Helena Logo Design

Virtually every new Helena venture knows they require a logo, yet few new business owners thoroughly understand the key role their logo design will perform in their becoming successful, or why one logo design functions far better than another. A logo has an instant and sustaining impact on the growth of a business, select the right one and it can make the door swing and cash register ring, go with the incorrect one and it will be an obstacle and an impediment for the longevity of a company. The logos featured in the ImageCo portfolio help Helena companies prosper, they are effective in any given situation and the reason why they are so effective is because they all have these 5 features in common.
  1. Simplicity: simple logo designs don’t demand contemplation, they can be grasped in merely a glimpse.
  2. Scalability: from business cards to signboards a scalable logo will continue to be legible and equally emotive at virtually any dimension.
  3. Versatility: logos that function on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the organization they represent.
  5. Relevance: a company logo must be enduring and should feel relevant today, tomorrow, and twenty years from today.

Retro logo layout of a bike produced for a Helena coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and bistro were actually opening in an older part of town and wanted to project a retro vibe without coming across as monotonous or low energy. I achieved both of these tasks via creating a symbol design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a timeless business image.

clinical logo design with a microscope slide and bacteria made for Helena clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the science which investigates the root causes and outcomes of diseases, especially the field of medicine which deals with the laboratory examination of specimens of human body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology custom logo design I came up with is the only instance I remember where I was able to incorporate a bacteria-laden microscope slide right into a business logo design.

Typically I attempt not to be excessively literal with a design and to a degree, this specific design approaches the company it serves very literally, however it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more intriguing, more interest grabbing and a lot more unforgettable.

logo layout with a jumping environment-friendly frog developed for a family enjoyable center in Helena.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of projects that come my way, I’ve done dozens of logo designs for doctors, dental practices, and lawyers but Cool Springz is without question the only trampoline park which I have actually ever had the opportunity to work on.

Given that the full name of the company has the word springz in its name the obvious choice would have been to include a few springs into the concept but Cool Springz is a fun place to go and spring does not really reflect an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better enthusiastic high energy impression.

In the end, Cool Springz ended up loving my design and named the frog Jax and included him in to everything they utilized for promotion and marketing. I also believe this is the only time that a logo I created was transformed into a mascot when they had an employee costume fabricated to look exactly like my frog design.

digital photography logo including a flock of birds, a hill, a path, a stream, and a tree - created for Helena travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a rather niche field of photography and I believe it is a niche profession due to the fact that travel photographers tend not to capture places or things but instead convey emotional journeys through the pictures they record. The idea behind this logo design was to use negative space to reveal more than what was visible upon initial glance, which I think is representative of the majority of good photographers in that they often convey entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos frequently have an emotional resonance that can’t be conveyed with just words. I made an effort to do something much the same to this logo by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Helena logo design but also to show the depth to her art and in the way that she views the world through the lens of her camera.

 Helena logo layout with a seagull utilized for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The lion’s share of logo design jobs that I take on I seriously enjoy and the Coastal Wireless design was one that I really felt good about, but the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the letter A however my client, even though he loved the concept, really did not care for my choice of birds. This guy genuinely hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family didn’t share his scorn for this particular type of sea bird.

When I turn a concept over to a customer I urge them to share it with colleagues and family as well as with folks that they don’t even know so as to get honest judgements on the value of a design. Fortunately, he shared it with his family members and they really loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he proceeded with the original concept.

Business logos are a weird animal in the design world because the people that tend to hire an expert to design their logo design recognize how essential a logo is for their organization so they are way more vested in the result. Every logo design project has it’s share of obstacles, but the biggest obstacle is finding that sweet spot in a design that operates really well at the job it’s needed to do in branding a business and also giving the client the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, design for Helena publication author

Red Panda Publishers | Logo Design

The book spine is a slender piece of real estate to work with, but it is the most critical part of a published book since it is often the primary thing a person views in the book store. With respect to a publishing company, it’s the absolute best opportunity that they will likely ever get to spotlight their product and get their logo design in front of the men and women that shop for actual books.

This 3 color design is vibrant, picturesque and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo created for an airline company in Los Angeles, the logo has 2 letter A's with the bars changed to imply they are wings.

Air LA | Logo Design

Airlines arrive and depart but it seems like that in many cases 1 of the things consumers often tend to recall the most are their logos. The Air LA logo design was done for a smaller fledgling commuter/shuttle airline situated in LA and although I’m not sure it actually “took off” their custom logo didn’t slow them. The bookend A’s in their name lent itself well to conferring a sense of flight and it was undoubtedly a success.

