Great Falls Logo Design

Every new Great Falls organization realizes that they are in need of a logo, yet few new business owners entirely understand the vital role their business logo will play in their financial success, or why one logo design performs far better than another. A logo design has an immediate and long-term impact on the success of a business, go with the right one and it will make the door swing and cash register ring, go with the wrong one and it will be an obstacle and a hindrance for the life of a company. The logos presented in the ImageCo portfolio help Great Falls businesses prosper, they are effective in any given circumstance and the reason they are so effective is that they all have these 5 features in common.
  1. Simplicity: simple logos don’t require contemplation, they can be comprehended in just a glimpse.
  2. Scalability: from business cards to signboards a scalable business logo will be legible and just as emotive at every dimension.
  3. Versatility: logos that work on any device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the company they represent.
  5. Relevance: a company logo should be lasting and will feel relevant today, tomorrow, and thirty years from now.

Retro logo style of a bike produced for a Great Falls coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee shop were opening in an older part of the town and wanted to cast a retro tone without coming across as monotonous or low energy. I achieved each of the jobs via designing a company logo concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a classic business image.

medical logo style with a microscopic lense slide as well as germs created for Great Falls medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that examines the causes and effects of diseases, mainly the branch of healthcare that deals with the laboratory assessment of specimens of human body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology brand I came up with is really the only instance I recall where I was able to incorporate a bacteria-laden microscope slide within a business logo design.

Usually I attempt not to be overly literal with a design and to a point, this design approaches the company it serves fairly literally, however it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more interesting, more interest grabbing and more unforgettable.

logo layout with a jumping eco-friendly frog designed for a family enjoyable center in Great Falls.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the kinds of jobs which come my way, I’ve done dozens of logo designs for physicians, dental experts, and legal professionals but Cool Springz is without question the only trampoline park that I have actually ever had the privilege to work on.

Given that the name of the business features the word springz in its name the obvious choice would have been to integrate a handful of springs into the design but Cool Springz is a fun location to go and spring doesn’t really reflect an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a much more dynamic high energy feel.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and incorporated him in to everything they used for marketing and advertising. I also think this is the only time that a logo I came up with was turned into a mascot when they had a staff member costume fashioned to look just like my frog design.

digital photography logo including a group of birds, a mountain, a route, a stream, and also a tree - designed for Great Falls travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche sector due to the fact that travel photographers don’t shoot locations or things but rather convey emotional journeys through the photos they capture. The thought behind this logo concept was to utilize negative space to project more than what was visible upon initial glance, which I think is representative of the majority of professional photographers in that they often share whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos frequently have an emotional fullness which can’t be conveyed with just words. I tried to do something similar to this logo by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Great Falls logo but also to illustrate the depth to her art and in the way that she perceives the world through the lens of her camera.

 Great Falls logo layout with a seagull made use of for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The lion’s share of business logo design projects that I take on I seriously relish and the Coastal Wireless project was one that I certainly felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the letter A but my customer, even though he liked the concept, didn’t care for my choice of birds. This particular guy genuinely loathed seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members didn’t share his contempt for this specific kind of sea bird.

When I turn a design over to a client I encourage them to discuss it with colleagues and family members as well as with people that they don’t actually know so as to get honest assessments on the value of a design concept. Fortunately, he discussed it with his family members and they really liked the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he proceeded with the original concept.

Business logos are a weird creature in the design world because the people that tend to hire a professional to create their logo design realize how vital a logo design is for their company so they are much more invested in the outcome. Every logo project possesses it’s allotment of difficulties, but the most significant obstacle is finding that sweet spot in a design that functions really well at the task it’s required to do in branding a business and also giving the customer the image they see for themselves.

a red panda logo layout with bamboo in the background, layout for Great Falls publication publisher

Red Panda Publishers | Logo Design

The book spine is a cramped parcel of real estate to work with, but it really is the most important part of a published book because it is ordinarily the first thing a person sees in the book shop. For a publishing company, it’s the best opportunity that they will likely ever get to advertise their brand and get their logo design in front of the men and women that purchase actual books.

This 3 color design is vivid, picturesque and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo design created for an airline in Los Angeles, the logo design has 2 letter A's with the bars modified to imply they are wings.

Air LA | Logo Design

Airlines come and depart yet it seems that in many occurrences 1 of the traits consumers tend to recollect the most are their logos. The Air LA logo design was done for a small new venture commuter/shuttle airline based in LA and although I’m not sure it really “took off” their logo design didn’t ground them. The bookend A’s in their title lent itself well to conferring a sense of air travel and it was certainly a victory.

