Acute Care 360 ImageCo, Helena, Montana, MT,

ImageCo, Helena, Montana, MT,

Evolv Design logo designed by ImageCo, Helena, Montana, MT,

Red Panda Publishers logo designed by ImageCo, Helena, Montana, MT,

Helena, Montana, MT,

ImageCo, Helena, Montana, MT,
ImageCo, Helena, Montana, MT,

Mid Valley Pathology logo designed by ImageCo, Helena, Montana, MT,

FSA OK logo designed by ImageCo, Helena, Montana, MT,

Emerald Heights logo designed by ImageCo, Helena, Montana, MT,

Club Sapphire logo designed by ImageCo, Helena, Montana, MT,

Downtown Dogs logo designed by ImageCo, Helena, Montana, MT,

School board logo designed by ImageCo, Helena, Montana, MT,

Ferry Street Coffee Company logo designed by ImageCo, Helena, Montana, MT,

Stoney Forensic logo designed by ImageCo, Helena, Montana, MT,

Smart kernels logo designed by ImageCo, Helena, Montana, MT,

TIPS ON PICKING THE RIGHT LOGO DESIGNER

BUDGET

A logo design is an investment in both your time and your money so anytime a design agency offers a money back guarantee try to remember that they can not refund the amount of time you invest which is eminently more precious than your money is.

PORTFOLIO

Some designers talk a good game but inevitably a design firm can only be determined from the quality of their portfolio, if the work in their portfolio does not contain real life samples odds are they will never be able to deliver a premium logo design.

VISION

A logo’s objective is to be recognized and be unforgettable, and it’s purpose is to mirror your unique vision for your organization. If a logo designer is not focused on fulfilling your vision, the thing they are actually focused on is how quickly they can get paid.

Helena LOGO DESIGN​

For over 20 years ImageCo has been helping start ups and entrepreneurs establish unforgettable brand identities. We have performed logo design work for ranchers, colleges, heart surgeons, party planners, coffee shops, retailers, and virtually every other kind of business you can imagine. What makes us different compared to traditional designers is that our background is rooted in the electrical sign industry so we approach every design as if it will be used as an electrical sign. Because of our sign first approach our designs can, and have been utilized in everything from clothing labels to electrical signs. Our sign first method guarantees that our logos are just as reliable whether they are used in television commercials or website apps, they are consistently recognizable, understood, and always remembered regardless of size or purpose.

American Made ★ Design

The thing which truly sets ImageCo apart from many of the design companies that you might have encountered in search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every design project we are contracted to do, we do in-house. Regardless of the kind of design project we accept, logo, website, trade show booth, or retail sign, we do not, and never will job-out our customer’s projects to contractors based outside the United States. Whenever you contact us at 1-855-IMAGECO the person that answers the phone is ImageCo’s owner and designer, not a middleman that increases the price of your project and imposes the terms of how you and I do business.

ASPECTS OF A GOOD LOGO DESIGN

Virtually every new Helena organization realizes that they need a logo, yet few start-ups thoroughly realize the pivotal role their logo design can perform in their becoming successful, or why one business logo works far better than another. A business logo has an instant and long-term effect on the growth of a company, choose the right one and it can make the door swing and phone ring, select the wrong one and it will be an obstacle and a hindrance for the life span of a business. The logos featured in the ImageCo portfolio help Helena businesses prosper, they are effective in any given circumstance and the main reason they are so effective is because they all have these five things in common.
  1. Simplicity: simple logos don’t require consideration, they can be grasped in just a glimpse.
  2. Scalability: from clothing labels to retail signs a scalable business logo will continue to be legible and equally emotive at virtually any dimension.
  3. Versatility: logos which operate on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel personal, and they are suitable for the item or business they brand.
  5. Relevance: a business logo should be ageless and will feel equally relevant today, tomorrow, and thirty years from today.

understand your brand

Brand – It is a verb and also a noun, it is an identifying mark and also the process of marking something to make sure that it can be identified, its foundation comes from the mark branded onto animals. These days a brand represents basically anything with a motive, whether it be revenue or government agencies, a brand is an intrinsic aspect of defining the worth of something in the public’s mind.