 Helena logo design made use of for advertising as well as a label layout for Vintage Situation features an old font style design.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for music instruments, which seemed to be older cases. For this logo design I strove to come up with a logo that possessed a fluid vintage feel to it and could easily be used for everything from a web page to a label on brand new cases that seemed like they were from another point in time.

Logo produced for an orthodontist in Helena, layout consist of an arc with lines intersecting through it to imply steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can be one of the most challenging and difficult logo jobs due to the fact that it appears that every single dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the very most cliche ridden fields when it comes to small business advertising, if restaurants approached their advertising in the very same way dental practitioners do every one of their logo designs would definitely be a picture trying to explain something they served, McDonalds would probably have a picture of a potato and a cow.

I recognize the thinking behind adding an image of something mouth associated to a dentist’s logo design nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry.

I really love doing dental care business logos simply because it challenges me to come up with a design that implies dentistry or a particular field of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and inevitably I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this design over to the client the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo designed for a family members not-for-profit, the logo includes 4 characters startled in height to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo that would be depictive of the devotion that William McNally had for the people in his community. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy strategy to any logo design is to be far too literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the business or organization wants to project.

The McNally Foundation’s name offered a unique opportunity to do a logo that conveyed that they were about families without being openly cheesy about it. The goal of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo design to describe precisely how people ought to think or feel they don’t understand the purpose of a logo. If people have to ponder a logo to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo that explains itself won’t have the chance to be understood.

Logo design developed for a hair layout workshop featuring a manuscript font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a company logo which related a feeling of simplicity and class for their new hair salon. I came up with a design that didn’t go the obvious route of crafting merely a stylized orchid but alternatively delivered a logo design that suggested a flower in the pattern of a swirl blended into the letter O in the title and by putting emphasis on the concept using the figure of a hummingbird floating over the logo design itself. The obvious path in creating a business logo is in most cases the incorrect route and in this case, the design ended up not being about the flower but instead put the importance on the emotion that they wanted to project to their customers.

Arabian steed logo style developed for an equine cattle ranch that specializes in reproducing Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo created a unique custom logo concept fashioned to symbolize the unique physical traits of the Arabian pedigree of equines. With an unique head shape and higher tail carriage, the Arabian is one of the very most quite easily identifiable horse types in the whole world.

Las Coffee shop logo layout a small restaurant, layout includes a modified script typeface which floats over a group of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a tiny dining establishment, style contains a customized manuscript typeface which floats over a team of elaborate lines and dots.

Logo style for a software program programmer the design functions and legendary element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task control, and hard drive operations. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a connection in between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone about what business they are in or how it relates to their specific location. Nevertheless it represented something to the business owner of the business and in many cases the significance behind a company logo is just as important as how it serves the company it represents.

Progress logo layout produced for a Helena indoor designer, style attribute a series of red circles that intersect and also change the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Helena interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who prepares, investigates, collaborates, and manages such tasks. Interior design is a multifaceted profession that consists of conceptual development, space planning, location inspections, programming, research study, interacting with the stakeholders of a project, construction management, and execution of the design.

logo layout provided for Advanced Management Solutions, the personalities for letter V as well as A in middle of the word advanced have actually been changed to connect straight into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Helena logo design assignment was carried out for a leadership guide that enables business professionals to become more efficient at handling people, expectations, and productivity.

A logo style including an angler in the middle of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in over 7 billion a year retailing supplies and equipment to outdoor sporting fans the founders of On the Fly realized the market was ready for an outdoor sporting store that functions as a consignment company. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all types of passions, a place to market their previously owned goods to other sports enthusiasts. I designed their Helena logo dsign along with an image which grabs the attention of vehicles and sends an image that invokes the passion of the outdoors. With visitor traffic that averages 45 miles per hour I knew it would take more than the typical logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and relaxed habitat.
Logo design MQ farms, this logo design has actually an area incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo concept wasn’t really designed for an Helena regional farm it was in reality designed for an investments broker, and this logo design was one of many which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to develop an identity that projected confidence, financial success, and prosperity.
Logo developed for using an indicator for the restaurant (Brewgrrs), it is an elaborate script typeface that is similar to a well-known sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created quite a lot of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a neat project where I worked directly with the proprietor to design a business logo which worked very well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage that hung over their doors, and was highly visible and very easy to read from over a block away.