Columbus, Nebraska Logo Design

Virtually every new Columbus organization realizes that they require a logo, yet few entrepreneurs fully recognize the pivotal role their business logo can perform in their success, or exactly why one business logo functions better than another. A logo design has a critical and long term impact on the prosperity of a company, choose the right one and it can make the door swing and cash register ring, go with the incorrect one and it can be an obstacle and a hindrance for the longevity of an organization.

The logos presented in the ImageCo portfolio help Columbus, Nebraska companies prosper, they are effective in any given scenario and the reason they are so effective is that they all have these five traits in common.

  1. Simplicity: simple logos do not demand scrutiny, they can be realized in just a look.
  2. Scalability: from business cards to signboards a scalable logo will continue to be legible and just as emotive at any size.
  3. Versatility: logos that function on any device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the business they stand for.
  5. Relevance: a company logo needs to be timeless and will feel relevant today, tomorrow, and twenty five years from now.

Logo PORTFOLIO Volume 1

Retro logo design of a bicycle created for a Columbus, Nebraska coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee shop were actually opening in an older section of the community and wanted to visualize a vintage atmosphere without coming across as monotonous or low energy. I accomplished the two tasks by creating a sign concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a timeless business image.

clinical logo layout with a microscope slide as well as germs made for Columbus, Nebraska clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that investigates the causes and consequences of diseases, especially the branch of healthcare which works with the laboratory examination of specimens of body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology brand I came up with is the only instance I recollect where I was in a position to incorporate a bacteria-laden microscope slide into a business logo design.

Typically I attempt not to be extremely literal with a design and to a point, this design approaches the company it represents very literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more appealing, more attention grabbing and a lot more memorable.

logo style with a jumping green frog made for a household enjoyable center in Columbus, Nebraska.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of jobs that come my way, I’ve done dozens of logo designs for doctors, dentists, and attorneys but Cool Springz is without question the one and only trampoline park which I have ever had the opportunity to work on.

Given that the name of the company features the word springz in its name the clear choice would have been to feature a couple of springs into the concept but Cool Springz is a fun destination to go and spring does not actually resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better dynamic high energy atmosphere.

In the end, Cool Springz ended up loving my concept and named the frog Jax and incorporated him in to everything they utilized for marketing and advertising. I also believe this is the only time that a logo I created was turned into a mascot when they had an employee costume fabricated to look just like my frog design.

digital photography logo including a group of birds, a mountain, a trail, a stream, and also a tree - developed for Columbus, Nebraska travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a pretty niche field of photography and I believe it is a niche sector due to the fact that travel photographers don’t capture places or things but rather reveal emotional experiences through the photos they capture. The thought behind this logo design was to utilize negative space to reveal more than what was visible upon first view, which I think is quintessential of the majority of professional photographers in that they often tell entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional resonance which can’t be communicated with just words. I made an effort to do something similar to this logo design by employing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Columbus logo design but also to illustrate the depth of her art and in the way that she perceives the world through the lens of her camera.

 Columbus logo style with a seagull made use of for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The bulk of custom logo design projects that I take on I seriously take pleasure in and the Coastal Wireless design was one that I really felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull form as a stroke in the letter A but the customer, while he loved the concept, didn’t care for my choice of birds. This man truly hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members didn’t share his scorn for this particular variety of sea bird.

When I turn a design over to a client I urge them to discuss it with colleagues and family as well as with other people that they don’t even know so as to get unbiased point of views on the merit of a design concept. Fortunately, he discussed it with his family members and they really liked the design and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he went with the original concept.

Business logos are a strange animal in the design world given that the people that have a tendency to hire a professional to create their logo realize how vital a logo is for their organization so they are much more invested in the end result. Every logo job has it’s allotment of hurdles, but the greatest obstacle is identifying that sweet spot in a design that works really well at the task it’s needed to do in branding a business and also giving the customer the identity they see for themselves.

a red panda logo layout with bamboo in the background, style for Columbus, Nebraska publication publisher

Red Panda Publishers | Logo Design

The book spine is a slender piece of real estate to work with, nevertheless it really is the most necessary part of a published book because it is usually the primary thing a person views in the book shop. For a publisher, it’s the best opportunity that they will likely ever get to advertise their brand and get their logo design in front of the men and women that purchase actual books.

This three color design is vibrant, colorful and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo design created for an airline in Los Angeles, the logo design has 2 letter A's with the bars modified to indicate they are wings.

Air LA | Logo Design

Airlines arrive and depart yet it seems like that in many instances one of the items consumers usually tend to remember the most are their logos. The Air LA logo design was done for a smaller new venture commuter/shuttle airline situated in LA and while I’m not sure it actually “took off” their business logo didn’t slow them. The bookend A’s in their title lent itself well to affording a sense of flight and it was surely a winner.

