with the silhouette of a hummingbird hovering over the image itself. The obvious path in designing a business logo is more often than not the wrong course and in this case, the design ended up not being about the flower but alternately placed the main focus on the emotion that they wanted to project to their patrons.

Arabian steed logo layout produced for an equine cattle ranch that specializes in breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo designed a unique company logo concept styled to embody the unique physical traits of the Arabian pedigree of equines. With an unique head shape and very high tail posture, the Arabian is one of the very most easily identifiable horse lineages in the world.

Las Coffee shop logo design a tiny dining establishment, style consists of a customized manuscript typeface which hovers above a team of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a small restaurant, layout consists of a changed manuscript font which floats above a group of elaborate lines and also dots.

Logo style for a software application programmer the style functions and also famous element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and drive operations. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge between the software program and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone pertaining to what business they are in or how it relates to their specific location. However, it intimated something to the business owner of the business and in many cases the significance behind a logo design is just as important as how it serves the business it stands for.

Progress logo style created for a University City, Missouri interior designer, design function a collection of red circles that converge and replace the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a University City, Missouri interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who organizes, researches, coordinates, and oversees such projects. Interior design is a multifaceted occupation that involves conceptual development, area planning, location examinations, programming, investigation, corresponding with the stakeholders of a project, building and construction management, and execution of the design.

logo style provided for Advanced Management Solutions, the personalities for letter V and also A in center of the word advanced have been changed to connect straight into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This University City, Missouri logo design assignment was done for a leadership specialist that enables business leaders to become more effective at managing people, expectations, and profitability.
A logo style featuring a fisherman in the center of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting enthusiasts the founders of On the Fly realized the market was ready for an outdoor sporting store that operates as a consignment company. Whether or not you are into boating, sportfishing or rock climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all sorts of passions, a place to sell off their previously owned goods to other sports enthusiasts. I tailored their University City business logo dsign along with a graphic which garners the attention of traffic and sends an image that arouses the passion of the outdoors. With visitor traffic that averages forty five miles per hour I knew it would take more than the typical logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and serene habitat.
Logo style MQ farms, this logo layout has actually a field integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo design wasn’t actually created for an University City, Missouri area farm it was in reality developed for an investments broker, and this business logo was one of multiple that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to design an identity that projected assurance, financial success, and wealth.

 University City Logo design for a nonprofit, Transforming Factor Solutions - the logo style feature for outwardly dealing with arrowhead and also the arrowheads imply that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what kind of logo design they preferred, this can be a good thing or a bad thing. Good in that it provides a designer the opportunity to delve into any concept that comes to mind, bad in that it’s difficult to hit a bullseye in the absence of understanding where exactly the target is. Fortunately, in this particular instance, I struck a bullseye with the first shot.

Logo made for the use of a sign for the dining establishment (Brewgrrs), it is an elaborate script typeface that is reminiscent of a well-known sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed dozens of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great undertaking where I worked closely with the owner to create a logo design that worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon signage that hung over their doors, and was highly visible and very easy to read from over a block away.