Branding – Is sort of like marketing and advertising’s sexy cousin, they are all from the exact same family, the difference being that marketing and advertising have to do with making a promise and branding’s goal is to deliver on that promise. Branding is also a calculated popularity contest directed at a target audience, it’s objective is to produce an image that the audience will connect to.

Brand Image – An image planted and cultivated through advertising and marketing and identity design. When somebody states the names Porsche or Corvette what we think of is their brand image, it’s an image that exists in our minds. That image isn’t an image of an automobile with 4 wheels that can carry us from point A to point B, the image we have (or at least I have) is of speed, elegance, of something dangerous and unique . That is brand image and that is what makes people want those brands. Brand image is why people acquire most things, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that we can relate to.

Branding Agencies – If you reflect on the history of the majority of branding companies you’ll find that they are frequently rebranded marketing and advertising firms. When a person states they are in advertising and marketing lots of people will likely have a preconceived notion about what they do. But when somebody says “I’m in branding”… it simply seems much more attractive, perhaps it’s because the majority of people do not fully understand what it implies to be in branding so it comes off as mysterious and maybe even attractive.

Brand Identity – Is an inclusive term that defines the visual components of a product or agency that affect perceptions. This mostly includes the name, the logo design, the packaging, the colors used however can additionally include sound, lights, texture, signage, just about anything that can be seen, felt or heard belong to a brand identity.

Brand Identity Designers
– A brand identity designer is a visual designer that focuses on a type of visual design which helps shape the public image of a firm, a product or a business organization. Brand identity designers produce logo designs, sign designs, product packaging, and also collateral material such as cards, stationery, and sales brochures. Some identity designers also build web sites and also software interfaces. The crucial function of a brand identity designer is to develop the visual cues and an emotional tone with the goal of affecting activities, results and also understandings.

select SIGNS & LOGOS

Retro logo style of a bike created for a Helena coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and cafe were launching in an old part of the town and wished to visualize a nostalgic vibe without coming across as uninteresting or low energy. I fulfilled both of these tasks by means of designing a trademark concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a ageless business image.

clinical logo design with a microscope slide and germs designed for Helena clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that examines the root causes and effects of diseases, especially the branch of healthcare which works with the laboratory examination of samples of human body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology logo I came up with is the sole instance I recall in which I was in a position to integrate a bacteria-laden microscope slide right into a logo design.

Usually I try not to be overly literal with a design and to a point, this design approaches the company it represents quite literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more captivating, more focus grabbing and a lot more meaningful.

logo style with a jumping eco-friendly frog developed for a household enjoyable facility in Helena.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the kinds of jobs that come my way, I’ve done dozens of logo designs for doctors, dental offices, and legal professionals but Cool Springz is without question the only trampoline park which I have actually ever gotten the privilege to work on.

Given that the full name of the business has the word springz in its name the obvious choice would have been to include a handful of springs into the concept but Cool Springz is a fun place to go and spring does not actually resonate an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a more dynamic high energy impression.

In the end, Cool Springz ended up loving my design and named the frog Jax and featured him in to everything they utilized for advertising and marketing. I also believe this is the only time that a logo I created was made into a mascot when they had an employee costume fabricated to look just like my frog design.

photography logo design including a group of birds, a mountain, a route, a stream, and also a tree - created for Helena traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche sector due to the fact that travel photographers tend not to capture places or things but rather reveal emotional experiences through the pictures they capture. The thought behind this logo concept was to use negative space to reveal more than what was visible upon initial view, which I think is representative of the majority of good photographers in that they frequently share whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional fullness that can’t be conveyed with just words. I attempted to do something the same to this logo by employing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Helena logo but also to show the depth to her art and in the way that she sees the world through the lens of her camera.

