Acute Care 360 ImageCo, Warrensburg, Missouri, MO,

ImageCo, Warrensburg, Missouri, MO,

Evolv Design logo designed by ImageCo, Warrensburg, Missouri, MO,

Red Panda Publishers logo designed by ImageCo, Warrensburg, Missouri, MO,

Warrensburg, Missouri, MO,

ImageCo, Warrensburg, Missouri, MO,

ImageCo, Warrensburg, Missouri, MO,
Mid Valley Pathology logo designed by ImageCo, Warrensburg, Missouri, MO,

FSA OK logo designed by ImageCo, Warrensburg, Missouri, MO,

Emerald Heights logo designed by ImageCo, Warrensburg, Missouri, MO,

Club Sapphire logo designed by ImageCo, Warrensburg, Missouri, MO,

Downtown Dogs logo designed by ImageCo, Warrensburg, Missouri, MO,

WSBA logo designed by ImageCo, Warrensburg, Missouri, MO,

Ferry Street Coffee Company logo designed by ImageCo, Warrensburg, Missouri, MO,

Stoney Forensic logo designed by ImageCo, Warrensburg, Missouri, MO,

Smart kernels logo designed by ImageCo, Warrensburg, Missouri, MO,

Memorable Logos That Tell Stories and Connect Emotionally

Crafting a brand identity or a logo that is both memorable and expresses the story about who you are or what you do is a massive undertaking. The challenge is to produce a design concept which is simple enough to be understood at a glimpse and transmits enough relevant information that it can articulate who you are. However no logo design can truly tell your story or explain your business, and moving down that path often makes for a brand identity design that does neither. However, in skilled hands, it is quite possible to strike a balance between the two and design a logo that both informs and emotes and reaching that sweet spot is what your business should hope for from their brand identity designer.

ImageCo is one person, Tim Garner, I am a freelance branding specialist. For over two decades I have been creating memorable logos and brand identity designs which tell stories and resonate with customers. However don’t take my word for it, just check out my work and discover for yourself. I do not claim that I’m the greatest designer in the world, but, I do know what Iam doing and my clients are inclined to agree.

A LOGO IS NOT YOUR BRAND

The expression “your logo is not your brand” is a statement that is often said with such vehemence by individuals operating in the branding industry, that one ought to question why so many people in branding firms dislike logos as much as they appear to. It is definitely true that your logo is not your brand, but what does that make a brand that has no logo? One thing is certain, it all but guarantees that a brand with no logo will be faceless and quickly forgotten.

Without a visual identity, an organization’s brand is simply nothing more than a fading memory because customers would have virtually nothing to anchor their experiences too.

Some people compare a logo to a smile or a handshake which is slightly true, however it’s actually much more than that. A logo is a brand’s anchor and it also acts as the cornerstone of a company’s brand. A logo acts as an anchor due to the fact that the entire brand experience is anchored to it. It is also a brand’s cornerstone, because a cornerstone is the first stone placed when building the foundation of the structure above it, and once laid it will serve as the reference point for every building block that comes after it. A logo serves in the same way, it is a foundational element that supports the organization it represents, and it continuously serves as a reference that guides a brand as it grows.

ImageCo is a visual branding agency and our objective is to help our clients lay that cornerstone and drop that anchor. We help businesses look established, more refined, and more experienced. This ensures that our clients will always be considered, and are not only deserving of a seat at the table, but look like they should be seated at the head of that table.

Warrensburg LOGO DESIGN​

For over two decades ImageCo has been helping businesses of all kinds cultivate notable brand identities. We have done brand design work for farmers, colleges, heart surgeons, wedding singers, bistros, retailers, and just about every other kind of business you can think of. What makes us unique compared to our competitors is that our background is rooted in the electrical sign industry so we undertake every logo design project as though it will be employed as an electric sign. Because of our sign first technique our brand identity designs can, and have been used in everything from fashion labels to electrical signs. Our sign first approach guarantees that our logos are just as reliable whether they are used in TV commercials or website apps, they are consistently recognizable, comprehended, and remembered no matter of size or function.

