University City, Missouri Logo Design

Nearly every new University City business professional knows they need a logo, yet few new business owners entirely understand the key role their company logo can play in their success, or why one logo works better than another. A business logo has an instant and long-term influence on the viability of a company, select the right one and it can make the door swing and phone ring, choose the wrong one and it can be a barrier and an impediment for the longevity of an organization.

The logos presented in the ImageCo portfolio help University City, Missouri companies succeed, they are effective in any given circumstance and the reason they are so effective is that they all have these five traits in common.

  1. Simplicity: simple logos don’t demand deliberation, they can be comprehended in just a glimpse.
  2. Scalability: from business cards to movie screens a scalable business logo will be legible and just as emotive at every scale.
  3. Versatility: logos which function on any device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the business they stand for.
  5. Relevance: a business logo must be enduring and should feel as relevant today, tomorrow, and thirty years from today.
Retro logo design of a bicycle created for a University City, Missouri coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and bistro were opening in an old part of the community and hoped to visualize a retro tone without coming across as uninteresting or low energy. I accomplished each of the jobs by designing a trademark concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a enduring business image.

medical logo design with a microscopic lense slide and bacteria developed for University City, Missouri medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which studies the triggers and outcomes of diseases, mainly the field of healthcare that works with the laboratory assessment of specimens of human body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology logo I came up with is the only instance I call to mind in which I was able to integrate a bacteria-laden microscope slide right into a business logo design.

Usually I attempt not to be excessively literal with a design and to a degree, this design approaches the company it represents quite literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more intriguing, more focus grabbing and much more memorable.

logo design with a jumping eco-friendly frog created for a family fun facility in University City, Missouri.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the sorts of jobs which come my way, I’ve done dozens of logo designs for surgeons, dental professionals, and legal professionals but Cool Springz is without question the one and only trampoline park that I have ever had the privilege to work on.

Given that the title of the business features the word springz in its name the apparent choice would have been to feature a handful of springs into the design but Cool Springz is a fun location to go and spring doesn’t really reflect an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more enthusiastic high energy mood.

In the end, Cool Springz ended up loving my concept and named the frog Jax and featured him in to everything they used for promotion and marketing. I also think this is the only time that a logo I designed was transformed into a mascot when they had an employee costume fabricated to look exactly like my frog design.

digital photography logo design featuring a group of birds, a mountain, a route, a stream, and a tree - created for University City, Missouri traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche profession due to the fact that travel photographers don’t capture places or things but instead project emotional experiences by means of the images they capture. The idea behind this logo concept was to utilize negative space to project more than what was visible upon initial view, which I think is representative of the majority of professional photographers in that they often convey whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos frequently have an emotional fullness that can’t be communicated with mere words. I made an effort to do something the same to this logo by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  University City logo design but also to illustrate the depth of her work and in the way that she sees the world through the lens of her camera.

 University City logo layout with a seagull used for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The majority of business logo design projects that I take on I honestly take pleasure in and the Coastal Wireless design was one that I certainly felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the character A however the client, even though he liked the concept, didn’t care for my choice of birds. This man truly despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family didn’t share his aversion for this specific type of sea bird.

When I turn a concept over to a client I urge all of them to discuss it with friends and family as well as with people that they don’t actually know so as to get impartial point of views on the benefit of a design. Fortunately, he discussed it with his whole family and they loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he proceeded with the original concept.

Custom logo designs are a strange animal in the design world given that the people that tend to hire a professional to design their logo realize how essential a logo is for their business so they are way more vested in the end result. Every logo job possesses it’s share of hurdles, but the most significant challenge is identifying that sweet spot in a design that operates really well at the job it’s required to do in branding a company and also giving the customer the identity they see for themselves.

a red panda logo style with bamboo behind-the-scenes, layout for University City, Missouri publication author

Red Panda Publishers | Logo Design

The book spine is a thin piece of real estate to work with, nevertheless it really is the most essential part of a printed book due to the fact that it is ordinarily the very first thing a person views in the bookstore. Regarding a publisher, it’s the absolute best opportunity they will likely ever get to promote their label and get their logo design in front of the people that buy actual books.

This 3 color design is vibrant, colorful and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo created for an airline company in Los Angeles, the logo design has two letter A's with benches customized to imply they are wings.

Air LA | Logo Design

Airlines come and go but it looks like that in many instances 1 of the traits people often tend to recollect the most are their logos. The Air LA logo design was done for a smaller start-up commuter/shuttle airline company based in LA and while I’m not sure it actually “took off” their custom logo didn’t ground them. The bookend A’s in their name lent itself well to affording a feeling of flight and it was definitely a success.

 University City logo layout made use of for advertising and marketing and a tag layout for Vintage Situation includes an antiquated typeface layout.