 Helena logo layout with a seagull utilized for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The lion’s share of custom logo design projects that I take on I genuinely enjoy and the Coastal Wireless design was one that I really felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull silhouette as a stroke in the character A however the customer, while he loved the concept, didn’t care for my choice of birds. This man truly despised seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family did not share his contempt for this particular variety of sea bird.

When I turn a concept over to a customer I urge them to share it with friends and family members as well as with people that they don’t even know so as to get impartial point of views on the worthiness of a design concept. Fortunately, he discussed it with his whole family and they adored the design and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he went with the original concept.

Logo designs are a weird creature in the design world given that the people that are inclined to hire a professional to design their logo design realize how important a logo is for their organization so they are way more vested in the result. Every logo design project has it’s share of challenges, however the most significant obstacle is finding that sweet spot in a design that functions really well at the task it’s required to do in branding a company and also giving the client the image they see for themselves.

a red panda logo style with bamboo in the background, design for Helena book author

Red Panda Publishers | Logo Design

The book spine is a cramped piece of real estate to work with, however it really is the most essential part of a published book since it is in most cases the primary thing a person sees in the bookstore. Concerning a publishing company, it’s the most ideal opportunity they will ever get to advertise their brand and get their logo design in front of the people that shop for actual books.

This three color design is vibrant, picturesque and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo design designed for an airline in Los Angeles, the logo has two letter A's with the bars changed to suggest they are wings.

Air LA | Logo Design

Airlines arrive and depart however it seems like that in many instances 1 of the things consumers tend to recollect the most are their logos. The Air LA logo design was done for a smaller new venture commuter/shuttle air service based in LA and although I’m not certain it really “took off” their logo design didn’t slow them. The bookend A’s in their brand lent itself well to affording a good sense of airline flight and it was certainly a victory.

 Helena logo design utilized for advertising as well as a label layout for Vintage Instance includes an archaic typeface layout.

Vintage Case | Logo Design

Vintage case specialized in new cases for music instruments, which seemed to be antique cases. For this custom logo concept I strove to come up with a logo that had a fluid old-fashioned feel to it and could be used for every thing from a web site to an insignia on brand new cases that seemed like they were from a different point in time.

Logo design produced for an orthodontist in Helena, style include an arc with lines converging with it to imply steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can be one of the most challenging logo projects due to the fact that it seems that every single dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the very most cliche ridden careers when it comes to company marketing, if restaurants approached their branding in the exact same way dentists do every one of their logos would be a picture trying to explain something they served, McDonalds would probably have a picture of a potato and a cow.

I understand the thinking behind incorporating an image of something mouth associated to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I actually love doing dental business logos because it challenges me to come up with a design that implies dentistry or a particular field of dental treatment like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and subsequently I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this particular concept over to the client the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo design developed for a household nonprofit, the logo includes 4 characters staggered in height to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be depictive of the love that William McNally had for the families in his city. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy approach to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the business or institution hopes to communicate.

The McNally Foundation’s name presented a unique opportunity to do a custom logo design that communicated that they were about families without being openly corny about it. The aim of a logo design is to be remembered and recognized and if the designer attempts to use the logo design to explain how individuals ought to think or feel they don’t understand the goal of a logo. If people have to consider a logo design to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo that explains itself won’t have the chance to be understood.

Logo layout produced for a Helena hair layout studio featuring a manuscript font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo design which conveyed an atmosphere of ease and elegance for their new hair salon. I came up with a design that did not go the obvious course of creating merely a stylized orchid but alternatively created a company logo that suggested a flower in the formation of a swirl integrated into the letter O in the title and by putting emphasis on the concept with the silhouette of a hummingbird hovering over the logo design itself. The obvious path in creating a logo design is frequently the wrong path and in this case, the design ended up not being about the flower but alternately laid the main focus on the perception that they wanted to project to their clients.

Arabian steed logo layout created for a horse cattle ranch that focuses on reproducing Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo developed a unique logo design fashioned to illustrate the unique physical traits of the Arabian type of horses. By having a distinctive head shape and high tail posture, the Arabian is one of the very most quite easily recognizable equine types in the whole world.