American Made ★ Design

Something which truly sets ImageCo apart from many of the design agencies that you probably have encountered online, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every design project we are contracted to do, we perform in-house. Irrespective of the type of project we take on, business logo, website design, trade show exhibition, or retail sign, we do not, and never will farm out our customer’s projects to agencies located outside the USA. Whenever you contact us at 1-855-IMAGECO the individual that picks up the phone is ImageCo’s owner and designer, not a go-between that marks up the price of your design project and imposes the terms of how you and I conduct business.

CHARACTERISTICS OF AN EFFECTIVE LOGO DESIGN

Every new Warrensburg entrepreneur understands that they require a logo, but few start ups fully comprehend the essential role their business logo will make in their becoming successful, or the reason that one logo design works far better than another. A logo has a critical and long-term influence on the financial success of a company, go with the correct one and it will make the door swing and phone ring, select the incorrect one and it will be a barrier and a hindrance for the longevity of an organization.

The logos presented in the ImageCo portfolio help Warrensburg businesses prosper, they are effective in any given situation and the main reason they are so effective is because they all have these 5 traits in common.

  1. Simplicity: simple logos do not need consideration, they can be grasped in just a look.
  2. Scalability: from label to retail signs a scalable logo design will remain legible and equally emotive at every size.
  3. Versatility: logos that function on any device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel exclusive, and they are suitable for the product or business they brand.
  5. Relevance: a logo needs to be ageless and should feel equally relevant today, tomorrow, and twenty five years from today.

understanding branding

Brand – It’s both a verb and also a noun, it’s an identifying mark as well as the act of denoting something so that it can be recognized, its genesis comes from the mark burned onto animals. These days a brand represents pretty much anything with an intention, regardless of whether it be revenue or government agencies, a brand is an inherent aspect of defining the worth of a specific thing in the public’s mind.

Branding – Is kind of like marketing and advertising’s sexy cousin, they are both from the very same family, the difference being that advertising and marketing have to do with making a promise and branding’s goal is to deliver on that promise. Branding is also a calculated popularity contest directed at a target audience, it’s goal is to create a mental image that the target market will likely identify with.

Brand Image – An image planted and nurtured through advertising and marketing and also identity design. When somebody says the names Ferrari or Mustang what we think about is their brand image, it’s an image that exists in our minds. That image isn’t an image of a vehicle with 4 wheels that can move us from point A to point B, the the mental image we have (or at least I have) is of speed, beauty, of something dangerous and exotic . That is brand image and brand image is what makes people purchase those products. Brand image is why individuals acquire specific brands, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that we can identify with.

Branding Companies – If you look back at the beginning of most branding agencies you’ll find that they are frequently re-branded marketing companies. When a person states they are in advertising and marketing most people will likely have a preconceived notion about what they do. But when somebody claims “I am in branding”… it simply seems much more impressive, maybe it’s since the majority of people don’t know what it indicates to be in branding so it comes off as more mysterious and kind of attractive.

Brand Identity – Is an inclusive term that defines the visual components of a product or business that influence perceptions. This largely consists of the name, the logo design, the product packaging, the different colors used however can likewise include sound, illumination, texture, signs, actually anything that can be seen, touched or listened to are part of a brand identity.

Brand Identity Designers
– A brand identity designer is a visual designer that focuses on a type of visual design that helps form the image of a company, a product or a business. Brand identity designers produce logo designs, sign designs, product packaging, as well as collateral material such as cards, stationery, as well as brochures. Some identity designers also develop web sites as well as software interfaces. The important function of a brand identity designer is to create the visual cues and also an emotional tone with the objective of affecting actions, end results and perceptions.

Featured signs/logos

Retro logo style of a bicycle produced for a Warrensburg coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee bar were actually launching in an older section of town and hoped to cast a nostalgic vibe without appearing as uninteresting or low energy. I fulfilled both jobs by means of designing a trademark concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a classic business image.

medical logo design with a microscope slide and also germs designed for Warrensburg clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that examines the causes and consequences of diseases, mainly the branch of medicine that deals with the clinical examination of samplings of human body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology logo design I came up with is really the only instance I recall in which I was in a position to integrate a bacteria-laden microscope slide within a logo design.