Vintage Case | Logo Design

Vintage case specialized in all new cases for musical instruments, that looked to be older cases. For this custom logo concept I sought to come up with a logo that possessed a fluid retro feel to it and could easily be utilized for every thing from a web site to an insignia on brand new cases that looked like they were from a different point in time.

Logo created for an orthodontist in University City, Missouri, style consist of an arc with lines converging with it to suggest metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can be one of the most challenging logo design projects because it appears that every dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden careers when it comes to company marketing, if dining establishments approached their branding in the very same way dental professionals do every one of their logos would definitely be a picture trying to explain something they served, McDonalds would most likely contain an image of a potato and a cow.

I recognize the thinking behind adding an illustration of something mouth associated to a dentist’s logo design nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry profession.

I really love doing dentist logos because it challenges me to come up with a design that implies dentistry or a specific area of dental treatment like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and ultimately I created a concept that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this particular design over to the client the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo design made for a family members nonprofit, the logo includes 4 characters staggered in elevation to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be illustrative of the love that William McNally had for the families in his city. Many logos with the name “family” in them tend to contain images of a happy family, a cliche heavy method to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the company or institution wishes to project.

The McNally Foundation’s name provided a unique opportunity to do a custom logo design which communicated that they were about families without being openly cheesy about it. The objective of a logo design is to be remembered and recognized and if the designer attempts to use the logo design to describe specifically how people should think or feel they don’t understand the mission of a logo. If viewers have to consider a logo to understand what it means, it has been in vain, a logo needs to be instantly comprehended and a logo that describes itself will never have the likelihood to be comprehended.

Logo layout developed for a hair style studio featuring a manuscript font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo design that conveyed a feeling of relaxation and connection for their new hair salon. I came up with a design that didn’t go the obvious path of designing simply a stylized orchid but rather designed a company logo that suggested a flower in the formation of a swirl blended in to the letter O in the title and by placing attention on the concept with the silhouette of a hummingbird hovering above the image itself. The obvious path in creating a logo is usually the wrong direction and in this case, the design ended up not being about the orchid but alternately laid the emphasis on the perception that they wanted to project to their customers.

Arabian steed logo layout developed for a steed cattle ranch that concentrates on breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo designed an original business logo concept tailored to epitomize the unique physical traits of the Arabian pedigree of horses. With an unique head form and higher tail posture, the Arabian is one of the most easily identifiable equine lineages in the whole world.

Las Coffee shop logo layout a small restaurant, style includes a modified manuscript font which floats over a group of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a little restaurant, design contains a customized manuscript typeface which floats over a group of elaborate lines as well as dots.

Logo layout for a software application designer the style attributes as well as renowned component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Generally, the kernel is responsible for memory management, process and task control, and disk management. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection in between the software and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone with regards to what business they are in or how it relates to their specific location. However it meant something to the business owner of the business and in quite a few cases the meaning behind a logo is just as important as how it brands the enterprise it stands for.

Evolve logo layout created for a University City, Missouri indoor developer, style feature a collection of red circles that intersect and also change the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a University City, Missouri interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who arranges, explores, coordinates, and manages such ventures. Interior design is a multifaceted occupation that involves conceptual development, area planning, site examinations, programming, research, interacting with the stakeholders of a project, building and construction supervision, and execution of the design.

logo design done for Advanced Management Solutions, the personalities for letter V and A in center of words progressed have actually been modified to connect straight right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular University City, Missouri logo design project was completed for a leadership guide that enables business professionals to develop into more effective at supervising people, expectations, and productivity.
A logo layout featuring a fisherman in the center of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in more than 7 billion a year retailing supplies and equipment to outdoor sporting fans the owners of On the Fly realized the market was prepared for an outdoor sporting merchant that functions as a consignment firm. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all sorts of interests, a location to market their pre-owned equipment to other sports enthusiasts. I tailored their University City logo dsign with an image that pulls in the interest of vehicles and sends an image that evokes the passion of the outdoors. With traffic that averages forty five miles per hour I knew it would take more than the average logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and serene habitat.
Logo layout MQ ranches, this logo layout has an area integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo concept wasn’t really created for an University City, Missouri regional farm it was actually developed for a commodities broker, and this particular company was one of several that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was really to design an identity that projected esteem, financial success, and luxury.

 University City Logo design for a nonprofit, Turning Factor Solutions - the logo layout function for externally facing arrowhead as well as the arrowheads indicate that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design that they would like, that can be a good thing or a bad thing. Good in that it offers a designer the flexibility to investigate any concept that comes to mind, bad in that it’s difficult to hit a bullseye in the absence of recognizing where exactly the target is. Fortunately, in this particular case, I struck a bullseye with the 1st try.

Logo designed for using an indication for the dining establishment (Brewgrrs), it is a luxuriant manuscript font that is evocative a famous sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed dozens of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a cool undertaking in which I worked directly with the proprietor to produce a logo which worked really well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung over their doors, and was highly visible and very legible from over a block away.