Columbus Logo Design

Each and every new Columbus organization knows they are in need of a logo, yet few entrepreneurs fully comprehend the essential role their logo will make in their becoming successful, or exactly why one logo design performs better than another. A business logo has an immediate and long-term influence on the prosperity of a company, go with the correct one and it can make the door swing and cash register ring, choose the wrong one and it can be an obstacle and an impediment for the longevity of a business. The logos included in the ImageCo portfolio help Columbus businesses prosper, they are effective in any given scenario and the reason they are so effective is that they all have these five things in common.
  1. Simplicity: simple logos do not require deliberation, they can be realized in merely a look.
  2. Scalability: from business cards to billboards a scalable logo will stay legible and just as emotive at any scale.
  3. Versatility: logos that function on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the organization they stand for.
  5. Relevance: a company logo should be timeless and will feel relevant today, tomorrow, and twenty years from now.

Retro logo style of a bike developed for a Columbus coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and bistro were launching in an older section of the community and hoped to cast an old-fashioned tone without coming across as monotonous or low energy. I accomplished both of these tasks by designing a custom logo concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a ageless business image.

medical logo design with a microscopic lense slide as well as bacteria made for Columbus medical center.

Mid-Valley Pathology | Logo Design

Pathology is the science which investigates the root causes and effects of diseases, especially the field of medicine which deals with the laboratory evaluation of samples of body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology logo I came up with is the only instance I recollect in which I was in a position to incorporate a bacteria-laden microscope slide right into a logo design.

Normally I attempt not to be extremely literal with a concept and to a degree, this design approaches the company it serves quite literally, however it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more appealing, more interest grabbing and more unforgettable.

logo layout with a leaping environment-friendly frog designed for a family members enjoyable center in Columbus.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of jobs that come my way, I’ve produced dozens of logo designs for surgeons, dental professionals, and lawyers but Cool Springz is without question the one and only trampoline park which I have ever gotten the opportunity to work on.

Given that the name of the business has the word springz in its name the clear choice would have been to incorporate a couple springs into the concept but Cool Springz is a fun place to go and spring doesn’t really reflect an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a more dynamic high energy mood.

In the end, Cool Springz ended up loving my concept and named the frog Jax and incorporated him in to everything they utilized for marketing. I also believe this is the only time that a logo I designed was transformed into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

photography logo featuring a group of birds, a mountain, a route, a stream, and a tree - made for Columbus travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche speciality due to the fact that travel photographers tend not to shoot locations or things but instead reveal emotional experiences by means of the images they capture. The thought behind this logo concept was to use negative space to project more than what was visible upon first glance, which I think is quintessential of almost all good photographers in that they oftentimes tell entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos often have an emotional fullness which can’t be conveyed with just words. I attempted to do something much the same to this logo design by utilizing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Columbus logo but also to illustrate the depth to her art and in the way that she perceives the world through the lens of her camera.

 Columbus logo layout with a seagull made use of for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The majority of logo design projects that I take on I really enjoy and the Coastal Wireless project was one that I certainly felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull shape as a stroke in the letter A but my client, even though he liked the concept, really did not care for my choice of birds. This guy really hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family did not share his scorn for this specific type of sea bird.

When I turn a concept over to a customer I urge all of them to share it with friends and family members as well as with other people that they don’t actually know so as to get honest judgements on the benefit of a design. Fortunately, he talked about it with his family and they loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Custom logo designs are a weird animal in the design world given that the people that have a tendency to hire a professional to design their logo design comprehend how crucial a logo is for their company so they are way more invested in the final result. Every logo design job possesses it’s allotment of hurdles, however the most significant challenge is finding that sweet spot in a design that works really well at the task it’s required to do in branding a business and also providing the customer the image they see for themselves.

a red panda logo design with bamboo in the background, design for Columbus book publisher

Red Panda Publishers | Logo Design

The book spine is a thin parcel of real estate to work with, however it really is the most crucial part of a printed book given that it is in most cases the primary thing a person views in the book store. Regarding a publishing company, it’s the most ideal opportunity that they will likely ever get to publicize their brand and get their logo design in front of the men and women that purchase actual books.

This three color design is vibrant, colorful and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo design designed for an airline company in Los Angeles, the logo has two letter A's with the bars modified to imply they are wings.

Air LA | Logo Design

Airlines come and go but it seems like that in many cases 1 of the traits consumers tend to recollect the most are their logos. The Air LA logo design was done for a smaller new venture commuter/shuttle airline based in LA and although I’m not certain it really “took off” their logo design didn’t slow them. The bookend A’s in their name lent itself well to conferring a feeling of flight and it was definitely a winner.