Generally I try not to be excessively literal with a design and to a degree, this design approaches the company it serves rather literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more appealing, more attention grabbing and more memorable.

logo design with a leaping eco-friendly frog made for a family enjoyable facility in Warrensburg.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of jobs which come my way, I’ve produced dozens of logo designs for surgeons, dental professionals, and attorneys but Cool Springz is without question the one and only trampoline park that I have ever gotten the opportunity to work on.

Given that the name of the company features the word springz in its name the clear choice would have been to integrate a couple of springs into the design but Cool Springz is a fun destination to go and spring doesn’t actually resonate an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more lively high energy impression.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they used for advertising. I also think this is the only time that a logo I designed was transformed into a mascot when they had a staff member costume fabricated to look just like my frog design.

photography logo design featuring a flock of birds, a mountain, a route, a stream, and also a tree - developed for Warrensburg travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche profession because travel photographers don’t shoot places or things but rather communicate emotional journeys by means of the pictures they record. The thought behind this logo composition was to use negative space to reveal more than what was visible upon initial view, which I think is representative of the majority of good photographers in that they frequently convey entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos often have an emotional resonance that can’t be conveyed with just words. I tried to do something much the same to this logo by employing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Warrensburg logo but also to show the depth to her art and in the way that she views the world through the lens of her camera.

 Warrensburg logo design with a seagull utilized for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The majority of custom logo design jobs that I take on I really enjoy and the Coastal Wireless project was one that I certainly felt good about, however the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the character A but the customer, while he liked the concept, didn’t care for my choice of birds. This particular man seriously despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family did not share his scorn for this particular kind of sea bird.

When I turn a design over to a customer I encourage all of them to discuss it with friends and family members as well as with other people that they don’t actually know so as to get unprejudiced point of views on the merit of a design concept. Fortunately, he shared it with his family members and they really liked the design and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he went with the original concept.

Business logos are a strange creature in the design world given that the people that have a tendency to hire an expert to design their logo understand how vital a logo design is for their company so they are much more vested in the result. Every logo design project has it’s allotment of difficulties, however the biggest obstacle is identifying that sweet spot in a design that functions really well at the task it’s needed to do in branding a business and also providing the client the identity they see for themselves.

a red panda logo style with bamboo behind-the-scenes, design for Warrensburg publication author

Red Panda Publishers | Logo Design

The book spine is a narrow parcel of real estate to work with, but it really is the most necessary part of a printed book since it is usually the initial thing a person sees in the book shop. With regard to a publishing company, it’s the absolute best opportunity they will ever have to publicize their product and get their logo design in front of the people that shop for actual books.

This 3 color design is vibrant, picturesque and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo design designed for an airline in Los Angeles, the logo design has two letter A's with the bars customized to indicate they are wings.

Air LA | Logo Design

Airlines come and go nevertheless it seems that in many instances one of the aspects consumers often tend to recall the most are their logos. The Air LA logo design was done for a young fledgling commuter/shuttle air service located in LA and although I’m not certain it actually “took off” their logo design didn’t slow them. The bookend A’s in their name lent itself well to affording a spirit of flight and it was undoubtedly a victory.

 Warrensburg logo design utilized for advertising and marketing and a label style for Vintage Instance includes an archaic font style design.

Vintage Case | Logo Design

Vintage case specialized in all new cases for musical instruments, that appeared to be vintage cases. For this business logo design I sought to come up with a logo that possessed a fluid retro feel to it and could easily be utilized for every thing from a web page to an insignia on brand new cases that seemed like they were from a different era.

Logo developed for an orthodontist in Warrensburg, style consist of an arc with lines converging via it to suggest steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can be one of the most challenging logo design projects due to the fact that it appears that every dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the most cliche ridden fields when it comes to business advertising, if restaurants approached their advertising in the exact same way dental offices do every one of their company logos would be a picture explaining anything they served, McDonalds would probably contain an image of a potato and a cow.

I understand the thinking behind incorporating an image of something mouth related to a dentist’s logo design nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental profession.