Las Cafe, A Helena Coffee shop logo design a tiny dining establishment, style includes a customized script typeface which hovers above a group of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a tiny dining establishment, style includes a customized script font which hovers over a group of ornate lines as well as dots.

Logo design for a software program developer the layout functions and legendary Helena component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task management, and disk managing. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a bridge between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone pertaining to what business they are in or how it relates to their specific location. However, it meant something to the owner of the company and in quite a few cases the substance supporting a company logo is just as important as how it serves the company it represents.

Progress logo style developed for a Helenaindoor developer, layout feature a series of red circles that intersect and also replace the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Helena interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who prepares, investigates, collaborates, and manages such projects. Interior design is a diverse profession that includes conceptual development, space planning, site assessments, programming, research, communicating with the stakeholders of a project, construction management, and execution of the design.

logo style done for Advanced Leadership Solutions in Helena, the personalities for letter V and also A in middle of words progressed have actually been changed to tie directly right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Helena logo design project was performed for a management guide that assists business professionals to become more efficient at supervising people, expectations, and profitability.

A Helena business logo design featuring an angler in the center of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting lovers the founders of On the Fly understood the market was prepared for an outdoor sporting merchant that functions as a consignment firm. Whether or not you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all sorts of passions, a location to sell their pre-owned goods to other sports enthusiasts.

I designed their Helena logo design along with a graphic that grabs the attention of vehicles and projects an image that wakens the passion of the outdoors. With visitor traffic that averages 45 miles per hour I knew it would take more than the typical logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and peaceful habitat.

Logo design MQ ranches, this Helena company logo design has actually a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo concept wasn’t actually composed for an Helena regional farm it was in reality designed for a products broker, and this brand was one of a handful of which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to create an identity that projects self-assurance, success, and luxury.

 Helena Logo design for a not-for-profit, Turning Factor Solutions - the logo style feature for ostensibly dealing with arrowhead as well as the arrowheads indicate that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design they preferred, that can be a good thing or a bad thing. Good in that it provides a designer the flexibility to delve into any idea that comes to mind, bad in that it’s hard to hit a bullseye in the absence of recognizing where exactly the target is. Fortunately, in this instance, I nailed a bullseye with the 1st go.

Logo made for making use of an indication for the dining establishment (Brewgrrs), it is an elaborate manuscript typeface that is evocative a popular Helena sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created quite a lot of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a cool undertaking in which I worked directly with the business owner to design a logo that worked really well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon sign that hung above their doors, and was highly visible and very legible from over a block away.

commercial brand identity design projects

Logo designed by ImageCo, Helena, Montana, MT,
Logo designed by ImageCo, Helena, Montana, MT,
Logo designed by ImageCo, Helena, Montana, MT,
Logo designed by ImageCo, Helena, Montana, MT,
Electrical sign design for Helena restaurnat designed by Helena Sign Business
Helena logo design and brand identity design for Helena businesses
Logo designed by ImageCo, Helena, Montana, MT,
Logo designed by ImageCo, Helena, Montana, MT,
Logo designed by ImageCo, Helena, Montana, MT,
Logo designed by ImageCo, Helena, Montana, MT,
Logo designed by ImageCo, Helena, Montana, MT,

Logo designed by ImageCo, Helena, Montana, MT,

Logo designed by ImageCo, Helena, Montana, MT,

Logo designed by ImageCo, Helena, Montana, MT,

Logo designed by ImageCo, Helena, Montana, MT,

Logo designed by ImageCo, Helena, Montana, MT,
Logo designed by ImageCo, Helena, Montana, MT,
Logo designed by ImageCo, Helena, Montana, MT,
Logo designed by ImageCo, Helena, Montana, MT,
Logo designed by ImageCo, Helena, Montana, MT,
Logo designed by ImageCo, Helena, Montana, MT,
Logo designed by ImageCo, Helena, Montana, MT,
Logo designed by ImageCo, Helena, Montana, MT,
Logo designed by ImageCo, Helena, Montana, MT,
Logo designed by ImageCo, Helena, Montana, MT,