 Great Falls logo style utilized for advertising and a tag layout for Vintage Instance includes an old-fashioned font style.

Vintage Case | Logo Design

Vintage case specialized in all new cases for music instruments, which seemed to be antique cases. For this custom logo design I strove to come up with a logo that had a fluid old style feel to it and could easily be utilized for everything from a website to an insignia on brand new cases that seemed like they were from a different point in time.

Logo design produced for an orthodontist in Great Falls, design include an arc with lines converging with it to suggest steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can easily be one of the most difficult logo projects because it appears that virtually every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the most cliche ridden professions when it comes to business advertising, if dining establishments approached their advertising in the same way dentists do every one of their logos would definitely be a picture trying to explain anything they served, McDonalds would probably have a picture of a potato and a cow.

I recognize the thinking behind adding a likeness of something mouth associated to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I actually love doing dental business logos simply because it challenges me to come up with a design that implies the field of dentistry or a specific field of dental treatment like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and eventually I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this design over to the customer the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo created for a family members not-for-profit, the logo design includes 4 personalities staggered in height to represent a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be depictive of the devotion that William McNally had for the folks in his community. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy method to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the company or institution wishes to relate.

The McNally Foundation’s name provided a distinct opportunity to do a logo that conveyed that they were about families without being openly tacky about it. The aim of a logo design is to be remembered and recognized and if the designer attempts to use the logo to summarize precisely how people should think or feel they don’t understand the objective of a logo. If viewers have to consider a logo to understand what it means, it has failed, a logo needs to be immediately understood and a logo that explains itself won’t have the chance to be comprehended.

Logo style produced for a hair style workshop including a script font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a business logo that conveyed a feeling of calmness and connection for their new hair studio. I came up with a design which didn’t go the obvious path of creating just a stylized orchid but instead delivered a business logo which implied an orchid in the formation of a swirl integrated into the letter O in the name and by putting attention on the concept along with the figure of a hummingbird floating above the image itself. The obvious path in designing a company logo is in most cases the incorrect route and in this case, the design ended up not being about the orchid but instead placed the emphasis on the feeling that they really wanted to project to their customers.

Arabian horse logo design produced for a steed cattle ranch that focuses on reproducing Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo crafted a one-of-a-kind logo concept tailored to symbolize the unique physical traits of the Arabian pedigree of equines. By having a different head form and high tail carriage, the Arabian is one of the very most easily recognizable equine breeds in the entire world.

Las Coffee shop logo design a small restaurant, style consists of a modified script typeface which hovers above a group of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a tiny restaurant, layout consists of a modified script font style which hovers over a group of ornate lines as well as dots.

Logo layout for a software developer the design features as well as legendary element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task management, and disk operations. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge between the software program and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone with regards to what business they are in or how it relates to their specific location. But it symbolized something to the business owner of the company and in many cases the meaning behind a company logo is just as important as how it serves the organization it represents.

Develop logo design created for a Great Falls indoor designer, style attribute a series of red circles that intersect as well as change the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Great Falls interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who prepares, explores, coordinates, and manages such tasks. Interior design is a multifaceted profession that includes conceptual development, area planning, site examinations, programming, research, interacting with the stakeholders of a project, building and construction management, and implementation of the design.

logo style provided for Advanced Leadership Solutions, the personalities for letter V as well as A in center of words advanced have been modified to tie directly right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Great Falls logo design job was performed for a leadership consultant that helps business leaders to become more efficient at supervising people, expectations, and productivity.

A logo design including a fisherman in the center of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly recognized the market was primed for an outdoor sporting retailer that operates as a consignment company. Whether or not you are into boating, fishing or mountain climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all sorts of passions, a spot to sell off their used items to other sports enthusiasts. I tailored their Great Falls logo dsign using an illustration that garners the interest of vehicles and projects an image that wakens the enthusiasm of the outdoors. With visitor traffic that averages 45 mph I realized it would take more than the average logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and serene habitat.
Logo style MQ ranches, this logo layout has actually a field integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand idea wasn’t really composed for an Great Falls regional farm it was really created for a products broker, and this brand was one of multiple that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was actually to create an identity that projected esteem, effectiveness, and affluence.
Logo design designed for the use of an indication for the dining establishment (Brewgrrs), it is a luxuriant script typeface that is evocative a famous sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted loads of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great project where I worked closely with the proprietor to produce a logo design that worked extremely well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon sign that hung above their doors, and was highly visible and very easy to read from over a block away.