Webster Groves Logo Design

Every new Webster Groves venture realizes that they are in need of a logo, however few entrepreneurs thoroughly grasp the crucial role their logo can take in their financial success, or why one logo works more effectively than another. A business logo has a critical and sustaining impact on the financial success of a business, select the correct one and it can make the door swing and phone ring, select the wrong one and it will be an obstacle and an impediment for the longevity of a company. The logos presented in the ImageCo portfolio help Webster Groves businesses succeed, they are effective in any given circumstance and the reason why they are so effective is that they all have these 5 traits in common.
  1. Simplicity: simple logos don’t require scrutiny, they can be comprehended in merely a glance.
  2. Scalability: from business cards to posters a scalable logo design will continue to be legible and equally emotive at virtually any dimension.
  3. Versatility: logos that operate on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the company they represent.
  5. Relevance: a company logo needs to be timeless and should feel relevant today, tomorrow, and thirty years from now.

Retro logo design of a bike created for a Webster Groves coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee bar were actually launching in an old part of the town and wished to visualize a retro vibe without coming across as boring or low energy. I fulfilled each of the jobs by means of developing a business logo concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a enduring business image.

medical logo style with a microscopic lense slide as well as germs developed for Webster Groves clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which examines the triggers and outcomes of diseases, especially the field of medicine which works with the clinical assessment of samples of human body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology brand I came up with is the sole instance I remember where I was able to integrate a bacteria-laden microscope slide right into a logo design.

Usually I try not to be overly literal with a design and to a degree, this design approaches the company it represents quite literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more appealing, more focus grabbing and more unforgettable.

logo style with a jumping environment-friendly frog made for a family fun center in Webster Groves.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of jobs which come my way, I’ve done dozens of logo designs for surgeons, dentists, and legal professionals but Cool Springz is without question the only trampoline park that I have actually ever had the opportunity to work on.

Given that the name of the company has the word springz in its name the clear choice would have been to incorporate a few springs into the concept but Cool Springz is a fun destination to go and spring doesn’t actually resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more dynamic high energy impression.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they utilized for promotion and marketing. I also think this is the only time that a logo I designed was made into a mascot when they had an employee costume fashioned to look just like my frog design.

photography logo featuring a flock of birds, a mountain, a trail, a stream, as well as a tree - made for Webster Groves traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche speciality due to the fact that travel photographers tend not to shoot places or things but instead communicate emotional journeys by means of the photos they capture. The thought behind this logo composition was to utilize negative space to communicate more than what was visible upon initial glance, which I think is representative of the majority of good photographers in that they frequently tell whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos often have an emotional resonance which can’t be conveyed with just words. I made an effort to do something very similar to this logo by using the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Webster Groves logo design but also to show the depth of her work and in the way that she sees the world through the lens of her camera.

 Webster Groves logo layout with a seagull used for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The majority of logo design jobs that I take on I really relish and the Coastal Wireless assignment was one that I really felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull form as a stroke in the letter A however my customer, even though he loved the concept, didn’t care for my choice of birds. This particular man seriously loathed seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members did not share his scorn for this particular type of sea bird.

When I turn a design over to a client I encourage all of them to talk about it with friends and family as well as with individuals that they don’t even know so as to get unbiased opinions on the worthiness of a design concept. Fortunately, he shared it with his family and they loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he proceeded with the original concept.

Custom logo designs are a strange animal in the design world given that the people that have a tendency to hire an expert to create their logo design realize how crucial a logo design is for their business so they are much more vested in the final result. Every logo job possesses it’s portion of challenges, but the most significant obstacle is finding that sweet spot in a design that functions really well at the job it’s required to do in branding a business and also giving the customer the image they see for themselves.

a red panda logo layout with bamboo in the background, style for Webster Groves book publisher

Red Panda Publishers | Logo Design

The book spine is a narrow parcel of real estate to work with, yet it really is the most crucial part of a published book considering that it is often the primary thing a person sees in the book shop. Concerning a publisher, it’s the absolute best opportunity they will ever have to advertise their product and get their logo design in front of the individuals that shop for actual books.

This 3 color design is vibrant, colorful and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo developed for an airline company in Los Angeles, the logo has two letter A's with the bars modified to indicate they are wings.

Air LA | Logo Design

Airlines arrive and depart but it seems that in many instances 1 of the traits consumers usually tend to remember the most are their logos. The Air LA logo design was done for a modest fledgling commuter/shuttle air service based in LA and while I’m not sure it actually “took off” their logo didn’t slow them. The bookend A’s in their name lent itself well to imparting a good sense of air travel and it was surely a winner.