 Columbus logo design made use of for marketing and a tag layout for Vintage Situation includes an antiquated font style style.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for music instruments, that looked to be older cases. For this business logo concept I tried to come up with a logo that possessed a fluid vintage feel to it and could easily be utilized for every thing from a web site to a label on brand new cases that seemed like they were from a different point in time.

Logo produced for an orthodontist in Columbus, Nebraska, style include an arc with lines converging via it to suggest metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can be one of the most challenging logo projects because it seems that virtually every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the very most cliche ridden professions when it comes to small business marketing, if dining establishments approached their branding in the exact same way dentists do every one of their company logos would definitely be a picture explaining something they served, McDonalds would likely include an image of a potato and a cow.

I recognize the thinking behind adding an image of something mouth associated to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry profession.

I actually enjoy doing dentist logo designs because it challenges me to come up with a design that implies the field of dentistry or a certain field of the field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and eventually I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this particular design over to the customer the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo designed for a household not-for-profit, the logo design features 4 characters staggered in elevation to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be representative of the devotion that William McNally had for the people in his city. The majority of logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy method to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the company or organization wants to project.

The McNally Foundation’s name presented a unique opportunity to do a custom logo design that conveyed that they were about families without being overtly cheesy about it. The intention of a logo is to be remembered and recognized and if the designer attempts to use the logo design to explain specifically how individuals should think or feel they don’t understand the objective of a logo. If viewers have to consider a logo to understand what it means, it has failed, a logo needs to be immediately understood and a logo that describes itself won’t have the opportunity to be comprehended.

Logo design created for a hair design workshop including a manuscript font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a company logo which communicated a sense of calmness and class for their new hair studio. I came up with a design which didn’t go the obvious path of crafting just a stylized orchid but alternatively created a logo design which implied an orchid in the pattern of a swirl blended in to the letter O in the title and by putting attention on the logo design using the silhouette of a hummingbird hovering above the logo itself. The obvious path in designing a company logo is generally the wrong course and in this case, the design ended up not being about the flower but alternately placed the main focus on the feeling that they really wanted to forecast to their clients.

Arabian steed logo style produced for a steed cattle ranch that specializes in breeding Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo designed an original custom logo design customized to epitomize the unique physical traits of the Arabian type of equines. With a distinctive head form and higher tail carriage, the Arabian is one of the very most immediately identifiable equine breeds in the whole world.

Las Coffee shop logo design a tiny restaurant, style consists of a changed manuscript typeface which floats over a team of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a tiny dining establishment, style includes a modified manuscript font which floats above a group of ornate lines as well as dots.

Logo style for a software application programmer the layout attributes as well as legendary component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task control, and disk managing. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a connection in between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone with regards to what business they are in or how it relates to their specific location. However, it represented something to the owner of the company and in quite a few cases the meaning behind a company logo is just as important as how it brands the company it stands for.

Advance logo design created for a Columbus, Nebraska interior designer, design attribute a series of red circles that intersect as well as replace the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Columbus, Nebraska interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who plans, explores, coordinates, and oversees such tasks. Interior design is a multifaceted profession that consists of conceptual development, area planning, site evaluations, programming, analysis, corresponding with the stakeholders of a project, construction management, and execution of the design.

logo style done for Advanced Leadership Solutions, the characters for letter V and also A in center of the word progressed have been customized to tie directly right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Columbus, Nebraska logo design project was done for a management coach that aids business professionals to develop into more effective at handling people, expectations, and productivity.
A logo style featuring a fisherman in the center of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in over 7 billion a year offering supplies and equipment to outdoor sporting enthusiasts the owners of On the Fly understood the market place was ready for an outdoor sporting merchant that operates as a consignment company. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all types of passions, a location to sell off their used equipment to other sports enthusiasts. I tailored their Columbus logo dsign with an illustration which garners the interest of traffic and sends an image that wakens the passion of the outdoors. With visitor traffic that averages 45 miles per hour I realized it would take more than the average logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and relaxed habitat.
Logo style MQ ranches, this logo layout has a field included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem design wasn’t actually developed for an Columbus, Nebraska area farm it was in reality devised for an investments broker, and this trademark was one of multiple which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was to produce a image that projected confidence, success, and prosperity.

 Columbus Logo design for a nonprofit, Turning Point Solutions - the logo design attribute for ostensibly dealing with arrow and also the arrowheads indicate that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design they would like, that can be a good thing or a bad thing. Good in that it provides a designer the flexibility to discover any concept that comes to mind, bad in that it’s hard to hit a bullseye in the absence of realizing where exactly the target is. Thankfully, in this case, I hit a bullseye with the very first go.

Logo made for the use of a sign for the restaurant (Brewgrrs), it is an elaborate manuscript typeface that is evocative a famous sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed loads of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a cool project in which I worked directly with the owner to design a logo that worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon sign which hung above their doors, and was highly visible and very easy to read from over a block away.