I really love doing dental care logos simply because it challenges me to come up with a design that implies the field of dentistry or a specific field of dental treatment like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and ultimately I created a concept that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this design over to the customer the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo design made for a family members not-for-profit, the logo includes 4 personalities surprised in elevation to stand for a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo that would be depictive of the love that William McNally had for the residents in his city. The majority of logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy strategy to any logo design is to be far too literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the company or organization wishes to convey.

The McNally Foundation’s name provided a distinct opportunity to do a logo design which communicated that they were about families without being overtly corny about it. The intention of a logo design is to be remembered and recognized and if the designer tries to use the logo to summarize specifically how individuals should think or feel they don’t understand the purpose of a logo. If viewers have to think about a logo to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo design that illustrates itself will never have the chance to be comprehended.

Logo design created for a Warrensburg hair style workshop featuring a script font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo which conveyed an atmosphere of contentment and class for their new hair studio. I came up with a concept which didn’t go the obvious route of designing merely a stylized orchid but instead crafted a logo that implied an orchid in the formation of a swirl integrated in to the letter O in the title and by putting emphasis on the logo design along with the silhouette of a hummingbird hovering above the logo design itself. The obvious path in designing a logo is in most cases the incorrect path and in this case, the design ended up not being about the orchid but alternately put the attention on the perception that they wanted to transmit to their clients.

Arabian equine logo design created for a steed ranch that concentrates on breeding Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo designed a unique logotype concept tailored to embody the unique physical traits of the Arabian pedigree of horses. By having a different head form and higher tail posture, the Arabian is one of the highly immediately recognizable horse types in the entire world.

Las Cafe, A Warrensburg restaurant logo design a little dining establishment, style consists of a modified manuscript font which hovers over a team of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a small restaurant, style consists of a modified script font which hovers above a group of luxuriant lines and also dots.

Logo layout for a software developer the style functions and famous Warrensburg aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and hard drive operations. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a bridge in between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone regarding what business they are in or how it relates to their specific location. But it represented something to the owner of the business and in quite a few cases the significance behind a company logo is just as important as how it serves the business it stands for.

Progress logo design created for a Warrensburgindoor designer, style attribute a series of red circles that converge and also change the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Warrensburg interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who organizes, researches, coordinates, and oversees such ventures. Interior design is a diverse profession that involves conceptual development, area planning, site inspections, programming, research, communicating with the stakeholders of a project, building and construction supervision, and execution of the design.

logo layout done for Advanced Leadership Solutions in Warrensburg, the personalities for letter V and also A in middle of the word advanced have actually been customized to link directly right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Warrensburg logo design project was undertaken for a leadership guide that aids business professionals to become more efficient at overseeing people, expectations, and profitability.

A Warrensburg business logo design including an angler in the middle of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in over 7 billion a year retailing supplies and equipment to outdoor sporting lovers the owners of On the Fly recognized the market was prepared for an outdoor sporting retailer that operates as a consignment firm. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all sorts of interests, a location to market their pre-owned products to other sports enthusiasts.

I tailored their Warrensburg business logo design along with an illustration which pulls in the attention of traffic and sends an image that calls to mind the enthusiasm of the outdoors. With traffic that averages forty five mph I knew it would take more than the typical logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and serene habitat.

Logo design MQ ranches, this Warrensburg company logo design has actually a field incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo idea wasn’t really designed for an Warrensburg area farm it was really designed for a commodities broker, and this brand was one of multiple which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was actually to develop a brand mark that projects self-confidence, effectiveness, and opulence.

 Warrensburg Logo design for a not-for-profit, Transforming Point Solutions - the logo layout function for ostensibly dealing with arrowhead and also the arrowheads indicate that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design they wanted, that can be a good thing or a bad thing. Good in that it provides a designer the freedom to delve into any concept that comes to mind, bad in that it’s tricky to hit a bullseye without understanding where exactly the target is. Fortunately, in this particular case, I struck a bullseye with the very first shot.

Logo created for making use of an indication for the dining establishment (Brewgrrs), it is an elaborate script font style that is evocative a renowned Warrensburg sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed loads of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great project in which I worked directly with the owner to create a logo design that worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon sign that hung above their doors, and was highly visible and very easy to read from over a block away.