 Columbus logo style utilized for advertising and marketing and also a label layout for Vintage Case features an old font design.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for musical instruments, that looked to be antique cases. For this logo concept I tried to come up with a logo that possessed a fluid nostalgic feel to it and could easily be utilized for anything from a web site to a label on brand new cases that appeared like they were from another generation.

Logo design created for an orthodontist in Columbus, design consist of an arc with lines intersecting with it to indicate steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can easily be one of the most challenging and difficult logo design jobs due to the fact that it seems that each and every dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the most cliche ridden fields when it comes to company advertising, if dining establishments approached their advertising in the same way dental offices do every one of their logos would definitely be a picture explaining anything they served, McDonalds would most likely have an image of a potato and a cow.

I understand the thinking behind including an image of something mouth related to a dentist’s logo design nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I actually love doing dental business logos because it challenges me to come up with a design that implies dentistry or a specific area of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this design over to the client the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo created for a family members nonprofit, the logo features 4 personalities staggered in elevation to represent a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be depictive of the love that William McNally had for the families in his city. Many logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy method to any logo design is to be far too literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the company or institution wishes to convey.

The McNally Foundation’s name presented a unique opportunity to do a logo which communicated that they were about families without being openly tacky about it. The aim of a logo is to be remembered and recognized and if the designer makes an effort to use the logo to illustrate specifically how people should think or feel they don’t understand the purpose of a logo. If you have to consider a logo to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo that explains itself will never have the likelihood to be understood.

Logo design developed for a hair style workshop including a script font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a company logo that projected a spirit of contentment and elegance for their new hair salon. I created a concept which did not go the obvious course of making just a stylized orchid but instead delivered a logo design which suggested a flower in the formation of a swirl featured into the letter O in the title and by putting emphasis on the logo design with the figure of a hummingbird hovering above the logo design itself. The obvious path in designing a business logo is more often than not the incorrect path and in this case, the design ended up not being about the flower but alternately placed the focus on the emotion that they really wanted to forecast to their clients.

Arabian steed logo layout produced for a horse cattle ranch that focuses on breeding Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo designed a distinct logotype design styled to symbolize the unique physical traits of the Arabian breed of horses. With a different head shape and very high tail carriage, the Arabian is one of the most easily recognizable equine breeds in the world.

Las Cafe logo style a little dining establishment, layout includes a changed script font style which floats above a group of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a little restaurant, design contains a modified script font which hovers over a group of ornate lines and dots.

Logo design for a software designer the layout features and also legendary element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and hard drive managing. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a connection in between the software and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone about what business they are in or how it relates to their specific location. However it represented something to the business owner of the company and in many cases the substance behind a logo design is equally as important as how it brands the company it stands for.

Progress logo layout developed for a Columbus indoor developer, layout attribute a series of red circles that intersect and replace the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Columbus interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who prepares, explores, collaborates, and manages such tasks. Interior design is a diverse occupation that involves conceptual development, area planning, site evaluations, programming, analysis, corresponding with the stakeholders of a project, construction management, and implementation of the design.

logo design provided for Advanced Management Solutions, the personalities for letter V and A in center of the word advanced have been changed to link directly into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Columbus logo design assignment was performed for a management consultant that assists business professionals to become more successful at overseeing people, expectations, and productivity.

A logo style featuring a fisherman in the center of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in more than 7 billion a year selling goods and equipment to outdoor sporting lovers the owners of On the Fly realized the market place was primed for an outdoor sporting store that operates as a consignment firm. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all types of passions, a spot to market their used products to other sports enthusiasts. I tailored their Columbus logo design dsign using an illustration that garners the interest of traffic and sends an image that arouses the passion of the outdoors. With visitor traffic that averages 45 miles per hour I knew it would take more than the typical logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and relaxed habitat.
Logo design MQ ranches, this logo layout has actually a field incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo concept wasn’t really designed for an Columbus regional farm it was in reality created for a products broker, and this particular company logo was one of several that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was actually to develop a graphic that projects esteem, success, and opulence.
Logo developed for making use of an indicator for the dining establishment (Brewgrrs), it is an ornate manuscript typeface that is evocative a renowned sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted loads of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great undertaking in which I worked closely with the proprietor to design a logo design which worked extremely well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage which hung over their doors, and was highly visible and very easy to read from over a block away.