 Webster Groves logo style made use of for advertising and marketing and a tag design for Vintage Situation features an antiquated font style.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for musical instruments, that seemed to be vintage cases. For this business logo design I sought to come up with a logo that had a fluid vintage feel to it and could be used for everything from a web site to a label on brand new cases that appeared like they were from a different point in time.

Logo produced for an orthodontist in Webster Groves, design consist of an arc with lines converging with it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can be one of the most challenging logo design projects considering that it seems that almost every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the most cliche ridden careers when it comes to business advertising, if dining establishments approached their advertising in the exact same way dental professionals do every one of their logos would be a picture explaining something they served, McDonalds would likely contain a picture of a potato and a cow.

I understand the thinking behind adding an image of something mouth related to a dentist’s company logo nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry profession.

I really enjoy doing dental care logo designs simply because it challenges me to come up with a design that implies dentistry or a particular area of the field of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and inevitably I created a design that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this concept over to the client the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo designed for a family not-for-profit, the logo design includes 4 personalities staggered in height to stand for a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be illustrative of the love that William McNally had for the people in his community. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy technique to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and never hit the viewer on the head with what the company or institution wants to convey.

The McNally Foundation’s name presented a unique opportunity to do a custom logo design which conveyed that they were about families without being openly cheesy about it. The intention of a logo is to be remembered and recognized and if the designer makes an effort to use the logo design to summarize specifically how people should think or feel they don’t understand the objective of a logo. If people have to consider a logo to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo design that describes itself will never have the likelihood to be understood.

Logo style produced for a hair style studio featuring a manuscript font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a company logo that carried an atmosphere of contentment and class for their new hair studio. I came up with a concept that did not go the obvious path of crafting simply a stylized orchid but instead crafted a logo design which suggested a flower in the pattern of a swirl featured into the letter O in the title and by placing emphasis on the logo design along with the figure of a hummingbird hovering above the logo itself. The obvious path in designing a logo is oftentimes the wrong route and in this case, the design ended up not being about the orchid but instead put the attention on the emotion that they really wanted to transmit to their customers.

Arabian equine logo layout created for a horse cattle ranch that focuses on breeding Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo crafted a distinct brand design customized to symbolize the unique physical traits of the Arabian breed of equines. By having a distinctive head shape and high tail carriage, the Arabian is one of the very most immediately recognizable horse breeds in the world.

Las Cafe logo style a tiny restaurant, style consists of a modified script font style which hovers above a group of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a tiny restaurant, design contains a changed manuscript font which floats above a group of luxuriant lines and also dots.

Logo style for a software program developer the design functions and also legendary component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Generally, the kernel is responsible for memory management, process and task control, and drive operations. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge in between the software program and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone regarding to what business they are in or how it relates to their specific location. However, it intimated something to the owner of the company and in many cases the substance behind a business logo is equally as important as how it brands the organization it stands for.

Evolve logo design developed for a Webster Groves interior developer, style feature a series of red circles that converge as well as replace the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Webster Groves interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who plans, researches, coordinates, and oversees such ventures. Interior design is a multifaceted profession that involves conceptual development, space planning, location evaluations, programming, investigation, interacting with the stakeholders of a project, construction management, and implementation of the design.

logo layout provided for Advanced Leadership Solutions, the personalities for letter V and A in center of words advanced have actually been modified to tie directly into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Webster Groves logo design assignment was done for a management coach that assists business leaders to develop into more effective at managing people, expectations, and productivity.

A logo design featuring a fisherman in the middle of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in more than 7 billion a year selling goods and equipment to outdoor sporting lovers the owners of On the Fly recognized the market place was primed for an outdoor sporting retailer that functions as a consignment business. Whether you are into boating, fishing or rock climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all kinds of passions, a spot to sell their secondhand goods to other sports enthusiasts. I designed their Webster Groves business logo dsign utilizing an illustration which garners the interest of traffic and sends an image that wakens the enthusiasm of the outdoors. With visitor traffic that averages 45 miles per hour I realized it would take more than the average logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and peaceful habitat.
Logo style MQ ranches, this logo layout has actually an area included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo design wasn’t actually produced for an Webster Groves area farm it was in reality devised for a commodities broker, and this particular logo was one of a handful of that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was actually to develop a graphic that projected esteem, effectiveness, and affluence.
Logo made for making use of an indication for the restaurant (Brewgrrs), it is an ornate manuscript font style that is reminiscent of a famous sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted loads of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great project in which I worked closely with the owner to develop a logo which worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung over their doors, and was highly visible and very legible from over a block away.